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• TB12, the fitness and wellness organization co-founded by Tom Brady, has launched the TB12 Method mobile application, offering a “roadmap to the TB12 Method and lifestyle . . . a more natural, holistic and comprehensive training approach that focuses on muscle pliability, creating softer, longer and more resilient muscles,”
• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May172013

Cracker Jack Goes From Ball Game To Ashley Tisdale Hard Ball Marketing

By Barry Janoff

May 17, 2013: Fans infinitum have been singing the words to “Take Me Out To The Ball Game,” which includes the line, “Buy me some peanuts and Cracker Jack, I don’t care if I never back.”

Now, there’s a new Cracker Jack’D in town, and it ain’t your grandfather’s caramel-covered popcorn snacking food or the product immortalized by the song’s authors, Jack Norworth and Albert Von Tilzer, anymore.

The rebranded and remodeled Cracker Jack’D, a division of PepsiCo’s Frito-Lay, has gone hard core. The brand has signed deals with hip-hop musicians Macklemore & Ryan Lewis, uber-automotive design firm West Coast Customs and actress Ashley Tisdale – not the High School Musical version but the woman on the cover of the current Maxim magazine – to tout a new line of flavors.

They include Intense Mix Spicy Pizzeria and Buffalo Ranch, Power Bites Vanilla Mocha and Cocoa Java and, with a nod to health-oriented consumers, a line of granola and nut Hearty Mixes.

Tisdale, wearing much more than she did for her Maxim photo shoot, was handing out samples this week in New York’s Manhattan Flat Iron district. The event officially launched a 16-week sampling tour in that will feature a soup-up vehicle designed by West Coast Customs and ticket giveaways to Macklemore & Ryan Lewis concerts.

Tisdale, along with Macklemore & Ryan Lewis and the guys from West Coast Customs, will also be part of a national multi-media marketing campaign. Along for the ride is the iconic Sailor Jack and his dog Bingo, which have been part of packaging and marketing almost from the start, although here in a backseat role to the more high-profile spokespersons now on board.

“Today’s male customers are looking for intense tastes and more satisfying snack options that can easily fit into their busy lifestyles."

Missing, however, will be the cheesy yet fun toys that came in each package.

“Today’s male customers are looking for intense tastes and more satisfying snack options that can easily fit into their busy lifestyles,” David Skena, vp-marketing for Frito-Lay, said in a statement. “Cracker Jack’D is unique because of the way it combines hard-working ingredients, different textures, flavors and innovative packaging in a way that works best for on-the-go consumers.”

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