Best Marketing Event June 2017 free polls

Most Followed Teams On TWITTER
1. Real Madrid FC 23.9M
2. FC Barcelona 21.5M
3. Manchester United 11.4M
4. FC Barcelona 11.1M
5. Arsenal 10M
6. Chelsea 8.8M
7. Liverpool 7.5M
8. Real Madrid CF (2) 7.4M
9. Galatasaray SK 7M
10. Alhila FC 6.8M
11. Los Angeles Lakers 6.4M
12. Fenerbahçe SK
13. FC Barcelona (2) 5.5M
14. Selection Nacional 5.3M
15. Corinthians 5M
16. AC Milan 4.8M
17. PSG Officiel 4.6M
18. Juventus FC 4.5M
19. Flamengo 4.4M
20. Manchester City 4.4M
21. Miami Heat 4.2M
22. Golden State Warriors 3.8M
23. FC Bayern München 3.6M
25. Chicago Bulls 3.6M
Source: Twitter


Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M


• $11.99 Asking price for 2002 Los Angeles Lakers championship DVD, on eBay
• $17.95: Asking price for Kyrie Irving Cleveland Cavaliers 2016 NBA Trophy Bobblehead, on eBay
• $72.95 Asking price for Miami Heat championships banner 2006/2012/2013, on eBay
• $149.99 Asking price for Rick Barry autographed basketball Golden State Warriors 1974-75 NBA champions,, on eBay
• $399.99 Asking price for Bill Russell 11x NBA champion autographed 2004 UD Legendary Autographs card, on eBay

SEARCH + Topic Of Requested Search

Wimbledon: 'Greatness' (YouTube Trending Below)



WIMBLEDON July 3-16 London ESPN, Tennis Channel


MLB T-MOBILE HOME RUN DERBY July 10 Marlins Park, Miami ESPN 8 PM ET

MLB ALL-STAR GAME July 11 Marlins Park, Miami Fox 8 PM ET

WNBA VERIZON ALL-STAR GAME July 22 KeyArena, Seattle ABC 3:30 PM ET


LOLLAPALOOZA Aug. 3-6 Grant Park Chicago

PRO FOOTBALL HALL OF FAME GAME Arizona Cardinals vs Dallas Cowboys Aug. 3 Canton, Ohio NBC 8 PM (ET)


Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

How NBA Partners Draft Plans Welcomed Next-Gen Players

With the likes of Markelle Fultz, Lonzo Ball, Josh Jackson, Jason Tatum, De'Aaron Fox and Malik Monk in the spotlight, NBA partners tried to shine with a plethora of activation in and around the '17 Draft in Barclays Center in Brooklyn Thursday night — encompassing signage, TV spots, player and fan engagement, in-arena upgrades and goodies and social media — including event presenter State Farm, associate partners Bud Light, Gatorade and Verizon; as well as American Express, Cisco, ExxonMobile, FanDuel, Foot Locker, Jack Daniel's, JBL, Mountain Dew, New Era, Spalding and Tissot. MORE

Seattle NFL, MLB, , WNBA, MLS Teams Unite For LGBT

In what was seen as a historic gathering, reps from all the pro sports teams in Seattle joined under the auspices of Athlete Ally to speak out on human rights, with the Seattle Seahawks, Mariners, Sounders, WNBA Storm and NWSL Reign marking what was called the first time that one city's sports organizations united in an endeavor to activate both on and off the field to support LGBT equality. 'The Seattle sports community continues to demonstrate the power of sport in standing up and speaking out,' said Hudson Taylor, executive director for Athlete Ally, a non-profit group whose efforts include educating communities to eliminate homophobia and transphobia. MORE

MLB, MLBPA Add $1M To Negro Leagues Museum Legacy

A significant and vital part of baseball history received major support this week from MLB and MLB Players Assn. via a $1M donation to the Negro Leagues Baseball Museum that is ear-marked to 'inspire future generations of minority youth to play basebal' by supporting Museum services, expansion, operations, education and community programming. During an event at the Museum -- which brings to life the lives and Negro Leagues days of such players as Jackie Robinson, 'Cool Papa' Bell, Josh Gibson, Satchel Paige, Buck Leonard, Willie Mays and Hank Aaron -- MLB commissioner Rob Manfred said, 'Because of the sacrifices and triumphs of the men and women of the Negro Leagues, the Museum is an inspirational experience for fans of any age.' MORE

Intel Bringing 5G, True VR, Drones To Olympic Games

Days after McDonald's ended its global alliance with the International Olympic Committee, Intel has signed on as a top tier partner beginning with the '18 Winter Games in South Korea and running through the '24 Summer Games, with the tech company promising to change the Olympics experience and embrace more people with such platforms as 5G, True VR and a drone activation that will build on the one Intel presented with Lady Gaga during the Super Bowl LI Halftime Show. 'The Games are in transition and we want them to be more engaging, more connected to people worldwide,' said Intel CEO Brian Krzanich. MORE

Disney Sees Magic In New Jersey Ad Deal With Orlando

Stating that 'magic has always been part of our DNA strand,' Walt Disney has expanded its alliance with the Orlando Magic by signing a multi-year deal to have its logo on the front of player jerseys beginning next season — the eighth NBA team to sign a jersey logo agreement — with the pact also including increased Disney World Resort activation in the Magic's Amway Center arena and cross-marketing promotions. 'This long-term relationship symbolizes our shared focus of solidifying Orlando as a world-class city for sports,' said George Kalogridis, president for Disney World Resorts. MORE

Dell Spins Sticky Marketing Web For Spider-Man Premiere

In the newest incarnation of Spider-Man, Peter Parker gets support from Aunt May and Tony Stark as he faces the Vulture, but Spider-Man: Homecoming gets support from a cluster of marketing partners, including Audi, Dave & Busters, Pizza Hut and Dell, which is unveiling a multi-platform effort for the movie and its new Inspiron 15 7000 gaming laptop, anchored by a TV spot in which Peter envisions his classmates and teacher morphing into other-worldly creatures, print, digital, social media, a VR element, as one of the presenting partners for the movie premiere in Los Angeles and a takeover of billboards in Times Square in which people can use their mobile devices to climb up the sides of New York skyscrapers. MORE

Despite DFS Woes, Fantasy Sports Is 59M Players Strong

Daily fantasy sports companies FanDuel and DraftKings are facing an injunction from the FTC over their proposed merger, but fantasy sports as an industry is feeling no such setback, with a record 59.3M players in the U.S. and Canada who are spending more than $7B, according to a new survey from the Fantasy Sports Trade Assn., which also has invigorating numbers that show these players spend $1B on such 'ancillary' items as draft parties, food, drink and memorabilia; and favor Pizza Hut, Domino's, Papa John's, Burger King, Wendy's and McDonald when ordering food for their fantasy draft events. 'Fantasy sports data shows tremendous gains in the scale of participation and economic impact,' said Paul Charchian, president for the FSTA. MORE

NBA G League Off And Running With Marketing, Merch

The NBA has officially unveiled the G League, its developmental minor league system that launched in 2001 and now rebranded under a deal with Gatorade, which will use its Sports Science Institute to enhance player performance and recovery when the season begins in November, support for which includes a rebooted Web site, updated app, refreshed social media offerings, an enhanced shopping site with new uniforms and merchandise from the league's record 26 teams — all of which are either owned by or under the auspices of an NBA franchise — plus marketing intended to showcase the players and their journey to the NBA, where 46% of players on 2016-17 end-of-season rosters had some developmental league experience. 'This is a pivotal moment for the G League,' said G League president Malcolm Turner. MORE

White: Mayweather-McG Will KO Mayweather-Pacquiao

The fight has been signed and now the hype and marketing is on, and the parties involved say that the boxing-MMA crossover Floyd Mayweather Jr. vs. Conor McGregor bout scheduled for Aug. 26 in Las Vegas on Showtime PPV would KO the marks of the previous top money-maker in boxing — Mayweather vs. Manny Pacquiao in 2015, which grossed $600M and set a PPV mark with 4.8M buys and more than $410M in revenue. 'A lot of mistakes were made that cost them money, which is hilarious to say because it's the biggest money-making fight of all time,' said Dana White, president for UFC. 'We know what went wrong and will make this the super-fight of super fights.' MORE

Fantasy Reality: FTC Blocks DraftKings-FanDuel Merger

Claiming that the new company would control 90% of the market in their category and that 'purported efficiencies would not offset the likely competitive harm,' the FTC today filed an injunction to block the proposed merger of daily fantasy companies DraftKings and FanDuel, which was unveiled in November, stating that the move would 'deprive customers of the substantial benefits of direct competition' between the two. 'We are disappointed by this decision and continue to believe that a merger is in the best interests of our players, companies, employees and the fantasy sports industry,' the two companies said. MORE

American Cancer Swings Golf Effort With Chris DiMarco

In its on-going quest to raise awareness and support in its fight to find a cure for cancer, the American Cancer Society has unveiled a multi-platform campaign featuring its first national golf ambassador, pro golfer Chris DiMarco, who has been working with ACS for two decades and oversees the annual Norma & Rich DiMarco Tee Up For Life tournament, with marketing anchored by a TV spot (and which also includes digital, radio, print, social media and on-site activation at golf events) in which DiMarco explains his personal motivations to work with ACS and to help enlist more members of the golf community. According to ACS CMO Sharon Byers, 'The campaign is designed to drive awareness and participation for our national golf platform, which encompasses more than 70 tournaments and raises more than $10M annually.' MORE

YouTube Top Trending: HBO Game of Thrones, Baby Driver, Spider-Man: Homecoming, Sega Forever


With Jersey Sales Like This, Marshawn Could Run For Prez

Marshawn Lynch apparently made the right move in coming out of retirement and being traded to his hometown Oakland Raiders, as least as far as jersey sales are concerned, as the running back tops the list supplied by for sales in May, beating No. 2 Tom Brady of the New England Patriots, Dak Prescott and Ezekiel Elliott from the Dallas Cowboys, the New York Giants Odell Beckham Jr., his former QB Russell Wilson of the Seattle Seahawks and even his new QB Derek Carr with the Raiders, not only heading the overall list but finishing No. 1 in sales in 14 states, perhaps an homage to the fact that he has more than 2M followers combined on Facebook and Twitter. MORE

Manning Joins Riddell As NFL Seeks Safer Helmets

Peyton Manning, who retired from football after winning Super Bowl 50 with the Denver Broncos, knows a lot about football helmets and is bringing his expertise to Riddell, where he will be a strategic adviser and spokesman, a move that comes soon after the NFL and NFL Players Assn. released a list of 33 helmets that had been tested and approved in varying degrees for player use this coming season, all part of the league and union's dedicated process to improve equipment and enhance the safety of its athletes. MORE

Cowboys Elliott Runs Hot Into Fanatics Deal

Following his breakout season with the Dallas Cowboys, Ezekiel Elliott has had a hot off-season, becoming the first rookie to top the NFL Players' Assn. list of merchandise sales and now signing a deal with Fanatics that enables the officially licensed sports merchandise company to be the sole outlet for Elliott's autographs and memorabilia, with the running back joining a company roster that also includes Aaron Rodgers, Peyton Manning, Stephen Curry, Kris Bryant and David Ortiz. 'To accomplish this level of success shows just how passionate football fans are,' said Elliott. MORE

NFL Has Los Angeles, Teams Doing Super Bowl Shuffle

When the Los Angeles Rams last week said that due to extreme weather conditions their new stadium would open a year later than planned — 2020 instead of 2019 — it set off a series of events, including the NFL pushing back the Rams planned hosting of Super Bowl LV in 2021 to Super Bowl LVI in 2022, moving in Tampa Bay to now host Super Bowl LV and sending notice to other teams that were considering future Super Bowl bids, possibly including the Detroit Lions and the Oakland-to-become-the-Las Vegas Raiders, that the next available game would now be Super Bowl LVIII in 2023. MORE

Elliott, Cowboys Top NFL's $1.6B Retail Merch Sales List

Running back Ezekiel Elliott of the Dallas Cowboys not only made an impact on the field during this past NFL season but also in marketing and retail sales, becoming the first rookie to finish No. 1 on the fiscal year-end NFLPA Top 50 Player Sales list, where total retail sales surpassed $1.6B, based on official merchandise and products sold by more than 80 licensees, with the Cowboys as a team proving to be America's favorite by placing three players among the Top 4 — Elliott, Dak Prescott and Dez Bryant — and a league-leading five players overall. 'To accomplish this level of success shows how passionate Cowboys fans are in Dallas and around the world,' said Elliott. MORE

Houston Had $350M Impact During SB LI

NFL Sponsor Spend Top Record $1.2B

Brady Takes On Madden NFL Cover Curse

Led By NFL, MLB, Licensed Sports Merch Nears $48B

Romo: Why I'm Taking CBS Sports Over Cowboys

Twitter Gets All Social With Enhanced NFL Pact



MLB Builds Prostate Cancer Awareness On Father's Day

If the uniforms on MLB players and the balls and equipment they are using looks a bit more blue during Father's Day weekend, it's all for a good cause: To drive awareness and support for the Prostate Cancer Foundation's efforts to find a cure — a PSA starring Hall of Famer Joe Torre explains that 26K men each year die from the disease — with support also including the 'Home Run Challenge' that MLB has been fronting this month as well as sales of jerseys, hats, socks and Rawlings baseballs adorned with the blue MLB-PCF logo. MORE

Citigroup Pitches Card Campaign With Syndergaard, Breuer

In the next iteration of its humorous "If everyone said what they meant" campaign, Citigroup has spilled into baseball with a series of spots featuring New York Mets pitcher Noah Syndergaard, Mets outfielder Curtis Granderson, Mets broadcasters (and fomer players) Ron Darling and Keith Hernandez and actor/comic and Mets uber-fan Jim Breuer, all of whom are seen in real-life scenarios but in which true intentions direct dialogue, including Syndergaard during a post-game press conference and Breuer at a game yelling cliché phrases and useless stats 'so everyone thinks I know what I'm talking about.' MORE

Esurance Transforms MLB ASG Ballot With Josh Duhamel

With All-Star catcher Buster Posey already aligned as a company spokesman, Esurance has signed Hollywood star Josh Duhamel, who reprises his role as William Lennox (now promoted to Lt. Col.) in the upcoming Transformers: The Last Knight, to appear in multi-media marketing for the All-Star Game Ballot presented by Esurance, including Internet, social media and various on-site activation in Miami during MLB events prior to the game on July 11 in Marlins Stadium, all coinciding with the scheduled release of Transfomers on June 21. 'We love to surprise fans with special access, engaging content and unique experiences that celebrate the game of baseball,' said Nancy Abraham, vp-integrated marketing for Esurance, which is in its third season as the exclusive auto insurance provider for MLB and as title sponsor for the all-digital All-Star Game Ballot and Esurance MLB Awards. MORE

MLB Gets Real With Intel VR Live-Stream Games

As in Field of Dreams, MLB and MLB Advanced Media believe if you show games in VR, people will come, a big part of the reason the league has signed a deal with Intel to offer fans nearly a dozen games this season via Intel True VR, which also will offer weekly highlights and on-demand replays of each game — a platform similar to the one Intel and the NCAA used during March Madness earlier this year — and another part of MLB's strategy to bring games into homes via technology and social media, with Facebook and Twitter also live-streaming games in 2017. 'As a VR partner of MLB, Intel is delivering a truly immersive virtual reality live-stream where fans can experience the excitement of being at the ballpark every week,' said James Carwana, GM for the Intel Sports Group. MORE

Topps Adds Star Power, Cards To MLB Sports Crate

Iconic trading and memorabilia company Topps is bringing its expertise to MLB's new deal with Sports Crate, creating a series of collectible cards that will be added to ten respective team boxes going to subscribers every month during the season that also include action figures, apparel and other unique items, with the initial group of stars featuring the likes of Jon Lester, Clayton Kershaw, Madison Bumgarner, Justin Verlander, Adam Wainwright and Noah Syndergaard. 'Trading cards hold timeless memories and we're excited to partner with Topps,' said Doug Wadleigh, CEO for Sports Crate. MORE

MLB Says Chicago Cubs Are Champs — In Jersey Sales

After winning your first World Series since 1908, anything is possible, which is what the Chicago Cubs are saying now that they not only have title rings, but the title of best-selling jerseys, with four of the top five spots held by members of the team — led by Kris Bryant at No. 1 (a position he has held since 2015), Anthony Rizzo, Javier Báez and Kyle Schwarber — according to MLB and MLBPA, based of sales at between the the end of October and Opening Day in April, with only Clayton Kershaw of the Los Angeles Dodgers able to break into the Top Five. MORE

Q&A: Fans Spoke, Brand Keys Listened, MLB Again No. 1

With baseball in full swing and the NFL coming off a campaign that saw overall viewing and ratings numbers take a hit, many people were asking, 'Can baseball reclaim its spot as the favorite sport among fans?' According to the recently released 25th annual Brand Keys Sports Loyalty Index, that has happened, with people ranking MLB No. 1 and the NFL dropping to No. 3 behind the NBA. In this Q&A, Robert Passikoff, founder and president for Brand Keys, reveals how the Chicago Cubs played a key role in moving baseball back to the top spot it last held a decade ago, how MLB is building loyalty between players and fans in ways that the NFL can not, how attitudes among fans have changed over the past quarter century and why baseball may remain No. 1 for years to come.

Led By Yankees, Cubs, MLB Teams Top $1.5B In Value

Stating that 'long gone are the days when MLB was replete with teams bleeding cashing,' a new report from Forbes shows that, on average, MLB's 30 teams are valued in excess of a record $1.5B, led by the New York Yankees ($3.5B), Los Angeles Dodgers ($2.75B), Boston Red Sox ($2.7B), World Series champion Chicago Cubs ($2.68B) and the San Francisco Giants ($2.65B); with the league's per team average trailing the NFL ($2.39B) but ahead of the average of the world's top 20 soccer teams ($1.49B), the NBA ($1.36B) and the NHL ($517M). MORE

5-Hour Energy Gets Roster Spot For MLB All-Star Game

MLB games last about three hours, but the league is looking at a different time frame via a new alliance that names 5-Hour Energy drink an official partner for the '17 All-Star Game this July in Miami and also for the '18 All-Star Game in Washington Nationals Park, with the brand unveiling a limited-edition Apple Pie 5-Hour Energy sporting a MLB label and multi-media marketing to include a TV spot with José Altuve of the Houston Astros and presence during All-Star Week, which may come with the message, 'With its delicious apple pie taste, Apple Pie 5-Hour Energy is sure to deliver in the clutch.' MORE

Tailgating Rules During MLB Dog Days Of Summer

MLB is famous for its dog days, those hot, oppressive games in summer when players and plays seem slow and lethargic, but MLB is also known for its Dog Days — aka Bark in the Park, Pups at the Park and Pooches in the Ballpark — when canines can go to the stadium along with their owners, with more than half the league's teams holding such events this year, supported by team marketing partners and aligned with local and national animal adoption or rescue agencies, including Animal Rescue Foundation (ARF) under the auspices of three-time winning World Series manager Tony La Russa. 'Our commitment to people saving animals and animals saving people has never been stronger,' said La Russa. MORE

MLB Starts Countdown, Sales Pitch To '17 All-Star Game

With the dust from the 2016 All-Star Game having just settled, and Home Run Derby balls hit by Giancarlo Stanton still rattling around PetCo Park, MLB has started the march to the 2017 All-Star Game and festivities in Miami Marlins Park, unveiling the official logo and accompanying promo video for such events as the SiriusXM Futures Game, T-Mobile Home Run Derby — where Marlins outfielder Stanton could defend his title while serving as one of the hosts for the week of events — the FanFest in the Miami Beach Convention Center and the All-Star Game presented by MasterCard, with the Marlins using the jewel activities to sell season tickets for this year and beyond. MORE

Church & Dwight MLB Deal Includes Jennie Finch

MiLB Sees Ballparks Of The Future

Under New Ownership, Majestic Still In MLB Plans

Topps, Aramark Cook Culinary Treats For Fans

Soda Wars: Coca-Cola Reclaims MLB From Pepsi

MLB Players Pitch New Plan To Sell Autographs



NCAA Urged To Spend More On Health, Diversity Issues

A major report from the Knight Commission is urging the NCAA to increase funding for initiatives that support the health and safety of athletes and programs that will expand diversity among head football coaches as well as men's and women's hoops coaches, with the Commission — founded in 1989 to recommend and promote reforms that support and strengthen the educational mission of college sports — saying that although the NCAA has been more proactive 'it's time for them to demonstrate national leadership on health and safety issues' while also offering data showing that diversity among head coaches has not changed much since 2007, with just 10% of FBS coaches and  25% of hoops head coaches African American. MORE

NCAA Eyes Changes In Men's Hoops, March Madness

With the end goal being to 'create more excitement' and 'create a less-compressed schedule to benefit student-athletes,' the NCAA said it would spend the next six-to-12 months gathering data that could initiate such changes in men's hoops as widening the lane, extending the three-point line, reconfiguring games from two 20-minute halves to four ten-minute quarters and starting the campaign days earlier while providing a break during mid-season, some or all of which could happen for 2018-19. According to the NCAA, the Men's Basketball Rules Committee would 'conduct a holistic review of potential significant rule changes, including an examination to determine if changes would benefit the sport and help positive trends continue.' MORE

NCAA, March Madness Returning To North Carolina

Looking ahead to the 2019-22 seasons, the NCAA has unveiled more than 600 host sites for preliminary and finals games across its 90 championships, with perhaps the biggest take-away being a return to North Carolina, which the NCAA, NBA and others had previously withdrawn from due to HB2, the controversial bill that local officials said has since been amended but which major opponents claim has not. While the NCAA stated that is decisions on these host sites would 'create a great atmosphere for student-athletes, coaches and fans,' James Essecks, director for the ACLU's LGBT and HIV Project, had a different view. 'When the NCAA originally withdrew from North Carolina they did so because they claimed to care about fairness and inclusion for college athletes and fans. It's a shame to see that those concerns have already fallen by the wayside.' MORE

Nike, adidas, UA Get A Foothold On Big Dance Kicks

According to the saying, There's no business like shoe business . . .  especially if those shoes can help take you to the NCAA hoops championship, and the big three brands during March Madness are Nike which has deals with 40 schools — including No. 1 seeds Villanova, Gonzaga and UNC, as well as women's No. 1 overall seed UConn — adidas with 15 schools (including No. 1 seed Kansas) and Under Armour with ten schools plus Russell Athletic (which outfits the feet of Texas Southern), according to Apex Marketing Group, whose numbers also show that while Nike sits atop the Big Dance kicks count, they have eight fewer schools than in 2015 while Under Armour (plus six) and adidas (plus four) schools have taken those spots in the tourney this year. MORE

Citizen Watch Makes Time For College Hoops Trophy

With the NCAA Div. I Men's and Women's Basketball Tournaments heading to their respective Final Fours this weekend, trophies, honors and awards for the top players and coaches from this past season will be front and center, including what is considered the most prestigious, the Naismith Trophy, which now has a presenting sponsor, Citizen Watch, just in time to see four men and four women vie to be named the college players of the year, including Lonzo Ball (UCLA), Josh Hart (Villanova), Frank Mason III (Kansas) and Caleb Swanigan (Purdue) among the men; and Naphessa Collier (UConn), Kelsey Plum (Washington), Katie Lou Samuelson (UConn) and A'Ja Wilson (South Carolina) among the women — each hoping to join a list of such previous Citizen Watch Naismith College Players of the Year as Kevin Durant, Blake Griffin, Anthony Davis, Diana Taurasi, Brittney Griner and Breanna Stewart. MORE

NCAA Gets Real With Intel VR March Madness Partnership

With the Men's Div. I Basketball Tournament heading toward the Sweet 16, it is fitting that Intel has signed on to become the NCAA's 16th Corporate Partner — the NCAA also has three Corporate Champion alliances — which said it would enable people to access for the first time Sweet 16, Elite 8, Final Four and the Championship Game in VR for the first time via Intel True VR, providing the equivalent of a courtside seat with 360-degree capability and live commentary, plus an Intel VR app that will offer enhanced video highlights, stats, scoreboards and other touchpoints in and around the games. 'Intel's technology integrations during March Madness is one example of how Intel is changing the fan experience with True VR and 360 replay technology,' said James Carwana, GM for the Intel Sports Group. MORE

Cap One Will Survive Madness With Charles, Gloria Gaynor

Of all the people heading to Phoenix to see the men's Final Four and championship game, Charles Barkley, Samuel L. Jackson and Spike Lee are three of them, thanks to Capital One's fourth edition of 'This Is March Madness,' which sees the trio also bringing a guest, Gloria Gaynor, who in one of several new spots gets to sing her signature song, 'I Will Survive,' as part of a multi-platform campaign in which the official NCAA partner will be title sponsor for the March Madness Bracket Challenge, Capital One Jam Fest (starring Aerosmith), the Final Four FanFest and, on the women's side, presenting sponsor for Tourney Town at the Final Four in Dallas. MORE

$1.2B Ad Spend Makes Tourney 'Valuable TV Franchise'

When it comes to March, there is no shortage of Madness or marketing, with the 2017 tournament seeking to top last year's record $1.24B ad spend, driven by NCAA partners including GM ($493M), AT&T ($80M), Coca-Cola, Capital One and Unillever and such categories as automotive, telecom, financial services, restaurants and insurance; with broadcast partners CBS and Turner Sports' TBS, TNT and truTV again loaded with companies seeking to reach eyeballs and wallets from the First Four (March 14-15) through the Final Four (April 1) and Championship Game (April 3). MORE

Q&A: Ivy League Learning Lessons In Hoops Tourney 101

The Ivy League is going to a new classroom — its first post-season men's and women's basketball tournament, being played in the iconic Palestra in Philadelphia (March 11-12), with the winning teams getting a bid to the NCAA Tournament; joined by such marketing partners as presenting firm Citizens Bank, Coca-Cola, Nike and Under Armour, and games to air on ESPN platforms. But as Paul Bamundo, former marketing exec for the NBA and Subway and now CMO for Ivy League Sports — a collaboration between JMI Sports and the Ivy League — relates in this Q&A, although the Ivy League was the last NCAA hoops conference to organize a post-season event, the excitement, intensity and competition will rival that of more-established basketball tournaments.

NCAA Details Activation For '18 Final Four

Unhidden Figures: Hoops Means Money, Beer

College B-Ball Coaches Make Call For ACS

NCAA Plays In Candy Aisle With Hershey

Marriott Books Room For Tourney Campaign



Nike Retro Shoes Based On MJ's First Contract, Olympics

Basketball shoes often pay homage to a player's home town, family, heritage or teammates, but Nike is releasing a shoe based on a clause in Michael Jordan's first pro contract, 'Love of the Game,' which allowed Jordan to play basketball in events not officially associated with the NBA or Chicago Bulls 'regardless of liability,' including pick-up games in his favorite gyms and playgrounds as well as in alumni games at the University of North Carolina, with the Air Jordan II honoring stellar performances he had in a return to UNC in 1986 and 1987 and a second shoe, the Converse (now a division of Nike) Fastbreak, harkening back to Jordan's appearance with the gold medal winning 'Dream Team' in 1984. MORE

Lonzo Ball Roasts Dad LaVar For Foot Locker, Father's Day

Father's Day is June 18 and the NBA Draft is scheduled for June 22, and Foot Locker is celebrating both in a humorous effort that stars top NBA prospects De'Aaron Fox, Jayson Tatum, Jonathan issac and Lonzo Ball, who each recall fond memories of their respective dads — 'One-on-one games he let me win, early morning drives to tournaments, fishing' — but Lonzo has special recollections of his outspoken dad, LaVar: 'Shouting on national TV with ESPN's Stephen A. Smith, telling me which college I would attend, copy-writing my name to make it part of a family lifestyle brand.' According to Lonzo, 'I love how Foot Locker gives us players the opportunity to make light out of things.' MORE

NBA Partners See Playoff Payoff In Cavs-Warriors Trilogy

As Stephen Curry, LeBron James, Kevin Durant, Kyrie Irving, Klay Thompson, Kevin Love and their respective teammates on the defending champion Cleveland Cavaliers and the Golden State Warriors take aim at the NBA title for the third consecutive season, league marketing partners have taken aim at fans, consumers and TV viewers with an array of new efforts from such companies as Taco Bell, BBVA, State Farm, Tissot, Kia, adidas, Nike, Mountain Dew, Gatorade, Jack Daniel's, American Express, AutoTrader, ExxonMobil, 2K and FanDuel, as well as from media partners ABC and ESPN and the NBA itself. MORE

Despite Issues, NBA Bringing ASG Back To North Carolina

Even with opinions to the contrary and the key discrimination issue still in play, NBA commissioner Adam Silver said that the 2019 All-Star Game and related events would be held in Charlotte, NC, in the same venue from which the 2017 All-Star Game was pulled and moved to New Orleans due to the state's HB2 bill, which directly impacts the LGBT community as well as others, which has since been amended to the satisfaction of the NBA and NCAA (which also is returning games to the state) but not to the satisfaction of the ACLU and the Charlotte Observer, which both claim that significant civil rights issues still exist. MORE

LeBron, Cavs See Global Reach With Goodyear Ad Deal

The Cleveland Cavaliers have signed a multi-year deal with Goodyear to have the brand's Wingfoot logo appear on its jerseys beginning next season, part of the NBA's three-season pilot program that has to date seen five other teams align with companies, with the Cavs-Goodyear pact also including branded merchandise, a $1M donation to schools in Cleveland and Akron and the Cavs logo on the iconic Goodyear Blimp for promotional events. In addition to exposure in the U.S., "The NBA is growing internationally and specifically in China, where we have a significant presence,' said Rich Kramer, Goodyear chairman, CEO and president. MORE

NBA Sees More Partners, Activation For Africa Game

As part of its strategy to increase awareness of and interaction with basketball worldwide, the NBA is planning to have significant presence for its 2nd Africa Game, scheduled for August in South Africa, with seven partners already lined up and more activation being planned, including Ford, GE and Marriott, with NBA Cares also getting a front-and-center position during extended league presence in the city of Johannesburg and throughout the nation. 'These like-minded partners also share our mission to improve the lives of young people and will work with us to amplify the impact of the game of basketball throughout Africa,' said Amadou Gallo Falls, vp and managing director for NBA Africa. MORE

Ainge Shines Light On Celtics, Thows Shade At Lakers

Following the NBA Draft Lottery Wednesday night (May 16), Danny Ainge, president of basketball operations for the Boston Celtics, praised the growth of his team, which received the overall No. 1 draft pick even as they were preparing for their Eastern Conference Finals series against the Clevelan d Cavaliers, but stressed that it would take time for any of the numerous 18- and 19-year-old players coming into the league — including top prospects Markelle Fultz and Lonzo Ball — to grow into impact players. 'It's good not to have to force them into being the star of a franchise right away,' Ainge said, a reference to both the Celtics roster of established players and, perhaps, the Los Angeles Lakers situation where drafting Ball with their No. 2 overall pick would make him the franchise's center of attention. MORE

NBA G-League Gaining Teams, Partnerships, Visibility 

The Los Angeles Clippers have become the sixth NBA team since December to unveil an ownership deal with a club in the Developmental League — which is being renamed the Gatorade League beginning with the upcoming season following a multi-year alliance with the brand this past February — via the Aqua Caliente Clippers of Ontario (Calif.), in association with the Aqua Caliente Band of Cahiulla Indians, which owns major resort, golfing and casino property in and around the Palm Spings area, bringing the G-League to a record 26 teams. 'This is another exciting day for the league,' said Malcolm Turner, president for the G-League, which also has seen new ownership deals from the NBA's Atlanta Hawks, Memphis Grizzlies, Milwaukee Bucks, Minnesota Timberwolves and Orlando Magic over the past five months. MORE

Play It Forward: WNBA GMs Forecast Top Players, Teams