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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr152010

ESPN's World Cup Marketing, Coverage Kicks It Up Several Notches

April 15, 2010: ESPN will take its mantra of being the "worldwide leader in sports" to the world's game, blanketing its coverage of the upcoming FIFA World Cup with what the network is calling "the largest single-event marketing campaign in ESPN history."

"The World Cup will dominate the discussion of sports fans in this country in a way that has not happened before," John Skipper, evp-content for ESPN, said during a preview press event in New York on April 14. "We will pull out all the stops to make sure people pay attention."

ESPN said it would have more than 230 hours of live coverage; air all 64 games in HD among ESPN, ESPN 2 and ABC; televise 25 games in 3D on ESPN 3D, launching June 11; and have more than 300 people on the ground in South Africa, where the World Cup will take place June 11-July 11. To support its massive effort, ESPN will have TV, a print campaign comprised of 33 original works of South African art, Internet, radio, outdoor, mobile, a book, numerous dedicated mini-films and other marketing partnerships across the Disney Co. system. As it did during the 2006 World Cup, the campaign falls under the umbrella theme, "One Game Changes Everything."

ESPN Deportes will have its own marketing campaign, "90 Minutes No Son Suficientes" ("90 Minutes is Not Enough"). International ESPN outlets also will support with local campaigns.

Sea of fans in ESPN World Cup promo spot."[The 'One Game' theme] resonated in Germany during the 2006 World Cup and it certainly will resonate in South Africa," said Seth Ader, ESPN's senior director of sports marketing. As for the enormous marketing push, Ader said, "We tend to promote things heavily."

Ader said that ESPN has targeted two key groups with its World Cup marketing: soccer fans and big event sports fans.

"Soccer fans are the most important audience — they have waited four years for the World Cup," said Ader. "We don't have to sell them on soccer. What we must convey to them is the authenticity of our coverage and the importance of the event to us. They make up the majority of our World Cup audience. We must show them that we understand their passion."

The second audience, said Ader, consists of "tens of millions of sports fans [who] don't want to miss drama that comes at the highest order. They watched The Masters [with the return of Tiger Woods], they watch the World Series, the NBA Finals. We have to engage them around the high stakes of the World Cup."

Scene from ESPN World Cup TV ad, "Robben Island." TV spots for ESPN's World Cup marketing will feature the music of U2. An intro spot showed highlights of the 2006 World Cup played out to "City of Blinding Lights." "Robben Island," which broke earlier this month and was filmed at the prison where Nelson Mandela and other political prisoners were incarcerated during the country's era of apartheid, is anchored by a mash-up between U2 and the Soweto Gospel Choir singing "Where The Streets Have No Name." The collaboration has also spawned a video, with footage from U2's October 2009 concert at the Rose Bowl, that ESPN said would appear "in every program throughout ESPN's presentation of the 2010 FIFA World Cup, including highlights, match and studio coverage."

Among other TV spots, "United" is played out to "Magnificent" and has Bono in voiceover offering, "This is not about politics, religion, borders, global warming, elections, sanctions, the Stock Market, the black market . . . This is about the world coming together every four years." "The Power of Ten" focuses on players who have worn the No. 10 jersey with the U2 song, "Out of Control." "Passion" looks at the spike in the number of berths in Germany nine months after the 2006 World Cup, with the U2 song "Desire."

"This matters to us globally," said Skipper. "We will leave no soccer ball unturned to bring the World Cup to the U.S. in  a meaningful way."

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