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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jan132017

Tom Brady Finds That Sending TD12 Sleepwear To The Rock Can Get Testy

By Barry Janoff

January 12, 2017: Tom Brady and Dwayne "The Rock" Johnson are both athletes, both in the celebrity spotlight, both endorsers of Under Armour and friends.

But that didn’t stop The Rock from raking Brady over some very hot coals in a video that was a response to a video he received from the NFL quarterback regarding the new Athlete Recovery Sleepwear powered by TB12.

The line, released earlier this month, was designed and developed with and named for Brady, who wears No. 12 on his New England Patriots’ jersey.

"Tom credits sleep as one of the most important components to his training regimen," according to Under Armour.

The point of differentiation for Recovery Sleepwear: "A bioceramics technology incorporated into a pattern lining the garments, which are designed to maximize comfort and fit, (with) particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep."

Far Infrared therapy involves the use of Far Infrared rays to gently heal, soothe, stimulate and detox the physical body, as well as the mind.

But The Rock is having none of that.

In the three-minute spot, Johnson is excited to get a "special video from a good buddy of mine, Tom Brady, the man himself, four-time Super Bowl champion. He is excellence personified."

Johnson, expecting great things, can’t contain his enthusiasm. "If he is as good in this video as he is on the football field, then we are in for a treat."

The Rock relates that he will be watching the video for the first time, along with the viewers.

On The Rock’s cue, the Brady video begins to roll. We see Brady sitting outside on a group of rocks with some woods in the background. Brady explains to Johnson about the Recovery Sleepwear, sending out a sales pitch to Johnson in the style of The Rock.

"HEY, ROCK, what kind of sleepwear You sleep in!?” shouts a boisterous over-the-top Brady. "It doesn’t matter what kind of sleepwear you’re sleeping in! Cause I want to give you a heads-up that Under Armour and I are going to send you some of my new TB12 Sleepwear!"

Brady now calms down and is back to his monotone low-key voice. "I’m really excited about it. And the key for me is helping my body recover and achieving peak performance. And I know it’ll do the same for you. So I hope you enjoy it and I’ll see you soon, Rock."

We then cut back to a bewildered Johnson.

"Sweet tap-dancing baby Jesus! What in the f$^@ did we just watch," exclaims a testy Johnson. “Thomas. What was that!? You’re sitting there on some rocks — which I guess is supposed to be profound because my name is The Rock — and you’re sitting like Kermit the Frog ready to sing 'Rainbow Connection.'"

At which point we cut to a scene of Kermit the Frog singing ‘Rainbow Connection.'"

The Rock is not done dissecting Brady.

"Who the f*&# directed this? A Jets fan?" We cut to a shot of iconic New York Jets fan Fireman Ed. The Rock then shows Brady how he should have delivered the message. "You stand up," he says, pounding a fist into his other palm. "You deliver it with energy! With zing! With power!"

The Rock now shows his softer, albeit sarcastic, side. "Dude, listen. I love the fact that you’re clearly having fun. I know that your fans are going to love that video with TD12 Recovery Sleepwear" — at which point we see a photo of Brady sleeping in the TD12 Recovery Sleepwear.

"I’m going to wear it tonight," Johnson continues. "But I have to tell you — this is going to be a change for your buddy DJ. Usually, I sleep in the buff. The 'penis-arous' has got to roam."

The Rock then smiles and changes direction. "Listen, there’s a lot of cheese on that pizza I just delivered. I’m going to bring it back to something respectable. Congratulations on the launch (of TD12 Recovery Sleepwear). You’re part of the Under Armour family. Good luck in the playoffs. I’m going to be rooting for you."

Johnson then gets in his own plug. "And above all else — leave the acting to me. Baywatch. Memorial Day 2017." Followed by a shot of a sleeping Brady dreaming about The Rock in a scene from Baywatch. (See the full video here.)

To keep it all in the family, the video was produced by Johnson’s Seven Bucks Productions.

"Just havin' some fun with my good bud and G.O.A.T. Tom Brady," The Rock, who was named Male Sports Marketer of the Year for 2016 (with Shaquille O’Neal) by NYSportsJournalism, wrote in the comments section for the video. "He's a good man for putting up with this. — DJ."

Under Armour has added this clip to its Recovery Sleepwear TB12 campaign, which includes a supporting spot, "Recovery Sleepwear: Rest Win Repeat," Internet, social media, POP and consumer activation. A dedicated Web site offers "Tom Brady’s Keys To Better Sleep" and other information on the Under Armour effort and products.

Bad News For Brady Opponents: He Trains In His Sleep

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