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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May112011

Joe Montana Now Calling The Plays For Joint Juice Supplement National Push

May 11, 2011: Hall of Fame quarterback Joe Montana has signed a deal to be the marketing spokesman for Joint Juice, Inc., a San Francisco-based company whose supplement drink line targets joint function and mobility.

Financial terms were not disclosed.

Montana turns 55 in June, and a marketing campaign will speak to the 75 million baby boomers (people born between 1946-1964) in the U.S., as well as others who have issues with their jointsl in addition to people who could incorporate Joint Juice products into their health-centric lifestyle.

The campaign will include print, Internet and POP. It will also be supported by a contest, “Do What You Love with Joe Montana.” Consumers "who share their empowering joint health success stories" will be entered to win an all-expense paid trip to spend what was described as an "afternoon doing their favorite activity" with Montana, plus $5,000 in cash. (Full details here.)

"Over the years my body has taken a beating . . . and so have my joints," offers Montana in a campaign spot. "I have been very active and I like to stay active. Joint Juice has helped me to get back out there doing the things I love to do."

Montana played for the San Francisco 49ers from 1979-1992, leading them to victories in Super Bowls XVI, XIX, XXIII and XXIV. He finished his career with the Kansas City Chiefs (1993-1994). Montana was inducted in to the Pro Football Hall of Fame in 2000.

“Joe is the perfect embodiment of what Joint Juice stands for – staying active at any age,” David Ritterbush, CEO of Joint Juice, Inc., said in a statement of the NFL legend. “As a company whose products were originally developed to help athletes, we’re thrilled to join efforts with a football legend. Joe’s healthy joint regimen coupled with his ongoing active lifestyle is a true inspiration. We look forward to a successful partnership that will hopefully motivate people to stay active.”

According to the company, Joint Juice supplements were created by orthopaedic surgeon Kevin R. Stone "for professional athletes whose mobility was critical to their careers. Dr. Stone saw the clinical benefits of glucosamine and developed Joint Juice products as a convenient alternative to the large hard-to-swallow pills."

“I always thought I would have to live with stiff joints and ongoing joint pain, considering my age and long football career,” said Montana. “By following a few simple tips including drinking Joint Juice products daily, I often forget I’m turning 55. I’ve been able to continue to stay active doing the things I love to do, and I want to empower others to do the same.”

“By following a few simple tips including drinking Joint Juice products daily, I often forget I’m turning 55." — Joe Montana

The company encourages consumers to use their products as part of a lifestyle that also includes exercise and healthy food choices.

Joint Juice drink mix is available in the vitamin section of grocery and drug stores or via the company's Web site. Joint Juice Easy Shot supplement is available in the vitamin aisle at Walgreens stores nationwide.

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