Top
NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Dec032015

Foot Locker Asks Dr. Phil, Melissa Rivers How To Be An NBA All-Star Player

By Barry Janoff

December 3, 2015: When a young boy approaches NBA All-Star Russell Westbrook and says, "I'm trying to be just like you," the kid is immediately confronted by a dose a reality served up by ESPN analyst Jalen Rose, CNN chief medical correspondent Dr. Sanjay Gupta, TV host/producer Melissa Rivers, talk show personality Dr. Phil, Sports Science's John Brenkus and others.

In the spot from Foot Locker, "Fly Your Own Way featuring Russell Westbrook," the kid's dreams are not so much dashed as brought into focus as he is shown by the various experts how complicated and difficult it is to become a pro basketball player.

The commercial, under the retailer's "Approved" umbrella campaign, supports the release in Foot Locker of the Jordan Brand XX9 Low kicks, which the kid is wearing when he approaches Westbrook. But it's far from being the shoes that make the man.

"Kid,. the odds of you becoming one of the best rebounding guards of all time and a four-time all-star are not very good," says Rose, who played in the NBA for 13 seasons before joining ESPN in 2007.

"From a physiological perspective, you'd have to have the same muscle mass, build, genes, diet," adds Gupta.

The kid gets more bad news from Brenkus, who hosts "Sports Science" segments seen on ESPN.

"Shot mechanics, height, timing, fast-twitch muscle function," says Brenkus.

"You think you have Russell Westbrook's mitochondrial enzyme activity?" asks Gupta. "I'm pretty sure you don't."

Dr. Phil chimes in, "And unless you have Russell's identical emotional makeup there's no way you could match his intensity or clutch factor."

The kid tries to save face by saying, "I didn't mean exactly like Russell."

But the nay-sayers continue with Melissa Rivers, who is part of Fashion Police on E!, relating, "Even if you did play like Russell, you would never have the same sense of style."

Dr. Phil then shares a head-scratching proverb: "You can't put feathers on a dog and call it a chicken."

When the kid asks what that means, his mom appears and says, "I tell him that all the time."

Still confused, the kid's mom explains, "It means it ain't gonna happen, honey."

Fortunately, Westbrook himself revives the kid's broken dreams.

"Don't listen to them," he says. "Just be yourself. I was trying to be like Jalen."

"Really!?" asks a surprise Rose.

"No," says Westbrook. (See the full spot here.)

Foot Locker is supporting with Internet, social media and POP.

Foot Locker also has launched a Jordan Brand Holiday Wish List, described as "the holiday card that delivers." At a location on the Foot Locker Web site, consumers can create a personalized holiday list filled with their favorite Jordan products and share their Wish List via e-mail and social media channels.

Lead agency is BBDO Worldwide.

Back to Home Page