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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct252017

Under Armour ‘We Will’ Effort Shows Rewarding, Complex World Of Running

By Barry Janoff

October 25, 2017: Last month, Under Armour unveiled a multi-layered campaign under the title  “We Will,” the next evolution of the brand’s “I Will” effort.

The campaign, handled in-house, was intended to show how sports and athletes “can unite, inspire and even change the world,” fronted by such Under Armour spokespersons as Stephen Curry, Michael Phelps and Misty Copeland, (The campaign also helped to raise funds and awareness for Hurricane Relief Efforts from Team Rubicon.)

Now, Under Armour Run has embraced the “We Will” mantra with a multi-platform campaign intended to show how running is both a solitary and communal effort that can impact lives, relationships and, again, even the world.

An umbrella spot, “We Will Run,” offers, “Running has long been thought of as a solo endeavor. It’s been a sport made up of personal bests and new achievements, but times are changing.

“United by a shared passion, our run crews band together to elevate and drive the culture forward. Here, we explore the innate connection between groups across the globe and learn what inspires each of them to run better every day.”

The effort, handled in-house, also supports the men's and women's running products from Baltimore-based Under Armour.

A series of spots highlights the endeavors of the people from running clubs and groups domestically and internationally, including the Electric Flight Crew, Baltimore-based Poet Pride Run Club, D.C. District Running Collective, Institute of Notre Dame of Baltimore and Berlin Running Society.

Each spot shows members in action, training and related bonding activities, intended to also inspire others to follow in their footsteps:

 • District Running Collective
"'Redefine your impossible'" is their motto. Bigger than running, District Running Collective exists where fitness, culture, and community collide. As a crew, they support one another up every hill, across every bridge, and through each painstaking mile. Pairing hard work with even harder play, every mile is a party whenever they lace up. They proudly rep our nation's capitol on every last run. They Run. The. District."

• Electric Flight Crew
"The West Coast knows how to run. Cruising every block under the California sunshine, Electric Flight Crew runs and trains as a tight-knit community. A group of five turned into a network that spans across multiple cities, and they show no signs of slowing down."

• Poet Pride Run Club
"Homegrown in Charm City, Baltimore’s Poet Pride Run Club navigates both the track and the city streets as a united front. A staple at their local high school, their dedication to running is immortalized through their slogan—let's grow! Every morning at 7 AM, the team is up and grinding before the first bell."

• Institute of Notre Dame
"Strong-willed and passionate, the Institute of Notre Dame highlights the all-girls cross-country squad as a dominant force in running. IND’s team is empowered by a shared sisterhood of passion for both the sport and working together as female athletes."

• Berlin Running Society
"Founded in Germany’s capital, Berlin Running Society boldly takes on every route with a collective excitement that’s inherent to the local run scene. With members coming in from all over the city, this crew’s dedication to running and training helps them overcome both personal and interpersonal challenges."

For Under Armour, Misty Is Unlike Any Other

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