Fantasy Team: Kia Super Bowl Ad Has Models, MMA, Music
Viewers may not complain about being away from the action while watching Kia's 60-second ad during Super Bowl XLVI, which features super-model Adriana Lima in a barely-there bikini, MMA warrior Chuck Liddell and classic head-bangers Motley Crue. FULL STORY AT BIG LEAD SPORTS
Big Studios Plan Big Premieres During Big Game
Movie studios traditionally buy many spots during the Super Bowl and this year will be no exception, with Disney, Columbia, Warner Bros., Twentieth Century Fox and others ready to unveil sneak-peeks of their 2012 releases. FULL STORY AT BIG LEAD SPORTS
London 2012 Launches Biggest Anti-Doping Push In Olympic History
The London Organizing Committee for the Olympic Games unveiled a World Anti-Doping Agency-credited lab, which will operate 24/7 during the Summer Games and test more than 8,000 athletes - including every medal winner . FULL STORY AT BIG LEAD SPORTS
The Big Lead: Nike's 'The Chosen' Has Action Aplenty
The next installment of Nike's 'Just Do It' campaign is a global push with a plethora of action sports athletes, including skateboard icon Paul Rodriguez, Olympic snowboarder Danny Kass and more than 20 others.
NFL Lockout Not Affecting adidas Deals
Company adds two more rookies to its football roster, Leonard Hankerson of the Washington Redskins and Edmond Gates of the Miami Dolphins, in support of the adiZero 5-Star. MORE
EA Sports Plays Madden NFL 12 Fame Game
Former NFL star running back Marshall Faulk will be on the cover of the limited Madden NFL 12 Hall of Fame Edition, a tribute to his becoming in August the first Madden NFL cover athlete inducted into the Pro Football Hall of Fame. MORE
50 Scent: Who The 'L' Wants To Host Super Bowl L?
How about Los Angeles, Seattle, Green Bay, Pasadena, Miami, New Orleans and . . . ? MORE
Report: NFL A Major Player In Sports Spend Rise
If there was any question as to why the lockout between the NFL and the players will be resolved sooner rather than later, it was answered in a new study from IEG that shows the power of companies aligned with the league. MORE
Anheuser-Busch Taps Into New Pact With Daytona
A-B's Budweiser brand has renewed and enhanced its alliance with the Daytona International Speedway, home to the iconic Daytona 500, to build on a 30-year relationship. MORE
How Michael Jordan Propelled NBA's Videogame Deals
The NBA has renewed and enhanced its alliances with EA Sports and also with 2K Sports, whose NBA 2K11 product with Jordan on the cover and prominently featured within has become the best-selling title in the company's history. MORE
NEWS FROM MLB 2011
Is This Heaven? No, It's A Pepsi Max Commercial
Pepsi Max revisits the classic film, Field of Dreams, with an all-star roster that includes Ozzie Smith, Mike Schmidt, Rollie Fingers, Rickey Henderson, Randy Johnson, Evan Longoria, CC Sabathia, Lou Piniella — and a fleeting appearance by someone wearing the Yankees' No. 3. MORE
MLB Greats Get Dirty For Mobil
New Era Reignites Yankees-Red Sox Rivalry
In The Pink: MLB Eyes Female Fans With VS Pink
Delta Adds St. Louis Cardinals To Marketing Roster
NEWS FROM NBA 2011-12
Derrick Rose Is 'Crazy' For adidas adiZero Shoes
The NBA's MVP stars in a new campaign for adidas' Crazy Light shoes, in which he takes viewers on a tour of his Chicago neighborhood while explaining the meaning of '9.8.' MORE
Blake Griffin Playing His Marketing Cards
Nets Accelerate 2012 Drive To Brooklyn
D-Wade Scores Jordan Brand Signature Shoe
NBA Rookie John Wall Revisits Reebok Roots
NEWS FROM BostonSportsJournalism.com
Now Batting For Dunkin': Ortiz, Pedroia. Crawford
Dunkin' Donuts extends its "What Are You Drinking?" effort into baseball with TV and marketing with four Boston Red Sox stars and their manager, Terry Francona. MORE
JetBlue ReUps Deal With BoSox, Fenway Park
Boston Celtics Net Internet Alliance With Sun Life
Dunkin' Donuts Hot For Boston Bruins' Rookie Seguin
NEWS FROM ChicagoSportsJournalism.com
Chicago Ramping Up To Speed For Bank Of America Marathon
Bank Of America Unveils '10.10.10' Chicago Marathon Push
Puma Is Bullish On Chicago With Retail Expansion
MORE NEWS ...
Coke Activates Behind London 2012 With Eight Athletes
NCAA Dissecting Football Bowl Branding System
Apple Sweetens Top 100 Brands
The Game's Afoot At Nike, adidas
New College Cheer For Heisman Trophy: 'Aaaflaaack!'
Derrick Rose's MVP Puts Him In A Bull Market
Adidas, Coca-Cola's PowerAde and the NBA were quick to hit the air waves and Internet with congratulatory ads and merchandise, and analysts say new marketing deals in such categories as telecom and cars are on the horizon. MORE