Wednesday, March 10, 2010
Despite Co-Billing, Tiger Still A Star At EA Sports
Electronic Arts unveils its second new Tiger Woods product since December, PGA Tour 11, which features the golfer on the videogame cover alongside Rory McIlroy. MORE
NFL Calls Verizon, Disconnects Sprint
The NFL has signed a four-year contract with Verizon Wireless to become the league's official wireless partner, including access to RedZone and the NFL draft. MORE
Yankees, New Era, ESPN Ready To Roll At Pinstripe Bowl
The Big East will meet the Big 12 in the college football New Era Pinstripe Bowl scheduled to debut in New York at Yankee Stadium in December. MORE
Spending Dollars Makes Sense During March 'Adness'
Companies such as AT&T, Lowe's, Coke and State Farm have spent more than $4.5 billion on network ads since 2000 and will continue to do so during the 2010 NCAA Div. I Men's Basketball tournament. MORE
NFL Providing 400 Hours Of Footage Via New Hulu Deal
Online entertainment destination Hulu is now a 24/7 pro football haven with Super Bowl games, historical footage and even the best of NFL press conferences from NFL Network, NFL Films. MORE
Shaq A Big Man In Bone Marrow Donor Campaign
The need for more marrow donors, especially among African Americans, will get a national spotlight with Shaquille O'Neal as the very visible face. in TV, online and print. MORE
MLB Takes Pregnant Pause, Goes For Style With Tommy-B
In an effort to reach its wide array of fans, MLB will unveil for the 2010 season a line of Tommy Bahama shirts for the Yankees, Red Sox and others, as well as maternity T's for parents-to-be of all teams. MORE
Jimmie Johnson Survives Kobalt 'Crash' To Drive Again
What appears to be a TV commercial for Kobalt Tools gone bad is actually a TV commercial in which only the strong survive. MORE
NEWS FROM March Madness 2010
Dick Vitale's Talking Fathead is 'Awesome, Baby!'
Automaker Ups Stakes To Drive NCAA Tournament
Infinity Putting 'M' Into March Madness Marketing
LG Electronics Plugs Into NCAA Alliance
NEWS FROM Spring Training 2010
Q&A: Are Yankees' Fans Part Of Red Sox Nation?
NEWS FROM BostonSportsJournalism.com
Celtics' Paul Pierce Shoots To Score With Switch2Health
JetBlue Thinks Green (Monster) In Red Sox Promotion
League, Sponsors Score In Bridgestone NHL Winter Classic
NEWS FROM ChicagoSportsJournalism.com
Puma Is Bullish On Chicago With Retail Expansion
Sports Marketing Vet Named CMO For Chicago Cubs
Marcus Jordan-adidas Shoe Issue Gets Really Real
MORE NEWS ...
NBA Hispanic Campaign Is Muy Grande
EAS Myoplex Muscles Into Mainstream Marketing
Danica Patrick Adds New Partner To Marketing Roster
London 2010 Gets Schooled By Vancouver 2010
Olympic Stars Score Gold With Wheaties Cover
Q&A: Hitting The Sweet Spot In Sports Activation
In a era now defined by the Tiger Woods scandal, Octagon VP David Schwab reveals in a Q&A how the First Call acquisition and activation division works with Fortune 500 and boutique companies to navigate the treacherous landscape of marketing and sponsorships.
