Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr152010

ESPN's World Cup Marketing, Coverage Kicks It Up Several Notches

April 15, 2010: ESPN will take its mantra of being the "worldwide leader in sports" to the world's game, blanketing its coverage of the upcoming FIFA World Cup with what the network is calling "the largest single-event marketing campaign in ESPN history."

"The World Cup will dominate the discussion of sports fans in this country in a way that has not happened before," John Skipper, evp-content for ESPN, said during a preview press event in New York on April 14. "We will pull out all the stops to make sure people pay attention."

ESPN said it would have more than 230 hours of live coverage; air all 64 games in HD among ESPN, ESPN 2 and ABC; televise 25 games in 3D on ESPN 3D, launching June 11; and have more than 300 people on the ground in South Africa, where the World Cup will take place June 11-July 11. To support its massive effort, ESPN will have TV, a print campaign comprised of 33 original works of South African art, Internet, radio, outdoor, mobile, a book, numerous dedicated mini-films and other marketing partnerships across the Disney Co. system. As it did during the 2006 World Cup, the campaign falls under the umbrella theme, "One Game Changes Everything."

ESPN Deportes will have its own marketing campaign, "90 Minutes No Son Suficientes" ("90 Minutes is Not Enough"). International ESPN outlets also will support with local campaigns.

Sea of fans in ESPN World Cup promo spot."[The 'One Game' theme] resonated in Germany during the 2006 World Cup and it certainly will resonate in South Africa," said Seth Ader, ESPN's senior director of sports marketing. As for the enormous marketing push, Ader said, "We tend to promote things heavily."

Ader said that ESPN has targeted two key groups with its World Cup marketing: soccer fans and big event sports fans.

"Soccer fans are the most important audience — they have waited four years for the World Cup," said Ader. "We don't have to sell them on soccer. What we must convey to them is the authenticity of our coverage and the importance of the event to us. They make up the majority of our World Cup audience. We must show them that we understand their passion."

The second audience, said Ader, consists of "tens of millions of sports fans [who] don't want to miss drama that comes at the highest order. They watched The Masters [with the return of Tiger Woods], they watch the World Series, the NBA Finals. We have to engage them around the high stakes of the World Cup."

Scene from ESPN World Cup TV ad, "Robben Island." TV spots for ESPN's World Cup marketing will feature the music of U2. An intro spot showed highlights of the 2006 World Cup played out to "City of Blinding Lights." "Robben Island," which broke earlier this month and was filmed at the prison where Nelson Mandela and other political prisoners were incarcerated during the country's era of apartheid, is anchored by a mash-up between U2 and the Soweto Gospel Choir singing "Where The Streets Have No Name." The collaboration has also spawned a video, with footage from U2's October 2009 concert at the Rose Bowl, that ESPN said would appear "in every program throughout ESPN's presentation of the 2010 FIFA World Cup, including highlights, match and studio coverage."

Among other TV spots, "United" is played out to "Magnificent" and has Bono in voiceover offering, "This is not about politics, religion, borders, global warming, elections, sanctions, the Stock Market, the black market . . . This is about the world coming together every four years." "The Power of Ten" focuses on players who have worn the No. 10 jersey with the U2 song, "Out of Control." "Passion" looks at the spike in the number of berths in Germany nine months after the 2006 World Cup, with the U2 song "Desire."

"This matters to us globally," said Skipper. "We will leave no soccer ball unturned to bring the World Cup to the U.S. in  a meaningful way."

Back to World Cup 2010

Back to Home Page