Special to NYSportsJournalism.com
November 3, 2014: Pro Football Hall of Famers and NFL Super Bowl champions Steve Young and Jerry Rice wants people to "Give a Shirt" by giving them the shirt off their back.
Not for themselves, but as part of Van Heusen's "Give A Shirt "effort that will see up to 10,000 shirts donated to Career Gear, a non-profit philanthropic organization that "provides professional clothing, mentoring and life-skills to help economically disadvantaged men."
The campaign launches today and runs through Jan. 4, 2015, with Van Heusen donating a dress shirt each time someone uses the hashtag #GiveAShirt on any of the brand's social channels: Facebook, Twitter or Instagram.
Van Heusen begins support as the presenting sponsor of Monday Night Football on ESPN, when the New York Giants host the Indianapolis Colts in MetLife Stadium. Among the activations, former Giants running back David Wilson will be present at a Van Heusen stage.
Young will be present in his role as an analyst for Monday Night Football.
Van Heusen, a division of PVH Corp., said the campaign would be promoted through marketing to include print, digital and Internet and social media.
Among the rewards, those who participate will be automatically entered to win daily prizes, as well as a grand prize that includes a trip for two to New York to see an NFL game, a $500 Van Heusen gift card and autographed merchandise from Young and Rice. (Full details here.)
“The #GiveAShirt campaign and partnership with Van Heusen will mean so much to our organization,” Gary Field, founder and executive director for Career Gear, said in a statement. “Through this campaign we will be able to further our goal of providing professional clothing, mentoring and life skills to help men in poverty or need become role models and mentors to their families and communities.”
According to Mike Kelly, evp-Heritage Brands Marketing for PVH, “The Van Heusen Institute of Style is dedicated to helping men across the country look and feel their best, and we are excited for a new chance to provide thousands of men with a head start on their career goals through our partnership with Career Gear. With this socially focused campaign, we have an opportunity to rally our consumers and make a difference in people’s lives.”
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