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''It's kind of a quiet confidence that we don't feel like we're going to lose anytime soon. The way we're playing we can get even better.'' — Stephen Curry following the Golden State Warriors' 118-105 win over the Denver Nuggets, raisingn the team's record to 15-0 and tying an NBA record for most consecutive wins to start a season


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NFL THANKSGIVING DAY Nov. 27 Philadelphia Eagles vs. Detroit Lions FOX 12:30 PM (ET); Carolina Panthers vs. Dallas Cowboys CBS 4:30 PM (ET); Chicago Bears vs. Green Bay Packers NBC 8:30 PM (ET)

DISCOVER NHL SHOWDOWN Nov. 27 New York Rangers vs. Boston Bruins NBC 1 PM (ET)

MONDAY NIGHT FOOTBALL Nov. 30 Baltimore Ravens Cleveland Browns ESPN 8:30 PM (ET)


THURSDAY NIGHT FOOTBALL Dec. 3 Green Bay Packers vs. Detroit Lions NFL Network 8 PM (ET)

MONDAY NIGHT FOOTBALL Dec. 7 Dallas Cowboys vs. Washington Redskins ESPN 8:30 PM (ET)

THURSDAY NIGHT FOOTBALL Dec. 10 Minnesota Vikings vs. Arizona Cardinals NFL Network 8 PM (ET)

MONDAY NIGHT FOOTBALL Dec. 14 New York Giants vs. Miami Dolphins ESPN 8:30 PM (ET)

THURSDAY NIGHT FOOTBALL Dec. 17 Tama Paby Buccaneers vs. St. Louis Rams NFL Network 8 PM (ET)

SATURDAY NIGHT FOOTBALL Dec. 19 New York Jets. vs. Dallas Cowboys NFL Network 8 PM (ET)

MONDAY NIGHT FOOTBALL Dec. 21 Detroit Lions vs. New Orleans Saints ESPN 8:30 PM (ET)

THURSDAY NIGHT FOOTBALL Dec. 24 San Diego Chargers vs. Oakland Raiders NFL Network 8 PM (ET)

SATURDAY NIGHT FOOTBALL Dec. 26 Washington Redskins vs. Philadelphia Eagles NFL Network 8 PM (ET)

MONDAY NIGHT FOOTBALL Dec. 28 Cincinnati Bengals vs. Denver Broncos ESPN 8:30 PM (ET)

COLLEGE 2015-16

AT&T Big On Campus
Heisman House Is Full
Delta Flies School Deals
NCAA, IMG Add Ten Yrs.
College Mech: $4.6B

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Capital One Builds CFB Push With TV, Bradshaw, Sweeps

After launching their umbrella "Bowl Mania" CFB campaign with a TV spot starring Kermit and Miss Piggy of The Muppets alongside spokesmen Charles Barkley, Spike Lee and Samuel L. Jackson, Capital One has added to the multi-platform effort with new TV spots in which the three amigos travel to the National Championship game, a starring role from former college and NFL QB Terry Bradshaw and a Twitter-based sweepstakes offering tickets and expenses-paid trips to the semi-final playoff game in the Orange Bowl. MORE

Gronkowski Joins Rousey On Monster Energy Roster

Calling him "one of the most prolific players in the NFL," Monster Energy drink has signed Rob Gronkowski to an endorsement deal, where he will appear in multi-media marketing and joins a roster that includes recently-signed UFC star Ronda Rousey as well as Nascar Sprint Cup Series champ Kyle Busch, with the New England Patriots' TE claiming, "Monster Energy stands for partying and beautiful girls, so it is a natural fit for me to work with them." MORE

Motel 6 Books Title Sponsorship Deal With CFB Cactus Bowl

In marketing for Motel 6, spokesman Tom Bodett offers, "We'll leave the lights on for you," which wlll now transcend to college football as the brand has signed a deal to become title sponsor for what will be known as the Motel 6 Cactus Bowl, scheduled for Jan. 2 (ESPN) featuring teams from the Big 12 and Pac 12, with the college football post-season game to receive multi-media support and pre- and in-game activations with fans as well as an effort to enhance what Motel 6 sees as "a celebration of the drive and commitment that these athletes have to bring their very best." MORE

ATP Flies 'Historic' Tennis Deal With Emirates Airline

On the same day that No. 1 ranked Novak Djokovic won his fourth consecutive ATP World Tour Finals title, the ATP unveiled a pact under which Emirates Airline moves from platinum to premier partner in what the governing body of men's tennis called the "biggest sponsorship deal" in its history — put at $50M over five years by industry analysts — replacing Corona beginning in 2016, adding to ATP's recent signing of Peugeot and extension pact with Tennis Channel, and enhancing Emirates' sports portfolio, which already includes the U.S. Open Series, U.S. and French Open Grand Slams and stadium naming rignts and jersey-front sponsorship alliance with Arsenal FC. MORE

What Is 'One Wish' NBA Players Have In Holiday Effort?

A group of NBA stars have 'One Wish' for the holidays, and it's not what you think. According to a new campaign, they want the adidas holiday-edition game jerseys, which will be on display during the league's five-game national TV schedule on Dec. 25 (ESPN, ABC), with players making special requests from the jolly fat man who delivers gifts, including James Harden ("From one beard to another"), Kevin Love ("I'll bring the love if you bring the jersey") and Anthony Davis ("This unibrow needs that uniform"). MORE

Muppets Join Spike, Charles, Samuel L. For Cap 1 CFB

Earlier this year, Spike Lee, Charles Barkley and Samuel L. Jackson went on a road trip for Capital One in a series of TV spots that culminated at the Final Four. The trio are back and are joined by Kermit and Miss Piggy of The Muppets to launch a humorous multi-media campaign that will lead to the College Football Playoff Capital One Orange Bowl semi-final game in Sun Life Stadium and then to the National Championship. MORE

Swing Men: Tennis Channel Extends With ATP World Tour

If you want to see Roger Federer, Novak Djokovic, Rafael Nadal, Andy Murray, Stan Wawrinka and other top men's players in action on a regular basis, Tennis Channel had made certain that it would be your destination of choice, signing a multi-year pact to extend its alliance with the ATP World Tour — a union that dates back to Tennis Channel's launch year in 2003 — which beginning in 2016 includes nine Masters 1000-Level tournaments, 12 500-Level events, news, lifestyle and other off-court activations across TV and other platforms. MORE

IBM Unveils Plan To Upgrade Stadiums, Connect Fans

Global tech company IBM has joined forces with stadium and arena design firms, telcos and its own network of digital designers to form the Sports and Entertainment Global Consortium, created to bring more than 250 of the top existing and under-construction venues — including the Mercedes-Benz Stadium in Atlanta, the Detroit Events Center and Edmonton's Rogers Palace — to the next level of technology and wireless environment in order to help deliver the "ultimate" experience to fans of sports and entertainment. MORE

Sweet Deal: Snickers, Skittles Plan Super Bowl Return

Stating that they plan to "pull out out all the stops," Mars Chocolate North America said its Snickers and Skittles brands — the former still riding a wave of acclaim from its "Brady Bunch" spot, the latter receiving national attention via Marshawn Lynch — would air 30-second ads on CBS during Super Bowl 50 this February, with the candy treats bringing along multi-media efforts to include a joint promo, "Make Super Bowl 50 Even Sweeter." MORE

Return Engagement: Tracy Morgan Stars For Foot Locker

Comic/actor Tracy Morgan, who suffered life-threatening injuries in a car accident in June 2014, is back, and his timing is perfect as he stars in new humorous commercials that anchor sports apparel and footwear retailer Foot Locker's multi-media campaign to promote their "Week of Greatness," one in which he envisions areas of his life where people are trying to replace him and another in which he has unexpected moments of reality, including popping out of a cake created to celebrate the birthday of Green Bay Packers' QB Aaron Rodgers, who makes a unique guest appearance. MORE

Unbeaten Pats, Brady Also Lead In NFL Jersey Sales

The New England Patriots are 9-0 to date but they also have other reasons to celebrate, including having the best-selling team jerseys and the No. 1-selling player jersey via QB Tom Brady, according to national retailer Dick's Sporting Goods Jersey Report, which also lists the best-sellers through mid-year of the NFL season as Odell Beckham Jr., Rob Gronkowski, Joe Haden, Cam Newton, Peyton Manning and, leading all rookies, Marcus Mariota. MORE

Qatar Airways Takes Center Court With International Tennis League

The national carrier for the State of Qatar is now the presenting sponsor for a tennis circuit that stars the likes of Roger Federer, Novak Djokovic, Rafael Nadal, Serena Williams, Maria Sharpova and Kei Nishikori, having signed a three-year pact to become the presenting sponsor for the Coca-Cola International Premier Tennis League, which in its second season plans to stage a five-team, five-city tournament for two weeks in December that pits competitors against each other in singles and doubles — offering a championship prize of $1.5M — which is broadcast in more than 150 territories via ESPN, SKY Sports, Fox Asia, and other networks, will be supported by a multi-platform marketing effort from Qatar Airways and serves as a warm-up for the first Grand Slam event of 2016, the Australian Open in January. MORE

MLB Hits Home Run With $778M Sponsorship Spend

In his first year as commissioner, Rob Manfred saw MLB score strong numbers in attendance and TV ratings and major returns in marketing and sponsorship, where league partners hit a combined record $778M in spend, with the most-active including New Era, Anheuser-Busch, eBay, State Farm, VF Corp, and PepsiCo, and lots of noise from such newcomers as DraftKings, Amazon Web Services, Esurance, Falken Tires, The Hartford, Maytag and Starwood Hotels, all of which accounted for more than $80M in growth over 2014. MORE

Commercial Spotlight: NBA One Wish, Star Wars: Force Awakens, Old Navy Snoopin' Around, Capital One Bowl Mania


MLB, Players, Fans Stand Up To Cancer In World Series

In the midst of a Series between the Kansas City Royals and New York Mets, MLB will join with long-time partner Stand Up To Cancer to unveil a campaign, "Potential," which features such players as Mike Trout, Felix Hernandez, Bryce Harper and cancer survivor Anthony Rizzo in PSA spots, to break on Fox, which also include seven-year-old cancer survivor Pearl Bucknam and Aidan Smithburger, 8, who currently is undergoing cancer treatment, with fans in Citi Field during Game 3 holding placards with names of people for whom they are standing up. MORE

MLB Seeks To Score With New Esurance Awards Platform

Following up on the most successful All-Star Game voting in league history — an all-digital process sponsored by first-year partner Esurance — MLB has unveiled The Esurance MLB Awards, which features 24 categories such as Bounceback Player, Breakout Player, Best Fan Catch, Best Interview, Best Celebrity Fan and Best Video Board Moment, with voting exclusively at, via the Web sites of each team and through social media, with the votes coming from fans, members of the media, former players and front-office personnel, all supported by a multi-media campaign and culminating in November with an awards show to air on MLB Network and stream online. MORE

Topps Asks Fans To Find Next Jackie, Jeter, Aaron, Ryan

Sports fans love to chant, "We're No. 1! We're No. 1!" Topps is asking people, "Who's No. 1?" The iconic card company has unveiled a multi-media effort encouraging fans to vote for the player who will be featured on the coveted No. 1 card in the 2016 Topps Baseball Series 1 set, a position that in the past has starred the likes of Jackie Robinson, Derek Jeter, Hank Aaron, Ted Williams, Nolan Ryan and the 1969 World Series champion New York Mets, with people able to choose from among players from each MLB team — such as Bryce Harper, Mike Trout, Kris Bryant, Buster Posey and Alex Rodriguez — all to help celebrate the 65th anniversary of Topps Baseball. MORE

ALS Ice Bucket Challenge Returns To MLB

Bryant, Bumgarner, Posey Top MLB Jersey Sales



Bottom's Up: A-B Extends Bud Light's Alliance With NFL

Calling it an "evolution in how the leading sports marketer will build connections with passionate fans in the 21st century," Anheuser-Busch has signed a multi-year renewal and global expansion of Bud Light's official bear sponsorship for the NFL, valued at $1.4B, which will see the brewer become more integrated in such events as Thursday Night Football, the Draft, Kickoff and activiations leading up and during the Super Bowl through 2023, as well as with 28 of the league's 32 teams. MORE

Wilson, Brady, Manning Top NFL In $1.4B Merch Sales

Seattle Seahawks QB Russell Wilson is not only one of the top players in the NFL, he also is No. 1 in the league's Q2 sales of merchandise — a $1.4B annual category for the NFL — leading in such items as jerseys and college co-branded products, according to the NFL Players Assn., among a pack of QBs including Tom Brady, Peyton Manning and Aaron Rodgers, but he falls behind J.J. Watt in sales of Bleacher Creatures, Dez Bryant in bobbleheads and Brady in Fatheads. MORE

Even With Public Woes, NFL Gets An 'A' Rating From Fitch

The NFL has been under siege regarding concussion lawsuits from former players and other health-related issues, off-field situations regarding domestic violence and child abuse and an on-going theater of the absurd drama called 'Deflate-Gate," but that hasn't stopped the league from compiling massive TV numbers, signing new and expanding on current marketing deals, seeing all of its 32 franchises increase in value to more than $1B each, led by the Dallas Cowboys at $4 billion and building up to Super Bowl 50 this February, all of which led financial firm Fitch Ratings to give the NFL an "A" in its just-released report. MORE

Aaron Rodgers Joins adidas To QB Marketing, Boost Sales

The reigning MVP of the NFL Aaron Rodgers has changed teams — not leaving the Green Bay Packers but rather signing with adidas after having previously been with Nike — with Rodgers set to appear in marketing, assist on future shoe and gear product development and, ultimately, help increase sales at a time when rivals such as Nike, Under Armour and Skechers are eroding adidas' marketing share in the U.S. MORE

In Quest For Credibility, MLFB Adds Herm Edwards

Major League Football, scheduled to begin its premier season in Spring 2016, has taken a significant step toward establishing its credibility by adding Herm Edwards, former NFL player and head coach and current ESPN football analyst, as senior advisor, with Edwards tasked with such responsibilities as providing advisement and consultation to the league regarding player development and mentorship, making personal appearances to team and league events and supporting other MLFB activities, with Edwards stating, "I believe in their mission to give players and coaches more opportunities to develop their football and character skills." MORE

Man Of Few Words, Marshawn Talks Big On MadAv

Survey: Despite Off-Field Issues, NFL Fan's No. 1

NFL, Yahoo! Crunch Numbers From Live Stream Game

Rodgers Got Game (Nintendo) For State Farm

Q&A: How Microsoft Surface Pro, QB Wilson Boost NFL

NFL Expands International Series, Plans For Global Growth



Doritos Offering People Last Chance To Crash Super Bowl

In what is being called the final version of one of the longest-running campaigns in Super Bowl history, PepsiCo brand Doritos has unveiled details for Crash the Super Bowl 50, with people being asked for the tenth and last time to submit 30-second spots for the opportunity at fame — the winning spot and runners-up will air on CBS during the broadcast of Super Bowl 50 this February and be seen more than one million times on YouTube — and a fortune of $1M to the winner, plus the opportunity to work with Hollywood director Zach Snyder (Batman v. Superman: Dawn of Justice), with Doritos then putting the campaign to rest after receiving a total of 32K submissions and handing out more than $7M in cash prizes since 2006 to make room for "the next great program that would challenge our fans." MORE

Poll: Boys Named Fav Team, Pats Most Likely To Win SB

Despite early season injuries to Tony Romo and Dez Bryant and last having won a Super Bowl during the 1995 season, the Dallas Cowboys are back on top as the favorite NFL team in America — a position they held for six consecutive Harris Polls until being knocked down to No. 2 last season by the Denver Broncos — coming out ahead of the Green Bay Packers, but it was the defending Super Bowl champion New England Patriots who were picked as most likely to win historic Super Bowl 50 this February. MORE

NFL Sees Gold In Season-Long Super Bowl 50 Fete

Super Bowl, Oscars, March Madness Drive Ad Spend

NFL Is In Gold-Rush Mode For Super Bowl 50



Nissan Inks 'Wide-Ranging' Pact With 100 NCAA Schools

Calling it the "widest-ranging sponsorship in the history of collegiate sports," Nissan has signed a four-year deal to become an official sponsor of 100 schools and universities and a "proud supporter" of select NCAA championships, reaching what the carmaker said would be 1,000s of students, 22M alumni and 188M fans," which will support and enhance Nissan's alliances as sponsor of the Heisman Trophy and sibling Infiniti's position as a corporate partner with men's hoops. MORE

Operation Hat Trick Fetes Vets With CFB Campaign

In a coordinated military-like maneuver worthy of Veteran's Day, Operation Hat Trick, which markets college-branded hats designed with a military theme by headwear and apparel partner '47, is launching a national campaign to include 33 universities represented by IMG College's College Licensing Company, '47's Lids division retail destinations, Internet, social media and other acitvations to coincide with each participating school's Military Appreciation Day college football game throughout November. MORE

Study: NCAA Athletes Get $1M More For Food, Choices

In 1991, the NCAA placed limitations on the amount of money spent and the intake of food, snacks and dietary supplements among Div. 1 student-athletes in an attempt to seek "competitive balance," but those restrictions were lifted last year, leading major college programs to increase spend in the category by 149% to more than $1.3M over the past year, according to new study from the Collegiate and Professional Dietitians Assn., which also shows that students are getting more and healthier options, that the number of university-based dietitians is increasing and that the fallout has hit pro sports, where more teams in the NFL, NBA and others are hiring dietitians to work with their athletes. MORE

AT&T Among Strongest Of Strong In College Sports Spend

Companies spend more than $1 billion annually on college sports sponsorships and marketing deals, and AT&T is up there at No. 2 (behind Nike), parleying its role as a top-tier corporate champion partner with the NCAA into such activations as a sponsor for the CFB Playoff and presenting sponsor for the National Championship, fan-specific platforms in and around stadiums nationwide, naming rights to AT&T Stadium in North Texas (home to numerous CFB games) and a multi-media humorous marketing campaign now hitting airwaves, Internet and social media, "Strongest of the Strong," in which a group of CFB icons led by the likes of Doug Flutie, Desmond Howard, Jerry Rice, Emmit Smith and Roger Staubach vie for the honor of watching the CFB Playoff with Bo Jackson in his home. MORE

RGIII, Mariota, ESPN Ride Back To Nissan Heisman House

With the college football season underway, Nissan North America has rolled out what has become a staple in activation over the past few seasons, the Heisman Trophy House, supported by a multi-level campaign with ESPN that features 20 TV spots starring 14 Heisman Trophy winners — such as Marcus Mariota, Johnny Manziel, Sam Bradford, Tony Dorsett, Eddie George, Roger Staubach, Herschel Walker and Vinny Testeverde — a guest appearance by Heisman Trophy runner-up Joe Theismann and a "visitation" by Jan Berwanger, who back in 1935 won the first Heisman, and support that includes Internet, social media, print, radio, and a road trip by a simulated Heisman Trophy House, with Nissan putting ten of its vehicles into the marketing mix. MOREd

Delta Lands Hands-On Deal To Reach College Customers



NBA-Verizon Deal Set To Impact League, Teams, Marketing

In a move that will have a significant impact across several platforms, Verizon Communications has signed a deal to become the official wireless provider for the NBA, which includes exclusivity to bring daily league highlights, fresh programming and other information to people via Verizon's new mobile app, go90, all of which will see the telecom company integrate its marketing messages across NBA media partners, teams and on-line marketing and also become a player in the All-Star Game and other jewel events. MORE

Survey: Knicks, Lakers Most Expensive In NBA For Visitors

The New York Knicks and Los Angeles Lakers are two of the most storied franchises in the NBA, if not all of sports, but even following last season, in which the two teams were a combined 38-126, they top the list of most expensive games for fans to attend based on the average cost of a ticket and an overnight stay at a nearby hotel, according to, which also puts the Boston Celtics, Los Angeles Clippers and Miami Heat at the top of this list and the Detroit Pistons, Utah Jazz and Indiana Pacers among the most cost-efficient. MORE

Duncan, Parker, Spurs Back For H-E-B Shopping Spree

Just like properly inflated basketballs, clean jerseys and fresh kicks, the start of the NBA season would not be the same without a new marketing campaign from supermarket chain H-E-B featuring a cast of characters from the San Antonio Spurs, with Tim Duncan, Tony Parker, Kawhi Leonard, new team member LaMarcus Aldridge and others in a series of humorous spots that get attention not only in Texas but nationwide. MORE

Amex Expands In NBA With Turner Sports Alliance

Turner Sports has Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O'Neal, and now also has American Express, already an official partner of the NBA, which signed on to become presenting sponsor of NBA on TNT and NBA TV halftime shows — to include TNT's exclusive presentation of the NBA All-Star Game in Toronto this February — which comes on the heels of Amex adding the defending champion Golden State Warriors to a roster of teams that features the Miami Heat, Los Angeles Lakers, Chicago Bulls, Boston Celtics and Brooklyn Nets, as well as deals with the NFL's Seattle Seahawks, the U.S. Tennis Open and the U.S. Golf Assn., all part of the financial firm's estimated $50M annual sports sponsorship spend. MORE

A YinzCam App A Day Keeps NBA, Teams At Play

YinzCam, which already has alliances with more than 20 NBA teams in addition to the NFL USA Basketball and NHL clubs, has expanded its presence across the league, signing a deal to become an official team and arena mobile app developer for the NBA, with whom it will now work to redesign team apps that to include more direct access to live games, personalized home page content for users and enhanced Twitter experiences. MORE

NBA, Marketers, Media Ready To Score For 2015-16

The NBA has compiled an all-star roster of players as it heads into the 2015-16 season, but in this case it is not Stephen Curry, LeBron James, Kevin Durant, Kobe Bryant, Chris Paul and James Harden but, instead, such marketing and media partners as PepsiCo, Samsung, Kia, Tissot, 2K Sports, SAP, State Farm, Spalding, adidas, Nike, Under Armour, Turner Sports and ESPN, each of whom are suited up with activations and other platforms to reach fans and consumers to support the coming campaign. MORE

Seeking Next Game Plan, Richie Leaves WNBA

When the defending champion Minnesota Lynx return to the court next season, they and other WNBA players will have a new "boss," with president Laurel Richie, who arrived in 2011, moving on "to pursue her other interests . . .  and continuing to be an advocate for girls and young women," leaving behind a legacy of inclusive marketing and attitudes but a league still seeking more respect in the sports landscape. MORE

NBA Prepares New Season(ing) With International Flavor

When it comes to global commitment and growth, the NBA not only walks the walk but talks the talk, and has plenty of passports and paperwork to prove it, boasting more than 100 internationally-born players on opening day rosters across all 30 teams for the second consecutive season, led by 12 players from Canada, ten from France and nations in Africa and nine from Brazil, with the Toronto Raptors leading the way via seven players who were born beyond the borders of the U.S., all of which supports the NBA's plan to become a prominent league and brand worldwide. MORE

Stern: NBA Global Growth 'Responding To Opportunity'

The NBA has more than 100 international players on its rosters; plays games in China, Brazil, Italy, Spain, Mexico and the U.K.; and is building its brand — as well as those of such partners as Nike and adidas — worldwide, but according to David Stern, who was the league's commissioner for three decades, there was a time when NBA executives were hesitant to take their sport beyond the borders of the U.S. and faced opposition from America's top hoops governing body about having its stars participate in the Olympics, until an historic vote some 30 years ago changed that and, as Stern now says, "All of a sudden we were off and running" in global expansion. MORE

Jump Shot: NBA Hits Record $739M Sponsor Spend

Led by Anheuser-Busch, State Farm, Gatorade, adidas and Coke, and boosted by new deals that included Under Armour, Harmon and PepsiCo, the NBA last season saw a record $739M spend by sponsors on the league and its teams, according to the just released IEG Sponsorship Report, which also shows that insurance replaced automotive as the most-active category and that the Knicks, Lakers, Nets, Thunder and Bulls were among the franchises with the highest sponsorship revenue. MORE


Nike's Global Eight-Year, $1B Deal Puts 'N' Into NBA

Nike is living large in the NBA, and not just thanks to endorsers who include LeBron James, Kevin Durant, Kobe Bryant, Blake Griffin, Kyrie Irving and its Jordan Brand division. The company of the 'Swoosh' has signed an eight-year deal valued by industry analysts at $1B to replace rival adidas as the league's official on-court global apparel provider beginning with the 2017-18 season, an alliance that will also see Nike become the official category partner of the WNBA and NBA D-League, with marketing and activations to include such jewel events as the All-Star Game, NBA Draft, Global Games and the playoffs and NBA Finals. MORE

Curry Is Big Man On Under Armour's Campus

Thanks To Foot Locker, Harden Misses, Fans Score

NBA on TNT Unveils The Quest Campaign

For Tissot, NBA Time Has Come Today

Survey: LeBron Both Most-, Least-Liked Athlete

NBA Effort Explains 'This Is Why We Play'



NHL Racks Up Stats To Score With Tech-Savvy Fans

In February, the NHL signed a deal with tech solutions firm SAP, and together they have revamped, today adding under Phase 3 of their project a bevy of fresh metrics "to help identify new and interesting trends" throughout the season — including a Team Power Index — all geared toward a league fan base that wants "what's new, what's next," with numbers that show the NHL is doing it right: 40% increase in usage and 25% new visitors. MORE

Q&A: The Icemen Cometh And NHL '15-16 Will Be Dramatic

The NHL has had a busy off-season since June when the Chicago Blackhawks won the Stanley Cup, signing a deal with MLB Advanced Media, unveiling a pact under which adidas would become the league's official on-ice outfitter (beginning in 2017-18) and releasing details regarding the World Cup of Hockey in 2016, all on the heels of a campaign in which the NHL saw a record $447 million in sponsorship revenue. But as John Collins, who has been the league's COO since 2008, reveals in this Q&A, the NHL faces challenges in reaching its goals to stay relevant year-round, to expand its reach among fans and marketers in the U.S., Canada and internationally and to keep such jewel events as the Winter Classic, Stadium Series and All-Star Game fresh and exciting even as anticipation builds for the World Cup.

NHL, Epix Are Back On The Road To Winter Classic

Calling it an "essential part of the experience for our fans," the NHL said that Epix Presents Road to the Bridgestone Winter Classic would return for a second season, with three weekly one-hour episodes to precede the outdoor game on Jan. 1, 2016 between the Montreal Canadiens and host Boston Bruins in Gillette Stadium (to air on NBC) and one to follow, giving fans what the league and Epix described as an "intimate, unfiltered, all-access look inside the NHL." MORE

Adidas Inks Crosby, Continues Reebok Encroachment

Last month, adidas unveiled two separate deals — one with the NHL and the World Cup of Hockey, the other with the CFL — in which it would take over from its own Reebok division as the official partner of those two leagues, a trend that continued when adidas signed NHL star Sidney Crosby, who previously skated under the Reebok banner, to a long-term deal, with Crosby slated to take part in product development, marketing and activations and brand initiatives worldwide, all moves that adidas president Mark King said were part of the company's strategy to have Reebok focus on fitness and adidas on sports. MORE

NHL-adidas: Visions Of World Cup, Jerseys, Marketing

What had been talked about behind closed doors for nearly a year and a half and hinted at in public for weeks became official when the NHL unveiled details of its new seven-year alliance with adidas, which beginning with the 2017-18 season becomes the official on-ice outfitter and official supplier of licensed apparel and headwear for the league, taking over a role held since 2005 by its own Reebok division, a pact that will also encompass the 2016 World Cup of Hockey, jewel events including the Stanley Cup playoffs, Winter Classic, Stadium Series and All-Star Game and could see the advent of marketing logos on NHL uniforms. MORE

NHL Signs 'Groundbreaking' $1B Deal With MLBAM

In what was heralded as a new era for the NHL, the league has signed a six-year agreement with MLB Advanced Media — the interactive media and Internet company of MLB — under which MLBAM will operate, club Web sites and apps; have exclusive rights to distribute out-of-market games; work with the NHL to continue to build the interactive experience for fans; and develop statistical, fantasy and player platforms; with MLBAM paying the NHL $100M and the NHL getting a stake in MLBAM, all to the tune of a valued $1.2B. MORE

Marketers Drive NHL Sponsor Revenue To Record $447M

The NHL, in the midst of a Stanley Cup Final between the Chicago Blackhawks and Tampa Bay Lightning that is drawing strong viewership numbers on NBC, has another significant reason to celebrate: Sponsorship spending in 2014-15 on the league and its 30 teams is on pace to set a record at $447M, up $60 million (9%) from last season and nearly $100M more than 2001 ($356M), driven by the likes of new and returning partners such as Reebok, Enterprise, Discover, Geico, Toyota, Honda, PepsiCo, MillerCoors, P&G, DraftKings and Samsung; and paced by category leaders in QSR, automotive, financial, beer and non-alcoholic beverages, according to the just-released IEG Sponsorship Report: NHL. MORE

Bridgestone Extends With NHL, Winter Classic

Samsung Eyes Tech-Savvy Fans With NHL Pact

ESPN Back On Ice With '16 World Cup Of Hockey

Crosby A Rookie In Tim Hortons Campaign

Honda Deal In Next Gear With NHL ASG, Canada


NEWS FROM Tennis 2015-16

Peugeot Aces ATP Deal, Brings Novak Along For The Ride

In a move that will give it an additional global footprint and another strategic sports marketing inroad, Peugeot has signed a deal to become a platinum partner for the ATP Tour and the official car at more than 20 ATP World Tennis Tournaments. enabling the France-based car company to use alliances it has with world's No. 1 ranked men's tennis player Novak Djokovic, No. 8 ranked David Ferrer and others in marketing and activations beginning in 2016. MORE

BNP Paribas Showdown Nets Serena, Caroline, Stan, Gael

World's No. 1 ranked and 21-time Grand Slam winner Serena Williams will play Caroline Wozniacki and No. 4 ranked Stan Wawrinka faces Gael Monfils in New York's Madison Square Garden this March when they participate in the ninth annual exhibition BNP Paribas Showdown — with Wawrinka and Monfils making their MSG debuts — which hits the courts with a bevy of marketing partners, front-row celebrities and citywide activation while helping to highlight World Tennis Day, which supports the growth of tennis among youngsters. MORE

Q&A: Esurance Gets Net Returns From Open, MLB, SXSW

Eusrance is on the ball when it comes to sports and entertainment alliances, which include the U.S. Open (now in progress in New York), Emirates Airline U.S. Open Series, Major League Baseball, the San Francisco Giants' all-star catcher Buster Posey, tennis stars Victoria Azarenka and the Bryan Brothers, the NFL's San Francisco 49ers and music-film-arts event South by SouthWest. But as Chris Lee, director of brand partnerships and social engagement for the division of Allstate, relates in this Q&A, a big part of the challenge is not in just building these relationships but keeping the company's message fresh — in part via its "Sorta You Isn't You" effort — and relevant with customers.

Q&A: Oreo Thins In U.S. Open Center Court

Voya Paints Town Orange For U.S. Open


Boston Fails To Medal, L.A. Eyeing Gold For '24 Games?

Seven months ago, Boston topped Los Angeles, San Francisco and Washington DC as the U.S. Olympic Committee's choice to carry the U.S. bid to the IOC to host the 2024 Summer Games, but finances, politics, logistics, lack of local support and other hurdles have ended that opportunity, with the USOC and the Boston bid group saying they mutually decided to make the move, which leaves the USOC with less than two months to meet the IOC's official deadline — and the bid committee in Southern California saying that it is ready, willing and able to step in. MORE

Will Gronk, Big Papi Deliver Dunkin' Donuts To Your Door?

The CEO for Dunkin' Donuts said the brand in currently testing mobile apps for ordering food and drink and could soon follow with a test of home delivery, but is it possible that celebrity spokesmen such as Rob Gronkowski of the New England patriots and David 'Big Papi' Ortiz of the Boston Red Sox might be going door-to-door with sweet treats and coffee? The pair are the focus of a new humorous push for summer to support Dunkin' Donuts Iced Coffee, "Summer Chill," which finds them singing about the joys of the product and taking people on a ride that includes TV, Internet, social media, in-store and a dedicated Web site where visitors can download songs by the duo and share other eclectic elements. MORE

Olympics, Trials, Brands Put $182M Focus On Marathon

Adidas Finds 800 Lb. Guerrilla Marketing In Boston


Giants' Series MVP Bumgarner Now Pitching For Carhartt

When he is not on the mound with the San Francisco Giants, with whom he has won three World Series championships over the past five seasons and was named MVP of the 2014 Fall Classic, Madison Bumgarner gets down and dirty on his 100-acre family farm in North Carolina, which is where we find him in a new effort from Carhartt, known for its durable work apparel, as the 25-year-old cuts trees, moves lumber, mends fences and undertakes other sweat-inducing chores, with the multi-media campaign also spotlighting such backbreaking jobs as firefighters, oil riggers, search-and-rescuers and construction workers. MORE

Zappos Hits The Ground Running With Bay To Breakers

Already a top online destination for shoes and style,, a division of Amazon, is ready to walk the walk and run the run as the title sponsor for the San Francisco Bay To Breakers race, a 7.46 mile event first competed in 1912, which this May will take some 50K participants through the city with marketing partners that also include Under Armour, Geico and Hyatt Regency and a Zappos activation that is encouraging runners and spectators to try to set more than 40 race-related world records such as selfie photo taking, sourdough bread eating and garlic fry tossing. MORE

BMW Joins Gold Rush To 49er's Levi's Stadium

United Airlines On Board As Niners, Levi's Partner

P&G's Duracell Powers Seahawks-Niners Rivalry

Q&A: DNA For Levis, Niners Growth Is In The Jeans



Game's On: Los Angeles On IOC List For '24 Olympics

Barely two months after Boston decided not to pursue its role as the U.S. bid representative to host the 2024 Olympics, Los Angeles — citing a production cost estimated at $6B but stating that it has "enthusiasm, passion and experience" — has been put on the official list of cities vying for the rights, with the IOC also naming Paris, Rome, Hamburg and Budapest as the metropolises that will now go through a two-year process leading up to a vote in 2017 that could bring the Summer Games back to America for the first time since Atlanta staged the event in 1996. MORE

Skechers Signs As Title Sponsor For L.A. Marathon

Making another inroad into territory generally occupied by its rivals, Skechers has signed a multi-year deal to become title sponsor of what now will be known as the Skechers Performance Los Angeles Marathon, the 31st running of which is scheduled for Feb. 14, 2016 on a "Stadium to Sea" route that begins at Dodger Stadium and ends near the Santa Monica Pier at the Pacific Ocean, with the event to include several world-class runners who also are planning to compete the day before in Los Angeles in the U.S. Olympic Trials for Men's and Women's Marathon as a prelude to the 2016 Summer Games. MORE

'24 Carat Gold: L.A. Begins Quest For Summer Olympics

Over the next two years, Los Angeles will seek to do what Boston elected not to do and what has not been done in the U.S. since 1996 — receive approval from the International Olympic Committee to host the Summer Olympics — with members of LA 2024, the Southern California Committee for the Olympic Games, politicians, Hollywood celebrities, local citizens, the U.S. Olympic Committee and others now banding together to make it a reality, which if the Games do arrive would come at a cost of $6B to create and operate according to LA 2024, with the IOC scheduled to make its decision in September 2017 from among a field that also includes Paris, Rome, Budapest, Hamburg and possibly Toronto. MORE

How Kershaw Became L.A. Most Valuable Pitchman


NEWS FROM eSports/Fantasy/Videogames

Activision Prepares To Bring Call Of Duty To Big Screen

The company that has brought the likes of Call of Duty, Skylander, Diablo, Hearthstone, Destiny, World of Warcraft, StarCraft and Guitar Hero to video gamers is taking its library to the big screen and TV with the launch of Activision Blizzard Studios, under the direction of former Disney senior executive Nick van Dyk, including plans to lead with an animated TV series, Skylander Academy, based on the $3B franchise and the development of a "robust cinematic universe" focused on Call of Duty, all unveiled to coincide with the retail drop of Call of Duty: Black Ops III. MORE

Eyeing Key Demo, Coke Builds Global eSports Reach

Proclaiming that "We made it our mission to elevate and celebrate eSports," Coca-Cola has signed a deal with Internet media company IGN to become title sponsor for eSports Weekly with Coca-Cola, a 30-minute online series that will cover all aspects of the global category, which debuts this week with multi-media marketing and at a time when the number of eSports enthusiasts is expected to top 116M this year and revenue is predicted to grow from $278M in 2015 to $765M by 2018. According to Matt Wolf, head of gaming for Coke, "We are creating and delivering eSport content that has never been done before." MORE

Franco, Kravitz Trade Riffs, Barbs For 'Guitar Hero Live'

World-renowned rock-funk guitarist-singer-songwriter Lenny Kravitz and actor James Franco (Spider-Man, 127 Minutes) are 'frenemies' in a new campaign to support Guitar Hero Live — the first release from the Activision franchise since Warriors of Rock in 2010 — which is anchored by an extended spot in which the pair take turns trying to master the game and woo the on-screen crowd, but spend even more times trying to verbally outduel each other in a no-holds-barred session of one-upsmanship. MORE

eSports $278M Category Set To See A Brand rEvolution

The number of eSports enthusiasts is expected to top 116M million, with revenues approaching $278M this year, according to research firm NewZoo — a growing market that has seen recent investment entries by DraftKings, Turner Sports and the owners of the NFL's New England Patriots — and which now is being targeted by leading sports marketing and media firm rEvolution, which is launching rEvXP, described as an eSports consultancy "to serve brands, platforms and players in advancing their respective brand connections with fans." MORE

Q&A: Can Draftpot Get Real In Daily Fantasy Sports?

Under other circumstances, Joey Levy would still be attending New York's Columbia University, but instead he joined forces with two software-centric friends and co-students, developed Draftpot, raised more than $2M in investments, tested the DFS platform and launched in September to coincide with the start of the NFL season. Initial response from users has been positive, but as Levy reveals in this Q&A, the challenge is not just to be more innovative, creative and user-friendly than others in the category, but to reach the 53 million players who have made fantasy sports a $4B industry by differentiating Draftpot at a time when DraftKings and FanDuel are spending millions on marketing and making headlines by aligning with pro leagues, teams and sports media outlets.


eSports Get Boost From Turner, DraftKings

ESPN, NFL Net Vet Exec Moves Into Activision eSports



Survey: Nike, adidas, Jordan Tops Among Millennials

Nike, adidas, Jordan, Converse, Vans and Under Armour were among the Top 30 in a new survey in which Millennials were asked to name their favorite brands, but ESPN came in at No. 87 among the Top 100, according to digital research and marketing firm Moosylvania, perhaps not the showing that the self-proclaimed "worldwide leader in sports" would have liked in a list topped by Apple and heavy on sports and entertainment. MORE

At Nike, There's No Business Like Snow Business

Snow days are great for kids (and adults) who enjoy for a time jumping into piles of snow rather than spending time with a pile of books, an attitude that Nike evokes in "Snow Day" by turning a day off from work into a friendly competition of pick-up football lead by team captains Rob Gronkowski and Ndamukong Suh and featuring more than 20 Nike athletes, including Odell Beckham Jr., LeSean McCoy, Paul George, Steve Stamkos, Syndey Lerous, Carli Lloyd and Elena Delle Donne — all played out to a funk-driven beat by James Brown — to support the brand's winter apparel as well as a "Get Out Here Challenge" in which people will vie for the title of best cold-weather athlete. MORE

Ronda, Rock Pile-Drive WrestleMania To $139M Impact

WrestleMania is big business, not just for parent company WWE but also for the areas where the annual wrestle-fest is held, the latest case in point being WrestleMania 31, held this past March in Levi's Stadium, which included guests Ronda Rousey and Dwayne "The Rock" Johnson, whose presence helped generate an economic impact of $139M for the Santa Clara/San Jose region of northern California, including $22M spent on hotels, $6.2M in restaurants and a record $12.6M in revenue — all of which could be met or topped at WrestleMania 32 this April in AT&T Stadium in Texas. MORE

Metallica Shreds The Slopes With Heavy Mettle Ski Deal

They already know how to hit the stage, shred guitars and bring the noise, but now iconic group Metallica is hitting the mountains, shredding the slopes and making noise on skis via an alliance with Armada Skis to create a limited-edition lines of equipment and apparel — each adorned with images from the band's Masters of Puppets album cover — with avid skiers James Hetfield and Lars Ulrich, snowboard enthusiast Rob Trujillo and Kirk Hammett on-board with support that includes a crunching video that intersperses scenes of the Rock & Roll Hall of Fame band on stage and with their new ski gear together with shots of extreme skiers in action. MORE

Under Armour Goes 'Bad Ass,' Signs Deal With 'The Rock'

With a roster of endorsers that already includes Stephen Curry, Tom Brady, Rory McIlroy, Jordan Spieth and Misty Copeland, sports apparel and footwear company Under Armour has added a new star to its program, Dwayne Johnson, better known as "The Rock," a WWE superstar and fixture of such Hollywood movies as Fast & Furious and Journey to the Center of the Earth, as well as HBO's Ballers, who said in a joint statement with the Baltimore-based company that the alliance was "years in the making" and would now lead to "innovative and bad-ass products that will inspire men, women and kids to stay hungry, humble and be the hardest workers in the room." MORE

Spieth, Rory Drive Golf Sponsor Spend To Record $1.7B

Tiger Woods missed much of the tour due to injuries and surgery, but Next-Gen golf stars such as Jordan Spieth, Jason Day and Rory McIlroy have been instrumental in driving marketers and sponsors to spend a record $1.7B, with automotive the most active category and BMW the most active company, followed by Rolex, Anheuser-Busch, Emirates, MasterCard and Coca-Cola, according to the IEG Sponsorship Report. MORE

Toyota Mirai Effort Takes Consumers Back To The Future

Stating that "movie magic sometimes turns into technological reality," Toyota has unveiled a multi-platform campaign to support the U.S. release of its Mirai hydrogen fuel-cell vehicle, tying directly to the Back to the Future trilogy of movies, which predicted that, like the Mirai — which runs on energy processed from materials at land fills — that trash might by Oct. 21, 2015, be used to fuel vehicles, complete with TV spots featuring actors Michael J. Fox and Christopher Lloyd from the BTTF trilogy, who also were on hand at an event that included the first owners of the Mirai in America. MORE

Hershey Co. Signs Sweet (Tooth) Deal With USOC

Athletes generally stay away from candy and sweet treats when in training, but those dietary rules might be broken a bit thanks to a five-year deal that Hershey has signed to become the confectionary partner for the U.S. Olympic Committee and Team USA, effective immediately and running through 2020, with initial activations looking at the 2016 Summer Games in Rio to include such iconic Hershey brands as Kisses, Reese's and Twizzlers as well as recent arrivals Brookside Dark Chocolate and Krave Premium Jerky. MORE

Swift, Brooks, Coachella, Uber (!) Drive $1.4B Music Spend

With such high-profile performers as Taylor Swift, Garth Brooks, the Rolling Stones, U2 and Kenny Chesney all on tour this year, and such festivals as Coachella, Lollapalooza, Stagecoach and Austin City Limits playing to throngs of enthusiastic fans, the music entertainment category is poised to set several records in 2015 regarding ticket sales, attendance and sponsorship deals, according to the just-released IEG Sponsorship Report, with marketing deals from Anheuser-Busch, Pepsi, Jack Daniel's and ride-share firm Uber leading the way. MORE

How Long Would It Take Ronda To Put Down Carl's Jr.

Ronda Rousey's victorious UFC bouts have been lasting about 30 seconds, and we're about to find out if it would take even that long for the champ to defeat — aka eat — a Cinnamon Swirl French Toast Breakfast Sandwich, as Rousey is starring in a multi-media campaign for the menu item, "Winning Combination," with the TV spot explaining that it is "a knockout breakfast with a sweet side," complete with the tag line, "Eat like you mean it." MORE


Global Sales Of Sports, Celeb Logo Goods A $241B Biz

Gold Gloves: Mayweather Tops Paid Athletes

It's Official: Ronda Rousey Is A Monster

USOC, NBC, Marketers Begin Olympic One-Year Countdown

Industry Vet Jennifer Storms Named NBC Sports CMO

Under Armour Continues Global Assault On Nike, adidas

Showtime Starts Search For Missing Sports Artifacts

Visa Unveils Team Of Athletes Eyeing 2016 Olympics


Q&A: North Face Explores 'Faster, Younger' Outdoor Market

The North Face knows what it's like to climb extremely high mountains, endure frigid temperatures and test the limit of human endurance, and after recently releasing its first global marketing campaign it also knows what it's like to try to attract a modern outdoor consumer who is "faster, younger and more motivated," as company president Todd Spaletto explains in talking about the means and methods behind the call-to-arms effort, "Never Stop . . . ," adding, "We are building a brand strategy that can drive us for the next ten years . . . What we do and say is authentic." MORE

Q&A: At Rhone, Hard Work Brings Sweet Smell Of Success

Rhone Apparel is driven by many inspirations, among them, men can smell but their workout clothing doesn't have to, a significant factor that motivated Nate Checketts to dive into the "athlesure" category, which is burgeoning thanks to consumers who spend more than $33B on gear they can wear in the gym and also in casual situations. But as Checketts, co-founder and CEO for Rhone, relates in the Q&A, getting guys to buy into the idea that workout clothes can look good and smell clean, and spreading the message about Rhone Apparel — whose investors include former NBA commissioner David Stern and former ESPN CEO Steve Bornstein — without hiring pro athlete endorsers, is as challenging as it is rewarding.

Living Legends Are Living Large With Marketing Alliances

Unlike Babe Ruth, Elvis Presley, Marilyn Monroe and Michael Jackson, celebrities can be well past their greatest achievements — but still be alive — to sell merchandise, attend sponsorship events and appear in ad campaigns, as witnessed by a group of elder-statesman and iconic figures that includes Muhammad Ali, Jack Nicklaus, Arnold Palmer, Pelé, Kareem Abdul-Jabbar, Joe Montana and Bo Jackson, each of whom has been in commercials over the past couple of years and/or have lent their time and likenesses to endorse such brands as Under Armour, Subway, AT&T, Papa John's, Emirates Airline and Toyota, as well as driving the efforts of their own products and philanthropic endeavors. MORE

Businesses, Hollywood, Sports Eye Cosmos In Cuba

The match on June 2 between the NASL's New York Cosmos and the Cuban National Team was more than a friendly game, it was a step in helping to normalize relations between the U.S. and Cuba, a process that is moving forward after more than 50 years of conflict, coming with support from a growing number of U.S. companies such as American Express, MasterCard, Netflix and Airbnb — which recently established themselves in Cuba — Hollywood and TV executives already filming or planning to do so in the country and sports leagues including the NBA and MLB tapping into the region as a hub for top prospects. MORE

Fighting The Good Fight: ALS Association Named 2014 Grand Sports Marketer Of The Year

Countless people are working endless hours to find a cure for amyotrophic lateral sclerosis, widely known as Lou Gehrig's Disease. The ALS Assn. has been at the forefront of this fight since 1985, but in 2014 garnered national and international attention with two key campaigns — the 75th Anniversary of Gehrig's "Luckiest Man Alive" speech (with extensive support from MLB and the New York Yankees) and the Ice Bucket Challenge (inspired by Pete Frates) — which raised awareness and funds worldwide. For these and other efforts, the ALS Assn. has been named the Grand Sports Marketer of the Year for 2014 based on votes cast by the readers of NYSportsJournalism. There is as yet no cure for ALS and the battle continues, with the ALS Assn. and such groups as Project ALS, ALS Therapy Development Institute, ALS Society of Canada and the Muscular Dystrophy Assn. among those front-and-center. For those battling ALS, every step is a good step. And, according to the ALS Assn., "Raising awareness is a crucial step in generating support for the efforts to find treatments and a cure for today's faces of ALS." MORE