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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Apr172018

Foot Locker Puts Artists, Rapper LGP Qua In Spotlight For Nike Air Max Plus Campaign

By Barry Janoff

April 17, 2018: Foot Locker is well-known for its marketing campaigns featuring NBA stars.

The brand’s new campaign, "Before and After the Bite,” stars known and up-and-coming artists and musicians and celebrates “art and all those who create it.”

The campaign supports the launch of Nike Air Max Plus silhouettes in two colorways, "Before the Bite" (grey and white) and "After the Bite" (red and white),

As explained by Patrick Walsh, vp-marketing for Foot Locker North America, in a statement. ”At Foot Locker, not only are we dedicated to providing the best footwear and apparel to our customers, but we're also passionate about individuality — our shoppers' ambitions, dreams and talents.

"We are introducing these exclusive Nike Air Max Plus colorways by celebrating people (who) embody the grind as they push to make their mark 'Before the Bite,' and those that continue to feed their appetite for more once they have made it, 'After the Bite.'"

Foot Locker has enlisted three renowned artists and photographers — 13th Witness (Timothy McGurr), MADSTEEZ (Mark Paul Deren) and Baron Von Fancy (Gordon Stevenson).

They, in turn, culled 20 up-and-coming artists from the U.S. and Canada to create works that represent the two new shoes.

The selected artwork will be displayed in a Foot Locker "Before and After the Bite" Gallery in New York City’s Soho districk (67 Greene Street, open to the public on April 18, Noon-5 PM ET).

In addition, as part of the campaign, Foot Locker and Nike enlisted 18-year-old Philadelphia-based rapper LGP Qua to create a video, “Hungry,”  featuring an original track  that “uncovers LGP Qua's personal take on his road to success.”

Among the lyrics:
“Those broke days I can tell you all about it
“I started off with nothing at the end it’s gonna be worth it
“I feel blessed at the same time I feel stressed.”

LGP Qua recently was signed by will.i.am (Black Eyed Peas) to his will.1.am Music Group.

"This partnership with Foot Locker to tell the 'Before and After the Bite' story was a natural opportunity for me because it's so true to where I'm at in my own career,"  LGP Qua said in a statement.

"This is really just the beginning for me. I've had my first bite at success and that's only made me grind harder for more. My track, 'Hungry' shows what individual hustle and style means to me as an artist."

"Before and After the Bite" artwork can be viewed here.

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