PAGE ONE
SPORTS MARKETING
AGENCIES/MEDIA/STATS
POLL POSITION
Best Sports Event Of August 2014
  
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KEEPING SCORE

If I Could I Would Win:

• World Cup 65%
• Olympic Gold 8%
• NBA Championship 7%
• All Tennis Grand Slams 4%
• Stanley Cup 4%
• MLB HR Derby 4%
• World Series 3%
• Nascar Sprint Cup 3%
• Horse Racing Triple Crown 2%

WADE BLOGS

The best of today's sports and sports marketing blogs are HERE

FXX: Simpsons Marathon

SAY WHAT!

"I did (chewing tobacco) for about 30 years. It was an addictive habit. I can think of so many times in my life when it was so relaxing to just sit back and have a dip and do whatever, and I lost my sense of smell, my taste buds for the most part. I had gum issues, they bled, all this other stuff. None of it was enough to ever make me quit. The pain that I was in going through this treatment, the second or third day it was the only thing in my life that had that I wish I could go back and never have dipped. Not once. It was so painful." — Former pitcher turned MLB analyst Curt Schilling, who has been battling cancer and now says he has cancer squamous cell carcinoma — cancer in the mouth — speaking yesterday during the WEEI/NESN Jimmy Fund Radio Telethon.

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
MARKETWATCH

BUY If you can afford them: Forbes has unveiled its annual list of the NFL's "Most Valuable Franchises. The Top Ten are the Dallas Cowboys ($3.2B), New England Patriots ($2.6B), Washington Redskins ($2.4B), New York Giants ($2.1B), Houston Texans ($1.85B), New York Jets ($1.8B), Philadelphia Eagles ($1.75B), Chicago Bears ($1.7B), San Francisco 49ers ($1.6B) and the Baltimore Ravens ($1.5B). The least valuable, according to Forbes, are the Buffalo Bills ($935M) and the St. Louis Rams ($930M). See the full list here.

TRAVELING CALL ON Dick Bavetta, who announced his retirement as an NBA referee, which he had been doing for 39 years, a record 2,635 consecutive regular season games and 270 playoff games — including 27 in the NBA Finals — three NBA All-Star Games and the 1992 Summer Olympics since December 1975.

THOUGHTS GO OUT TO Tim Shaw, former NFL player (2007-13) with the Jacsonville Jaguars, Chicago Bears and Tennessee Titans, who while taking the ALS Assn. Ice Bucket Challenge revealed that he has ALS.

UPCOMING U.S. Open, NY, Aug. 25-Sept. 8 

UPCOMING FIBA World Cup, Spain, Aug. 30-Sept. 14

UPCOMING NFL Kickoff Presented by Xbox, Green Bay Packers at Seattle Seahawks, Sept. 4 (NBC)

COLLECTIBLE CORNER

$50.00: Asking price for Tim Duncan autographed San Antonio Spurs ball, on eBay.
$199.99: Asking price for Magic Johnson autographed piece of Chicago Stadium floor from 1991 NBA Finals, on eBay.
$699.99: Asking price for Hakeem Olajuwon-Shaquille O'Neal autographed photo from 1995 NBA Finals, on eBay.
$750.00: Asking price for Michael Jordan and LeBron James autographed Upper Deck Sports Nation card, on eBay.
$1,100.00: Asking price for Bill Russell autographed 2011 Leaf 1959 NBA Award Winners card, on eBay.

With Record Spend, Marketers, Players Hit The U.S. Open

Spending worldwide on tennis by companies is expected to hit $739M this year, a good omen for the U.S. Open, playing just off-Broadway in the USTA Billie Jean King National Tennis Center now through Sept. 8, as well as the marketing partners and players who will be part of the action by making their presence known through on-site, on-air, national and regional platforms through which top brands such as Amex, Emirates Airline, Heineken, Chase, Esurance and IBM will partner with the likes of Roger Federer, Novak Djokovic, Serena Williams, Maria Sharapova, the Bryan Brothers and tennis icon John McEnroe to get their messages to the people. MORE

Q&A: David Zelon Had Faith The Game Would Stand Tall

 In 1992, the De La Salle football team started a winning streak that grew from modest to profound to historical. Under the guidance of head coach Bob Ladouceur, the Spartans did not lose again until 2004, 151 games later. In 2003, Neil Hayes' book on the team and the people involved was published. In 2009, producer David Zelon read the book and saw its potential as a movie. But it took four years for the project to get fast-tracked, and on Aug. 22, When the Game Stands Tall, finally hits theaters nationwide. As Zelon — whose resume at Mandalay Pictures also includes Soul Surfer, Into the Blue and Never Back Down — reveals in this Q&A, the movie is not so much about the winning streak as about the faith, bonding, relationships and maturation process that the players, coach Ladouceur, friends and family underwent while experiencing success, failure and personal crisis and challenges both on and off the field.

Drakkar, Hugo Boss: Cam, Clay Alliances Make NFL Scents

Players may not smell too good after a game, but a growing number of NFL stars have found a way to raise their aromas to new heights and also enhance their endorsement portfolios: Hug Boss Parfums, the official fragrance of the NFL, has unveiled a campaign, "Success Beyond the Game," that features Clay Matthews, DeMarcus Ware and Victor Cruz, who each tout a different scent while displaying their achievements off the field; and L'Oreal USA's Drakkar has enlisted Cam Newton for a multi-media push, "Show Your Power," which encourages people to mimic the QB's Superman pose in part to help support the Cam Newton Foundation for underprivileged youth. MORE

Madden Season Rings In $15B Video Game Industry

  For many people, this is back to school season, but for many others it's Madden Season, with Madden NFL 15 hitting stores on Aug. 26 to seek its place in the $15B gaming category, anticipated by a multi-level marketing push from EA Sports anchored via an extended vid-ad filled with non-sequitur images and populated by the likes of actors Kevin Hart, NBA All-Star Damien Lillard and NFL players including video game cover athlete Richard Sherman, Colin Kaepernick, LeShean McCoy, Dez Bryant, Eddie Lacy and Von Miller, as well as an international Madded cheerleading squad, a mascot that rises from the water and a rap song that could be the most Blahty-Blahty-Blah hit of the moment. MORE

Vinny Paz In The Midst Of Movie, Marketing Comeback

During a boxing career that spanned 20 years, Vinny Pazienza, aka The Pazmanian Devil, compiled a 50-10 record (including 30 KOs) and won numerous titles, but a car accident in 1991 broke his neck had a life-altering affect after it seemed as if he would never walk, let alone box, again. Paz teamed with trainer Kevin Rooney to make a comeback and fight for another decade, but he had just two fights after 2001 and lately has been out of the spotlight, until this summer when a movie based on his life, under the auspices of executive producer Martin Scorsese, began filming, which in turn led Paz to star in a marketing campaign for Wocket, in which he will offer up the benefits for the next-gen smart wallet. MORE

It's A Rap: Peyton, Eli Get Real For DirecTV Fantasy Zone

Some 41 million people in the U.S. and Canada participate in fantasy sports platforms generating $2B in league and transaction fees alone, with 70% of that coming from fantasy football, stats that moved DirecTV to launch a Fantasy Zone channel and have its two lead NFL spokesmen, Peyton and Eli Manning, front a campaign anchored by the MTV-styled video-ad, "Fantasy Football Fantasy,' in which they rap with and about cheerleaders, cars, their dad Archie in a spacesuit, Joe Namath, linemen from Peyton's Denver Broncos, food, flying horses and, of course, 'A fantasy channel that's so new/It's the best thing that ever happened to you!' MORE

3M Switching Nascar Gears To Jeff Gordon, Hendrick

Hendrick Motorsports is getting a new lead sponsor as 3M, already an official partner with Nascar since 1995, has signed a three-year deal to move from Roush Fenway and Greg Biffle beginning with the 2015 season, which includes being primary sponsor for Jeff Gordon and his No. 24 Chevrolet for 11 Sprint Cup races and an associate-level partner in all other events, with 3M using the muscle of all five of its business units to support consumer promotions, product launches and B2B opportunities. MORE

Hot Off The Press: Azarenka, Mazda, Asics NYC, Cap One

  

NEWS FROM NFL 2014

Marketers, NBC, Ariana Line Up For '14 NFL Kickoff

The NFL begins its 95th season in earnest on Sept. 4 when the defending Super Bowl champion Seattle Seahawks host the Green Bay Packers, and a plethora of league marketing partners — including Microsoft, Verizon, GMC, Bridgestone, Bud Light, Lenovo, Snickers, Pepsi and Visa — and entertainers are in place for NFL Kickoff Presented By Xbox, which will air on NBC's Football Night in America and get musical support from the likes of Pharrell Williams, Soundgarden and Ariana Grande, who is scheduled to sing the National Anthem (no word if Iggy Azalea would make a guest appearance). MORE

Johnny Manziel Muscles Into Tiger Woods Territory

Even as he works to earn a spot on the Cleveland Browns' roster, NFL rookie QB Johnny Manziel is making news both on and off the field, the latest a multi-year deal with MusclePharm, the performance-lifestyle sports nutrition company that recently signed Tiger Woods to an endorsement agreement, with "Johnny Football" scheduled to appear in marketing, promotions and other activations, and with MusclePharm now part of a Manziel brand team that includes Nike, McDonald's, Snickers and Panini. MORE

Microsoft Plans NFL Tech, Xbox, Fantasy, Marketing Blitz

Entering its second season as an official NFL partner, Microsoft is unveiling a multi-platform strategy intended to expand and enhance its alliance with the league and its fans, including Surface 2 tablets on sidelines during games for players and coaches to review action, Xbox activations to boost in-game and fantasy experiences, an "on-the-go" option for the Microsoft NFL app for Xbox, a centralized gathering of content from such sources as NFL Network and NFL Now, presenting sponsorship of NFL Kickoff on Sept. 4 and a multi-media marketing push to support the entire effort. MORE

It's Official: Nationwide Expands Role With NFL

Russell Wilson Gets Reflective In New Braun Campaign

Panini America Going Solo With NFL Players Inc.

P&G's Duracell Powers Seahawks-Niners Rivalry

Verizon's Got The NFL Goods In 'More Everything" Push

 

NEWS FROM MLB 2014

TAKE A STAND: STAND UP TO CANCER NAMED GRAND SPORTS MARKETER OF THE YEAR

Cancer is an aggressive disease that impacts mothers, fathers, sons, daughters, brothers, sisters, relatives, friends and co-workers. The best way to beat it: Be even more aggressive in finding a cure. That is the heart of the strategy that drives STAND UP TO CANCER, which along with key partners MAJOR LEAGUE BASEBALL and MASTERCARD used in 2013 multi-media marketing and platforms that reached consumers and corporations to support an overarching plan of empowerment to get funds directly to doctors, scientists and hospitals to hasten research to end cancer. MORE

First Class: MLB, Jeter Honor Lou Gehrig, Speech

On July 4, 1939, Lou Gehrig — the first baseman for the New York Yankees known as "The Iron Horse" — stood at home plate in Yankee Stadium and gave a speech in which he called himself "the luckiest man on the face of the Earth,' this despite the fact that he was suffering from ALS, a disease that would claim his life, at age 37, but would also give the affliction a name that draws attention and funds, albeit still too little for a cure. This week, MLB along with ALS Association and other groups working to find a cure for Lou Gehrig's Disease, are bringing the fight to MLB stadiums and fans with a national push that includes a PSA featuring Yankees captain Derek Jeter and first basemen from each of baseball's 30 teams, who recite the speech interspersed with historic footage of Gehrig from that day 75 years ago. MORE

Kiss Adds MLB Clothing To Caskets, Condoms, Comics

Since 1977, Kiss has licensed products in some 3,000 categories that have accounted for more than $1B in total retail sales, but the iconic rock group has now found another field of merchandise dreams, signing with MLB to produce a line of T-shirts with a logo inspired by the 1975 release, Dressed to Kill, to be followed by apparel that will harken back to the classic song, "Detroit Rock City," all thanks to the fact that Gene Simmons and Paul Stanley call themselves "die-hard fans of Major League Baseball." MORE

Mud Hens, IronPigs: MiLB Scores In Merchandise Sales

Pepsi Extends MLB Alliance, Adds Harper

MapQuest Shows MLB Fans The Best Way To The Game

Church & Dwight Goes To Bat With MLB

No Place Like Home For MLB, Coldwell Banker

 

NEWS FROM U.S. Open

Visit Orlando Plans To Visit New York For U.S. Open

Looking to add to an already record-setting number of people who travel to the area, Visit Orlando has signed a global alliance with the U.S. Tennis Assn. that includes status as the exclusive worldwide tourism partner with the grand slam U.S. Open in New York this August, which will see multi-media activation intended to also support the state's Visit Florida group as well as the 100-plus tennis court facility the USTA is building in the Orlando area. MORE

Maria Has The Scents To Build Endorsements

 

NEWS FROM BostonSportsJournalism.com

Buick Keeps Sales Ball Rolling With Soccer

General Motors brand Buick has signed on as the title sponsor for the upcoming friendly match between two iconic soccer clubs, Liverpool and AS Roma, and the automaker intends to keeps its recent upswing in sales and consumer profile high via 'Buick Football At Fenway' on JUly 23, an event that will air on NBC Sports and is being conducted under the auspices of Fenway Sports Group, which owns the Boston Red Sox and Liverpool, the latter of which also includes minority interest owner LeBron James, who just might make an appearance at the game due to his alliance with FSG and its marketing arm, Fenway Sports Management. MORE


NEWS FROM SanFranciscoJournalism.com

Go West: NHL '15 Outdoor Game Inside Levi's Stadium

The NHL will stage an outdoor game in California for the second consecutive season when the Coors Light NHL Stadium Series hits Levi's Stadium, the new $1.2B home of the NFL's San Francisco 49ers, in February, with the nearby San Jose Sharks hosting the defending Stanley Cup champion Los Angeles Kings, but there will be several firsts, with this being the first outdoor game in Northern California, the first outdoor game for the Sharks and also the first NHL outdoor game to be played in a venue that will host the Super Bowl (historic Super Bowl 50, scheduled for February 2016). MORE

BMW Joins Gold Rush To 49er's Levi's Stadium

United Airlines On Board As Niners, Levi's Partner

 

NEWS FROM LosAngelesJournalism.com

Are Fans, Players, Marketers Buying Into Byron?

Declaring that "This is still Lakers Town," new Los Angeles Lakers head coach Byron Scott showed that, although he has not been with the team since 1997, he still bleeds purple and gold when, during his introductory press conference on July 29, he declared that it was the Lakers, not the Clippers, that ruled the town and that "a ton of great players want to be here," which had to sound good to former players Magic Johnson and Kareem Adbul-Jabbar, current players such as Kobe Bryant, ownership, fans and marketing partners including Coke, Nike, AmEx, Staples, Toyota and Verizon, all of whom endured last season the team's worst showing in a decade and still face the potential of several rebuilding years to come. MORE


MORE NEWS ...

Poll: LeBron Fan Fav Even Before Cleveland Return

When LeBron James recently declared that he would be leaving the NBA's Miami Heat and returning to the Cleveland Cavaliers, he was hailed as a favorite among fans, media and the general public for his loyalty to family, friends and his hometown roots. But it turns out that James already was the favorite male athlete in the U.S., according to a new study from The Harris Poll, which has James ahead of Michael Jordan, Derek Jeter, Peyton Manning, Kobe Bryant, Dale Earnhardt Jr. and NFL quarterbacks Tom Brady, Drew Brees and Aaron Rodgers. MORE

Mohegan Sun Doubles Down On Sports With NLL

Harden, Barkley. Pippen: You Must Remember This

Adidas Foots The Bill For D-Rose, D-Lillard

Nascar, IndyCar, Earnhardt Jr. Hit By Army Guard Cuts

Tiger Woods Gets Game Back On Course With Zynga
 

Phelps Swims Into Deal With Eyes On 2016 Olympics

Michael Phelps, arguably the greatest Olympic athlete of all time, has worn Speedos since he was 16, but that 12-year endorsement deal, which expired at the end of 2013, has been replaced by a fervent one with Aqua Sphere, where Phelps and his coach, Bob Bowman, will help to design a brand of competitive swimsuits and products, work on and appear in marketing and promotional efforts and continue to share the virtues of swimming to get more kids and adults into the sport, all as the man with 18 gold medals trains for a spot on the U.S. Olympic Team with the goal of competing in the 2016 Summer Games in Rio de Janeiro. MORE

Under Armour Drives 'Womanifesto' With Vonn, Copeland

With a goal of making its women's business equal to or larger than its men's lines, Under Armour has launched what the brand is calling its biggest global marketing push for women, under the umbrella 'Womanifesto' tag line, "I Will What I Want," and endorsers such as Lindsey Vonn, Misty Copeland, Kelly O'Hara, Sloane Stephens and Brianna Cope all on board for a campaign that includes TV, print, Internet, social media and mobile. MORE

Q&A: How BitPay Is Playing Bitcoin In Sports, Marketing

Back in December, a student held up a sign on ESPN asking his mom for financial help, not in dollars but in digital bitcoins (he received $23K worth into his account from various benefactors), a ploy that inspired bitcoin processing firm BitPay to move ahead with a strategy to align with sports and entertainment to reach a target demo of young, tech-savvy consumers. That tactic has since led to official partnerships with the NBA's Sacramento Kings and the athletic department in Georgia Tech, handling the account for rapper 50 Cent's new album and a naming rights deal with ESPN for the post-season college football game now known as the Bitcoin St. Petersburg Bowl. But as BitPay vp-marketing Stephanie Wargo explains in this Q&A, although the notion of paying with bitcoin is expanding, getting mainstream businesses and consumers to understand and use bitcoin is as difficult and challenging as the early days of the Internet.

USOC: 'More Optimistic Than Ever' On '24 Games Bid

Following several meetings with representatives from Boston, Los Angeles, San Francisco and Washington DC, U.S. Olympic Committee chairman Larry Probst said that although there still remains a lot of work and planning, he is 'more optimistic than ever that a U.S. bid for the 2024 Summer Games can be successful,' putting the nation's overseeing body for the Games closer to the point where it could move ahead with a bid in early 2015 and giving sponsors and supporters of the USOC hope that the Olympics could return to domestic soil for the first time since the 1996 Atlanta Summer Games and the 2002 Salt Lake City Winter Games. MORE

Q&A: Topps Biz Is Well Played & Not Just By The Numbers

The Topps Co. is a prime example of a business that has reinvented itself, maintaining ties to its heritage and core consumers while building a new and younger consumer base by integrating social media, digital, apps, advanced analytics and other platforms to enhance the category for today and the future. However, as Zvee Geffen, Topps brand manager for Major League Baseball, Major League Soccer and the English Premier League, explains in this Q&A, the company is constantly looking for ways to keep traditional collectors happy, develop products that appeal to the next generation of fans, provide statistics that inform but not overload and merge historically successful items such as cards and memorabilia with the world of virtual collectables.

Report: College Merchandise Retail Market Hits $4.6B

There are 190 million fans of college sports and many of them love to spend money to support their team, this past season to the tune of $4.59B on univeristy-licensed merchandise, according to CLC, the college licensing division of IMG College (which represents 200 schools nationwide), with the Texas Longhorns leading the way for the 9th consecutive year, Florida State having jumped up from No. 21 to No. 8 due to its BCS success, Nike leading the apparel category (as it has every season since 1999 except for two) and EA Sports again topping the non-apparel category. MORE