Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Oct252017

Under Armour ‘We Will’ Effort Shows Rewarding, Complex World Of Running

By Barry Janoff

October 25, 2017: Last month, Under Armour unveiled a multi-layered campaign under the title  “We Will,” the next evolution of the brand’s “I Will” effort.

The campaign, handled in-house, was intended to show how sports and athletes “can unite, inspire and even change the world,” fronted by such Under Armour spokespersons as Stephen Curry, Michael Phelps and Misty Copeland, (The campaign also helped to raise funds and awareness for Hurricane Relief Efforts from Team Rubicon.)

Now, Under Armour Run has embraced the “We Will” mantra with a multi-platform campaign intended to show how running is both a solitary and communal effort that can impact lives, relationships and, again, even the world.

An umbrella spot, “We Will Run,” offers, “Running has long been thought of as a solo endeavor. It’s been a sport made up of personal bests and new achievements, but times are changing.

“United by a shared passion, our run crews band together to elevate and drive the culture forward. Here, we explore the innate connection between groups across the globe and learn what inspires each of them to run better every day.”

The effort, handled in-house, also supports the men's and women's running products from Baltimore-based Under Armour.

A series of spots highlights the endeavors of the people from running clubs and groups domestically and internationally, including the Electric Flight Crew, Baltimore-based Poet Pride Run Club, D.C. District Running Collective, Institute of Notre Dame of Baltimore and Berlin Running Society.

Each spot shows members in action, training and related bonding activities, intended to also inspire others to follow in their footsteps:

 • District Running Collective
"'Redefine your impossible'" is their motto. Bigger than running, District Running Collective exists where fitness, culture, and community collide. As a crew, they support one another up every hill, across every bridge, and through each painstaking mile. Pairing hard work with even harder play, every mile is a party whenever they lace up. They proudly rep our nation's capitol on every last run. They Run. The. District."

• Electric Flight Crew
"The West Coast knows how to run. Cruising every block under the California sunshine, Electric Flight Crew runs and trains as a tight-knit community. A group of five turned into a network that spans across multiple cities, and they show no signs of slowing down."

• Poet Pride Run Club
"Homegrown in Charm City, Baltimore’s Poet Pride Run Club navigates both the track and the city streets as a united front. A staple at their local high school, their dedication to running is immortalized through their slogan—let's grow! Every morning at 7 AM, the team is up and grinding before the first bell."

• Institute of Notre Dame
"Strong-willed and passionate, the Institute of Notre Dame highlights the all-girls cross-country squad as a dominant force in running. IND’s team is empowered by a shared sisterhood of passion for both the sport and working together as female athletes."

• Berlin Running Society
"Founded in Germany’s capital, Berlin Running Society boldly takes on every route with a collective excitement that’s inherent to the local run scene. With members coming in from all over the city, this crew’s dedication to running and training helps them overcome both personal and interpersonal challenges."

For Under Armour, Misty Is Unlike Any Other

Back to Home Page