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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Aug292018

B-Dubs 'Escape To Football' Shows In Life, People Prefer Wings. Beer. Sports. Gaming

By Barry Janoff

August 29, 2018: Buffalo Wild Wings knows that PTA meetings, office staff conferences, visiting with friends and taking family photos is part of life, even during college and pro football season.

But for many people, these everyday situations are a less-enthralling part of life than football.

To play up the spicy side of life, Buffalo Wild Wings is unveiling “Escape to Football,” a multi-platform campaign that will encompass TV, radio, Internet, social media and activation at B-Dubs locations.

A key component will be a new partnership with DraftKings for a custom game that is exclusively available in all Buffalo Wild Wings restaurants during the 2018 football season.

That alliance follows Buffalo Wild Wings' recent decision to explore the possibility of encompassing aspects of sports betting in locations in states where it is legal.

"As the largest sports bar in America, we believe Buffalo Wild Wings is uniquely positioned to leverage sports gaming to enhance the restaurant experience for our guests," the company said in a statement earlier this month. "We are actively exploring opportunities, including potential partners, as we evaluate the next steps for our brand."

“We’ve all been there — it’s game day and we’re stranded somewhere, instead of watching the game live,” Seth Freeman, CMO for Buffalo Wild Wings, said in a statement regarding the 'Escape to Football' effort. "It’s a painful, almost helpless feeling for any true fan.

“The new creative celebrates the reality that a game should be enjoyed with friends, surrounded by TVs, great food and cold beer.”

A series of four 30-second spots breaks this week, touting the on-going mantra: “Wings. Beer. Sports.”

Lead agency is  Figliulo & Partners.

The DraftKings alliance begins Sept. 9 and runs through Dec. 30.

It will focus on a custom-built fantasy football game, Blazin’ Fantasy Football, which will be available on mobile through the Blazin’ Rewards App exclusively to guests at Buffalo Wild Wings restaurants.

The contest is free to enter each week and offers multiple chances to win such prizes as free wings for a year, Buffalo Wild Wings Gift Cards and Blazin’ Reward Points.

Buffalo Wild Wings said there would be a total of 600 weekly winners.

According to Ezra Kucharz, chief business officer for DraftKings, “We are excited to partner with Buffalo Wild Wings to offer sports fans a unique, in-store fantasy product this football season.

“Our mission has always been to create innovative and exciting ways for fans to engage with their favorite sports and our Blazin’ Fantasy Football product is an excellent example.”

The campaign also features a refreshed logo — “A more neutral brown and honey mustard color palette and an updated buffalo that is forward-leaning,” according to Buffalo Wild Wings — and  a football-focused menu to include $5 and up offerings on specialty food and beverage.

The four lead spots —  “Family,” “Office,” “Principal” and “Tour” — in “Escape to Football” explore the reality that “everyone has commitments and obligations in life that can keep them from where they’d rather be on game day: watching football — being stuck late at the office, a PTA meeting, touring homes or taking family photos — that they ultimately escape from and arrive at Buffalo Wild Wings.”

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