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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

SPORTS MARKETING
AGENCIES/MEDIA/STATS
POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

NYSJ NETWORK
BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

COLLECTIBLE CORNER

• $9.95: Asking price for World Series 2017 pennant Los Angeles Dodgers-Houston Astros, on eBay
• $18.95: Asking price for replica World Series 1975 Cincinnati Reds ring, on eBay
• $29.99: Asking price for World Series 1998 New York Yankees Starter jacket, on eBay
• $299.99: Asking price for World Series 1967 Boston Red Sox Carl Yastrzemski autographed media pass, with COA, on eBay
• $799.95: Asking price for World Series 2011 St. Louis Cardinals Alberl Pujols autographed jersey, with COA, on eBay

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NFL MEXICO SERIES Nov. 19 New England Patriots vs. Oakland Raiders Estadio Azteca 4:30 PM (ET)

MLB GM MEETINGS Nov. 13-16 Orlando

NASCAR CHAMPIONS WEEK Nov. 27-30 Las Vegas

HEISMAN TROPHY Dec. 9 New York ESPN 8 PM (ET)

AUDI MLS CUP Dec. 9 ESPN 4 PM (ET)

MLB WINTER MEETINGS Dec. 10-14 Orlando

MLB 2017 AWARDS SCHEDULE
• Nov. 13 Jackie Robinson Rookies of the Year MLB Network
• Nov. 14 Managers of the Year MLB Network
• Nov. 15 Cy Young Awards MLB Network
• Nov. 16 AL NL MVPs MLB Network
• Nov. 17 Esurance MLB Awards MLB Network

NHL WINTER CLASSIC Jan. 1, 2018 Buffalo Sabres vs. New York Rangers Citi Field NBC 1 PM (ET)

CFB PLAYOFFS Allstate Sugar Bowl Mercedes-Benz Superdome, New Orleans Jan. 1, 2018 ESPN 9 PM (ET)

CFB PLAYOFFS Rose Bowl Presented By Northwestern Pasadena, Calif. Mutual Jan. 1, 2018 ESPN 4 PM (ET)

CFB NATIONAL CHAMPIONSHIP Jan. 8, 2018 Mercedes-Benz Stadium, Atlanta ESPN 9 PM (ET)

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Danica Patrick Sees Finish Line On Pro Racing Career

Arguably the most successful woman race car driver in the history of the sport, Danica Patrick said that this would be her last season as a full-time Nascar driver — her pro career dates back to IndyCar in 2005 — but that she plans to compete in a 'Danica Double' in 2018, competing in the Daytona 500 (February) and Indy 500 (May), and will remain in the public eye with a new book (Pretty Intense), a documentary on Epix (Danica) and other endeavors. 'It's going to be a great way to cap it off,' she said. MORE

It's A-Live-Stream: NBCU Plans 1.8K Hours For Winter Games

Unveiling another key component in its upcoming coverage of the 2018 Olympics, NBCU is planning a Winter Games record 1,800 hours of live streaming from South Korea — topping the 1,000 hours it streamed during the 2014 Sochi Games — with an all-hands-on-deck strategy that would encompass NBC, NBCSN, CNBC, USA, the Olympic Channel, online, NBC Sports app and other platforms. 'Our most comprehensive digital offering ever is designed to satisfy modern Olympic viewers,' said Rick Cordella, evp/GM-digital media for NBC Sports Group. MORE

Toyota Reduces 'Impossible' Odds For Winter Athletes

As a top tier associate with the IOC and partner with the USOC, Toyota continues to build its role as the 'official sustainable mobility solutions' partner, signing 19 athletes who are tying to overcome or have overcome 'impossible' odds to earn a place in the Winter Olympics or Paralympic Games — including Amy Purdy, Chole Kim, Ashley Wagner, J.R. Celski, Louie Vito, Gus Kenworthy, Ted Ligety, Oksana Masters and Rico Roman — with support in their training and marketing promoting a company effort to 'create a barrier-free society and re-enforce values of humility, hard work and overcoming challenges.' MORE

Foot Locker Cause Effort Has NBA Stars Seeing Double

For its sixth annual 'Week of Greatness,' Foot Locker will continue to push shoes and apparel, but has added a significant altruistic component — working with brands including Nike, Jordan, adidas, Puma, Converse and Reebok as well as the New York Knicks and Soles For Souls —  to send kicks to and raise financial aid for Puerto Rico and other places in the U.S. and worldwide impacted by recent hurricanes and tragedies, with marketing that explains such NBA stars as Carmelo Anthony, Kyrie Irving, Anthony Davis, James Harden, Kristaps Porzingas and Damian Lilliard are so busy with their 'Acts of Greatness' lookalikes were needed to film the spots. MORE

Sports Crate Has Fans Thinking About NBA Collectibles

Sports Crate, the division of entertainment-focused Loot Crate, earlier this year signed a deal with MLB offering people unique and collectible Diamond Crate baseball goodies, and now the NBA has a deal for Courtside Crates — initially including 13 teams such as the Boston Celtics, Cleveland Cavaliers, Golden State Warriors, Los Angeles Lakers and Clippers, Houston Rockets, Miami Heat and New York Knicks — with subscribers able to receive apparel, accessories, memorabilia and unique experiences (game tickets, meet-and-greets) for their hometown or favorite club. MORE

Dak QBs Effort For Tostitos Bite Size, Salvation Army

Dallas Cowboys QB Dak Prescott can handle a football, but can he handle a bag of Tostitos Yellow Corn Bite Size tortilla chips? People will soon find out as Prescott has signed to be brand ambassador for the new product, which comes with multi-platform marketing — including a TV spot to break on Thanksgiving Day during the Cowboys-Los Angeles Chargers game on CBS — as well as a cause marketing component that sees PepsiCo division Frito-Lays make a donation to local Salvation Army chapters for every bag of Yellow Corn Bite SIze sold between now and the end of the year, up to $500K. 'I'm excited to partner with Tostitos on this program that really will make a difference,' said Prescott. MORE

WrestleMania 33 A $181.5M Moneymaker For Orlando

 The final numbers are in from WrestleMania 33, held this past April, and they are strong, including a WrestleMania record $181.5M economic impact for host city Orlando — marking the sixth consecutive time that the mega-event has generated an economic impact of $100M or more for the host city — including nearly $15M spent on hotels and accommodations, more than $9M in restaurants and one marriage proposal (John Cena and Nikki Bella), all while setting a Citrus Bowl attendance record of 75,246. 'We continue to be grateful to our fans who helped us deliver unprecedented economic results for our WrestleMania host city,' said John Saboor, evp-special events for WWE. MORE

Are MLB '18 Mexico Games Part Of Expansion Plan?

Next year, for the first time in nearly 20 years, MLB will have a regular season series in Mexico, with the Los Angeles Dodgers playing the San Diego Padres in Estadio de Béisbol, Monterrey in May — the last MLB regular season games in Mexico were way back in 1999 — part of a larger push by the league to build a fan and marketing base south of the border with the potential of establishing an expansion franchise in Mexico City sometime in the future. 'I think we have some great (expansion city) candidates . . . I would like to think Mexico City or some place in Mexico would be (a) possibility,' MLB commissioner Rob Manfred said this past season. MORE

The Hartford Unveils Paralympic Push For '18 Games

Insurance firm The Hartford, which has been an official partner with the USOC and Paralympics since 2003, has launched a multi-media campaign to support the '18 Paralympics this March in South Korea, focusing on Team Hartford — Keith Gabel, Andrew Kurka, Oksana Masters, Mike Shea and Evan Strong — all vying for spots in the Paralympic Games and all examples of people who have the 'will to prevail,' overcoming odds and facing challenges to reach their goals. MORE

From Kareem To 'Greek Freak,' Bucks Fete 50th Season

In 1968, the Winter Olympics were played in France and the Summer Games in Mexico City, the Beatles formed Apple Records and movie releases included 2001: A Space Odyssey, The Odd Couple, Rosemary's Baby and Bullitt. It was also the first season for the Milwaukee Bucks, which went 27-55 but earned after a coin toss (with the Phoenix Suns) the rights to draft Lew Alcindor (soon to be Kareem Abdul-Jabbar), then signed Oscar Robertson and went on to win the NBA title in 1970-71. Now, led by Giannis 'Greek Freak' Antetokounmpo and head coach Jason Kidd, the Bucks are eyeing post-season success and celebrating the franchise's silver anniversary with marketing, promotions, fans and players past and present. But as Dustin Godsey, CMO for the Bucks, reveals in this Q&A, planning for a 50th party is as challenging as it is rewarding.

 

Nissan Heisman House: Part Mascot, Bathroom Break-In, Pictures From The Past, Homecoming

NEWS FROM NFL 2017

NBCU Eyes $1B Ad Sales From Games, Super Bowl

Super Bowl LII is just about three months away (Feb. 4) and the Winter Games follow right behind (Feb. 9-25), and in a rare case of broadcast double-dipping NBCUniversal has exclusive U.S. broadcast rights to both, which could have caused overload for some advertisers but is becoming quite the opposite, according to Dan Lovinger, evp-advertising and marketing for NBC Sports Group, who said that because less than 50% of the audience watch both mega-events, 25% of ad sales is coming from companies buying into both. 'Our marketplace is healthy, sales are brisk,' said Lovinger, who anticipated that combined ad revenue would top $1B. MORE

Justin (Sans Janet) To Play Super Bowl LII Half Time

Given enough time, it seems, everyone can be forgiven, which is the case with Justin Timberlake, who with Janet Jackson was part of the infamous 'wardrobe malfunction' half time show in 2004 during Super Bowl XXXVIII, but is now returning from NFL banishment to star in the Pepsi Halftime Show during Super Bowl LII this February. 'That won't happen this time,' Timberlake told Mike Tirico during half time of NBC's Sunday Night Football. MORE

NFL Has Free Super Bowl Tickets, But Don't Call Them

With Super Bowl LII less that four months away, the NFL is ramping up its marketing machine, including a first-time initiative that will see the league give away 500 tickets to the Big Game scheduled fo Feb. 4, 2018 in U.S. Bank Stadium, Minneapolis, but don't call them, they'll find you via randomly selected community programs, schools, ardent team supporters, at fan forums, clinics, 'during tailgates, in stadiums and even inside the homes of fans,' according to the NFL. 'This is one of the many ways we want to thank our fans for their love and support of our teams and the games,' said NFL commissioner Roger Goodell. MORE

NFL Taking '18 Draft To Cowboys AT&T Stadium

The NFL may only be seven weeks into the 2017 season, but plans are in place for the 2018 Draft in April, which is on the move again to AT&T Stadium in Arlington, Texas after taking place the last few years in New York, Chicago and Philadelphia, with the league seeking to fill the Dallas Cowboys 100K-plus venue over the three-day event and top the attendance mark set earlier this year in Philly (250K) as well the $94M in economic impact that Philadelphia realized. 'Dallas will enable us to continue the Draft's evolution and grow it even farther,' said NFL commissioner Roger Goodell. MORE

NFL, ACS Intensify Message In Fight Against Cancer

Since 2009, the NFL, NFLPA and the American Cancer Society have worked together to raise more than $18M to find a cure for cancer, but they are intensifying their strategy in October during Cancer Awareness Month to expand the message beyond breast cancer to other forms of the disease, with teams, players and owners supporting the 'Crucial Catch: Intercept Cancer' initiative to include multi-platform marketing, an auction with autographed jerseys and game-worn items and 'The Defender,' an app that people can use to identify personal cancer risks and then take steps to prevent them. MORE

Report: NFL 'Most Powerful, Marketable' League In U.S.

During its 2017 opening week, the NFL seems to be everywhere, from TV and advertising to supermarkets and backyard parties, so it may come as no surprise that the NFL has been deemed the 'most powerful' sports league in the U.S., ahead of MLB, NBA. WWE, UFC and others, according to a new report from E-Poll Market Research, which also found that the Dallas Cowboys, while not No. 1 in 'appeal,' are the 'most marketable' team in the league, ahead of the Green Bay Packers and the defending Super Bowl champion New England Patriots, and that among players Larry Fitzgerald of the Arizona Cardinals had the most appeal but that New England's Tom Brady was best-known. MORE

Cowboys, Yankees Top List Of Most Valuable Franchises

Many people may not refer to the Dallas Cowboys as 'America's Team' but  even naysayers have to call them the most valuable franchise in the world, estimated at $4.2B, according to a new report from Forbes, which has the New York Yankees second overall ($3.7B), three soccer clubs in the Top 5  - Manchester United, Real Madrid and Barcelona - and 29 NFL teams overall among the Top 50, with 'all 32 NFL franchises turning a profit of at least $26M.' MORE


With Jersey Sales Like This, Beast Could Be Prez

Elliott Tops NFL $1.6B Merchandise Sales List

Tom Brady Confirmed As GOAT NFL Salesman

Led By NFL, MLB, Licensed Sports Merch Nears $48B

NFL Brings Live-Stream, Super Bowl To China

Twitter Gets All Social With Enhanced NFL Pact

 

NEWS FROM MLB 2017

Pepsi Signs Aaron Judge As National Brand Ambassador

This past season, Pepsi lost its official status with MLB when it was replaced by rival Coke, but maintained team alliances including the New York Yankees, and now has taken a major step forward by signing Yankees Silver Slugger and Jackie Robinson AL Rookie of the Year Aaron Judge to a multi-year deal to appear in marketing that will ramp up as the 2018 season nears, adding to Judge's endorsement roster that includes Under Armour and Fanatics, with Judge also being named cover athlete for MLB The Show '18 and the player with the top-selling jersey in MLB in 2017. MORE

MLB-SU2C Use World Series To Shout Out Message

Working together since 2008 to raise awareness and funds for the fight against cancer, MLB and Stand Up To Cancer, along with partner MasterCard, will use Game 4 of the World Series between the Los Angeles Dodgers and Houston Astros on Oct. 28 to unveil a multi-media PSA campaign, 'Whatever It Takes,' with a spot breaking during the national telecast on Fox and people in Houston's Minute Maid Park — including fans, players, coaches, umpires, media, executives and other members of the two teams — standing after the fifth inning for a dramatic 'SU2C Placard Moment,' with everyone holding a card with the name of a relative, friend or other person who is battling cancer or who has succumbed to the disease. MORE

Q&A: In New Deals, MLB Thinks Outside The (Batter's) Box

With MLB post-season in full swing, teams, players, media, fans and marketing partners have their eyes on the World Series prize, which this year will for the first time have a presenting sponsor, YouTube TV, part of an aggressive and expansive strategy the league has pursued all year by signing numerous first-year partners, including Coca-Cola, Old Dominion Trucking, Facebook and such non-endemic brands as Camping World, Doosan and W.B. Mason. In this Q&A, Noah Garden, evp-business for MLB, talks about the game, the business, the players and the marketing of baseball.

Aaron Judge Hits HRs, Sells Jerseys, Moves Topps Cards

Even as he was setting a MLB single-season rookie home run record (with 52) and nudging Babe Ruth out of the way with a record 33 home runs this season in Yankee Stadium, New York outfielder Aaron Judge was making his presence felt in marketing, becoming only the second rookie in league history to have the No. 1 selling jersey for a season (joining Kris Bryant of the Chicago Cubs in 2015) and being a major catalyst for Topps, which said that it has hit the one million mark in sales of Topps NOW cards, driven by 100K cards sold this season featuring Judge, led by the image of him hitting his 50th home run, which moved a Topps NOW record 16K-plus during the 24 hours it was available. MORE

Q&A: Fans Spoke, Brand Keys Listened, MLB Again No. 1

With baseball in full swing and the NFL coming off a campaign that saw overall viewing and ratings numbers take a hit, many people were asking, 'Can baseball reclaim its spot as the favorite sport among fans?' According to the recently released 25th annual Brand Keys Sports Loyalty Index, that has happened, with people ranking MLB No. 1 and the NFL dropping to No. 3 behind the NBA. In this Q&A, Robert Passikoff, founder and president for Brand Keys, reveals how the Chicago Cubs played a key role in moving baseball back to the top spot it last held a decade ago, how MLB is building loyalty between players and fans in ways that the NFL can not, how attitudes among fans have changed over the past quarter century and why baseball may remain No. 1 for years to come.


MLB Gets Real With Intel VR Live-Stream Games

MiLB Sees Ballparks Of The Future

Tail-Gating Rules During Dog Days Of Summer

MLB Sponsor Spend Hits $890M+

Yankees, Cubs Most Valuable MLB Franchises

MLB Signs YouTube TV As Top World Series Partner

 

NEWS FROM COLLEGE 2017

College Football Championship Games Get '21-24 Homes

If you are looking to plan future trips around the College Football Playoffs National Championship games, the NCAA has made it easier for you, naming sites for several years in advance, including Hard Rock Stadium, Miami in 2021; Lucas Oil Stadium, Indianapolis in 2022; Los Angeles Stadium in 2023; and NRG Stadium, Houston in 2024;  joining Atlanta (2018), the San Francisco Bay Area (2019) and New Orleans (2020). MORE

Florida, Stanford, UCLA Named Top College Sports Programs Of Past 25 Years

Most athletes would name their own college or university as having the best sports program, but the Florida Gators, Stanford Cardinals and UCLA Bruins come out on top among all Div. I athletic programs over the past 25 years, according to a new report from Best College Reviews, which looked at a variety of team and individual championships and successes but focused on achievements in football, men's and women's basketball, men's baseball and women's softball, as well as parameters established by the NCAA, to compile its list of Top 30. MORE

ESPN Takes QB Role In '19 College Football 150th Fete

Saying it would offer 'year-long, multi-faceted, storytelling programming to showcase the college football experience as never before,' ESPN has unveiled the role in plans to play in 2019 when the sport celebrates its 150th anniversary, a celebration that will also see major media, marketing and other activation from such organizations as the NCAA and its corporate partners, National Football Foundation, the College Football Hall of Fame and universities nationwide, all tracing back to Nov. 6, 1869, when the first official college football game was played and culminating in January 2020 with that season's National Championship in New Orleans. MORE

NCAA Urged To Spend More On Health, Diversity Issues

A major report from the Knight Commission is urging the NCAA to increase funding for initiatives that support the health and safety of athletes and programs that will expand diversity among head football coaches as well as men's and women's hoops coaches, with the Commission — founded in 1989 to recommend and promote reforms that support and strengthen the educational mission of college sports — saying that although the NCAA has been more proactive 'it's time for them to demonstrate national leadership on health and safety issues' while also offering data showing that diversity among head coaches has not changed much since 2007, with just 10% of FBS coaches and  25% of hoops head coaches African American. MORE

NCAA Eyes Changes In Men's Hoops, March Madness

With the end goal being to 'create more excitement' and 'create a less-compressed schedule to benefit student-athletes,' the NCAA said it would spend the next six-to-12 months gathering data that could initiate such changes in men's hoops as widening the lane, extending the three-point line, reconfiguring games from two 20-minute halves to four ten-minute quarters and starting the campaign days earlier while providing a break during mid-season, some or all of which could happen for 2018-19. According to the NCAA, the Men's Basketball Rules Committee would 'conduct a holistic review of potential significant rule changes, including an examination to determine if changes would benefit the sport and help positive trends continue.' MORE

NCAA, March Madness Returning To North Carolina

Looking ahead to the 2019-22 seasons, the NCAA has unveiled more than 600 host sites for preliminary and finals games across its 90 championships, with perhaps the biggest take-away being a return to North Carolina, which the NCAA, NBA and others had previously withdrawn from due to HB2, the controversial bill that local officials said has since been amended but which major opponents claim has not. While the NCAA stated that is decisions on these host sites would 'create a great atmosphere for student-athletes, coaches and fans,' James Essecks, director for the ACLU's LGBT and HIV Project, had a different view. 'When the NCAA originally withdrew from North Carolina they did so because they claimed to care about fairness and inclusion for college athletes and fans. It's a shame to see that those concerns have already fallen by the wayside.' MORE

Nike, adidas, UA Get A Foothold On Big Dance Kicks

According to the saying, There's no business like shoe business . . .  especially if those shoes can help take you to the NCAA hoops championship, and the big three brands during March Madness are Nike which has deals with 40 schools — including No. 1 seeds Villanova, Gonzaga and UNC, as well as women's No. 1 overall seed UConn — adidas with 15 schools (including No. 1 seed Kansas) and Under Armour with ten schools plus Russell Athletic (which outfits the feet of Texas Southern), according to Apex Marketing Group, whose numbers also show that while Nike sits atop the Big Dance kicks count, they have eight fewer schools than in 2015 while Under Armour (plus six) and adidas (plus four) schools have taken those spots in the tourney this year. MORE

$1.2B Ad Spend Makes Tourney 'Valuable TV Franchise'

When it comes to March, there is no shortage of Madness or marketing, with the 2017 tournament seeking to top last year's record $1.24B ad spend, driven by NCAA partners including GM ($493M), AT&T ($80M), Coca-Cola, Capital One and Unillever and such categories as automotive, telecom, financial services, restaurants and insurance; with broadcast partners CBS and Turner Sports' TBS, TNT and truTV again loaded with companies seeking to reach eyeballs and wallets from the First Four (March 14-15) through the Final Four (April 1) and Championship Game (April 3). MORE

Q&A: Ivy League Learning Lessons In Hoops Tourney 101

The Ivy League is going to a new classroom — its first post-season men's and women's basketball tournament, being played in the iconic Palestra in Philadelphia (March 11-12), with the winning teams getting a bid to the NCAA Tournament; joined by such marketing partners as presenting firm Citizens Bank, Coca-Cola, Nike and Under Armour, and games to air on ESPN platforms. But as Paul Bamundo, former marketing exec for the NBA and Subway and now CMO for Ivy League Sports — a collaboration between JMI Sports and the Ivy League — relates in this Q&A, although the Ivy League was the last NCAA hoops conference to organize a post-season event, the excitement, intensity and competition will rival that of more-established basketball tournaments.

NCAA Details Activation For '18 Final Four

Unhidden Figures: Hoops Means Money, Beer

College B-Ball Coaches Make Call For ACS

NCAA Plays In Candy Aisle With Hershey

Marriott Books Room For Tourney Campaign

 

NEWS FROM NBA 2017-18

NBA All-Star Game Returns To 'Jordanland' In 2020

The last time Chicago hosted an NBA All-Star Game was 1988, so long ago that it was just Michael Jordan's fourth year in the league (he scored 40 and was named MVP), but the Game and all its festivities will return in 2020, with the Bulls home venue United Center to host the game and State Farm All-Star Saturday Night and other Chicago locations to play a role in events and activation, but it is not certain as yet how much of a part Jordan himself would play. In addition, according to NBA commissioner Adam Silver, 'The league will reach thousands of children and families and provide important resources to community-based programs.' MORE

Jordan's NBA Hornets Get LendingTree Logo Alliance

The Charlotte Hornets have joined the growing ranks of NBA teams with jersey-logo deals — now numbering 19 — signing Charlotte-based online financial firm LendingTree to a multi-year, multi-platform pact that includes a jersey ad, official status as the team's 'loan shopping partner,' title sponsorship for the Hornets Hoops youth basketball program and various marketing and advertising aspects in-arena and with the franchise, which is majority owned by Michael Jordan and remains the only NBA team to have a Jordan Brand JumpMan logo on its uniform rather than the Nike Swoosh. MORE

State Farm Assists CP3, But What About 'Brother' Cliff?

Chris Paul has been a spokesman for State Farm since 2012, appearing in many spots with 'twin brother' Cliff, but now that Chris is playing for the Houston Rockets after an off-season trade from the Los Angeles Clippers, the insurance company is assisting Chris in his new town, but what about Cliff, who seems to be getting a fond farewell in an new effort that sees him possibly being replaced by actor Oscar Nunez and also includes an eBay auction with proceeds going to aid hurricane relief efforts in Houston. MORE

MSG Puts WNBA Liberty Up For Sale, May Leave New York

After more than two decades of ownership, Madison Square Garden Co. has put the New York Liberty up for sale, calling it a 'difficult decision made after assessing the needs of our business,' with MSG making a strong case to keep the franchise — one of the original eight dating back to the WNBA's rookie campaign in 1998 — in New York, but making no guarantees that would happen. 'It is expected that new ownership will realize the benefits of having the team remain in New York . . . with legions of loyal fans (and) the world's largest media market.' MORE</