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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Oct252017

Under Armour ‘We Will’ Effort Shows Rewarding, Complex World Of Running

By Barry Janoff

October 25, 2017: Last month, Under Armour unveiled a multi-layered campaign under the title  “We Will,” the next evolution of the brand’s “I Will” effort.

The campaign, handled in-house, was intended to show how sports and athletes “can unite, inspire and even change the world,” fronted by such Under Armour spokespersons as Stephen Curry, Michael Phelps and Misty Copeland, (The campaign also helped to raise funds and awareness for Hurricane Relief Efforts from Team Rubicon.)

Now, Under Armour Run has embraced the “We Will” mantra with a multi-platform campaign intended to show how running is both a solitary and communal effort that can impact lives, relationships and, again, even the world.

An umbrella spot, “We Will Run,” offers, “Running has long been thought of as a solo endeavor. It’s been a sport made up of personal bests and new achievements, but times are changing.

“United by a shared passion, our run crews band together to elevate and drive the culture forward. Here, we explore the innate connection between groups across the globe and learn what inspires each of them to run better every day.”

The effort, handled in-house, also supports the men's and women's running products from Baltimore-based Under Armour.

A series of spots highlights the endeavors of the people from running clubs and groups domestically and internationally, including the Electric Flight Crew, Baltimore-based Poet Pride Run Club, D.C. District Running Collective, Institute of Notre Dame of Baltimore and Berlin Running Society.

Each spot shows members in action, training and related bonding activities, intended to also inspire others to follow in their footsteps:

 • District Running Collective
"'Redefine your impossible'" is their motto. Bigger than running, District Running Collective exists where fitness, culture, and community collide. As a crew, they support one another up every hill, across every bridge, and through each painstaking mile. Pairing hard work with even harder play, every mile is a party whenever they lace up. They proudly rep our nation's capitol on every last run. They Run. The. District."

• Electric Flight Crew
"The West Coast knows how to run. Cruising every block under the California sunshine, Electric Flight Crew runs and trains as a tight-knit community. A group of five turned into a network that spans across multiple cities, and they show no signs of slowing down."

• Poet Pride Run Club
"Homegrown in Charm City, Baltimore’s Poet Pride Run Club navigates both the track and the city streets as a united front. A staple at their local high school, their dedication to running is immortalized through their slogan—let's grow! Every morning at 7 AM, the team is up and grinding before the first bell."

• Institute of Notre Dame
"Strong-willed and passionate, the Institute of Notre Dame highlights the all-girls cross-country squad as a dominant force in running. IND’s team is empowered by a shared sisterhood of passion for both the sport and working together as female athletes."

• Berlin Running Society
"Founded in Germany’s capital, Berlin Running Society boldly takes on every route with a collective excitement that’s inherent to the local run scene. With members coming in from all over the city, this crew’s dedication to running and training helps them overcome both personal and interpersonal challenges."

For Under Armour, Misty Is Unlike Any Other

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