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NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr152010

ESPN's World Cup Marketing, Coverage Kicks It Up Several Notches

April 15, 2010: ESPN will take its mantra of being the "worldwide leader in sports" to the world's game, blanketing its coverage of the upcoming FIFA World Cup with what the network is calling "the largest single-event marketing campaign in ESPN history."

"The World Cup will dominate the discussion of sports fans in this country in a way that has not happened before," John Skipper, evp-content for ESPN, said during a preview press event in New York on April 14. "We will pull out all the stops to make sure people pay attention."

ESPN said it would have more than 230 hours of live coverage; air all 64 games in HD among ESPN, ESPN 2 and ABC; televise 25 games in 3D on ESPN 3D, launching June 11; and have more than 300 people on the ground in South Africa, where the World Cup will take place June 11-July 11. To support its massive effort, ESPN will have TV, a print campaign comprised of 33 original works of South African art, Internet, radio, outdoor, mobile, a book, numerous dedicated mini-films and other marketing partnerships across the Disney Co. system. As it did during the 2006 World Cup, the campaign falls under the umbrella theme, "One Game Changes Everything."

ESPN Deportes will have its own marketing campaign, "90 Minutes No Son Suficientes" ("90 Minutes is Not Enough"). International ESPN outlets also will support with local campaigns.

Sea of fans in ESPN World Cup promo spot."[The 'One Game' theme] resonated in Germany during the 2006 World Cup and it certainly will resonate in South Africa," said Seth Ader, ESPN's senior director of sports marketing. As for the enormous marketing push, Ader said, "We tend to promote things heavily."

Ader said that ESPN has targeted two key groups with its World Cup marketing: soccer fans and big event sports fans.

"Soccer fans are the most important audience — they have waited four years for the World Cup," said Ader. "We don't have to sell them on soccer. What we must convey to them is the authenticity of our coverage and the importance of the event to us. They make up the majority of our World Cup audience. We must show them that we understand their passion."

The second audience, said Ader, consists of "tens of millions of sports fans [who] don't want to miss drama that comes at the highest order. They watched The Masters [with the return of Tiger Woods], they watch the World Series, the NBA Finals. We have to engage them around the high stakes of the World Cup."

Scene from ESPN World Cup TV ad, "Robben Island." TV spots for ESPN's World Cup marketing will feature the music of U2. An intro spot showed highlights of the 2006 World Cup played out to "City of Blinding Lights." "Robben Island," which broke earlier this month and was filmed at the prison where Nelson Mandela and other political prisoners were incarcerated during the country's era of apartheid, is anchored by a mash-up between U2 and the Soweto Gospel Choir singing "Where The Streets Have No Name." The collaboration has also spawned a video, with footage from U2's October 2009 concert at the Rose Bowl, that ESPN said would appear "in every program throughout ESPN's presentation of the 2010 FIFA World Cup, including highlights, match and studio coverage."

Among other TV spots, "United" is played out to "Magnificent" and has Bono in voiceover offering, "This is not about politics, religion, borders, global warming, elections, sanctions, the Stock Market, the black market . . . This is about the world coming together every four years." "The Power of Ten" focuses on players who have worn the No. 10 jersey with the U2 song, "Out of Control." "Passion" looks at the spike in the number of berths in Germany nine months after the 2006 World Cup, with the U2 song "Desire."

"This matters to us globally," said Skipper. "We will leave no soccer ball unturned to bring the World Cup to the U.S. in  a meaningful way."

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