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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Nov012015

Nike, Gronkowski, Suh Show There's No Business Like Snow (Day) Business

By Barry Janoff

October 31, 2015: Snow days are great days for kids who enjoy some time jumping into piles of snow more than studying over piles of school books.

Nike evokes that attitude with its roster of pro athletes, and a soundtrack from James Brown, turning a "Snow Day" into a competitive day of "friendly" football.

"Snow Day," which hits broadcast in both its full 60-second and shorter 30- and 15-second versions, anchors a "Get Out Here" campaign, which includes Internet and social media. Lead agency is Wieden + Kennedy., Portland.

The campaign also focuses on the "Get Out Here Challenge," which Nike describes as an "extensive search to find the 48 most weather-defying athletes to compete in the ultimate cold-weather training experience, to be held in Chicago the week of Dec. 8, 2015. (Details here).

The entire effort supports such products as Therma-Sphere Max and AeroReac, which are designed for "athletes at every level who want to train and embrace winter weather."

The sports apparel and footwear brand also touts its Nike Run Club and Nike Training Club.

In the case of "Snow Day," those athletes are led by team captains Rob Gronkowski (New England Patriots) and Ndamukong Suh (Miami Dolphins).

NFL players also include (in alphabetical order) Odell Beckham Jr. (New York Giants), Le'Veon Bell (Pittsburgh Steelers), Antonio Brown (Pittsburgh Steelers), A.J. Green (Cincinnati Bengals), Luke Kuechly (Carolina Panthers), Marcus Mariota (Tennessee Titans), LeSean McCoy (Buffalo Bills), Ben Roethlisberger (Pittsburgh Steelers) and Eric Weddle (San Diego Chargers).

Sydney Leroux and Carli Lloyd represent the U.S. Women's National Soccer Team.

Paul George (Indiana Pacers), Draymond Green (Golden State Warriors) and Elena Delle Donne (Chicago Sky) come from the NBA and WNBA, respectively.

Steven Stamkos (Tampa Bay Lightning) represents the NHL.

Other featured athletes are Eugenie Bouchard (tennis), Marlen Esparza (boxer), Paula Findlay (triathlete) and Lauren Fisher (Cross training).

The spot opens with Gronkowski waking up to a radio announcer yelling. "Rise and shine. And don't forget your booties, Because it's cold out there!"

Gronkoswki breaks his bedroom window with his head and gleams, "Snow day!"

He then heads outside, dressed in Nike's winter apparel, and is hit by a snowball thrown by Suh, who here lives across the street. It's game on as Gronk gathers his team and Sun assembles his, with both ultimately getting an a vacant, snow-covered lot.

"Touch?" ask Gronkowski.

"Tackle!" snarls Suh.

The two teams gather and then square off for the opening kick, with the resolution left to the imagination of viewers. (See the full spot here.)

The entire spot plays out to Brown's funk-driven beat, "The Payback," which includes such lyrics as:

"Sold me out, for chump change.
"Told me that they, they had it all arranged.
"You handed me down, and that’s a fact
"Now you’re pumped.
You gotta get ready for the big payback."

Nike said that the campaign is intended to "inspire people to train through the winter months,"

The Nike Get Out Here Challenge will "reward selected contestants with a trip to Chicago and the opportunity to take part in a unique training experience."

The spot directs people to a dedicated Web site where Nike asks those interested in participating in the  Get Out Here Challenge to use Facebook, Twitter or Instagram (to) upload a photo or video demonstrating how you are embracing winter by training.

Among the parameters, according to Nike, there must be NO:

• Entrants in a sports team uniform on camera, or mention a team name;
• Nudity, lewd or vulgar behavior
• Gratuitous violence
• Dangerous stunts
• Real or fake weapons of any kind, including, but not limited to, guns, knives or projectiles
• Drug or alcohol use
• Smoking
• Material that is hateful, tortuous, defamatory, slanderous or libelous.

(Full details here.)

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