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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jan172011

X Marx The Spot As Groucho Takes On Watson In 'I'm An IBM'er' Campaign

By Barry Janoff, Executive Editor

Groucho Marx stars in an IBM spot that focuses on the upcoming grand challenge on 'Jeopardy'.January 16, 2011: Groucho Marx starred on stage, screen and TV during a career that spanned some 70 years. Now he is starring in a spot for IBM that is part of the company's on-going "I'm An IBM'er" campaign.

The spot, "Natural Language," is a companion piece to "Man Vs. Machine On Jeopardy." Both spots focus on Watson, a computer system that is scheduled to compete on the TV show, Jeopardy, Feb. 14-15-16, in a grand challenge against all-time top winners Ken Jennings and Brad Rutter and hosted by Alex Trabek. The spot with Groucho and the "Man Vs. Machine" commercial both explain how the Watson supercomputer was specifically designed and programmed to understand the puns and word plays that are central to Jeopardy but usually misinterpreted by computers.

In "Natural Language," Groucho is seen as one of his classic characters, Captain Spalding, delivering one of his classic lines from the Marx Brothers' movie, Animal Crackers. "One morning I shot an elephant in my pajamas. How he got in my pajamas I don't know." Later, we see a shot of the Jeopardy game board, which under the category "Animal Talk" asks, "Groucho quipped, 'One morning I shot' this 'in my pajamas." The response, in classic Jeopardy style, must come in the form of a question: "What is an elephant?"

A voiceover in the spot offers, "Real language is filled with nuance, slang and metaphor. It's more than half the world's data." As an example, we then see a flash card which on one side has a picture of a baseball bat and on the other side a picture of a flying bat. The spot continues, "But computers couldn't understand it. Watson is a computer that understands meaning in our language and pinpoints the right answer, instantly. It uses deep analytics to answer questions computers never could before. Even the ones on Jeopardy."

The Jeopardy board is then shown offering six topics of examples puns, nuances and word plays that Watson could face when it challenges the two human contestants in February: Vice Precedents, Off The Record, Animal Talk, Characters Who Became Words, Slings & Arrows, Of Outrageous Fortune.

The voiceover then offers the campaign's tag line: "That's what I'm working on. I'm an IBM'er. Let's build a smarter planet." The Groucho spot airs during NFL games and other network and cable programming. Lead agency is Ogilvy & Mather, New York. (See Groucho spot here.)

Of course, the answer must be in the form of a question.The grand prize for the Watson Jeopardy competition will be $1 million, with second place earning $300,000 and third place earning $200,000. IBM said it would donate 100% of its winnings to charity while Rutter and Jennings will each donate half of their winnings to charity.

The goal of all of this is to create a computer system whose technology can work with doctors, scientists, educators and others to more accurately and quickly determine and define situations in which other systems have come up short due to misinterpreting or simply not understanding language. According to John E. Kelly III, svp and director of IBM research, in USA Today, "In the field of artificial intelligence, people spend lifetimes trying to advance that science inche. What we have done is advance artificial intelligence by miles."

Still, that might not help Watson take on the late Groucho (who died in 1977) should he ever appear as a virtual character on Jepordy, where he might rattle off some his famous lines and cause Watson to short-circuit in an attempt to keep pace:

• "Ice water? Get some onions. That'll make your eyes water!"
• "If you want to see a comic strip, you should see me in the shower."
• "Time flies like an arrow. Fruit flies like a banana."
• "Either he's dead or my watch has stopped.”
•  “I have a mind to join a club and beat you over the head with it.”
•  “I'm not a vegetarian, but I eat animals who are."
•  "Before I speak, I have something important to say."
•  "I worked my way up from nothing to a state of extreme poverty."
•  "If I held you any closer I would be on the other side of you."
•  "Who are you going to believe, me or your own eyes?"

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