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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan172011

X Marx The Spot As Groucho Takes On Watson In 'I'm An IBM'er' Campaign

By Barry Janoff, Executive Editor

Groucho Marx stars in an IBM spot that focuses on the upcoming grand challenge on 'Jeopardy'.January 16, 2011: Groucho Marx starred on stage, screen and TV during a career that spanned some 70 years. Now he is starring in a spot for IBM that is part of the company's on-going "I'm An IBM'er" campaign.

The spot, "Natural Language," is a companion piece to "Man Vs. Machine On Jeopardy." Both spots focus on Watson, a computer system that is scheduled to compete on the TV show, Jeopardy, Feb. 14-15-16, in a grand challenge against all-time top winners Ken Jennings and Brad Rutter and hosted by Alex Trabek. The spot with Groucho and the "Man Vs. Machine" commercial both explain how the Watson supercomputer was specifically designed and programmed to understand the puns and word plays that are central to Jeopardy but usually misinterpreted by computers.

In "Natural Language," Groucho is seen as one of his classic characters, Captain Spalding, delivering one of his classic lines from the Marx Brothers' movie, Animal Crackers. "One morning I shot an elephant in my pajamas. How he got in my pajamas I don't know." Later, we see a shot of the Jeopardy game board, which under the category "Animal Talk" asks, "Groucho quipped, 'One morning I shot' this 'in my pajamas." The response, in classic Jeopardy style, must come in the form of a question: "What is an elephant?"

A voiceover in the spot offers, "Real language is filled with nuance, slang and metaphor. It's more than half the world's data." As an example, we then see a flash card which on one side has a picture of a baseball bat and on the other side a picture of a flying bat. The spot continues, "But computers couldn't understand it. Watson is a computer that understands meaning in our language and pinpoints the right answer, instantly. It uses deep analytics to answer questions computers never could before. Even the ones on Jeopardy."

The Jeopardy board is then shown offering six topics of examples puns, nuances and word plays that Watson could face when it challenges the two human contestants in February: Vice Precedents, Off The Record, Animal Talk, Characters Who Became Words, Slings & Arrows, Of Outrageous Fortune.

The voiceover then offers the campaign's tag line: "That's what I'm working on. I'm an IBM'er. Let's build a smarter planet." The Groucho spot airs during NFL games and other network and cable programming. Lead agency is Ogilvy & Mather, New York. (See Groucho spot here.)

Of course, the answer must be in the form of a question.The grand prize for the Watson Jeopardy competition will be $1 million, with second place earning $300,000 and third place earning $200,000. IBM said it would donate 100% of its winnings to charity while Rutter and Jennings will each donate half of their winnings to charity.

The goal of all of this is to create a computer system whose technology can work with doctors, scientists, educators and others to more accurately and quickly determine and define situations in which other systems have come up short due to misinterpreting or simply not understanding language. According to John E. Kelly III, svp and director of IBM research, in USA Today, "In the field of artificial intelligence, people spend lifetimes trying to advance that science inche. What we have done is advance artificial intelligence by miles."

Still, that might not help Watson take on the late Groucho (who died in 1977) should he ever appear as a virtual character on Jepordy, where he might rattle off some his famous lines and cause Watson to short-circuit in an attempt to keep pace:

• "Ice water? Get some onions. That'll make your eyes water!"
• "If you want to see a comic strip, you should see me in the shower."
• "Time flies like an arrow. Fruit flies like a banana."
• "Either he's dead or my watch has stopped.”
•  “I have a mind to join a club and beat you over the head with it.”
•  “I'm not a vegetarian, but I eat animals who are."
•  "Before I speak, I have something important to say."
•  "I worked my way up from nothing to a state of extreme poverty."
•  "If I held you any closer I would be on the other side of you."
•  "Who are you going to believe, me or your own eyes?"

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