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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar272012

Mark Sanchez Ready To Quarterback Extreme Challenges For Unilever's Degree

Special to NYSportsJournalism

March 27, 2012: On the same day that Tim Tebow officially was introduced at a press conference as quarterback for the New York Jets, the team's starting quarterback, Mark Sanchez, was unveiled as the centerpiece of a marketing campaign from Unilever's Degree Men.

The activation puts Sanchez into a serious of high-energy situations such as flying with the Blue Angels and getting behind the wheel of a race car.

The effort is part of a larger umbrella campaign for the new Degree Men Adrenaline Series with MotionSense anti-perspirant/deodorant.

Sanchez, who has appeared in previous efforts for the brand, will head up the Degree Men Offseason Adventure Series, a group of "movement-centric challenges issued to Sanchez, which embody the new MotionSense technology offered exclusively in the Degree Men Adrenaline Series." This is the second year for the Adventure Series challenge.

Speaking about the Degree Men activation and not his upcoming efforts to retain his starting job in the face of anticipated competition from Tebow, Sanchez offered, "Making game-changing moves in high-pressure situations is my job. Last year Degree Men took my adrenaline to the next level with Nascar racing and firefighter training, and I can't wait to push my off-season even more with a new set of adventures."

Now through April 9, fans can visit www.DegreeMen.com and vote unlimited times on four different adrenaline-fueled adventures for Sanchez to tackle this off-season.

According to Unilever, Sanchez will complete the top two vote-getting adventures, and share his exploits through an exclusive online video series.

The Degree Men Adrenaline Series challenges include:

Flying with the Blue Angels, with Sanchez taking flight in a F/A-18 Hornet fighter jet. (Unilever said that the Navy Flight Demonstration Squadron does not endorse Degree Men, Mark Sanchez or the New York Jets.)

Sanchez driving a rally car race with the Team O'Neil Rally School.

Sanchez training with the USA Rugby Team.

The Jets quarterback trading football pads for hockey equipment to play goalie for a day. The team was not specified.

"Making game-changing moves in high-pressure situations is my job . . . I can't wait to push my off-season even more with a new set of adventures."

Last year, consumers voted to have Sanchez undergo intense firefighter training with the Orange County Fire Authority and to work with Nascar by training with the pit crew from Junior Motorsports.

"Degree Men is all about protecting guys during life's everyday movements while also keeping them cool during the adrenaline-fueled moments along the way," Aaron Callaway, senior brand building manager for Unilever, said in a statement. "Mark Sanchez plays the toughest position for one of football's highest-profile teams and we're proud to work with him again on the Offseason Adventure program."

The new Degree Men Adrenaline Series with MotionSense anti-perspirant/deodorant is available in Extreme, Everest, Adventure, Sport Defense and V12.

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