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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr152010

ESPN's World Cup Marketing, Coverage Kicks It Up Several Notches

April 15, 2010: ESPN will take its mantra of being the "worldwide leader in sports" to the world's game, blanketing its coverage of the upcoming FIFA World Cup with what the network is calling "the largest single-event marketing campaign in ESPN history."

"The World Cup will dominate the discussion of sports fans in this country in a way that has not happened before," John Skipper, evp-content for ESPN, said during a preview press event in New York on April 14. "We will pull out all the stops to make sure people pay attention."

ESPN said it would have more than 230 hours of live coverage; air all 64 games in HD among ESPN, ESPN 2 and ABC; televise 25 games in 3D on ESPN 3D, launching June 11; and have more than 300 people on the ground in South Africa, where the World Cup will take place June 11-July 11. To support its massive effort, ESPN will have TV, a print campaign comprised of 33 original works of South African art, Internet, radio, outdoor, mobile, a book, numerous dedicated mini-films and other marketing partnerships across the Disney Co. system. As it did during the 2006 World Cup, the campaign falls under the umbrella theme, "One Game Changes Everything."

ESPN Deportes will have its own marketing campaign, "90 Minutes No Son Suficientes" ("90 Minutes is Not Enough"). International ESPN outlets also will support with local campaigns.

Sea of fans in ESPN World Cup promo spot."[The 'One Game' theme] resonated in Germany during the 2006 World Cup and it certainly will resonate in South Africa," said Seth Ader, ESPN's senior director of sports marketing. As for the enormous marketing push, Ader said, "We tend to promote things heavily."

Ader said that ESPN has targeted two key groups with its World Cup marketing: soccer fans and big event sports fans.

"Soccer fans are the most important audience — they have waited four years for the World Cup," said Ader. "We don't have to sell them on soccer. What we must convey to them is the authenticity of our coverage and the importance of the event to us. They make up the majority of our World Cup audience. We must show them that we understand their passion."

The second audience, said Ader, consists of "tens of millions of sports fans [who] don't want to miss drama that comes at the highest order. They watched The Masters [with the return of Tiger Woods], they watch the World Series, the NBA Finals. We have to engage them around the high stakes of the World Cup."

Scene from ESPN World Cup TV ad, "Robben Island." TV spots for ESPN's World Cup marketing will feature the music of U2. An intro spot showed highlights of the 2006 World Cup played out to "City of Blinding Lights." "Robben Island," which broke earlier this month and was filmed at the prison where Nelson Mandela and other political prisoners were incarcerated during the country's era of apartheid, is anchored by a mash-up between U2 and the Soweto Gospel Choir singing "Where The Streets Have No Name." The collaboration has also spawned a video, with footage from U2's October 2009 concert at the Rose Bowl, that ESPN said would appear "in every program throughout ESPN's presentation of the 2010 FIFA World Cup, including highlights, match and studio coverage."

Among other TV spots, "United" is played out to "Magnificent" and has Bono in voiceover offering, "This is not about politics, religion, borders, global warming, elections, sanctions, the Stock Market, the black market . . . This is about the world coming together every four years." "The Power of Ten" focuses on players who have worn the No. 10 jersey with the U2 song, "Out of Control." "Passion" looks at the spike in the number of berths in Germany nine months after the 2006 World Cup, with the U2 song "Desire."

"This matters to us globally," said Skipper. "We will leave no soccer ball unturned to bring the World Cup to the U.S. in  a meaningful way."

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