Top
NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Feb152018

State Farm Adds NBA Legend Clyde ‘The Glide’ To CP3’s Houston Marketing Journey

By Barry Janoff

February 15, 2018: Chris Paul has found a new and ever-growing group of friends in his move from Los Angeles to Houston — which occurred in real life via a pre-season trade from the Clippers to the Rockets, but in Madison Avenue terms via a scenario created by State Farm.

Paul’s newest pal is Clyde “The Glide” Drexler, a member of the Houston Rockets 1994-95 NBA championship squad, gold medal winner with the “Dream Team” during the 1992 Barcelona Summer Olympics and a member of the Naismith Memorial Basketball Hall of Fame.

In a new spot from State Farm, “Game Night,” Paul plays a game of charades with his State Farm agent, Cole Perez (played by actor Oscar Nuñez) against a team of Drexler and Rockets’ All-Star guard James Harden.

“Game Night” spot will break during State Farm All-Star Saturday Night on TNT, part of the NBA’s All-Star Game festivities this weekend in Los Angeles.

Reggie Millier, former NBA star and current NBA on TNT commentator and analyst, also appears in two new stand-alone spots with Nuñez, including "Getting Older." Miller has been in previous spots for State Farm.

This past November. Paul, Harden and Drexler visited Houston schools and hosted fund-raising as part of  rebuilding efforts following Hurricane Harvey in conjunction with NBA Cares, State Farm, Chris Paul Family Foundation and Reading Is Fundamental.

In “Grand Tour,” the spot that preceded “Game Night,” we saw Paul acclimating to Houston with the help of Rockets teammates Harden and Trevor Ariza.

But it’s his new State Farm agent who gives Paul his biggest assist and really “gets him.” They finish each other’s sentences and share a love of bowling, chili fries and the Backstreet Boys’ hit song, “I Want It That Way.”

The bond continues in “Game Night,” where, as State Farm warns,” If you ever play charades against Chris Paul and his State Farm Agent Cole, good luck. These guys just get each other that good.”

Cole gives Paul the minimalist of clues, but Paul is able to rattle off the random, nonsensical answers. “Chicken fingers.” “Clyde The Glide.” “Low-cut socks,”  “Papua New Guinea.”

Drexler is flabbergasted, “That’s amazing,” he says. “I need an agent like that.”

The game takes place in Drexler’s den, which is filled with his trophies, jerseys and other memorabilia.

Nuñez as Perez offers, “I got you Glide. You worked hard for those (trophies). I’ll give them the protection they deserve.”

When it’s back to charades, Nunez makes a small move and Paul correctly guesses, “Napoleon Bonaparte at the Battle of Waterloo.”

This time it’s Harden who is befuddled. “Battle of Waterloo?”

Text offers, “Get an agent that gets you. Here to help life go right.  State Farm.”

The campaign with Paul is scheduled to run through 2018.

Lead agency is Translation.

“Game Night” is part of a larger effort State Farm will enact during All-Star Weekend.

Among the company’s activation:

• State Farm will serve as the title partner of All-Star Saturday Night, to air on TNT, which includes  the Taco Bell Skills Challenge, JBL Three-Point Contest and Verizon Slam Dunk

• State Farm branding will be prominently placed throughout Staples Center on stanchions, pole pads, seat backs and on-court decals throughout the event
    ◦    
• State Farm will use its All-Star Assist Tracker to tally the number of assists during the NBA All-Star Game on Sunday night. State Farm will donate $1,800 per assist that take place during the All-Star Game (in addition to $5 per assist throughout the season, to support State Farm’s Community assist events

NBA All-Star Marketers All Revved Up With Someplace To Go (L.A.)

Chris Paul Takes State Farm Tour Of Houston With Harden, Backstreet Boys

State Farm Assists Chris Paul, But What About Cliff?

Back to Home Page