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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Men's Hoops Are 'Toxic'
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Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb262013

Hooters Eyes College Hoops Tourney, MLB With 'Awesome' Marketing Campaign

Special to NYSportsJournalism.com

February 25, 2013: Hooters of America is not an official partner of the NCAA or Major League Baseball, but would like to grab its share of consumer eyeballs and dollars during the coming month via an new umbrella campaign that asks sports fans to "Step into Awesome."

The multi-media effort, the first for the national casual dining chain from ad agency Skiver, Atlanta, breaks this week anchored by a commercial "targeting sports broadcast programming to align with Hooters reputation as the ultimate sports-viewing destination."

The campaign coincides with the NCAA men's and women's basketball tournaments, which run through March; the World Baseball Classic, which begins this weekend; and the 2013 MLB season, which starts March 31. In addition, Major League Soccer kicks off its 2013 season this week, and the NBA and NHL are heading toward their respective post-season games.

It also is a concerted effort to offset a move by rival Buffalo Wild Wings, which recently increased its alliance with the NCAA by signing a deal to become the "official hangout of March Madness,” which includes marketing, media and activation rights related to all 89 NCAA championships through 2016.

Hooters' response, according to its new commercial: Other sports restaurants (such as the faux Buffalo Wild Wings destination envisioned in the ad) can be annoying and drive you to distraction. So, as a voiceover explains, "Catch all true basketball action at your local Hooters. Why would you go anywhere else." (See the full spot here.)

The Hooters campaign comes with a heavy dose of social media, including a #StepIntoAwesome element that asks consumers "to share their "personal awesome moments" at Hooters via Twitter and Instagram; and a dedicated “Step Into Awesome” Web site, where, among other pieces, people will be able to vote for "the most awesome moments at Hooters."

“Our customers tell us that a visit to Hooters is a liberating experience. They leave their worries at the door and feel energized when they walk in,” Dave Henninger,  CMO for Atlanta-based Hooters of America, said in a statement. “With Skiver’s ‘Step Into Awesome’ approach, the new campaign brings the Hooters experience to life with great food and fun for our guests who relish being liberated from the ordinary.”

According to Hooters, the first spot "contrasts the experience at an ordinary sports bar and brings the fun to life as guests cheer for their favorite team and enjoy delicious food at Hooters."

“The campaign is a genuine look at what happens when guests walk through the door at Hooters. Rather than tell consumers, we show them the authentic, awesome experience,” Jeremy Skiver, chief executive officer, Skiver Advertising, said in a statement. “The campaign arose from key insights brought on by consumer research and a brand vision developed with franchise partners, showcasing what has been refreshed at Hooters, from an expanded menu to more contemporary and comfortable surroundings."

Hooters of Americais the franchisor and operator of more than 410 Hooters restaurants in 44 states and 27 foreign countries.

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