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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec032015

Foot Locker Asks Dr. Phil, Melissa Rivers How To Be An NBA All-Star Player

By Barry Janoff

December 3, 2015: When a young boy approaches NBA All-Star Russell Westbrook and says, "I'm trying to be just like you," the kid is immediately confronted by a dose a reality served up by ESPN analyst Jalen Rose, CNN chief medical correspondent Dr. Sanjay Gupta, TV host/producer Melissa Rivers, talk show personality Dr. Phil, Sports Science's John Brenkus and others.

In the spot from Foot Locker, "Fly Your Own Way featuring Russell Westbrook," the kid's dreams are not so much dashed as brought into focus as he is shown by the various experts how complicated and difficult it is to become a pro basketball player.

The commercial, under the retailer's "Approved" umbrella campaign, supports the release in Foot Locker of the Jordan Brand XX9 Low kicks, which the kid is wearing when he approaches Westbrook. But it's far from being the shoes that make the man.

"Kid,. the odds of you becoming one of the best rebounding guards of all time and a four-time all-star are not very good," says Rose, who played in the NBA for 13 seasons before joining ESPN in 2007.

"From a physiological perspective, you'd have to have the same muscle mass, build, genes, diet," adds Gupta.

The kid gets more bad news from Brenkus, who hosts "Sports Science" segments seen on ESPN.

"Shot mechanics, height, timing, fast-twitch muscle function," says Brenkus.

"You think you have Russell Westbrook's mitochondrial enzyme activity?" asks Gupta. "I'm pretty sure you don't."

Dr. Phil chimes in, "And unless you have Russell's identical emotional makeup there's no way you could match his intensity or clutch factor."

The kid tries to save face by saying, "I didn't mean exactly like Russell."

But the nay-sayers continue with Melissa Rivers, who is part of Fashion Police on E!, relating, "Even if you did play like Russell, you would never have the same sense of style."

Dr. Phil then shares a head-scratching proverb: "You can't put feathers on a dog and call it a chicken."

When the kid asks what that means, his mom appears and says, "I tell him that all the time."

Still confused, the kid's mom explains, "It means it ain't gonna happen, honey."

Fortunately, Westbrook himself revives the kid's broken dreams.

"Don't listen to them," he says. "Just be yourself. I was trying to be like Jalen."

"Really!?" asks a surprise Rose.

"No," says Westbrook. (See the full spot here.)

Foot Locker is supporting with Internet, social media and POP.

Foot Locker also has launched a Jordan Brand Holiday Wish List, described as "the holiday card that delivers." At a location on the Foot Locker Web site, consumers can create a personalized holiday list filled with their favorite Jordan products and share their Wish List via e-mail and social media channels.

Lead agency is BBDO Worldwide.

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