GM's Chevy, Manchester United Kick In Global Partnership
Chevrolet is now the official automotive partner of the world's most valuable sports franchise and GM will use the alliance to promote its brand worldwide, while Manchester United seeks to grow its fan base, with a specific eye on China and the U.S. MORE
Why The NFL, NFL Players Association Unpulled The Plug On '13 Pro Bowl
The 2012 Pro Bowl attracted more than 12 million viewers, but drew such harsh criticism for poor play that the future of the event was put in jeopardy. Now, the league, the Players Assn., NBC and Hawaii say they will work to improve the quality of play. MORE
Jamba Juice Adds Juice To Rock 'N' Roll Marathon
The national fresh-squeezed fruit drink destination will bring its 'Live Fruitfully' mantra to seven upcoming races in the distance running series as the 'official blended fruit beverage and smoothie partner,' complete with marketing support and on-site activation. MORE
Michael Jordan Playing Tag(Less) For Hanes
The basketball Hall of Famer returns to his other successful profession — Madison Avenue Hall of Famer — staring in a series of TV commercials for Hanes' new Tagless Underwear. Ironically, the Tagless line has a marketing tag line: "Go Tagless." MORE
Q&A: How Gillette Is Sharpening Its '12 Olympic Marketing
The men's grooming division of Procter & Gamble has a roster of 25 world-class athletes, including Roger Federer, Ryan Lochte and Tyson Gay, and will use them in increasingly specific, yet impactful, campaigns during the final two-month countdown to London. But as Mike Norton, director for external relations, reveals in this Q&A, Gillette's global vision literally had to be Olympian in nature to come to fruition.
Manning, Tebow, RG3 Score Big In Jersey Sales
Peyton Manning, Tim Tebow and Robert Griffin III have yet to play official games for their new teams, but the three quarterbacks already have racked up impressive numbers with the three best-selling NFL jerseys, respectively, for April-May. MORE
Calvin Klein Makes Fashion Statement In Brooklyn
The NBA's Brooklyn Nets and Calvin Klein have signed a multi-layered deal that makes the fashion firm a founding partner of the new Barclays Center, with numerous sponsorship and activation options to reach fans and consumers. MORE
Coca-Cola Carries A Torch For London 2012
Former gold medal winners Michelle Kwan (skating) and Summer Sanders (swimming) are among 22 people from the U.S. whose dedication to make a difference in the world has earned them the honor of helping to carry the official torch through the U.K. to the Summer Games, as selected by Olympic marketing partner and Olympic Torch Relay co-sponsor Coke. MORE
NEWS FROM MLB 2012
Taco Bell Burrito Pitch Includes MLB, Sony's PlayStation
The fast-feeder is unveiling a Beefy Nacho Burrito and companion $5 Big Hitter Box with TV, Internet, mobile apps and a joint effort with MLB The Show 2012 starring Adrian Gonzalez of the Boston Red Sox. MORE
Turner Sports Wild About New MLB Playoff Games
Bryce Harper Joins Vick, Ochocinco At MusclePharm
Josh Hamilton Scores For Vita Coco
Phillies Top 2012 Fan Loyalty Survey
Q&A: Can $1B Stadiums End Warm Beer, Cold Dogs
NEWS FROM 2012 Summer Olympics London
Q&A: P&G Good As Gold With Summer Games Marketing
P&G has aligned with some 150 Olympic athletes and hopefuls worldwide encompassing brands from Tide and Bounty to Pantene and CoverGirl. But the major strategy revolves around 'Thank You Moms,' a campaign the company said will empower families, improve the personal lives of U.S. athletes in London and, bottom line, help P&G reach its goal of $500M in Summer Games-related incremental sales. Q&A with Jodi Allen, P&G's vp-North America operations and marketing.
Tyson Gay Looks Sharp For Gillette
Will USOC-IOC Deal Lead To US '24 Games Bid?
GE Extends Pact With USOC Through 2020
Visa Preps Its Largest Global Olympic Campaign
Olympic Organizers Seek To Beat Scalpers
NEWS FROM NBA Playoffs
How Yooze Doin'? NBA's Nets Take Brooklyn In Style
After 35 years in New Jersey, the Nets officially crossed the Hudson River into the borough of Brooklyn, with a grand unveiling of Jay-Z styled logos and merchandise at a Modell's location across the street from the team's new Barclays Center venue. MORE
D-Rose, Linsanity Top Sales Of NBA Jerseys
NEWS FROM NHL Stanley Cup Playoffs
Q&A: NHL, Marketers Stanley Cup Runneth Over
With the NHL playoffs fast approaching, evp-marketing Brian Jennings explains in a Q&A the challenges and rewards of using the Stanley Cup as the focal point of the league's extensive post-season activations.
New Sponsor Growth For NHL Playoffs
NHL, Discover Offering 'Day With The Cup'
EA Sports Gives NHL 13 Power To The People
Wayne Gretzky A Stand-Up 'Comic" In New Spot
NEWS FROM BostonSportsJournalism.com
Red Sox, Marketers Line Up For Fenway 100th Anniversary
More than 30 companies have activated or soon will unveil marketing to support the iconic ballpark reaching the century mark, including JetBlue, Coca-Cola, Bank of America, Dunkin' Donuts and L.L.Bean. MORE
NEWS FROM ChicagoSportsJournalism.com
New Era Lets Chicago MLB Trash Talk Go To Its Head
In 2011, MLB's official head gear company pitted Alec Baldwin (New York Yankees) against John Krazinski (Boston Red Sox); this season, TV actors Craig Robinson and Nick Offerman take sides in the Chicago White Sox-Cubs rivalry. MORE
MORE NEWS ...
Danica, Coke Zero Pact Gets Green Flag
Nintendo's Got Game On Tour Headed To U.S. Open
Adidas MLS-Themed Campaign Touts Tech Tools
ESPN Puts T's Into Aëropostle For Summer X Games
NFL's Big Game In Big Easy Gets Big Partner
Power Players: How Athletes Are Driving Coconut Water Category Growth
Carmelo Anthony of the New York Knicks is the latest in a burgeoning roster of sports stars who have signed deals with beverage companies whose energy drinks are made primarily with coconut water, a segment that doubled in 2011 to more than $110 million. MORE
FTC Busts Skechers For $50M Over Kim, Montana Ads
In marketing for Shape-ups, Skechers said the shoes would help people lose weight and strengthen and tone muscles, backed by clinical studies, Super Bowl spots and marketing campaigns with Kim Kardashian, Joe Montana and Brooke Burke. But the Federal Government said the California-based company misrepresented those attributes and wants Skechers to pay up. MORE
Manning Move Could Be Big Move For Marketing Partners
Peyton Manning currently earns the most in annual endorsements among NFL players at $15 million from Gatorade, Sony, Sprint, MasterCard, General Mills' Wheaties, DirecTV and Reebok. His move from Indianapolis will only boost his market value. MORE
NBA, ESPN Take Sides In Citrus Cola Wars
Coca-Cola's Sprite has Kobe Bryant and LeBron James; PepsiCo's Diet Mtn. Dew has Mike & Mike, Dick Vitale and Dale Earnhard Jr.; 7UP has Cee Lo Green, each seeking to boost sales in the carbonated lemon-lime category. But are their attempts fruitless? MORE