PAGE ONE
SPORTS MARKETING
AGENCIES/MEDIA/STATS
POLL POSITION
Grand Sports Marketer of the Year 2014
 
pollcode.com free polls
KEEPING SCORE

What Sports Marketers Love About Fall:

• NFL 38%
• MLB 19%
• NHL 15%
• CFB 12%
• NBA 8%
• Nascar 4%
• NY Marathon 4%

WADE BLOGS

The best of today's sports and sports marketing blogs are HERE

Cure Duchenne: Matthews

SAY WHAT!

"What do I do now?" — The last line from Stephen Colbert last night in the last broadcast of Comedy Central's The Colbert Report. Colbert takes over from David Letterman as host of CBS's Late Show in September.

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
MARKETWATCH

BUY The Golden State Warriors (22-3) defeated the Oklahoma City Thunder (12-14) at home last night, 103-97, stopping OKC's seven game winning streak.

BIG DEAL Four-time All-Star Rajon Rondo and center Dwight Powell were traded late yesterday from the Boston Celtics (9-14) to the Dallas Mavericks (19-8) in exchange for center Brandan Wright, forward Jae Crowder, guard Jameer Nelson, a 2015 first round pick and a 2016 second round pick.

SELL The Tennessee Titans (3-12) defeated the Jacksonville Jaguars (2-13), 21-13, on NFL Network Thursday Night Football. "The neat thing about this was different guys stood up at different times,'' Jaguars head coach Gus Bradley said after the game.

UPCOMING Saturday: Philadelphia Eagles (9-5) at Washington Redskins (3-11), NFL Network (4:30 PM ET); San Diego Chargers (8-6) at San Francisco 49ers (7-7), CBS (8:30 PM ET)

UPCOMING No. 1 Alabama vs. No. 4 Ohio, State Allstate Sugar Bowl, Mercedes-Benz Superdome, Jan. 1, 2015, ESPN, (8:30 PM ET) ; No. 2 Oregon vs. No. 3 Florida State, Rose Bowl presented by Northwestern Mutual, Jan. 1, 2015, ESPN (5 PM ET) 

NFL PLAYOFFS: IN AFC: New England Patriots (11-3), Indianapolis Colts (10-4), Denver Broncos 11-3); NFC Arizona Cardinals (11-3.

NFL PLAYOFFS: OUT AFC: New York Jets (3-11), Tennessee Titans (2-12), Jacksonville Jaguars (2-12), Oakland Raiders (2-12); NFC: San Francisco 49ers (7-7), Minnesota Vikings (6-8), St. Louis Rams (6-8), Chicago Bears (5-8), New York Giants (5-9), Washington Redskins (3-11), Tampa Bay Buccaneers (2-13).

COLLECTIBLE CORNER

$24.99: Asking price for USC vs. University of Pacific game program from 1949, on eBay.
$39.99: Asking price for 2011 Upper Deck College Legends card autographed by Brian Bosworth, on eBay.
$109.99: Asking price for Boston College football autographed by Doug Flutie and Gerard Phelan re 1984 Hail Mary, on eBay.
$159.00: Asking price for football signed by 21 College Football Hall of Fame Class of 2001 inductees and others, including Barry Switzer, on eBay.
$1,500: Asking price for 1948 College All-Stars vs. NFL's Chicago Cardinals game program autographed by Bobby Layne + 20 more, on eBay.

Top Sports Marketers Of 2014: The Best, Nothing Less

Despite the diversity of goals, strategies and achievements this year's Top Ten Sports Marketers of the Year encompass, they have one thing in common: They took the challenge to become the best, and settled for nothing less. They come from all areas of the sports, sports marketing and sports business landscape; touched consumers, fans, viewers, athletes, marketing and media partners, and investors; and left their respective marks during 2014. Now, it is time for the public to vote for the Grand Sports Marketer of the Year from among these ten powerful candidates (in alphabetical order): ALS Association, BBDO Worldwide, BitPay, Daily Fantasy Sports (category), Epix, Foot Locker, LeBron James, Levi Strauss & Co., Under Armour and Upper Deck. MORE

Carnival Sails To Super Bowl With Passengers In Tow

Auto companies move over — another mode of transportation is coming to Super Bowl XLIX in the form of Carnival Cruise Line, which will air the first Super Bowl spot in its history as part of parent Carnival Corp.'s umbrella campaign, "The World's Leading Cruise Lines," with the public being asked to select from among four potential commercials the 60-second one to run on NBC on Feb. 1, with those who participate being entered into a sweepstakes fronted by Cedrick the Entertainer for a chance to win a yearly cruise for life. MORE

Super Bowl Survey: TV, Smartphones, Selfies Will Rule

With Super Bowl XLIX about six weeks off, marketers who have paid upward of $4.5M to air spots on NBC on Feb.1 have questions regarding the habits of viewers, including how many will be watching and remembering the commercials, how many are willing to turn viewing into spending and via what devices in addition to TV will they be using. Some of the answers might be provided in a new survey from marketing solutions firm YuMe, which found that while TV is still the No. 1 option for the Big Game, more people than ever would be using multiple devices, a strong number not only watch but recall ads and that interacting with friends via smartphones and other platforms — and taking and sending selfies — is vital to the Super Sunday experience. MORE

USOC Goes For Gold In Bid For 2024 Summer Games

Following years of indecision, internal politics and conflict with the International Olympic Committee, the U.S. Olympic Committee has decided to move ahead with the process to submit a bid to host the 2024 Summer Olympics, with the host city to be chosen from among Boston, Los Angeles, San Francisco and Washington DC — which sent high-profile delegations to meet with USOC executives to show how each respective site could meet financial, transportation and other logistical needs and still aim to make money — to be named next year prior to the IOC's deadline of September 2015, which will then put the U.S. on an arduous road to bring the competition involving nations and athletes from around the world to American soil for the first time in the summer since 1996 (Atlanta) and the first time overall since 2002 (Winter Games in Salt Lake City). MORE

TopSpin Makes Table Tennis Top Tier With Brands, Celebs

Table tennis is not just an activity played in basements, rec halls and retirement homes, it is an Olympic sport enjoyed by more than 17M people in the U.S. alone — including NL Cy Young and MVP winner Clayton Kershaw and NBA stars Chris Paul, Deron Williams and Dirk Nowitzki — and one that has been featured in such recent ad campaigns as Bud Light's 'Up For Whatever' with Arnold Schwarzenegger, DirecTV's effort with Rob Lowe and Apple iPhone with Venus and Serena Williams. But there is a significant cause marketing platform involving Pong-Pong led by TopSpin, under the auspices of Peter Farnsworth, former NBA veteran marketing executive and current CEO for brand and marketing firm FoxRocks, who reveals in this Q&A how the business and sports communities come together to not just play the game but to support TopSpin's efforts to aid the education and sports programs among disadvantaged communities, with the next event in New York on Dec. 10.

Hot Off The Press: Orphan B, HotRoster, SoR, ASICS

 

NEWS FROM NFL 2014

Pepsi Planning Super Halftime Show For Katy Perry

Having confirmed that pop star Katy Perry will headline the halftime show during Super Bowl XLIX this February in Arizona, soda pop company Pepsi is planning an all-out 'Hyped For Halftime' marketing and promotional blitz leading up to and then during the Big Game — with Perry herself starring in an intro spot and reaching out to her millions of fans worldwide — while parent company PepsiCo is also preparing activation for several of its brands, including Gatorade, Tropicana and Doritos, the latter of which already is well into its 'Crash the Super Bowl' consumer-driven strategy. MORE

Super Halftime Comes Home With Pepsi, Shelton, Vets

After officially naming Katy Perry as the featured artist and launching a campaign to support "Hype the Halftime," Pepsi has unveiled the next leg of its marketing effort, this time starring country music singer Blake Shelton and a "Hype Your Hometown" promotion that includes tickets to Super Bowl XLIX in February and veterans of the Armed Forces and their families who attended a Shelton concert aboard the decommissioned USS Lexington, with footage an integral part of a premier TV spot. MORE

DirecTV Bringing Dogg, Dragons, Partners To Super Bowl

While NFL teams are vying on the field for playoff spots and a berth in Super Bowl XLIX, league partner DirecTV is working to fill the roster for its Super Bowl Fan Festival the week before the Big Game, with brands and companies such as Pepsi, Bud Light, Food Network and StubHub planning on-site activations and musicians including Snoop Dogg, Imagine Dragons, Calvin Harris and the Zac Brown Band lined up for concerts, with multi-platform marketing support coming from the communications company (although no word if Rob Lowe and his creepy counterparts will make an appearance). MORE

Will Super Bowl XLIX Ads Be Impacted By Issues?

CBS Scores TD On First Possession With TNF

Q&A: State Farm Pumping Up NFL With Rodgers

Doritos Details Plans For Fans To 'Crash' Super Bowl XLIX

Nissan Driving Back Onto The Road To Super Bowl

 

NEWS FROM NBA 2014-15

Q&A: How Turner Is Driving People 'Home' To The NBA

To help usher in the 2014-15 season, Turner Sports has unveiled a multi-platform campaign under the umbrella theme, 'Home,' which initially supports the NBA on TNT on Thursdays and Inside the NBA but will lead into elements encompassing the All-Star Weekend this February in New York and TNT's coverage of the post-season. However, as Matthew Hong, evp/GM of Turner Sports, reveals in this Q&A, even though there already are such high-profile story lines as LeBron James returning home to Cleveland, Carmelo Anthony staying home in New York, Kevin Durant recovering from recent surgery and Derrick Rose and Kobe Bryant back from last year's season-ending surgeries, the challenge is to use all of the assets available to Turner to not only keep core NBA fans interested and excited but to also reach casual and non-NBA fans.

NBA-BBVA Union Gets The Most Bank For Its Buck

Worldwide financial firm BBVA is getting solid returns as an official partner with the NBA, so much so that BBVA Compass will continue as the league's banking partner — as well as with the WNBA and D-League — as part of an extension to a deal signed in 2010, which comes with new marketing featuring NBA stars Kevin Durant and James Harden, alliances with several NBA teams and players in local markets, activation around the All-Star Game in New York this February, support of the NBA Global Games and continued efforts with NBA Cares to grow the BBVA Compass Future Builders Program targeting students nationwide. MORE

Q&A: Barkley Takes On NBA, NFL, Kobe, MJ

adidas Puts Swingmen Howard, Lillard, Noah Into Play

NBA, USPS, Sixers Honor Wilt Chamberlain

NBA Gets $24B To Extend, Enhance With ESPN, TNT

San Antonio Spurs Display Supermarketing Skills

 

NEWS FROM NHL 2014-15

NHL Is Using Marketing, Fans, Media To Full Strength

Despite four lockouts since 1991 and coming precariously close to losing its status as one of the four major pro sports in North America, the NHL said it is strong, getting stronger and experiencing growth among fans, marketers and media equal to or better than at any time in its history, with COO John Collins pointing to such events as the Bridgestone Winter Classic, the Coors Light Stadium Series, All-Star Weekend and media deals with NBC Sports and Rogers Communications that have given fans unprecedented access to the league and presented marketing partners with an array of platforms to grow their brands, their alliances with the NHL and the sport of hockey. MORE

Go West: NHL '15 Outdoor Game Inside Levi's Stadium

The NHL will stage an outdoor game in California for the second consecutive season when the Coors Light NHL Stadium Series hits Levi's Stadium, the new $1.2B home of the NFL's San Francisco 49ers, in February, with the nearby San Jose Sharks hosting the defending Stanley Cup champion Los Angeles Kings, but there will be several firsts, with this being the first outdoor game in Northern California, the first outdoor game for the Sharks and also the first NHL outdoor game to be played in a venue that will host the Super Bowl (historic Super Bowl 50, scheduled for February 2016). MORE

NHL Heats Up Outdoor Games With Epix Advertising Efforts

With the annual Bridgestone Winter Classic coming Jan. 1 and the Coors Light Stadium Series following Feb. 15, the NHL is ramping up marketing efforts for its crown-jewel events, anchored by a campaign including TV, print, outdoor and Internet and a multi-media push to support two four-part reality-documentary series for the Classic and Series games, respectively, airing on cable network Epix and also being made available to fans and consumers at both the NHL's and Epix' Web sites, on Facebook and via apps, all in an effort to reach what the league said is 60 million fans. MORE

NHL Fans Get A Mouthful With P&G Alliance

NHL, Honda Deal In Next Gear With ASG, Canada

 

NEWS FROM March Madness 2015

Bright Lights, Financial Highlights Drive March Madness

The 2015 Final Four is still months away, but the NCAA has jump-started March Madness for the next seven seasons, returning to some venues and naming some new ones to host the NCAA Div. I Men's Basketball semi-final and finals games, with Houston, Phoenix, San Antonio, Atlanta, Minneapolis and Indianapolis all laying claim to bragging rights, national spotlights and monetary highlights — with host cities claiming $70-$200M in March Madness revenue — through 2021. MORE


NEWS FROM BostonSportsJournalism.com

Buick Keeps Sales Ball Rolling With Soccer

General Motors brand Buick has signed on as the title sponsor for the upcoming friendly match between two iconic soccer clubs, Liverpool and AS Roma, and the automaker intends to keeps its recent upswing in sales and consumer profile high via 'Buick Football At Fenway' on JUly 23, an event that will air on NBC Sports and is being conducted under the auspices of Fenway Sports Group, which owns the Boston Red Sox and Liverpool, the latter of which also includes minority interest owner LeBron James, who just might make an appearance at the game due to his alliance with FSG and its marketing arm, Fenway Sports Management. MORE


NEWS FROM SanFranciscoJournalism.com

Q&A: DNA For Levi's, NFL, 49ers Growth Is In The Jeans

In 1853, Levi Strauss founded a company that eventually would change the world of fashion forever, giving birth to blue jeans and other clothing that are worn by people at work, play and sporting events — the latter of which ties in perfectly with a 20-year, $220M naming rights deal that Levi's signed for the new $1.2B home venue for the San Francisco 49ers. In this Q&A, Stacy Doren, head of Levi's marketing for the Americas, reveals why the deal happened, how the company is using Levi's Stadium and its alliances with the NFL and 49ers (including a new campaign with Niners TE Vernon Davis, pictured) to grow the brand, the role of technology and social media in reaching fans and consumers and what plans might be in store for such upcoming events as Super Bowl 50 (in 2016) and the NHL Coors Stadium Series (in February).

BMW Joins Gold Rush To 49er's Levi's Stadium

United Airlines On Board As Niners, Levi's Partner

P&G's Duracell Powers Seahawks-Niners Rivalry

 

NEWS FROM LosAngelesJournalism.com

L.A.'s Kershaw In Now Most Valuable Pitchman

Three-time Cy Young winner and NL MVP Clayton Kershaw has added another accolade to his resume, signing with Subway as a Famous Fan endorser on a roster that includes AL MVP Mike Trout, with both men appearing in a print ad that touts their awards and favorite sandwiches (Turkey & Swiss and Spicy Italian, respectively), and Kershaw also getting congratulatory nods from other companies on his marketing team, such as Under Armour, Muscle Milk and Wilson; while his own non-profit group, Kershaw's Challenge, unveiled an MVP 14 T-shirt with proceeds going to support underprivileged kids around the world. Analysts say Kershaw, who earns about $3M in endorsements, could easliy double that during the off-season. MORE

 

MORE NEWS ...

LeBron James, NFL Crowned Power Kings Of Social Media

The four-time NBA MVP and two-time NBA Finals MVP can now add MVP of the Power 100 MVPindex to his resume as LeBron James landed atop a ranking of the "world's most powerful athletes in the U.S." based 50% on on-field attributes and 50% on social media strength, with a Top Five that also included Russell Wilson, Kevin Durant, Rory McIlroy and Mike Trout, but it was the NFL that proved to be the most powerful league, placing 30 players in the Top 100, ahead of the NBA (21), MLB (15), tennis (13), Nascar (9), golf (7) and the NHL (5), according to the MVPindex team of Stout Partners, Horrow Ventures and Bloomberg Sports. MORE

Q&A: Can Rugby Leave Its Scrum Mark, Marketing In U.S.?

This Saturday, Nov. 1, 61,500 people will fill a sold-out Soldier Field in Chicago, not to see the NFL's Bears but the U.S. National Rugby Team (aka the Eagles) take on the iconic New Zealand National Rugby Team (aka the All Blacks), airing live on NBC Sports Network and presented by global insurance firm AIG, along with a roster of marketing partners including Gatorade, DHL and Emirates Airline. But as Daniel Glantz, global head of sponsorship for AIG, relates in this Q&A, even though sponsors are becoming more involved and it will be part of the 2016 Summer Olympics, getting people in the U.S. to embrace rugby has been a challenge as much for its foreign rules and quirks as for the appearance that it incurs more injuries than NFL games.

Reebok Builds Global Alliance With UFC

Nike Keeps Its Deal Running With USOC, Team America

Reese's Adds Pieces To College Football Playoff Marketing 

College Football Bowl Name Game Is In Play

WTA Media Deal Called An 'Historic Game-Changer'

 

Don't That Beat All: Ringo Starr's Drumming For Skechers

The man who was the drummer for arguably the most iconic and influential band in music history, The Beatles, and who has been making music ever since (and is currently on tour with his own group), is taking his sticks and skins to a new gig as spokesman for athletic and lifestyle shoe brand Skechers, where Ringo Starr will star in a multi-media campaign launching in Spring 2015 to include TV, print, Internet, social media and POP to support the Relaxed Fit line, joining a lineup of endorsers that also features Joe Montana, Joe Namath, Pete Rose and Mark Cuban. MORE

Q&A: When The Game Is Afoot, Allstate Has Good Hands

Allstate has taken a hands-on approach to using college sports as a platform to get its insurance message out and to reach a young demographic, including naming rights to the Allstate Sugar Bowl (which this year is part of the new CFB Playoffs), a corporate partnership with the NCAA, the 'Good Hands Field Goal Nets' activation with 81 universities now in its tenth year and presenting sponsor for the Football Writers college coach of the year award and the Football Coaches Good Works Team (in addition to an official partnership with MLS and the U.S. National Soccer Team). But as Pam Hollander, vp-marketing for Allstate, reveals in this Q&A, there is a significant challenge in getting their messages to resonate with people in a sports category loaded with insurance company rivals and there is a fine line that must be walked when using humor — perhaps best epitomized by Allstate's 'Mayhem' campaign — while remaining serious about selling insurance.

Q&A: How BitPay Is Playing Bitcoin In Sports, Marketing

Back in December, a student held up a sign on ESPN asking his mom for financial help, not in dollars but in digital bitcoins (he received $23K worth into his account from various benefactors), a ploy that inspired bitcoin processing firm BitPay to move ahead with a strategy to align with sports and entertainment to reach a target demo of young, tech-savvy consumers. That tactic has since led to official partnerships with the NBA's Sacramento Kings and the athletic department in Georgia Tech, handling the account for rapper 50 Cent's new album and a naming rights deal with ESPN for the post-season college football game now known as the Bitcoin St. Petersburg Bowl. But as BitPay vp-marketing Stephanie Wargo explains in this Q&A, although the notion of paying with bitcoin is expanding, getting mainstream businesses and consumers to understand and use bitcoin is as difficult and challenging as the early days of the Internet.

Q&A: At B-Dubs, Winning Fans Is The Name Of The Game

With a new naming rights deal for college football's Citrus Bowl in place, a deal as an official partner with the NCAA about to enter its third season and interactive platforms such as GameBreak in place, Buffalo Wild Wings is in a great position to support and enhance its motto, 'Wings. Beer. Sports.' But as Bob Ruhland, vp-marketing for the casual dining chain affectionately known as B-Dubs, explains in this Q&A, in a category filled with restaurants using a bevy of messages to attract sports fans, Buffalo Wild Wings works hard to differentiate itself by keeping its customers connected to each other and their favorite teams, building genuine relationships with sports organizations and destinations and providing people with plenty of good food and fun.

USOC: 'More Optimistic Than Ever' On '24 Games Bid

Following several meetings with representatives from Boston, Los Angeles, San Francisco and Washington DC, U.S. Olympic Committee chairman Larry Probst said that although there still remains a lot of work and planning, he is 'more optimistic than ever that a U.S. bid for the 2024 Summer Games can be successful,' putting the nation's overseeing body for the Games closer to the point where it could move ahead with a bid in early 2015 and giving sponsors and supporters of the USOC hope that the Olympics could return to domestic soil for the first time since the 1996 Atlanta Summer Games and the 2002 Salt Lake City Winter Games. MORE

The Interview Hackers Can't Stop Griffin, Rogen, ESPN

Seth Rogen and James Franco have seen Web sites connected to their upcoming movie, The Interview, invaded by individuals demanding that the comedy involving a planned assassination of North Korea's Kim Jong-un be pulled from its Christmas Day release, but they don't care about no stinkin' hackers as they enlist NBA All-Star Blake Griffin and ESPN for a supporting marketing campaign, including a TV spot in which the two actors pitch story ideas to Griffin ("You're a genie! You're a Golden Retriever!") and the Los Angeles Clippers' forward comes back with his own idea, which sounds eerily reminiscent of Space Jam starring Michael Jordan. MORE

Report: College Merchandise Retail Market Hits $4.6B

There are 190 million fans of college sports and many of them love to spend money to support their team, this past season to the tune of $4.59B on univeristy-licensed merchandise, according to CLC, the college licensing division of IMG College (which represents 200 schools nationwide), with the Texas Longhorns leading the way for the 9th consecutive year, Florida State having jumped up from No. 21 to No. 8 due to its BCS success, Nike leading the apparel category (as it has every season since 1999 except for two) and EA Sports again topping the non-apparel category. MORE

TAKE A STAND: STAND UP TO CANCER NAMED GRAND SPORTS MARKETER OF THE YEAR

Cancer is an aggressive disease that impacts mothers, fathers, sons, daughters, brothers, sisters, relatives, friends and co-workers. The best way to beat it: Be even more aggressive in finding a cure. That is the heart of the strategy that drives STAND UP TO CANCER, which along with key partners MAJOR LEAGUE BASEBALL and MASTERCARD used in 2013 multi-media marketing and platforms that reached consumers and corporations to support an overarching plan of empowerment to get funds directly to doctors, scientists and hospitals to hasten research to end cancer. MORE