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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
May112011

Joe Montana Now Calling The Plays For Joint Juice Supplement National Push

May 11, 2011: Hall of Fame quarterback Joe Montana has signed a deal to be the marketing spokesman for Joint Juice, Inc., a San Francisco-based company whose supplement drink line targets joint function and mobility.

Financial terms were not disclosed.

Montana turns 55 in June, and a marketing campaign will speak to the 75 million baby boomers (people born between 1946-1964) in the U.S., as well as others who have issues with their jointsl in addition to people who could incorporate Joint Juice products into their health-centric lifestyle.

The campaign will include print, Internet and POP. It will also be supported by a contest, “Do What You Love with Joe Montana.” Consumers "who share their empowering joint health success stories" will be entered to win an all-expense paid trip to spend what was described as an "afternoon doing their favorite activity" with Montana, plus $5,000 in cash. (Full details here.)

"Over the years my body has taken a beating . . . and so have my joints," offers Montana in a campaign spot. "I have been very active and I like to stay active. Joint Juice has helped me to get back out there doing the things I love to do."

Montana played for the San Francisco 49ers from 1979-1992, leading them to victories in Super Bowls XVI, XIX, XXIII and XXIV. He finished his career with the Kansas City Chiefs (1993-1994). Montana was inducted in to the Pro Football Hall of Fame in 2000.

“Joe is the perfect embodiment of what Joint Juice stands for – staying active at any age,” David Ritterbush, CEO of Joint Juice, Inc., said in a statement of the NFL legend. “As a company whose products were originally developed to help athletes, we’re thrilled to join efforts with a football legend. Joe’s healthy joint regimen coupled with his ongoing active lifestyle is a true inspiration. We look forward to a successful partnership that will hopefully motivate people to stay active.”

According to the company, Joint Juice supplements were created by orthopaedic surgeon Kevin R. Stone "for professional athletes whose mobility was critical to their careers. Dr. Stone saw the clinical benefits of glucosamine and developed Joint Juice products as a convenient alternative to the large hard-to-swallow pills."

“I always thought I would have to live with stiff joints and ongoing joint pain, considering my age and long football career,” said Montana. “By following a few simple tips including drinking Joint Juice products daily, I often forget I’m turning 55. I’ve been able to continue to stay active doing the things I love to do, and I want to empower others to do the same.”

“By following a few simple tips including drinking Joint Juice products daily, I often forget I’m turning 55." — Joe Montana

The company encourages consumers to use their products as part of a lifestyle that also includes exercise and healthy food choices.

Joint Juice drink mix is available in the vitamin section of grocery and drug stores or via the company's Web site. Joint Juice Easy Shot supplement is available in the vitamin aisle at Walgreens stores nationwide.

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