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NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Oct252017

Under Armour ‘We Will’ Effort Shows Rewarding, Complex World Of Running

By Barry Janoff

October 25, 2017: Last month, Under Armour unveiled a multi-layered campaign under the title  “We Will,” the next evolution of the brand’s “I Will” effort.

The campaign, handled in-house, was intended to show how sports and athletes “can unite, inspire and even change the world,” fronted by such Under Armour spokespersons as Stephen Curry, Michael Phelps and Misty Copeland, (The campaign also helped to raise funds and awareness for Hurricane Relief Efforts from Team Rubicon.)

Now, Under Armour Run has embraced the “We Will” mantra with a multi-platform campaign intended to show how running is both a solitary and communal effort that can impact lives, relationships and, again, even the world.

An umbrella spot, “We Will Run,” offers, “Running has long been thought of as a solo endeavor. It’s been a sport made up of personal bests and new achievements, but times are changing.

“United by a shared passion, our run crews band together to elevate and drive the culture forward. Here, we explore the innate connection between groups across the globe and learn what inspires each of them to run better every day.”

The effort, handled in-house, also supports the men's and women's running products from Baltimore-based Under Armour.

A series of spots highlights the endeavors of the people from running clubs and groups domestically and internationally, including the Electric Flight Crew, Baltimore-based Poet Pride Run Club, D.C. District Running Collective, Institute of Notre Dame of Baltimore and Berlin Running Society.

Each spot shows members in action, training and related bonding activities, intended to also inspire others to follow in their footsteps:

 • District Running Collective
"'Redefine your impossible'" is their motto. Bigger than running, District Running Collective exists where fitness, culture, and community collide. As a crew, they support one another up every hill, across every bridge, and through each painstaking mile. Pairing hard work with even harder play, every mile is a party whenever they lace up. They proudly rep our nation's capitol on every last run. They Run. The. District."

• Electric Flight Crew
"The West Coast knows how to run. Cruising every block under the California sunshine, Electric Flight Crew runs and trains as a tight-knit community. A group of five turned into a network that spans across multiple cities, and they show no signs of slowing down."

• Poet Pride Run Club
"Homegrown in Charm City, Baltimore’s Poet Pride Run Club navigates both the track and the city streets as a united front. A staple at their local high school, their dedication to running is immortalized through their slogan—let's grow! Every morning at 7 AM, the team is up and grinding before the first bell."

• Institute of Notre Dame
"Strong-willed and passionate, the Institute of Notre Dame highlights the all-girls cross-country squad as a dominant force in running. IND’s team is empowered by a shared sisterhood of passion for both the sport and working together as female athletes."

• Berlin Running Society
"Founded in Germany’s capital, Berlin Running Society boldly takes on every route with a collective excitement that’s inherent to the local run scene. With members coming in from all over the city, this crew’s dedication to running and training helps them overcome both personal and interpersonal challenges."

For Under Armour, Misty Is Unlike Any Other

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