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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
May062018

McDonald’s Effort Leaves Celebs Speechless But With A Lot On Their Mind

By Barry Janoff

May 6, 2018: Wendy’s has been calling out rival McDonald’s in a campaign for serving “flash-frozen beef,” through a series of commercials that convey the message via text rather than spoken word.

McDonald’s response in part is a new effort, “Speechless Thoughts,” in which such celebrities as Charles Barkley, Gabrielle Union and John Goodman are seen enjoying Quarter Pounders and expressing their joy not by words (other than “Mmm-mmm”) but by inner thoughts that are conveyed on the screen via text.

The campaign supports a strategy that McDonald’s refers to as its “cooked-right-when-ordered Quarter Pound Burgers using fresh beef in thousands of our restaurants.”

Barkley, Union and Goodman are each seen in a McDonald’s restaurant, gleefully chowing down a Quarter Pounder (some with cheese). Each 30-second spot is devoid of speech, but there are plenty of inner feelings that come across via subtitles.

On YouTube, McDonald’s explains to visitors in text below the video screen, “Introducing McDonald’s new 100% fresh beef Quarter Pounder burgers. They’re so good, they’ll leave people speechless. Like Gabrielle Union here. Want to find out what she’s thinking? Hint: Make sure Closed Captioning is turned on.”

A separate series of spots show each of the celebs interacting with McDonald’s customers, speaking for them when the Quarter Pounder leaves them speechless.

A Hispanic platform stars Luis Fonsi a Puerto Rican singer and songwriter best known for his 2017 worldwide hit song "Despacito," who speaks for customers in McDonald's left speechless because they are enjoying a Quarter Pounder.

"La Nueva Quarter Pounder con carne fresca ha dejado a Maria sin palabras. Por eso Luis Fonsi va a hablar por ella." ("The new Quarter Pounder with fresh meat has left Maria speechless. That's why Luis Fonsi is going to speak for her.")

The push comes on the heels of McDonald’s 2018 Q1 financial report, which showed same-store sales in the U.S. rose 2.9% (topping analyst expectations), with president and CEO Steve Easterbrook stating, “More customers are recognizing that we are becoming a better McDonald's, appreciating our great tasting food, fast and friendly service and compelling value.”


In his spot, Barkley, the NBA Hall of Famer and NBA on TNT commentator (and admitted long-time McDonald’s consumer), thinks as he eats, “Man, McDonald’s new hotter, juicer Quarter Pounder is so good, I’m speechless.

“But man, I’ve got a lot to say. they cooked this burger right when I ordered it. 100% beef fresh beef like that deserves another bite. That’s the stuff. Thank you, McDonald’s for this delicious flavor parade.”

Actress, author and social activist Union (wife of NBA star Dwyane Wade), thinks in her commercial, “This new hotter, juicier Quarter Pounder has me speechless. But my taste buds have got me thinking, McDonald’s knows just what I like, with that cooked-right-when-I-order hotness.

“But hotter isn’t everything. You know what is, though? Hotter and juicier. And 100% fresh beef. That’s worth 100% of my love. And this melty cheese is burger nirvana. I literally can’t even have just one bite.”

Goodman, currently starring in the Roseanne reboot, munches and thinks, “McDonald’s new hotter and juicer Quarter Pounder has me speechless. So here’s what I’m thinking. 100% fresh beef? 100% heck yes!

"It’s like a ‘flavor suplex’ in my mouth. The melty cheese is giving me goosebumps. Or are they cheese bumps?”

Each ends with the text, “The new 100% Fresh Beef Quarter Pounder Burgers.”

Lead agency is DDB’s We Are Unlimited, Chicago.

Barkley did some McDonald’s spots in the mid-1990s, including with Michael Jordan, Larry Bird and Reggie Miller — along with such animated Looney Tune characters as Bugs Bunny and Daffy Duck — to coincide with the release of Space Jam (1996).

McDonald’s said that since the start of the year, they have “modernized and improved hospitality in nearly 1,000 restaurants, setting the pace to bring the 'Experience of the Future' to an additional 1,000 restaurants every quarter this year. “

“We’ve transitioned the entire market to a new value platform, offering our customers greater choice and variety,” Easterbrook said during the Q1 analyst and media conference call.

“We are managing our business for the long-term and with our Velocity Growth Plan, I am confident that our strategy and actions we’re taking will position the business for sustained growth,” said Easterbrook.”

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