NFL Builds Media Alliances, Adds ‘Family Game Night’ To Expand Youth Audience
Monday, October 24, 2022 at 06:58PM By Barry Janoff
October 24, 2022: The NFL and Enthusiast Gaming today unveiled plans for NFL Family Game Night, a three-part special series as part of NFL Tuesday Night Gaming, “designed as a platform for families and younger fans to play alongside their favorite players and gamers in a fun and entertaining format.”
NFL Tuesday Night Gaming has been streaming weekly on YouTube since Sept. 13.
NFL Family Game Night is scheduled to stream live Oct. 25, Nov. 22 and Dec. 20.
The NFL said NFL Tuesday Night Gaming and NFL Family Game Night are being presented “with the support of key new media sponsorships from Nickelodeon and Universal Pictures, alongside existing sponsor Hulu + Live TV.”
"Gaming is a point of connection for many families,” Ed Kiang, NFL vp-video gaming, said via the league.
“And NFL Family Game Night reflects the multi-generational audience of the NFL through fun gaming entertainment that appeals to even our youngest fans by sharing how NFL players and their families play together on game night.”
NFL Family Game Night’s scheduled debut on Oct. 25 will “invite viewers to a Halloween-themed gaming night with content creators as well as NFL players and their children playing Fall Guys.
“The show will give viewers a peek into how these families and friends play together and the fun that ensues," according to integrated gaming entertainment company Enthusiast Gaming.
"The Halloween special will be the first of three NFL Family Game Nights planned throughout the inaugural NFL Tuesday Night Gaming season."
As part of Nickelodeon's sponsorship, the brand's NFL SlimeTime series will be integrated into Enthusiast Gaming's NFL Family Game Night episodes on Oct. 25 and Nov. 22, with both installments featuring "NFL Slimetime Halftime Report" segments.
Guest hosts will recap gameplay and prepare people for the next round of action.
The Dec. 20 episode of NFL Family Game Night will feature additional NFL SlimeTime-themed elements and “will culminate with the lucky winners getting showered in Nickelodeon's iconic green slime.”
The as part of the NFL’s Xmas Day triple-header, the game between the Denver Broncos and Los Angeles Rams will be Nickelodeon's third “SlimeTime” presentation, airing alongside the CBS version (following "SlimeTime" games during each of the past two NFL playoffs).
"We are excited for the debut of our new NFL Family Game Night format and welcome Nickelodeon and Universal Pictures as new media sponsors of NFL Tuesday Night Gaming," Bill Karamouzis, president, Enthusiast Gaming, said via the company.
"With the new NFL Family Game Night format, we are able to reach a new co-viewing audience segment, delivering value to our sponsors and expanding the reach of our NFL Tuesday Night Gaming offering."
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