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NBA Finals 2017 Schedule

Cleveland Cavaliers vs. Golden State Warriors
Game 1: Thursday June  1 Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Cleveland 9 PM ET ABC
Game 5 * Monday June 12 Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Cleveland 9 PM ABC
Game 7 * Sunday June 18 Cleveland at Golden State  8 PM  ABC
*If necessary


NHL 2017 Stanley Cup Finals

Nashville Predadors vs. Pittsburgh Penguins
Game 1: Monday May 29 Nashville at Pittsburgh NBC 8 PM ET
Game 2: Wednesday May 31 Nashville at Pittsburgh NBCSN 8 PM ET
Game 3:  Saturday June 3 Pittsburgh at Nashville NBCSN 8 PM ET
Game 4: Monday June 5 Pittsburgh at Nashville NBC 8 PM ET
Game 5* Thursday June 8 Nashville at Pittsburgh NBC 8 PM ET
Game 6* Sunday June 11 Pittsburgh at Nashville NBC 8 PM ET
Game 7* Wednesday June 14 Nashville at Pittsburgh NBC 8 PM ET
* If necessary


• $11.99 Asking price for 2002 Los Angeles Lakers championship DVD, on eBay
• $17.95: Asking price for Kyrie Irving Cleveland Cavaliers 2016 NBA Trophy Bobblehead, on eBay
• $72.95 Asking price for Miami Heat championships banner 2006/2012/2013, on eBay
• $149.99 Asking price for Rick Barry autographed basketball Golden State Warriors 1974-75 NBA champions,, on eBay
• $399.99 Asking price for Bill Russell 11x NBA champion autographed 2004 UD Legendary Autographs card, on eBay

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FRENCH OPEN May 28- June 11 Roland Garros, Paris Tennis Channel, NBC Sports Network






MLB DRAFT June 12-14 MLB Network

U.S. OPEN GOLF CHAMPIONSHIP June 12-18 Erin Hills, WI Fox/FS1

NHL 2017 AWARDS June 21 T-Mobile Arena, Las Vegas NBC Sports Network

NBA DRAFT June 22 Barclays Center, Brooklyn, NY ESPN 7 PM (ET)

NHL DRAFT June 23-24 United Center, Chicago NBC Sports Network

MLB T-MOBILE HOME RUN DERBY July 10 Marlins Park, Miami ESPN 8 PM ET

MLB ALL-STAR GAME July 11 Marlins Park, Miami Fox 8 PM ET

WNBA VERIZON ALL-STAR GAME July 22 KeyArena, Seattle ABC 3:30 PM ET



Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Why Michael Phelps Has Eye On 2032 Olympics

Having already made one great comeback in his career, Michael Phelps has indicated that he wants to make another, saying he is in training for the 2032 Summer Games — not for himself but for his son, Boomer, who just turned one but will work with his dad, a man who with 23 gold medals is arguably the greatest Olympic athlete in history, all part of a multi-platform campaign for Huggies Little Swimmers to encourage parents to get their kids into the pool, to observe pool safety and to support the Michael Phelps Foundation. 'I'm training Boomer and all the babies around the world to be the best swimmers they can be,' said Phelps. MORE

Ortiz Channels Hollywood Stars For MLB Ceremony 

David Ortiz was a ten-time All-Star during his 20-year MLB career, and with the Boston Red Sox, with whom he won three World Series titles, about to retire his No. 34, Big Papi is the star of a campaign in which a fan will be randomly selected from among those who donate to the David Ortiz Foundation via Omaze to experience a VIP package in Fenway Park before and during the ceremony, an effort being supported by a humorous spot in which Ortiz recreates roles from movies that were filmed in Boston, including Good Will Hunting (with Big Papi playing the parts of Matt Damon and Robin Williams), The Departed (with Ortiz as Leonardo DiCaprio), The Town (Ortiz in the Ben Affleck part) and Fever Pitch (which sees Ortiz play the roles of Jimmy Fallon and Drew Barrymore). MORE

Houston Had $347M Impact During Pats Super Bowl Win

Super Bowl LI is the game remembered for the New England Patriots comeback from a 28-3 deficit to a 34-28 win over the Atlanta Falcons, but host city Houston will also remember it for other numbers shared in a just-released study from the Houston Super Bowl Host Committee, including a $347M total in spending, much of it from some 150K visitors — more than $290M of it spent on hotels, food, entertainment, shopping and transportation — with state and local government taxes paid topping $39M. Also good news for the region as well as a good omen for future Super Bowl host cities (Minneapolis in 2018 followed by Atlanta, Miami, Tampa and Los Angeles), 'Many builders and meeting planners (who were) impressed with Greater Texas will return to build future tourism,' according to the study. MORE

NBA Sees More Partners, Activation For Africa Game

As part of its strategy to increase awareness of and interaction with basketball worldwide, the NBA is planning to have significant presence for its 2nd Africa Game, scheduled for August in South Africa, with seven partners already lined up and more activation being planned, including Ford, GE and Marriott, with NBA Cares also getting a front-and-center position during extended league presence in the city of Johannesburg and throughout the nation. 'These like-minded partners also share our mission to improve the lives of young people and will work with us to amplify the impact of the game of basketball throughout Africa,' said Amadou Gallo Falls, vp and managing director for NBA Africa. MORE

Serena Has Questions, SurveyMonkey Has Answers

Serena Williams wants to know what's on your mind, and that includes such issues as the gender pay gap, the growth of technology and even whether people feel she will have a boy or a girl when she gives birth later this year, so the tennis star has become a member of the board for SurveyMonkey, a leading online survey platform — along with Brad Smith, CEO and chairman for Intuit — to interact with fans and the public-at-large in a new way. 'I believe in the power of a question and the impact of data (which) is why SurveyMonkey is right for me,' said the answer to the question, Which current athlete has won 23 Grand Slams? MORE

Despite Issues, NBA Bringing ASG Back To North Carolina

Even with opinions to the contrary and the key discrimination issue still in play, NBA commissioner Adam Silver said that the 2019 All-Star Game and related events would be held in Charlotte, NC, in the same venue from which the 2017 All-Star Game was pulled and moved to New Orleans due to the state's HB2 bill, which directly impacts the LGBT community as well as others, which has since been amended to the satisfaction of the NBA and NCAA (which also is returning games to the state) but not to the satisfaction of the ACLU and the Charlotte Observer, which both claim that significant civil rights issues still exist. MORE

NFL Has Los Angeles, Teams Doing Super Bowl Shuffle

When the Los Angeles Rams last week said that due to extreme weather conditions their new stadium would open a year later than planned — 2020 instead of 2019 — it set off a series of events, including the NFL pushing back the Rams planned hosting of Super Bowl LV in 2021 to Super Bowl LVI in 2022, moving in Tampa Bay to now host Super Bowl LV and sending notice to other teams that were considering future Super Bowl bids, possibly including the Detroit Lions and the Oakland-to-become-the-Las Vegas Raiders, that the next available game would now be Super Bowl LVIII in 2023. MORE

Teams, Athletes Unite To Support Manchester, Victims

In an effort to drown out the deafening madness, teams, athletes, organizations and people with ties to Manchester, England have united to support the community and honor the victims and their friends and families following the tragedy Monday night outside Manchester Arena, with Manchester United, Manchester City, soccer star Carli Lloyd (who plays for the ManCity women's team), Orlando City FC (which has honored victims in its own community) and others offering assistance, shelter, condolences and words of encouragement, proving that the united efforts of the vast majority will always overpower the misguided plans of the criminal minority. MORE

Beer Industry Brews 2.2M Jobs, $350B For U.S. Economy

'Beer is more than a refreshing adult beverage. The beer industry is vital to the United States,' says Jim McGreevy, president and CEO for the Beer Institute. And he has the numbers to prove it in Beer Serves America, a new report from the Beer Institute and the National Beer Wholesalers Assn., offering such stats as the beer industry generating 2.2M U.S. jobs, $350B for the American economy — including more than $103B in wages and benefits for workers and families — and creating 33 jobs in other sectors for every one job in the beer sector (i.e. retail, farming, wholesale and manufacturing), led not just by major brewers such as Anheuser-Busch, MillerCoors and Heineken USA but also mid-size companies Boston Beer (Samuel Adams), Sierra Nevada and Mike's Hard Lemonade as well as more than 1,000 small brewers and brew pubs. MORE

Crocodile Rock: Djokovic Switches Styles To Lacoste

As he prepares for the 2017 French Open, Novak Djokovic has not only signed a new coach — tennis icon Andre Agassi — but also has changed fashion alliances, leaving long-time partner Uniqlo to join Lacoste, a brand whose originals and tennis history traces back to founder René Lacoste, a seven-time Grand Slam winner, world No. 1 player and in 1933 co-founder of the company that bears his name, with 12-time Grand Slam winner Djokovic to be the center of a multi-media campaign including TV, print, Internet, social media and on-site activation at Roland Garros. MORE

iSpotTV Top Ads: Geico Runway Models, Burger King Mac N' Cheetos, UPhoenix Do IT, Apple iPhone Barber


Brady On Madden Cover Curse 'It Doesn't Stand A Chance'

Having already taken on commissioner Roger Goodell over 'Deflate-gate' and opposing defenses on a regular basis, Tom Brady is ready for perhaps the most ominous challenge of his career, the Madden NFL curse, which the New England Patriots veteran QB says he is prepared to do as the featured athlete for EA Sports' Madden NFL 18 (due out in August), the first such placement of his career and the first time Madden has had teammates on consecutive covers, with Rob Gronkowski having graced the game box (and faced the curse) for Madden NFL 17. MORE

Twitter Gets All Social With Enhanced NFL Partnership

One season after its exclusive deal to live-stream Thursday Night Football games — a pact that now belongs to Amazon Prime — Twitter has signed a new multi-year alliance that expands and enhances its union with the NFL beginning in 2017, including a five-times weekly live digital show, pre-game access during each of the league's prime time games and other key match-ups, highlights, news and analysis throughout the year, all part of the social media-based company's overarching strategy to build a sports and entertainment platform with such partners as the WNBA, MLBAM, the PGA Tour and Live Nation. MORE

Elliott, Cowboys Top NFL's $1.6B Retail Merch Sales List

Running back Ezekiel Elliott of the Dallas Cowboys not only made an impact on the field during this past NFL season but also in marketing and retail sales, becoming the first rookie to finish No. 1 on the fiscal year-end NFLPA Top 50 Player Sales list, where total retail sales surpassed $1.6B, based on official merchandise and products sold by more than 80 licensees, with the Cowboys as a team proving to be America's favorite by placing three players among the Top 4 — Elliott, Dak Prescott and Dez Bryant — and a league-leading five players overall. 'To accomplish this level of success shows how passionate Cowboys fans are in Dallas and around the world,' said Elliott. MORE

Q&A: Shawne Merriman Thrives In Life After Football

This week, more than 250 players will begin their pro football life when they are drafted by an NFL team, just as Shawne Merriman did in 2005 when he was selected by the Chargers No. 12 overall, a move that led to Defensive Rookie of the Year honors and three-consecutive Pro Bowls when he led the league with 39.5 sacks. But a serious knee injury and other issues cut his career short and turned Merriman's attention to another desire: Creating a sports apparel company based on his nickname, Lights Out. Merriman has made Lights Out a thriving business, and he also is an owner in Nascar, a spokesman for and in-training with Bellator MMA and on the roster of MTV's new reality competition, The Challenge: Champs vs. Pros. But as the 32-year-old ex-linebacker shares in this Q&A, life after football has been filled with challenges and obstacles, all of which have made the victories that much more rewarding.

Gruden: NFL Teams Should Draft QB's In First Round

Jon Gruden has been up-close and personal with QBs for nearly 20 years, including 11 as a NFL head coach and eight with ESPN's Gruden QB Camp, and he has words of advice for executives and coaches in the NFL Draft on April 27: Even teams with solid QBs such as the Saints, Giants and Cardinals should look at the incoming group of signal-callers and plan for the future, making such athletes as Deshaun Watson, Patrick Mahomes, Mitch Trubisky, Nathan Peterman and DeShone Kizer their heir apparent. 'Three or four QBs will be selected in the first round (so) wouldn't it be wonderful to get one of these guys, put him in your program now and watch him develop,' said Gruden. MORE

Tony Romo: Why I'm Taking CBS Sports Over Cowboys

Romo, oh, Romo. Where forth art thou? He may have played for 14 seasons at quarterback in the NFL, but Tony Romo is a rookie again as he plans to join CBS Sports as lead analyst for the network's Sunday NFL on CBS and Thursday Night Football broadcasts beginning in 2017, replacing long-time analyst and former NFL QB Phil Simms and leaving behind a pro career with the Dallas Cowboys during which he passed for more than 34K yards, threw 248 TD passes and made the Pro Bow four times, but was plagued by various injuries and fell to No. 2 on the depth chart last season behind rookie phenom Dak Prescott. 'It's going to be a great challenge,' said Romo. 'If I don't do a good job, I'll spend 20 hours a day in the film room to get better.' MORE

Philly Eyes $80M Economic Impact From '17 NFL Draft

The NFL Draft, a long-time staple in New York before relocating to Chicago in 2015, is on the move again, returning to Philadelphia — which hosted the initial Draft in 1936 and last feted the event in 1961 — for 2017 as part of the NFL's strategy to enhance and financially enrich the platform, with local planners envisioning more than 200K visitors and eying an $80M economic impact on the city via what could be a week-long party in late April that is scheduled to include many league and city marketing partners and sponsors and cover an area that features such landmarks as the Philadelphia Museum of Art, the Rodin Museum and the Cathedral Basilica. MORE

Despite Challenges, NFL Sponsor Spend A Record $1.25B

Although TV ratings may have been down, issues of health and player safety at the forefront and franchise relocation a focal point, sponsors and marketing partners still saw a bevy of reasons to put their money into the NFL to the tune of $1.25B this past season — up 4.3% over 2015 but behind the 4.7% increase in overall sports spending, according to research firm IEG — led by the beer and auto categories and driven by activity from insurance and QSR, with the Super Bowl LI champion New England Patriots among nine teams that recorded sponsorship deals above the league average. MORE

SB LV Could Raise Naming Rights In L.A. To $1B

Tom Brady Finds That Gifting 'The Rock' Can Be Testy

Hot Property: Dez, Brady, Rodgers Top NFL Salesmen

Led By NFL, MLB, Licensed Sports Merch Nears $48B

How Car Companies Got Mileage From Super Bowl Ads

NFL Continues To Build Presence In U.K.



In Your Face(Book) MLB's New Social Media Manta

A deal that had been months in the making comes to life when Facebook is scheduled to live-stream its first MLB game tonight (May 19) as part of a new deal that brings a second social media platform into the live-stream mix, with Facebook set to air a total of 20 Friday night games througout the season and Twitter live-stream games previously on Friday now moving to Tuesday as MLB continues to broaden its reach to fans. 'This is really important for us in terms of experimenting with a new partner in this area,' said league commissioner Rob Manfred. MORE

Topps Adds Star Power, Cards To MLB Sports Crate

Iconic trading and memorabilia company Topps is bringing its expertise to MLB's new deal with Sports Crate, creating a series of collectible cards that will be added to ten respective team boxes going to subscribers every month during the season that also include action figures, apparel and other unique items, with the initial group of stars featuring the likes of Jon Lester, Clayton Kershaw, Madison Bumgarner, Justin Verlander, Adam Wainwright and Noah Syndergaard. 'Trading cards hold timeless memories and we're excited to partner with Topps,' said Doug Wadleigh, CEO for Sports Crate. MORE

MLB Stars Pitch New Plan To Sell Signed Memorabilia

In an effort to eliminate the middle-man in the memorabilia business and give fans better access to personalized items — while also enhancing cause marketing efforts — two-time Cy Young winner Max Scherzer, All-Star pitcher Stephen Strasburg and other members of MLB's Washington Nationals have launched FanSigner, which enables people to buy directly such autographed items as jerseys, baseballs and photos from players aligned with the company, with a portion of net proceeds going to benefit the likes of the Humane Society, ZiMS (helping to find a cure for multiple sclerosis) and the Nationals Youth Baseball Academy, with more players and celebrities expected to participate. 'Everyone benefits from FanSigner,' said Scherzer. MORE

Q&A: John Hancock Keeps All-Star Author Big Papi Busy

Since retiring from baseball in 2016 following 20 MLB seasons, three-time World Series Boston Red Sox champion David Ortiz has done anything but relax, with a schedule that has included appearing in campaigns for Turbo Tax, ESPN, MLBAM, Dunkin' Donuts, JetBlue and, most recently John Hancock, a long-time supporter of 'Big Papi' and his Children's Foundation, in which Ortiz will actually film suggestions from people regarding what he should do with his down time (with such possibilities as looking for buried treasure, mentoring Little Leaguers, working as a vendor in Fenway Park and being a mime). With Ortiz's new book, Papi: My Story, coming out and Ortiz embarking on a book-signing tour that includes appearing in the heart of Boston rival New York City, Rob Friedman, AVP Sponsorship and Event Marketing for John Hancock, reveals in this Q&A how marketing is enhanced by Ortiz' personality, how his presence impacted the recent Boston Marathon (where John Hancock is a top-tier sponsor) and why Ortiz can't sit still in retirement.

MLB Renews Church & Dwight Deal, Brings In Jennie Finch

Just in time for Mother's Day and the upcoming All-Star Game, MLB has renewed and enhanced its alliance with consumer goods giant Church & Dwight, which began in 2014, retaining Arm & Hammer as the official laundry detergent and OxiClean as the official stain fighter for the league, with the partnership initially to be supported by an 'All-Star Mom' effort lead by Olympic gold medalist Jennie Finch, who stars in a series of spots with such MLB moms as Debbie Trout (mother of Mike) and Amber Sabathia (wife of CC and mom to their four kids), with a sweeps element offering tickets, accommodations and other perks for the 2017 All-Star Game in Miami. MORE

Home Run Icon Big Papi Walks The Bases In Skechers

During his 20 year MLB career, David Ortiz hit 541 home runs in the regular season and another 17 in the post-season when he helped lead the Boston Red Sox to three World Series titles, but now Big Papi is spending his retirement promoting clothing, food, several brands, the David Ortiz Children's Fund, a book he has due out later this month and his newest endorsement deal, Skechers, for which he will appear in a multi-media marketing campaign breaking this fall for men's casual shoes, an appropriate alliance considering that he has rarely stopped moving since retiring after the 2016 season. 'With a fanbase beyond the U.S., he will help us build awareness around the globe,' said Skechers' president Michael Greenberg. MORE

MLB Says Chicago Cubs Are Champs — In Jersey Sales

After winning your first World Series since 1908, anything is possible, which is what the Chicago Cubs are saying now that they not only have title rings, but the title of best-selling jerseys, with four of the top five spots held by members of the team — led by Kris Bryant at No. 1 (a position he has held since 2015), Anthony Rizzo, Javier Báez and Kyle Schwarber — according to MLB and MLBPA, based of sales at between the the end of October and Opening Day in April, with only Clayton Kershaw of the Los Angeles Dodgers able to break into the Top Five. MORE

Q&A: NY Mets Have Recipe For Success In Citi Field

In sports and entertainment laden New York, the Mets have been working hard to make their home venue a buzzwothy destination, including restaurants and concession stands that feature lots of local goodies — Shake Shack, Papa Rosso, Two Boots, Mama's of Corona, Mister Softee and Nathan's Famous Hot Dogs, to name a few — the Jackie Robinson Rotunda, out-of-the-box promotions and touchpoints throughout Citi Field that are unique in MLB and sports. As Lou DePaoli, evp and chief revenue officer for the team, relates in this Q&A, everything is done using a fan-first strategy, with food, activations and players all directed to keeping the people who pass through the gates coming back for more. And as Patrick Schaeffer, senior executive chef for Aramark, which oversees food, beverage and merchandise services in Citi Field and works with the likes of such top culinary masters as Michael White, John Capon and Pat LaFrieda, offers, 'We want everyone from adults to kids to come here and eat, be entertained and tell others about it.'

Q&A: Fans Spoke, Brand Keys Listened, MLB Again No. 1

With baseball in full swing and the NFL coming off a campaign that saw overall viewing and ratings numbers take a hit, many people were asking, 'Can baseball reclaim its spot as the favorite sport among fans?' According to the recently released 25th annual Brand Keys Sports Loyalty Index, that has happened, with people ranking MLB No. 1 and the NFL dropping to No. 3 behind the NBA. In this Q&A, Robert Passikoff, founder and president for Brand Keys, reveals how the Chicago Cubs played a key role in moving baseball back to the top spot it last held a decade ago, how MLB is building loyalty between players and fans in ways that the NFL can not, how attitudes among fans have changed over the past quarter century and why baseball may remain No. 1 for years to come.

Led By Yankees, Cubs, MLB Teams Top $1.5B In Value

Stating that 'long gone are the days when MLB was replete with teams bleeding cashing,' a new report from Forbes shows that, on average, MLB's 30 teams are valued in excess of a record $1.5B, led by the New York Yankees ($3.5B), Los Angeles Dodgers ($2.75B), Boston Red Sox ($2.7B), World Series champion Chicago Cubs ($2.68B) and the San Francisco Giants ($2.65B); with the league's per team average trailing the NFL ($2.39B) but ahead of the average of the world's top 20 soccer teams ($1.49B), the NBA ($1.36B) and the NHL ($517M). MORE

5-Hour Energy Gets Roster Spot For MLB All-Star Game

MLB games last about three hours, but the league is looking at a different time frame via a new alliance that names 5-Hour Energy drink an official partner for the '17 All-Star Game this July in Miami and also for the '18 All-Star Game in Washington Nationals Park, with the brand unveiling a limited-edition Apple Pie 5-Hour Energy sporting a MLB label and multi-media marketing to include a TV spot with José Altuve of the Houston Astros and presence during All-Star Week, which may come with the message, 'With its delicious apple pie taste, Apple Pie 5-Hour Energy is sure to deliver in the clutch.' MORE

Under New Ownership, Majestic Still In Baseball Plans

In a plan initiated last summer, VF Corp. has sold its Licensed Sports Group, anchored by Majestic Athletic, to online sports apparel retailer Fanatics, a move that will be integrated with a deal signed in December naming Under Armour as MLB's official on-field apparel supplier when the league's pact with Majestic expires in 2019 that also gave Fanatics consumer product licensing rights to distribute UA products, which created significant concern among Majestic employees until it was revealed that their factory was also part of the VF Corp.-Fanatics transaction, supported by Under Armour stating that Majestic's crew 'would continue to play a major role in building Under Armour's MLB team apparel business.' MORE

Tailgating Rules During MLB Dog Days Of Summer

MLB is famous for its dog days, those hot, oppressive games in summer when players and plays seem slow and lethargic, but MLB is also known for its Dog Days — aka Bark in the Park, Pups at the Park and Pooches in the Ballpark — when canines can go to the stadium along with their owners, with more than half the league's teams holding such events this year, supported by team marketing partners and aligned with local and national animal adoption or rescue agencies, including Animal Rescue Foundation (ARF) under the auspices of three-time winning World Series manager Tony La Russa. 'Our commitme