Top 20-Something Marketing Story Of 2015 Will Be: free polls

The 20 Top-Selling MLB Jerseys 2015 Season
1. Kris Bryant, Chicago Cubs
2. Madison Bumgarner, San Francisco Giants
3. Buster Posey, San Francisco Giants
4. Clayton Kershaw, Los Angeles Dodgers
5. Mike Trout, Los Angeles Angels
6. Bryce Harper, Washington Nationals
7. Hunter Pence, San Francisco Giants
8. Anthony Rizzo, Chicago Cubs
9. Matt Harvey, New York Mets
10. Andrew McCutchen, Pittsburgh Pirates
11. David Wright, New York Mets
12. Josh Donaldson, Toronto Blue Jays
13. Todd Frazier, Cincinnati Reds
14. David Ortiz, Boston Red Sox
15. Yadier Molina, St. Louis Cardinals
16. Carlos Correa, Houston Astros
17. Jacob deGrom, New York Mets
18. Dustin Pedroia, Boston Red Sox
19. Felix Hernandez, Seattle Mariners
20. Albert Pujols, Los Angeles Angels
Source: Shop


"I have a lot of respect and admiration for Tom. I know him personally. I admire him tremendously, and he's a future Hall of Fame player. But our rules apply to everybody. They apply to every single player. Every single player expects those rules to apply to everybody. Every coach does, every fan does, every partner, every team does. So our rules and the integrity of our game aren't because somebody's popular or somebody's a Super Bowl champ or not. They're to be applied evenly. Our teams expect that, and that's our job. That's our responsibility. That's my job." — NFL commissioner Roger Goodell at the league's fall meeting in New York yesterday regarding New England Patriots' QB Tom Brady and "deflate-gate."


$7.99: Asking price for 1968 U.S. Open Tennis hat, on eBay.
$49.99 Asking price for U.S. Tennis Open ball autographed by Novak Djokovic, on eBay.
$239.99: Asking price for 2003 NetPro Serena Williams RC with autograph, on eBay.
$244.00: Asking price for (4) tickets to 2015 U.S. Open Tennis for 9-7, on eBay.
$25,000.00: Asking price for U.S. Open match-worn Roger Federer shirt with autograph, on eBay.

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SportsCenter: NHL 'Anthem' (More Below)


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THURSDAY NIGHT FOOTBALL Indianapolis Colts vs. Houston Texans CBS/NFL Network 8:30 PM (ET)

MLB POST-SEASON Oct. 8 ALDS Texas Rangers vs. Toronto Blue Jays FS1 3:30 PM  (ET); Houston Astros vs. Kansas City Royals FS1 8 PM (ET)

MLB POST-SEASON Oct. 9 NLDS Chicago Cubs vs. St. Louis Cardinals TBS 6:30 PM (ET); New York Mets vs. Los Angeles Dodgers TBS 9:30 PM (ET)

MLB POST-SEASON Oct. 9 ALDS Texas Rangers vs. Toronto Blue Jays MLBN 12:30 PM (ET); Houston Astros vs. Kansas City Royals FS1 3:30 PM (ET)

MLB POST-SEASON Oct. 10 NLDS Chicago Cubs vs. St. Louis Cardinals TBS 5:30 PM (ET); New York Mets vs. Los Angeles Dodgers TBS 9:30 PM (ET)

MLB POST-SEASON Oct. 11 ALDS Kansas City Royals vs. Houston Astros MLBN 4 PM (ET); Toronto Blue Jays vs. Texas Rangers FS1 8 PM (ET)

WNBA FINALS Game 3 Oct. 9 ESPN 2 Indian Fever - Minnesota Lynx tied 1-1





COLLEGE 2015-16

AT&T Big On Campus
Heisman House Is Full
Delta Flies School Deals
NCAA, IMG Add Ten Yrs.
College Mech: $4.6B

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Jump Shot: NBA Hits Record $739M Sponsor Spend

Led by Anheuser-Busch, State Farm, Gatorade, adidas and Coke, and boosted by new deals that included Under Armour, Harmon and PepsiCo, the NBA last season saw a record $739M spend by sponsors on the league and its teams, according to the just released IEG Sponsorship Report, which also shows that insurance replaced automotive as the most-active category and that the Knicks, Lakers, Nets, Thunder and Bulls were among the franchises with the highest sponsorship revenue. MORE

Eyeing Key Demo, Coke Builds Global eSports Reach

Proclaiming that "We made it our mission to elevate and celebrate eSports," Coca-Cola has signed a deal with Internet media company IGN to become title sponsor for eSports Weekly with Coca-Cola, a 30-minute online series that will cover all aspects of the global category, which debuts this week with multi-media marketing and at a time when the number of eSports enthusiasts is expected to top 116M this year and revenue is predicted to grow from $278M in 2015 to $765M by 2018. According to Matt Wolf, head of gaming for Coke, "We are creating and delivering eSport content that has never been done before." MORE

LeBron, Cavs On 'Quest' (Via Camel) To Win NBA Title

In ancient times, reaching the promised land often meant traveling through a dry, vast and unforgiving desert, much like the journey that LeBron James, Kyrie Irving and Kevin Love — backed by comedian Mike Epps — on are in the opening spot for an umbrella campaign to support Turner Sports NBA on TNT, where LeBron and company trek across hot sands on camels to reach the golden NBA trophy, with adventurous commercials to follow that feature stars from the Los Angeles Clippers, Houston Rockets and defending champion Golden State Warriors. MORE

NFL Expands International Series, Plans For Global Growth

Buoyed by growing success of games overseas, the NFL has extended its plans to play international regular-season games in the U.K. through 2025 and opened the door to add games in other destinations — with Mexico City at the top of the list — with league owners looking at such impactful numbers as 80K-plus average attendance in London's Wembley Stadium, a U.K. fan base that the NFL puts at more than 13 million and a roster of international marketing partners that includes Anheuser-Busch, Hyundai, Pepsi Max, Visa, Marriott, Papa John's and Virgin Atlantic. MORE

Q&A: The Icemen Cometh And NHL '15-16 Will Be Dramatic

The NHL has had a busy off-season since June when the Chicago Blackhawks won the Stanley Cup, signing a deal with MLB Advanced Media, unveiling a pact under which adidas would become the league's official on-ice outfitter (beginning in 2017-18) and releasing details regarding the World Cup of Hockey in 2016, all on the heels of a campaign in which the NHL saw a record $447 million in sponsorship revenue. But as John Collins, who has been the league's COO since 2008, reveals in this Q&A, the NHL faces challenges in reaching its goals to stay relevant year-round, to expand its reach among fans and marketers in the U.S., Canada and internationally and to keep such jewel events as the Winter Classic, Stadium Series and All-Star Game fresh and exciting even as anticipation builds for the World Cup.

Adidas Inks Crosby, Continues Reebok Encroachment

Last month, adidas unveiled two separate deals — one with the NHL and the World Cup of Hockey, the other with the CFL — in which it would take over from its own Reebok division as the official partner of those two leagues, a trend that continued when adidas signed NHL star Sidney Crosby, who previously skated under the Reebok banner, to a long-term deal, with Crosby slated to take part in product development, marketing and activations and brand initiatives worldwide, all moves that adidas president Mark King said were part of the company's strategy to have Reebok focus on fitness and adidas on sports. MORE

Franco, Kravitz Trade Riffs, Barbs For 'Guitar Hero Live'

World-renowned rock-funk guitarist-singer-songwriter Lenny Kravitz and actor James Franco (Spider-Man, 127 Minutes) are 'frenemies' in a new campaign to support Guitar Hero Live — the first release from the Activision franchise since Warriors of Rock in 2010 — which is anchored by an extended spot in which the pair take turns trying to master the game and woo the on-screen crowd, but spend even more times trying to verbally outduel each other in a no-holds-barred session of one-upsmanship. MORE

He Got Game: NYC Marathon Now A Spike Lee Joint

Claiming that it is New York City's "biggest block party," Spike Lee has been named just the third Grand Marshal in the 45-year history of the TCS NYC Marathon, with activations that will include participating in pre-week events, appearing on-air with broadcast partners ABC and ESPN and leading runners (in a car, not on foot) along the 26.2-mile course that covers Staten Island, the Bronx, Queens, Manhattan and Lee's home borough of Brooklyn on Nov. 1 race day. MORE

For NBA, Tissot, Time Has Come Today

The NBA has used the 24-second shot clock since 1954 but has never had an official time-keeping deal until now, signing a six-year pact with Swiss watchmaker Tissot valued by industry analysts at $200M — the largest such deal in company history — that makes the division of Swatch Group the official timekeeping partner of the league (and also encompasses the WNBA and NBA D-League), including such jewel events as the Global Games beginning this week, the All-Star Game, the NBA Draft presented by State Farm and the Samsung NBA Summer League, with Tissot, already aligned with such athletes as Tony Parker of the San Antonio Spurs and race car driver Danica Patrick, set to support with global marketing and activations as well as work with the NBA to "develop a state-of-the-art timing system" to be placed in all 29 league arenas for the 2016-17 season. MORE

eSports $278M Category Set To See A Brand rEvolution

The number of eSports enthusiasts is expected to top 116M million, with revenues approaching $278M this year, according to research firm NewZoo — a growing market that has seen recent investment entries by DraftKings, Turner Sports and the owners of the NFL's New England Patriots — and which now is being targeted by leading sports marketing and media firm rEvolution, which is launching rEvXP, described as an eSports consultancy "to serve brands, platforms and players in advancing their respective brand connections with fans." MORE

Despite Various Issues, NFL Gets An 'A' Rating From Fitch

The NFL has been under siege regarding concussion lawsuits from former players and other health-related issues, off-field situations regarding domestic violence and child abuse and an on-going theater of the absurd drama called 'Deflate-Gate," but that hasn't stopped the league from compiling massive TV numbers, signing new and expanding on current marketing deals, seeing all of its 32 franchises increase in value to more than $1B each, led by the Dallas Cowboys at $4 billion and building up to Super Bowl 50 this February, all of which led financial firm Fitch Ratings to give the NFL an "A" in its just-released report. MORE

Moving Day: Harden Officially Switches From Nike to adidas

When James Harden woke up on Oct. 1, the official beginning of his 13-year, $200M deal with adidas, he answered the front door of his home to the sight of trucks delivering a bevy of boxes of fresh kicks, complete with "The Wait Is Over" signage and marketing support — with a season-long campaign to come featuring the Houston Rockets' all-star point guard wearing and touting Crazylight Boost — with Harden stating, "I want to be true to who I am, even if that means taking risks." MORE

Q&A: Can Draftpot Get Real In Daily Fantasy Sports?

Under other circumstances, Joey Levy would still be attending New York's Columbia University, but instead he joined forces with two software-centric friends and co-students, developed Draftpot, raised more than $2M in investments, tested the DFS platform and launched in September to coincide with the start of the NFL season. Initial response from users has been positive, but as Levy reveals in this Q&A, the challenge is not just to be more innovative, creative and user-friendly than others in the category, but to reach the 53 million players who have made fantasy sports a $4B industry by differentiating Draftpot at a time when DraftKings and FanDuel are spending millions on marketing and making headlines by aligning with pro leagues, teams and sports media outlets.

North Face Urges: 'Never Stop Exploring, Searching'

Best known for its outdoor and adventure gear, accessories and activations, The North Face has unveiled its first global campaign, "Never Stop," a multi-platform effort — talking to people who "search, push, learn, create, explore, dream" — that is part of its strategy to have consumers think of North Face as an "active and lifestyle" brand, which will be supported by TV to run on NBC's Sunday Night Football, ESPN, TNT, Comedy Central and elsewhere, as well as Internet, social media and POP in its retail stores worldwide in addition to dedicated departments in such destinations as Macy's, Nordstrom and Dick's Sporting Goods. MORE

Lynch, Man Of Few Words, Gets Lots Of Marketing Deals

During his infamous Super Bowl XLIX press conference, Marshawn Lynch repeatedly answered questions with the phrase, "I'm just here so I won't get fined," a scenario that is played out again with the Seattle Seahawks' running back in a new spot from locally based Stop Bugging Me Pest Control in which Lynch repeats during a faux press conference, "Stop buggin' me," all of which is in keeping with his modus operandi to say as little as possible in TV ads — see as evidence efforts for Pepsi, Progressive Insurance, Duracell and Nike — but still make an impact not just for his marketing partners but also for his BeastMode business and his Fam 1st Family Foundation. MORE

Study: NCAA Athletes Get $1M More For Food, Choices

In 1991, the NCAA placed limitations on the amount of money spent and the intake of food, snacks and dietary supplements among Div. 1 student-athletes in an attempt to seek "competitive balance," but those restrictions were lifted last year, leading major college programs to increase spend in the category by 149% to more than $1.3M over the past year, according to new study from the Collegiate and Professional Dietitians Assn., which also shows that students are getting more and healthier options, that the number of university-based dietitians is increasing and that the fallout has hit pro sports, where more teams in the NFL, NBA and others are hiring dietitians to work with their athletes. MORE

Survey: LeBron Is Both Fav & Least Liked Athlete In U.S.

LeBron James is a man of many talents, but even he might find it hard to figure why he has been named as both the Favorite and Least Favorite Male Athlete in America, according to a just-released Harris Poll, which also sees Serena Williams as the Favorite Female Athlete across all age groups, political persuasions and geographic regions of the country on a Top Ten list that features three stars from the U.S. Women's National Soccer Team — Hope Solo, Alex Morgan and Abby Wambach — and puts hoops icon Michael Jordan at the top of the heap among best recognized and most marketable athletes in the U.S., with both the Favorite and Least Favorite Male Athletes lists also including Stephen Curry, Tom Brady, Tiger Woods and Kobe Bryant. MORE

Commercial Spotlight: HEB Texas Tough, Ronaldo The Movie, BofA Billy Idol, BMW X1 Enemy Territory


MLB Seeks To Score With New Esurance Awards Platform

Following up on the most successful All-Star Game voting in league history — an all-digital process sponsored by first-year partner Esurance — MLB has unveiled The Esurance MLB Awards, which features 24 categories such as Bounceback Player, Breakout Player, Best Fan Catch, Best Interview, Best Celebrity Fan and Best Video Board Moment, with voting exclusively at, via the Web sites of each team and through social media, with the votes coming from fans, members of the media, former players and front-office personnel, all supported by a multi-media campaign and culminating in November with an awards show to air on MLB Network and stream online. MORE

Falken Tires Treads Into New Territory With MLB Deal

Calling it a signficant move to heighten brand awareness and increase marketing share, Falken Tires has signed a deal making it the official tire of MLB beginning in 2016, with the brand getting global marketing rights for the 2015 post-season — Falken's first such deal with a sports league after 30 years in motorsports — with the pact to get support including a multi-media campaign, promotions, giveaways and in-stadium virtual signage on nationally broadcast games during the season, All-Star Game, playoffs and World Series. MORE

Topps Asks Fans To Find Next Jackie, Jeter, Aaron, Ryan

Sports fans love to chant, "We're No. 1! We're No. 1!" Topps is asking people, "Who's No. 1?" The iconic card company has unveiled a multi-media effort encouraging fans to vote for the player who will be featured on the coveted No. 1 card in the 2016 Topps Baseball Series 1 set, a position that in the past has starred the likes of Jackie Robinson, Derek Jeter, Hank Aaron, Ted Williams, Nolan Ryan and the 1969 World Series champion New York Mets, with people able to choose from among players from each MLB team — such as Bryce Harper, Mike Trout, Kris Bryant, Buster Posey and Alex Rodriguez — all to help celebrate the 65th anniversary of Topps Baseball. MORE

Historic ALS Ice Bucket Challenge Returns To MLB

One of the most impactful cause-marketing campaigns of 2014 — and in recent memory — was the Ice Bucket Challenge, which raised more than $220M worldwide to find a cure for ALS, better known as Lou Gehrig's Disease. The Ice Bucket Challenge is back, driven by co-founders Pete Frates and Pat Quinn (both of whom suffer from ALS), the Boston Red Sox, MLB and The ALS Assn., which will have an event in Fenway Park that then will move to every MLB team, which will spur fans on to take the Ice Bucket Challenge and spread the word via a multi-platform campaign anchored by a social media call-to-arms: #EveryAugustUntilACure. MORE

Bryant, Bumgarner, Posey Pace MLB Jersey Sales

It certainly pays to be a member of the World Champion San Francisco Giants if you want to have a top-selling MLB jersey, but it doesn't hurt to be part of the Chicago Cubs' youth movement, either, as three members of the Giants — Madison Bumgarner, Buster Posey and Hunter Pence — and Cubs teammates Kris Bryant and Anthony Rizzo all placed among the top sellers for the first half of the 2015 season based on two sets of stats released, respectively, by MLB and the Baseball Hall of Fame, which also included among their hottest movers the jerseys of Los Angeles Dodgers Clayton Kershaw, Bryce Harper of the Washington Nationals, Bryce Harper of the Los Angeles Angels and veteran David Ortiz, who has worn a Boston Red Sox jersey since 2003. MORE

How Esurance Helped Drive MLB, ASG To A New ERA

New Commish Paints Bright Picture For Game, Fans

The Hartford, Miller Lite Join MLB Lineup

Catcher In The Cards: Buster Posey Tops At Topps

Why Mike Trout Is On 'Most Dangerous' List

Even Sans Jeter, Yankees Top MLB As Fan Favorites



Survey: Depite Off-Field Issues, NFL Rules Among Fans

With the NFL and college football seasons just underway, it is not surprising to find that fans in the U.S. have named them the top two sports, respectively, according to a new study from research and consulting firm Mintel, with MLB third, but the fact that the NFL's numbers are so overpowering — 50% of those surveyed said pro football was their No. 1 interest — show that despite such issues as health, domestic violence, child abuse and "deflate-gate," it is the game itself (with Super Bowl 50 on the horizon) that keeps interest and marketing dollars high. MORE

QB Newton, Nickelodeon Team For Kids' 'Dreams-Come-True' Show

Cam Newton is not planning to give up his day job as QB for the NFL's Carolina Panthers anytime soon, but he may be laying the plans for his life after football, signing on to become host of I Wanna Be, the working title of a 20-episode adventure-docu-series show scheduled to air on Nickelodeon in 2016 in which Newton "takes real kids on the ride of their lives to help make their dreams come true." MORE 

Walmart: Seattle (NFL), 'Bama Top Sports Merch Sales

It is no surprise that after appearing in two consecutive Super Bowls, the Seattle Seahawks have plenty of fans and "frenemies" nationwide, and in mega-retailer Walmart that translates into a team leading the NFL in sales of merchandise, topped by such items as Russell Wilson jerseys and Seahawks-themed Bean Bag Toss Games; while in college sports the leader in Walmart merchandise sales is Alabama, with Crimson Tide fans outspending supporters of CFB national champion Ohio State and all other schools. MORE

Doritos Offering People Last Chance To Crash Super Bowl

In what is being called the final version of one of the longest-running campaigns in Super Bowl history, PepsiCo brand Doritos has unveiled details for Crash the Super Bowl 50, with people being asked for the tenth and last time to submit 30-second spots for the opportunity at fame — the winning spot and runners-up will air on CBS during the broadcast of Super Bowl 50 this February and be seen more than one million times on YouTube — and a fortune of $1M to the winner, plus the opportunity to work with Hollywood director Zach Snyder (Batman v. Superman: Dawn of Justice), with Doritos then putting the campaign to rest after receiving a total of 32K submissions and handing out more than $7M in cash prizes since 2006 to make room for "the next great program that would challenge our fans." MORE

Miller Lite Dwells In The Past With Troy Aikman

A campaign from Miller Lite left its mark on marketing history in the 1970s and 1980s as sports icons and celebrities picked sides in a "Tastes Great-Less Filling" debate, and the brand seems to be recalling those days in a new spot in Miller Lite's "Bodedga" effort in which former NFL QB Troy Aikman encounters a fan who revels in the former Dallas Cowboys' achievements (three Super Bowl wins, nearly 33K yards passing), ultimately getting the Hall of Famer to admit that, he too, "dwells in the past." MORE

Aaron Rodgers Joins adidas To QB Marketing, Boost Sales

The reigning MVP of the NFL Aaron Rodgers has changed teams — not leaving the Green Bay Packers but rather signing with adidas after having previously been with Nike — with Rodgers set to appear in marketing, assist on future shoe and gear product development and, ultimately, help increase sales at a time when rivals such as Nike, Under Armour and Skechers are eroding adidas' marketing share in the U.S. MORE

Hyundai Takes First NFL Campaign For A Kickoff Ride

Entering its rookie year as the official automotive partner for the NFL, Hyundai plans to hit the turf with its motors running full-speed, helping to launch the new season with such activations as presenting sponsorship for 2015 NFL Kickoff, significant presence in San Francisco during Kickoff to Super Bowl 50 (being played this February in Levi's Stadium, home to the 49ers), marketing in the Boston area prior to the Pittsburgh Steelers playing the defending champion New England Patriots and two new TV spots that will lead the way for others to come. MORE

Carrie Underwood, NFL Players Shine In 'SNF' Promo

The No. 1 rated prime-time steamroller that is NBC's Sunday Night Football returns with the 2015 season-opening kickoff game on Thursday Sept. 10 (Pittsburgh Steelers at the defending Super Bowl champion New England Patriots) before settling into its usual Sunday night slot on Sept. 13 (New York Giants at Dallas Cowboys), but not before a multi-platform marketing blitz comes to life with Grammy winner Carrie Underwood, who returns for her third season singing the Sunday Night Football opening theme ("Waiting All Day For Sunday Night"), led by a promo spot with 12 NFL players including J.J. Watt, Andrew Luck, Antonio Brown (pictured), Russell Wilson, Dez Bryant and DeMarco Murray. MORE

In The NFL, On MadAve, It Pays To Be Odell Beckham Jr.

Not only is the 2014 Rookie of the Year and All-Pro wide receiver with the New York Giants becoming one of the top offensive players in the NFL, he also is a rising star on Madison Avenue, where this week alone he added to his endorsement roster deals with Head & Shoulders, Roar Beverages and Lenovo, which join Nike, Foot Locker and Exos, and also saw the release of EA Sports' Madden NFL 16 for which he is the cover athlete, with more alliances predicted to come. MORE

It's Epic. It's Eclectic. It's Madden NFL 16 The Movie

What do you get when you combine tough guys, sexy women, a T-Rex, motorcycles, explosions, ninja warriors, Colin Kaepernick channeling Al Pacino, other NFL players including Rob Gronkowski and Julio Jones, coach Rex Ryan playing a character known as Lil Pepper, WWE diva AJ Lee and actors Dave Franco and Christopher Mintz-Plasse? In this case, a five-minute 'epic' promo trailer to herald the launch of Madden NFL 16, appropriately titled Madden: The Movie, which supports the release of the game on Aug. 25 and, in turn, according to EA Sports, "serves as the unofficial kickoff to the 2015 NFL season." MORE

Q&A: How Surface Pro, Russell Wilson Boost Microsoft-NFL

Microsoft was built on technology, but it can also get up-close and personal with consumers and fans in the NFL, where the company, in the midst of a five-year, $400M alliance with the league, this season will use Surface Pro 3 on the sidelines and input from such players as Russell Wilson and Drew Brees to enhance the in-game experience of players and coaches and expand on its strategy to boost the at-home experience by giving people faster access to more and better quality stats, videos and information. But as Jeff Tran, director of sports and alliances for Microsoft, relates in this Q&A, this is a crucial season for Microsoft in technology, business and consumer relations as well as for the NFL, which is dealing with serious on- and off-field issues even as it builds toward an historic Super Bowl 50.

Marketers, Politicians, Fans Support NFL Growth In U.K.

The NFL has a long-term plan to enhance and build its place in London and the U.K. — with the strong potential of putting a franchise as well as staging a Super Bowl there — the newest move being a ten-year deal that will see at least two games a year played in a new stadium that beginning in 2018 will be the home of soccer powerhouse Tottenham Hotspur, adding to the annual three-game schedule of NFL games now played in Wembley Stadium, all of which is being supported in the U.K. by the likes of Anheuser-Busch, Jeep, Visa, Pepsi, Microsoft and Papa John's, all of whom are targeting a local fan base of more than 13M (and growing). MORE

Hyundai In Driver's Seat To Super Bowl 50

Whiskers A-Go-Go: Luck Gets Hairy For DirecTV

Wilson Adds Flight Time With Alaska Airline

Super Bowl, Oscars, March Madness Drive U.S. Ad Spend

$20M Yahoo! Deal Makes Bills-Jags First Live-Stream Game

NFL Sees Gold In Season-Long Super Bowl 50 Fete



AT&T Among Strongest Of Strong In College Sports Spend

Companies spend more than $1 billion annually on college sports sponsorships and marketing deals, and AT&T is up there at No. 2 (behind Nike), parleying its role as a top-tier corporate champion partner with the NCAA into such activations as a sponsor for the CFB Playoff and presenting sponsor for the National Championship, fan-specific platforms in and around stadiums nationwide, naming rights to AT&T Stadium in North Texas (home to numerous CFB games) and a multi-media humorous marketing campaign now hitting airwaves, Internet and social media, "Strongest of the Strong," in which a group of CFB icons led by the likes of Doug Flutie, Desmond Howard, Jerry Rice, Emmit Smith and Roger Staubach vie for the honor of watching the CFB Playoff with Bo Jackson in his home. MORE

RGIII, Mariota, ESPN Ride Back To Nissan Heisman House

With the college football season underway, Nissan North America has rolled out what has become a staple in activation over the past few seasons, the Heisman Trophy House, supported by a multi-level campaign with ESPN that features 20 TV spots starring 14 Heisman Trophy winners — such as Marcus Mariota, Johnny Manziel, Sam Bradford, Tony Dorsett, Eddie George, Roger Staubach, Herschel Walker and Vinny Testeverde — a guest appearance by Heisman Trophy runner-up Joe Theismann and a "visitation" by Jan Berwanger, who back in 1935 won the first Heisman, and support that includes Internet, social media, print, radio, and a road trip by a simulated Heisman Trophy House, with Nissan putting ten of its vehicles into the marketing mix. MORE

Delta Lands Hands-On Deal To Reach College Customers



After Two Decades, WNBA Still Seeks Strength In Numbers

Laurel Richie, president of the WNBA, describes the league as being "The intersection of gender, race and sexual orientation," but in the midst of its 2015 post-season and nearing it's milestone 20th season of play, the WNBA is seeking what all teams and leagues want but is still struggling to achieve: A growing fan base, stronger TV numbers and an expanding roster of marketing partners. MORE

Harden Takes On Foot Locker Twitter Task Challenge

As an all-star point guard, James Harden is prepared to take on all NBA challenges, but he might face his ultimate challenges in a new campaign from Foot Locker, "Play My Tweet," in which people are asked to send in requests to Harden via Twitter, the best of which will be printed on basketballs that he then will use to shoot hoops on Oct. 8 (which people can watch via Foot Locker's YouTube an Twitter channels), with the Houston Rockets player promising to fulfill every legitimate request printed on the balls of missed shots. Early tasks: "Challenge Stephen Curry's daughter Riley to a Nae-Nae dance-off" and "Hold a mini-camp at our school." One request he won't honor" "Shave your beard!" MORE

WNBA To Critics: 'Watch Me' Do What You Say We Can't

The WNBA will support its post-season run to the 2015 championship with a multi-platform campaign, "Watch Me," that shows such stars as Elena Delle Donne, Brittney Griner, Maya Moore, Candace Parker and former star and current San Antonio Spurs assistant coach Becky Hammon on and off the court balancing their careers with raising families and accomplishing things that critics say they can't. MORE

Stephen Curry Is Big Man On Under Armour's Campus

What are the perks that come with being named MVP of the NBA and being a driving force that helped to lead your team to the league championship? Plenty, if you are Stephen Curry, all-star point guard for the Golden State Warriors, the latest not only an extension of his endorsement deal with Under Armour but equity in the burgeoning sports apparel and footwear company, which called Curry a "once-in-a-lifetime talent" and said it plans to support the upcoming launch of his signature Curry Two shoe with multi-platform activation. a move similar to the strategy that came with the Curry One this past February that aided Under Armour's rise to No. 2 in category sales in the U.S. behind Nike. MORE

Sean Jean Campaign Stars Sons Of LeBron, Carmelo

The high-octane fashion line run under the auspices of Sean "P. Diddy" Combs, Sean Jean, is tapping into NBA bloodlines for its new 'Dream Big" multi-media effort, featuring LeBron James Jr. and brother Bryce along with Kiyan Anthony — the sons of NBA stars LeBron James and Carmelo Anthony, respectively — for the "Little Dreamers" segment of its campaign, calling them "a great fit for the Sean Jean Boys brand (because they) truly represent the next generation of big dreamers." MORE

Nike's Global Eight-Year, $1B Deal Puts 'N' Into NBA

Nike is living large in the NBA, and not just thanks to endorsers who include LeBron James, Kevin Durant, Kobe Bryant, Blake Griffin, Kyrie Irving and its Jordan Brand division. The company of the 'Swoosh' has signed an eight-year deal valued by industry analysts at $1B to replace rival adidas as the league's official on-court global apparel provider beginning with the 2017-18 season, an alliance that will also see Nike become the official category partner of the WNBA and NBA D-League, with marketing and activations to include such jewel events as the All-Star Game, NBA Draft, Global Games and the playoffs and NBA Finals. MORE

Marriott Thinks Global, Acts Global With NBA Alliance

Hotelier Marriott International has more than 4,200 destinations worldwide, and it can now put them into play after signing a deal naming it the official hotel for the NBA, specifically as the first league partner that will activate behind international games on five different continents, beginning at the NBA Africa Game on Aug. 1 and then continuing during the Global Games and Canada Series, with Marriot set to support via multi-platform activations. MORE

Nike, Ford, Others In-Play For 'Historic' NBA Africa Game

A group of marketing partners have come on board as the NBA prepares for what the league is calling an historic event — its first game in Africa — including Nike, Ford, South African Airways, telecom company Econet Global Limited and media partners SuperSport (TV) and 947 (radio) — bringing marketing and activation to the exhibition pitting NBA players in a Team Africa vs. Team World format and surrounding events to aid the likes of SOS Children's Villages of SOuth Africa and the Nelson Mandela Foundation. MORE

NBA Extends Space On ABC For 2015-16

The league has added games and supporting preview air time to its alliance with ESPN and ABC, unveiling an eight-game schedule to run as a Saturday Night on ABC programming block beginning in January, along with NBA Countdown, giving ESPN-ABC four nights of hoops next season — Wednesday, Friday, Saturday, Sunday —  in addition to ABC remaining the home for the NBA Final. MORE

Curry Continues March As Marketing MVP

Why Adam Silver Sees Europe, Jersey Ads In Future

Pepsi Sees Net Gains In New Deal With NBA

NBA Jumps At Shot To Be Part Of Disney Springs Complex

NBA's Most Loyal Fans? Chicago, S.A., L.A. (But Not Lakers)

NBA 2K16 Gets Spike In Interest



NHL Star Crosby A Rookie In Tim Hortons Campaign

They may be pros on the ice, but Sidney Crosby of the Pittsburgh Penguins and Nathan MacKinnon of the Colorado Avalanche are rookies and novices working the drive-thru at Tim Hortons, the largest casual-serve restaurant in Canada, as seen in a series of humorous spots in which customers unknowingly are served by the two NHL players, but rather than food, donuts and coffee they are offered up such questions as, "How much does a hockey puck weigh?" "On what frozen substance is hockey played?" and "Who would you rather be stranded with on a desert island: Sidney Crosby or Nathan MacKinnon?" All of which supports Tim Hortons position as an official marketing partner of the league as well as the release of Tim Hortons Collector's Series NHL Upper Deck trading cards. MORE

NHL-adidas: Visions Of World Cup, Jerseys, Marketing

What had been talked about behind closed doors for nearly a year and a half and hinted at in public for weeks became official when the NHL unveiled details of its new seven-year alliance with adidas, which beginning with the 2017-18 season becomes the official on-ice outfitter and official supplier of licensed apparel and headwear for the league, taking over a role held since 2005 by its own Reebok division, a pact that will also encompass the 2016 World Cup of Hockey, jewel events including the Stanley Cup playoffs, Winter Classic, Stadium Series and All-Star Game and could see the advent of marketing logos on NHL uniforms. MORE

NHL Signs 'Groundbreaking' $1B Deal With MLBAM

In what was heralded as a new era for the NHL, the league has signed a six-year agreement with MLB Advanced Media — the interactive media and Internet company of MLB — under which MLBAM will operate, club Web sites and apps; have exclusive rights to distribute out-of-market games; work with the NHL to continue to build the interactive experience for fans; and develop statistical, fantasy and player platforms; with MLBAM paying the NHL $100M and the NHL getting a stake in MLBAM, all to the tune of a valued $1.2B. MORE

Bridgestone Extends Pact With NHL, Winter Classic

Outdoor hockey is coming to Gillette Stadium, home of the NFL's New England Patriots, via the 2016 Winter Classic, which will see the hometown Bruins host the Montreal Canadiens on Jan. 1 and Bridgestone return as title sponsor through a new deal that ensures the brand's presence in the jewel event, which began in 2009, will now remain unbroken for another five years, and Bridgestone also planning to enhance its status as the official tire of the NHL and the NHL Players' Assn. with marketing activations both league-wide and at team levels. MORE  

Marketers Drive NHL Sponsor Revenue To Record $447M

The NHL, in the midst of a Stanley Cup Final between the Chicago Blackhawks and Tampa Bay Lightning that is drawing strong viewership numbers on NBC, has another significant reason to celebrate: Sponsorship spending in 2014-15 on the league and its 30 teams is on pace to set a record at $447M, up $60 million (9%) from last season and nearly $100M more than 2001 ($356M), driven by the likes of new and returning partners such as Reebok, Enterprise, Discover, Geico, Toyota, Honda, PepsiCo, MillerCoors, P&G, DraftKings and Samsung; and paced by category leaders in QSR, automotive, financial, beer and non-alcoholic beverages, according to the just-released IEG Sponsorship Report: NHL. MORE

NHL, Discover Financial Deal New Marketing Cards

While hickey fans are focusing on the 2015 Stanley Cup playoffs, the NHL and Discover are looking ahead, signing a pact that extends their current alliance through 2019 and enhancing it with the launch of an NHL Discover Card that offers members exclusive access, discounts and other amenities related to the league, while maintaining the firm's status as the official credit card and payment services partner for the NHL, title partner for the NHL on NBC's Thanksgiving Showdown Game, sponsor of the league's float in the Macy's Thanksgiving Day Parade and other marketing and activation support. MORE

ESPN Back On Ice With NHL, 2016 World Cup Of Hockey

The self-proclaimed 'Worldwide Leader in Sports' has not shown an NHL game since 2004 but ESPN is getting back in a big way, signing a deal with the NHL and NHL Players' Assn. for exclusive U.S. broadcast, radio and other rights to the 2016 World Cup of Hockey, which will feature teams representing eight nations — including the U.S., Canada, Russia, Finland, Sweden and the Czech Republic, plus All-Star teams from North America and Europe — complete with marketing and media support. MORE

NHL Eyes Outdoor, World Cup As '16 Jewels

Samsung Eyes Tech-Savvy Fans With NHL Pact

NHL Using Marketing, Media At Full Strength

Fans Get An NHL Mouthful With P&G Alliance

Honda Deal In Next Gear With NHL ASG, Canada


NEWS FROM Tennis 2015-16

For ESPN, U.S. Open, Voya Orange Is The New Track

People love to paint the town red when they come to New York, but in the case of the U.S. Open, an alliance between ESPN and Voya Financial has people painting the town orange via an integrated platform that includes sponsorship of ESPN's exclusive wall-to-wall coverage of the event, "Orange Money" TV spots, an on-air and online series of videos with tennis commentator/analyst Brad Gilbert, "Bench Talk" segments and on-air branding during replays that use ESPN's new 360-degree "freeD" technology. But as Ann Glover, CMO for Voya explains in this Q&A, the driving force behind the marketing strategy is making certain that viewers and consumers see and understand not only the firm's messaging across multiple channels about saving for retirement today but also are aware that Voya is about one-year into its process of rebranding from ING.

Q&A: Esurance Gets Net Returns From Open, MLB, SXSW

Eusrance is on the ball when it comes to sports and entertainment alliances, which include the U.S. Open (now in progress in New York), Emirates Airline U.S. Open Series, Major League Baseball, the San Francisco Giants' all-star catcher Buster Posey, tennis stars Victoria Azarenka and the Bryan Brothers, the NFL's San Francisco 49ers and music-film-arts event South by SouthWest. But as Chris Lee, director of brand partnerships and social engagement for the division of Allstate, relates in this Q&A, a big part of the challenge is not in just building these relationships but keeping the company's message fresh — in part via its "Sorta You Isn't You" effort — and relevant with customers.

Q&A: Mondeléz' Oreo Thins In Center Court At U.S. Open

There will be a bevy of new things at the U.S. Open in New York over the next two weeks, including the presence of Mondeléz International — already an official marketing partner with Nascar, NCAA, MLS and U.S. Soccer — whose billion-dollar brands include Cadbury, Nabisco, Tang, Trident and Oreo, the latter of which recently added Oreo Thins, a product, as Stephen Chriss, senior director, North America Consumer Engagement and Marketing Services for Mondeléz reveals in this Q&A, will get multi-platform activation on-site, in social media and on TV to encompass commercials, signage and some 100 thousand free samples to people attending the Billie Jean King National Tennis Center.


Boston Fails To Medal, L.A. Eyeing Gold For '24 Games?

Seven months ago, Boston topped Los Angeles, San Francisco and Washington DC as the U.S. Olympic Committee's choice to carry the U.S. bid to the IOC to host the 2024 Summer Games, but finances, politics, logistics, lack of local support and other hurdles have ended that opportunity, with the USOC and the Boston bid group saying they mutually decided to make the move, which leaves the USOC with less than two months to meet the IOC's official deadline — and the bid committee in Southern California saying that it is ready, willing and able to step in. MORE

Will Gronk, Big Papi Deliver Dunkin' Donuts To Your Door?

The CEO for Dunkin' Donuts said the brand in currently testing mobile apps for ordering food and drink and could soon follow with a test of home delivery, but is it possible that celebrity spokesmen such as Rob Gronkowski of the New England patriots and David 'Big Papi' Ortiz of the Boston Red Sox might be going door-to-door with sweet treats and coffee? The pair are the focus of a new humorous push for summer to support Dunkin' Donuts Iced Coffee, "Summer Chill," which finds them singing about the joys of the product and taking people on a ride that includes TV, Internet, social media, in-store and a dedicated Web site where visitors can download songs by the duo and share other eclectic elements. MORE

Olympics, Trials, Brands Put $182M Focus On Marathon

Adidas Finds 800 Lb. Guerrilla Marketing In Boston


Giants' Series MVP Bumgarner Now Pitching For Carhartt

When he is not on the mound with the San Francisco Giants, with whom he has won three World Series championships over the past five seasons and was named MVP of the 2014 Fall Classic, Madison Bumgarner gets down and dirty on his 100-acre family farm in North Carolina, which is where we find him in a new effort from Carhartt, known for its durable work apparel, as the 25-year-old cuts trees, moves lumber, mends fences and undertakes other sweat-inducing chores, with the multi-media campaign also spotlighting such backbreaking jobs as firefighters, oil riggers, search-and-rescuers and construction workers. MORE

Zappos Hits The Ground Running With Bay To Breakers

Already a top online destination for shoes and style,, a division of Amazon, is ready to walk the walk and run the run as the title sponsor for the San Francisco Bay To Breakers race, a 7.46 mile event first competed in 1912, which this May will take some 50K participants through the city with marketing partners that also include Under Armour, Geico and Hyatt Regency and a Zappos activation that is encouraging runners and spectators to try to set more than 40 race-related world records such as selfie photo taking, sourdough bread eating and garlic fry tossing. MORE

BMW Joins Gold Rush To 49er's Levi's Stadium

United Airlines On Board As Niners, Levi's Partner

P&G's Duracell Powers Seahawks-Niners Rivalry

Q&A: DNA For Levis, Niners Growth Is In The Jeans



Game's On: Los Angeles On IOC List For '24 Olympics

Barely two months after Boston decided not to pursue its role as the U.S. bid representative to host the 2024 Olympics, Los Angeles — citing a production cost estimated at $6B but stating that it has "enthusiasm, passion and experience" — has been put on the official list of cities vying for the rights, with the IOC also naming Paris, Rome, Hamburg and Budapest as the metropolises that will now go through a two-year process leading up to a vote in 2017 that could bring the Summer Games back to America for the first time since Atlanta staged the event in 1996. MORE

Skechers Signs As Title Sponsor For L.A. Marathon

Making another inroad into territory generally occupied by its rivals, Skechers has signed a multi-year deal to become title sponsor of what now will be known as the Skechers Performance Los Angeles Marathon, the 31st running of which is scheduled for Feb. 14, 2016 on a "Stadium to Sea" route that begins at Dodger Stadium and ends near the Santa Monica Pier at the Pacific Ocean, with the event to include several world-class runners who also are planning to compete the day before in Los Angeles in the U.S. Olympic Trials for Men's and Women's Marathon as a prelude to the 2016 Summer Games. MORE

'24 Carat Gold: L.A. Begins Quest For Summer Olympics

Over the next two years, Los Angeles will seek to do what Boston elected not to do and what has not been done in the U.S. since 1996 — receive approval from the International Olympic Committee to host the Summer Olympics — with members of LA 2024, the Southern California Committee for the Olympic Games, politicians, Hollywood celebrities, local citizens, the U.S. Olympic Committee and others now banding together to make it a reality, which if the Games do arrive would come at a cost of $6B to create and operate according to LA 2024, with the IOC scheduled to make its decision in September 2017 from among a field that also includes Paris, Rome, Budapest, Hamburg and possibly Toronto. MORE

Marketers, Supporters Start 100-Day Olympics Countdown

It is now 100 days and counting until the Opening Ceremony for the Special Olympics World Games Los Angeles, which will see some 7,000 athletes, 3,000 coaches and 500,000 spectators taking part between July 25-Aug. 2, with the milestone date giving marketing and media partners including Toyota, Coca-Cola, Toys R Us, Bank of America and ESPN — as well as supporters such as singer Avril Lavigne — the opportunity to ramp-up activations for what organizers are calling the "single biggest event in Los Angeles since the 1984 Summer Olympics." MORE

L.A.'s Kershaw Is Now Most Valuable Pitchman

Three-time Cy Young winner and NL MVP Clayton Kershaw has added another accolade to his resume, signing with Subway as a Famous Fan endorser on a roster that includes AL MVP Mike Trout, with both men appearing in a print ad that touts their awards and favorite sandwiches (Turkey & Swiss and Spicy Italian, respectively), and Kershaw also getting congratulatory nods from other companies on his marketing team, such as Under Armour, Muscle Milk and Wilson; while his own non-profit group, Kershaw's Challenge, unveiled an MVP 14 T-shirt with proceeds going to support underprivileged kids around the world. Analysts say Kershaw, who earns about $3M in endorsements, could easliy double that during the off-season. MORE


eSports Get Boost From Turner, DraftKings, Invesments

If you need proof that eSports is a booming category, look no further than news from this week: Turner Broadcasting and WME/IMG will launch in 2016 televised gaming competitions, DFS platform DraftKings has partnered with six eSports organizations to support the League of Legends World Championship, rival DFS firm FanDuel has acquired online eSports destination Alphaville, Super League Gaming will premier what it is calling "the world's first in-theater video game league," Activision is building a global eSports league around its Call of Duty franchise and mobile eSports group Skillz said it has raised $15M in funding with investments that include The Kraft Group (which owns the NFL's New England Patriots) and Mark Lasry, co-owner of the NBA's Milwaukee Bucks. MORE

Q&A: At Rhone, Hard Work Brings Sweet Smell Of Success

Rhone Apparel is driven by many inspirations, among them, men can smell but their workout clothing doesn't have to, a significant factor that motivated Nate Checketts to dive into the "athlesure" category, which is burgeoning thanks to consumers who spend more than $33B on gear they can wear in the gym and also in casual situations. But as Checketts, co-founder and CEO for Rhone, relates in the Q&A, getting guys to buy into the idea that workout clothes can look good and smell clean, and spreading the message about Rhone Apparel — whose investors include former NBA commissioner David Stern and former ESPN CEO Steve Bornstein — without hiring pro athlete endorsers, is as challenging as it is rewarding.

Swift, Brooks, Coachella, Uber (!) Drive $1.4B Music Spend

With such high-profile performers as Taylor Swift, Garth Brooks, the Rolling Stones, U2 and Kenny Chesney all on tour this year, and such festivals as Coachella, Lollapalooza, Stagecoach and Austin City Limits playing to throngs of enthusiastic fans, the music entertainment category is poised to set several records in 2015 regarding ticket sales, attendance and sponsorship deals, according to the just-released IEG Sponsorship Report, with marketing deals from Anheuser-Busch, Pepsi, Jack Daniel's and ride-share firm Uber leading the way. MORE

Carli Lloyd, Kerri Walsh On Team Visa Eyeing '16 Olympics

To launch its multi-platform program targeting the 2016 Summer Games in Rio de Janeiro, Visa has named some 30 Olympic and Paralympic hopefuls to Team Visa, putting them in a position to receive support as they train, appear in marketing efforts and get first-hand looks at mobile and financial technology that will be implemented during the Games and elsewhere, including World Cup champion U.S. Women's National Soccer Team star Carli Lloyd, three-time Olympic volleyball gold medal winner Kerrl Walsh-Jennings and world-class Canadian swimmer Ryan Cochrane. MORE

Under Armour Extends With NFL, Lands With The Martian

In an effort to make what they see as a winning alliance even better, the NFL and Under Armour have signed a multi-year extension to the deal that maintains and enhances the Baltimore-based company's status the official apparel outfitter for the NFL Scouting Combine, while in a separate pact Under Armour has added to its endorsement roster "astronaut" Mark Watney — played by Matt Damon in the upcoming movie, The Martian — which comes complete with a sci-fi-themed spot and was touted in a release dated Sept. 9, 2035 that has Watney explaining, "Under Armour's mantra of hard work and accomplishment speaks to everything it means to become an astronaut."  MORE

How Long Would It Take Ronda To Put Down Carl's Jr.

Ronda Rousey's victorious UFC bouts have been lasting about 30 seconds, and we're about to find out if it would take even that long for the champ to defeat — aka eat — a Cinnamon Swirl French Toast Breakfast Sandwich, as Rousey is starring in a multi-media campaign for the menu item, "Winning Combination," with the TV spot explaining that it is "a knockout breakfast with a sweet side," complete with the tag line, "Eat like you mean it." MORE


Global Sales Of Sports, Celeb Logo Goods A $241B Biz

Gold Gloves: Mayweather Tops Paid Athletes

Jimmy Kimmel Talks Trash For Foot Locker

USOC, NBC, Marketers Begin Olympic One-Year Countdown

Industry Vet Jennifer Storms Named NBC Sports CMO

Under Armour Continues Global Assault On Nike, adidas

Showtime Starts Search For Missing Sports Artifacts

Q&A: At Dick's, Why Sports Matter Beyond The Games


Living Legends Are Living Large With Marketing Alliances

Unlike Babe Ruth, Elvis Presley, Marilyn Monroe and Michael Jackson, celebrities can be well past their greatest achievements — but still be alive — to sell merchandise, attend sponsorship events and appear in ad campaigns, as witnessed by a group of elder-statesman and iconic figures that includes Muhammad Ali, Jack Nicklaus, Arnold Palmer, Pelé, Kareem Abdul-Jabbar, Joe Montana and Bo Jackson, each of whom has been in commercials over the past couple of years and/or have lent their time and likenesses to endorse such brands as Under Armour, Subway, AT&T, Papa John's, Emirates Airline and Toyota, as well as driving the efforts of their own products and philanthropic endeavors. MORE

Businesses, Hollywood, Sports Eye Cosmos In Cuba

The match on June 2 between the NASL's New York Cosmos and the Cuban National Team was more than a friendly game, it was a step in helping to normalize relations between the U.S. and Cuba, a process that is moving forward after more than 50 years of conflict, coming with support from a growing number of U.S. companies such as American Express, MasterCard, Netflix and Airbnb — which recently established themselves in Cuba — Hollywood and TV executives already filming or planning to do so in the country and sports leagues including the NBA and MLB tapping into the region as a hub for top prospects. MORE

Fighting The Good Fight: ALS Association Named 2014 Grand Sports Marketer Of The Year

Countless people are working endless hours to find a cure for amyotrophic lateral sclerosis, widely known as Lou Gehrig's Disease. The ALS Assn. has been at the forefront of this fight since 1985, but in 2014 garnered national and international attention with two key campaigns — the 75th Anniversary of Gehrig's "Luckiest Man Alive" speech (with extensive support from MLB and the New York Yankees) and the Ice Bucket Challenge (inspired by Pete Frates) — which raised awareness and funds worldwide. For these and other efforts, the ALS Assn. has been named the Grand Sports Marketer of the Year for 2014 based on votes cast by the readers of NYSportsJournalism. There is as yet no cure for ALS and the battle continues, with the ALS Assn. and such groups as Project ALS, ALS Therapy Development Institute, ALS Society of Canada and the Muscular Dystrophy Assn. among those front-and-center. For those battling ALS, every step is a good step. And, according to the ALS Assn., "Raising awareness is a crucial step in generating support for the efforts to find treatments and a cure for today's faces of ALS." MORE