Best Marketing Event July-August 2017 free polls

WNBA 17 All-Star Starting Teams
Eastern Conference
• Tina Charles New York Liberty
• Elena Delle Donne Washington Mystics
• Tiffany Hayes Atlanta Dream
• Jonquel Jones Connecticut Sun
• Jasmine Thomas Connecticut Sun
Western Conference
• Sue Bird Seattle Storm
• Sylvia Fowles Minnesota Lynx
• Maya Moore Minnesota Lynx
• Candace Parker Los Angeles Sparks
• Diana Taurasi Phoenix Mercury

The All-Star reserves, who will be selected by the WNBA’s 12 head coaches, will be revealed Tuesday, July 18 during ESPN2’s telecast of the Storm and the Chicago Sky (9 PM. ET)


Pro Football Hall Of Fame Class of 2017 Presenters
The Class of 2017 will be honored and celebrated during the Enshrinement Week Powered by Johnson Controls in Canton, Ohio Aug. 3-6
• MORTEN ANDERSEN Sebastian Andersen, Morten’s son
• TERRELL DAVIS Neil Schwartz, Terrell’s agent and friend
• KENNY EASLEY Tommy Rhodes, Kenny’s high school coach
• JERRY JONES Gene Jones, Jerry’s wife
• JASON TAYLOR Jimmy Johnson, Jason’s coach with Dolphins
• LaDAINIAN TOMLINSON Lorenzo Neal, LaDainian’s teammate with Chargers
• KURT WARNER Brenda Warner, Kurt’s wife


• $1,000.00: Minimum bid price for Michael Jordan signed game-worn jersey Chicago White Sox, at Steiner Sports Mid-Summer Classic Auction
• $1,000.00: Minimum bid price for Floyd Mayweather Jr. signed fight worn boxing gloves, at Steiner Sports Mid-Summer Classic Auction
• $10,000.00 Minimum bid price for Aaron Judge Yankees jersey worn when he hit his first home run 8-13-16, at Steiner Sports Mid-Summer Classic Auction
• $25,000: Minimum bid price for Mickey Mantle signed and used 1957 ASG bat, at Steiner Sports Mid-Summer Classic Auction
• $25,000.00: Minimum bid price for Babe Ruth/Lou Gehrig signed baseball, Steiner Sports Mid-Summer Classic Auction

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Under Armour: Zoe Zhang (YouTube Trending Below)

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U.S. OPEN TENNIS SERIES July 23-Aug. 26 ESPN, Tennis Channel


MLS ALL-STAR GAME Aug. 2 Soldier Field, Chicago FS1 8:30 PM ET

LOLLAPALOOZA Aug. 3-6 Grant Park Chicago

PRO FOOTBALL HALL OF FAME GAME Arizona Cardinals vs Dallas Cowboys Aug. 3 Canton, Ohio NBC 8 PM (ET)


FLOYD MAYWEATHER Jr. v CONOR McGREGOR Aug. 26 T-Mobile Arena, Las Vegas Showtime PPV

U.S. OPEN Aug. 28-Sept. 10 Billie Jean King National Tennis Center, Queens, NY ESPN, Tennis Channel


NFL 2017 KICKOFF Kansas City Chiefs v New England Patriots Sept. 7 NBC 8:30 PM (ET)


iHEART RADIO MUSIC FESTIVAL Sept. 22-23 T-Mobile Arena Las Vegas


Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Misty Copeland, Jessie Graff Lead UA's Global 'Unlike Any'

Under Armour's new global multi-media campaign, 'Unlike Any,' puts a focus on women who are strong, determined and leaders, including ballerina Misty Copeland, stuntwoman Jessie Graff, sprinter Natasha Hastings and tawkwondo champion Zoe Zhang, putting their actions into more than 200 pieces of content, many accompanied by text from renowned poets and authors to 'pay homage to the movements that have driven their incredible careers,' all under the brand's 'I Will' umbrella mantra. 'We will continue to break new ground with our women's business by constantly recognizing the ways in which women are re-defining the athletic experience,' said Pam Catett, GM for UA's Women's Division. MORE

CrossFit Games Finds CBS Sports Good Fit For Growth

Sponsorship spend on endurance sports topped a record $124M in 2016 and in 2017 is expected to continue the growth it has seen in recent years, with a nice boost coming from a new alliance between the Reebok CrossFit Games and CBS Sports, which has signed a multi-year deal to cover the competition and present a multitude of special shows and up-close and personal looks at participants, supported by multi-media marketing and including the culmination of this season Aug. 3-6 in Madison, Wisc., and then the CrossFit Invitational in December. 'CrossFit is more than a sport, it is a lifestyle,' said Dan Weinberg, evp-programming for CBS Sports. MORE

Ex-NBA, WTA, adidas Exec On Board As New WSL CEO

Calling it the 'most important time in our history,' the World Surf League has named Sophie Goldschmidt as its new CEO, who brings in with her a resume that includes svp and managing director for the NBA, vp for the WTA, U.S. marketing manager for adidas and CMO for the Rugby Football Union, experience that will be put to good use as the WSL seeks to build on its rising competition, expanding fan base, new tech enhancements and participation in the 2020 Summer Olympics. 'Sophie's experience, strong leadership and winning and inclusive management style will further elevate the league and grow fan engagement around the world,' said outgoing interim and CEO and WSL board member Dirk ZIff. MORE

WNBA Players Still Seek Awareness Among Marketers

Now in its 20th season, the WNBA has had a plethora of renowned players on its rosters, and the current crop of stars seem destined to carry on that situation, but even with the 2017 WNBA All-Star Game on July 22 on national TV (ABC), such players as Diana Turasi, Sue Bird, Elena Delle Donne, Candace Parker, Maya Moore, Brianna Stewart and Brittney Griner may be popular with fans (and even NBA players) but still lack national impact with marketers. MORE

New Nike Jerseys For Players, New Revenue For NBA

Next season, company logos will be coming to NBA jerseys, as will recycled bottles and several new versions of uniforms, according to Nike, the league's incoming official on-court apparel provider via an eight-year deal valued at $1B, which has worked with the NBA to replace traditional 'home' and 'away' uniforms with four new options — Association (home), Icon (road) and two others to be unveiled closer to the season opener (all made using recycled bottles) — as well as Classic options to be worn by eight teams, adding up to new revenue for the NBA as fans purchase the premiere jerseys and new ad revenue estimated to top $100M with nine teams to date having signed deals with companies to be official jersey-patch sponsors. According to the NBA and Nike, the uniforms were 'developed using player input (and) inspired by the mindset of the NBA athlete and the communities that support their teams.' MORE

NBC, USOC Hit U.S. Market With Olympic Channel

This has been a good week for the U.S. Olympic Committee as the IOC confirmed it would name Los Angeles as a host city for either the 2024 or 2028 Summer Games (Paris getting the confirmation as well) and the launch of Olympic Channel: Home of Team USA on July 15 with the IOC and NBC Sports in some 35M homes, eyeing plans to include 24/7 programming to focus on U.S. athletes, teams, events past and present, news and documentaries and USOC marketing partners seen as playing a significant role. 'Our sponsors are pretty excited about this,' said Lisa Baird, CMO for the USOC. MORE

Bed Of Sales: Serena Keeps Marketing Ball In Play

She is pregnant with her first child and has an endorsement deal with Tempur-Pedic, but Serena Williams — who has not competed in a pro event for most of this year but will still finish ranked among the Top Ten — is not asleep on the job, appearing in several marketing campaigns (including Gatorade, Intel and Tempur-Pedic), on the cover of Vanity Fair and in an on-going series of workout videos, all while supporting sister Venus' run to the Wimbledon finals, a schedule she said in a media Q&A that is not likely to slow down until her due date (which would coincide with the U.S. Open). MORE

Mayweather Jr.-McG Pre-Fight Hype Talks The F-ing Talk

Those who are following the situation won't know until the evening of Aug. 26 whether the scheduled fight between Floyd Mayweather Jr. and Conor McGregor would have lived up to the pre-bout hype, but there certainly has been a ton of verbiage during the self-proclaimed 'World Tour' with Mayweather Jr., McGregror and their respective entourages - under the auspices of Showtime - taking on four cities and three countries in four days, which has had its full share of eloquent speeches, delicate repartee and, oh, yes, a barrage of f-ing, m-fing and other expletives deleted hit the fan. MORE

Cowboys, Yankees Top List Of Most Valuable Franchises

Many people may not refer to the Dallas Cowboys as 'America's Team' but  even naysayers have to call them the most valuable franchise in the world, estimated at $4.2B, according to a new report from Forbes, which has the New York Yankees second overall ($3.7B), three soccer clubs in the Top 5  - Manchester United, Real Madrid and Barcelona - and 29 NFL teams overall among the Top 50, with 'all 32 NFL franchises turning a profit of at least $26M.' MORE

What A Steal: Where's My '16 Dodge Charger, '97 Accord?

Some cars and trucks are just more eye-catching than others, especially to people who want to take the rides that you own, in particular '97 Honda Accords, '98 Honda Civics, '16 Dodge Chargers, '08 Ford Pickups, '04 Chevy Pickups and '16 Toyota Camrys as they top the list of most-stolen vehicles in the U.S. last year, according to the National Insurance Crime Bureau's Hot Wheels report, which also shows that California had the most vehicles stolen (81K) and that despite enhanced in-car security and more law enforcement scrutiny, the total number of vehicle thefts in the U.S. has gone up in each of the past two years, approaching 758K in 2016. MORE

YouTube Trending: Kingdom Hearts-Toy Story, Jay-Z 4:44, Game Of Thrones, The 13th Dr. Who


With Jersey Sales Like This, Marshawn Could Run For Prez

Marshawn Lynch apparently made the right move in coming out of retirement and being traded to his hometown Oakland Raiders, as least as far as jersey sales are concerned, as the running back tops the list supplied by for sales in May, beating No. 2 Tom Brady of the New England Patriots, Dak Prescott and Ezekiel Elliott from the Dallas Cowboys, the New York Giants Odell Beckham Jr., his former QB Russell Wilson of the Seattle Seahawks and even his new QB Derek Carr with the Raiders, not only heading the overall list but finishing No. 1 in sales in 14 states, perhaps an homage to the fact that he has more than 2M followers combined on Facebook and Twitter. MORE

Manning Joins Riddell As NFL Seeks Safer Helmets

Peyton Manning, who retired from football after winning Super Bowl 50 with the Denver Broncos, knows a lot about football helmets and is bringing his expertise to Riddell, where he will be a strategic adviser and spokesman, a move that comes soon after the NFL and NFL Players Assn. released a list of 33 helmets that had been tested and approved in varying degrees for player use this coming season, all part of the league and union's dedicated process to improve equipment and enhance the safety of its athletes. MORE

Cowboys Elliott Runs Hot Into Fanatics Deal

Following his breakout season with the Dallas Cowboys, Ezekiel Elliott has had a hot off-season, becoming the first rookie to top the NFL Players' Assn. list of merchandise sales and now signing a deal with Fanatics that enables the officially licensed sports merchandise company to be the sole outlet for Elliott's autographs and memorabilia, with the running back joining a company roster that also includes Aaron Rodgers, Peyton Manning, Stephen Curry, Kris Bryant and David Ortiz. 'To accomplish this level of success shows just how passionate football fans are,' said Elliott. MORE

NFL Has Los Angeles, Teams Doing Super Bowl Shuffle

When the Los Angeles Rams last week said that due to extreme weather conditions their new stadium would open a year later than planned — 2020 instead of 2019 — it set off a series of events, including the NFL pushing back the Rams planned hosting of Super Bowl LV in 2021 to Super Bowl LVI in 2022, moving in Tampa Bay to now host Super Bowl LV and sending notice to other teams that were considering future Super Bowl bids, possibly including the Detroit Lions and the Oakland-to-become-the-Las Vegas Raiders, that the next available game would now be Super Bowl LVIII in 2023. MORE

Elliott, Cowboys Top NFL's $1.6B Retail Merch Sales List

Running back Ezekiel Elliott of the Dallas Cowboys not only made an impact on the field during this past NFL season but also in marketing and retail sales, becoming the first rookie to finish No. 1 on the fiscal year-end NFLPA Top 50 Player Sales list, where total retail sales surpassed $1.6B, based on official merchandise and products sold by more than 80 licensees, with the Cowboys as a team proving to be America's favorite by placing three players among the Top 4 — Elliott, Dak Prescott and Dez Bryant — and a league-leading five players overall. 'To accomplish this level of success shows how passionate Cowboys fans are in Dallas and around the world,' said Elliott. MORE

Houston Had $350M Impact During SB LI

NFL Sponsor Spend Top Record $1.2B

Brady Takes On Madden NFL Cover Curse

Led By NFL, MLB, Licensed Sports Merch Nears $48B

Romo: Why I'm Taking CBS Sports Over Cowboys

Twitter Gets All Social With Enhanced NFL Pact



MLB Partners Load Up With All-Star Game Marketing

While Aaron Judge, Giancarlo Stanton, José Altuve, Bryce Harper and other top players take the field for the All-Star Game and Home Run Derby, MLB partners including MasterCard, Coke, T-Mobile, Chevrolet, Esurance, Nathan's and Topps will be activating on-air (Fox, ESPN, MLB Network) or on-site in and around Miami, including new creative, in FanFest, at parties and events and with cause-marketing platforms, using such players as hometown hero Stanton, All-Star catcher Buster Posey and baseball icon David Ortiz and actor Josh Duhamel. 'The All-Star Game provides us with a unique opportunity to deliver something special for fans,' said Andres Siefken, evp-marketing for MasterCard. MORE

Movement Builds To Retire Clemente's 21 Across MLB

With the initial goal of obtaining 100K signatures, a group led by the Roberto Clemente Museum and MARC USA, both based in Pittsburgh, made their presence known during the All-Star Game and surrounding events in Miami and will continue to do so this summer in various cities and ball parks in an effort to have Clemente's No. 21 join Jackie Robinson's No. 42 as the only numbers retired by all major league teams, a quest based not only his 18-year career with the Pittsburgh Pirates — with Clemente being the first Latin American player inducted into the Baseball Hall of Fame — but also for the life he lived, which was cut short in 1972 when he died in a plane crash while delivering supplies to earthquake victims in Nicaragua. MORE

MLB, MLBPA Add $1M To Negro Leagues Museum Legacy

A significant and vital part of baseball history received major support this week from MLB and MLB Players Assn. via a $1M donation to the Negro Leagues Baseball Museum that is ear-marked to 'inspire future generations of minority youth to play basebal' by supporting Museum services, expansion, operations, education and community programming. During an event at the Museum -- which brings to life the lives and Negro Leagues days of such players as Jackie Robinson, 'Cool Papa' Bell, Josh Gibson, Satchel Paige, Buck Leonard, Willie Mays and Hank Aaron -- MLB commissioner Rob Manfred said, 'Because of the sacrifices and triumphs of the men and women of the Negro Leagues, the Museum is an inspirational experience for fans of any age.' MORE

MLB Builds Prostate Cancer Awareness On Father's Day

If the uniforms on MLB players and the balls and equipment they are using looks a bit more blue during Father's Day weekend, it's all for a good cause: To drive awareness and support for the Prostate Cancer Foundation's efforts to find a cure — a PSA starring Hall of Famer Joe Torre explains that 26K men each year die from the disease — with support also including the 'Home Run Challenge' that MLB has been fronting this month as well as sales of jerseys, hats, socks and Rawlings baseballs adorned with the blue MLB-PCF logo. MORE

Citigroup Pitches Card Campaign With Syndergaard, Breuer

In the next iteration of its humorous "If everyone said what they meant" campaign, Citigroup has spilled into baseball with a series of spots featuring New York Mets pitcher Noah Syndergaard, Mets outfielder Curtis Granderson, Mets broadcasters (and fomer players) Ron Darling and Keith Hernandez and actor/comic and Mets uber-fan Jim Breuer, all of whom are seen in real-life scenarios but in which true intentions direct dialogue, including Syndergaard during a post-game press conference and Breuer at a game yelling cliché phrases and useless stats 'so everyone thinks I know what I'm talking about.' MORE

MLB Gets Real With Intel VR Live-Stream Games

As in Field of Dreams, MLB and MLB Advanced Media believe if you show games in VR, people will come, a big part of the reason the league has signed a deal with Intel to offer fans nearly a dozen games this season via Intel True VR, which also will offer weekly highlights and on-demand replays of each game — a platform similar to the one Intel and the NCAA used during March Madness earlier this year — and another part of MLB's strategy to bring games into homes via technology and social media, with Facebook and Twitter also live-streaming games in 2017. 'As a VR partner of MLB, Intel is delivering a truly immersive virtual reality live-stream where fans can experience the excitement of being at the ballpark every week,' said James Carwana, GM for the Intel Sports Group. MOREMLB Says Chicago Cubs Are Champs — In Jersey Sales

After winning your first World Series since 1908, anything is possible, which is what the Chicago Cubs are saying now that they not only have title rings, but the title of best-selling jerseys, with four of the top five spots held by members of the team — led by Kris Bryant at No. 1 (a position he has held since 2015), Anthony Rizzo, Javier Báez and Kyle Schwarber — according to MLB and MLBPA, based of sales at between the the end of October and Opening Day in April, with only Clayton Kershaw of the Los Angeles Dodgers able to break into the Top Five. MORE

Q&A: Fans Spoke, Brand Keys Listened, MLB Again No. 1

With baseball in full swing and the NFL coming off a campaign that saw overall viewing and ratings numbers take a hit, many people were asking, 'Can baseball reclaim its spot as the favorite sport among fans?' According to the recently released 25th annual Brand Keys Sports Loyalty Index, that has happened, with people ranking MLB No. 1 and the NFL dropping to No. 3 behind the NBA. In this Q&A, Robert Passikoff, founder and president for Brand Keys, reveals how the Chicago Cubs played a key role in moving baseball back to the top spot it last held a decade ago, how MLB is building loyalty between players and fans in ways that the NFL can not, how attitudes among fans have changed over the past quarter century and why baseball may remain No. 1 for years to come.

Led By Yankees, Cubs, MLB Teams Top $1.5B In Value

Stating that 'long gone are the days when MLB was replete with teams bleeding cashing,' a new report from Forbes shows that, on average, MLB's 30 teams are valued in excess of a record $1.5B, led by the New York Yankees ($3.5B), Los Angeles Dodgers ($2.75B), Boston Red Sox ($2.7B), World Series champion Chicago Cubs ($2.68B) and the San Francisco Giants ($2.65B); with the league's per team average trailing the NFL ($2.39B) but ahead of the average of the world's top 20 soccer teams ($1.49B), the NBA ($1.36B) and the NHL ($517M). MORE

5-Hour Energy Gets Roster Spot For MLB All-Star Game

MLB games last about three hours, but the league is looking at a different time frame via a new alliance that names 5-Hour Energy drink an official partner for the '17 All-Star Game this July in Miami and also for the '18 All-Star Game in Washington Nationals Park, with the brand unveiling a limited-edition Apple Pie 5-Hour Energy sporting a MLB label and multi-media marketing to include a TV spot with José Altuve of the Houston Astros and presence during All-Star Week, which may come with the message, 'With its delicious apple pie taste, Apple Pie 5-Hour Energy is sure to deliver in the clutch.' MORE

Tailgating Rules During MLB Dog Days Of Summer

MLB is famous for its dog days, those hot, oppressive games in summer when players and plays seem slow and lethargic, but MLB is also known for its Dog Days — aka Bark in the Park, Pups at the Park and Pooches in the Ballpark — when canines can go to the stadium along with their owners, with more than half the league's teams holding such events this year, supported by team marketing partners and aligned with local and national animal adoption or rescue agencies, including Animal Rescue Foundation (ARF) under the auspices of three-time winning World Series manager Tony La Russa. 'Our commitment to people saving animals and animals saving people has never been stronger,' said La Russa. MORE

Church & Dwight MLB Deal Includes Jennie Finch

MiLB Sees Ballparks Of The Future

Under New Ownership, Majestic Still In MLB Plans

Topps, Aramark Cook Culinary Treats For Fans

Soda Wars: Coca-Cola Reclaims MLB From Pepsi

MLB Players Pitch New Plan To Sell Autographs



NCAA Urged To Spend More On Health, Diversity Issues

A major report from the Knight Commission is urging the NCAA to increase funding for initiatives that support the health and safety of athletes and programs that will expand diversity among head football coaches as well as men's and women's hoops coaches, with the Commission — founded in 1989 to recommend and promote reforms that support and strengthen the educational mission of college sports — saying that although the NCAA has been more proactive 'it's time for them to demonstrate national leadership on health and safety issues' while also offering data showing that diversity among head coaches has not changed much since 2007, with just 10% of FBS coaches and  25% of hoops head coaches African American. MORE

NCAA Eyes Changes In Men's Hoops, March Madness

With the end goal being to 'create more excitement' and 'create a less-compressed schedule to benefit student-athletes,' the NCAA said it would spend the next six-to-12 months gathering data that could initiate such changes in men's hoops as widening the lane, extending the three-point line, reconfiguring games from two 20-minute halves to four ten-minute quarters and starting the campaign days earlier while providing a break during mid-season, some or all of which could happen for 2018-19. According to the NCAA, the Men's Basketball Rules Committee would 'conduct a holistic review of potential significant rule changes, including an examination to determine if changes would benefit the sport and help positive trends continue.' MORE

NCAA, March Madness Returning To North Carolina

Looking ahead to the 2019-22 seasons, the NCAA has unveiled more than 600 host sites for preliminary and finals games across its 90 championships, with perhaps the biggest take-away being a return to North Carolina, which the NCAA, NBA and others had previously withdrawn from due to HB2, the controversial bill that local officials said has since been amended but which major opponents claim has not. While the NCAA stated that is decisions on these host sites would 'create a great atmosphere for student-athletes, coaches and fans,' James Essecks, director for the ACLU's LGBT and HIV Project, had a different view. 'When the NCAA originally withdrew from North Carolina they did so because they claimed to care about fairness and inclusion for college athletes and fans. It's a shame to see that those concerns have already fallen by the wayside.' MORE

Nike, adidas, UA Get A Foothold On Big Dance Kicks

According to the saying, There's no business like shoe business . . .  especially if those shoes can help take you to the NCAA hoops championship, and the big three brands during March Madness are Nike which has deals with 40 schools — including No. 1 seeds Villanova, Gonzaga and UNC, as well as women's No. 1 overall seed UConn — adidas with 15 schools (including No. 1 seed Kansas) and Under Armour with ten schools plus Russell Athletic (which outfits the feet of Texas Southern), according to Apex Marketing Group, whose numbers also show that while Nike sits atop the Big Dance kicks count, they have eight fewer schools than in 2015 while Under Armour (plus six) and adidas (plus four) schools have taken those spots in the tourney this year. MORE

Citizen Watch Makes Time For College Hoops Trophy

With the NCAA Div. I Men's and Women's Basketball Tournaments heading to their respective Final Fours this weekend, trophies, honors and awards for the top players and coaches from this past season will be front and center, including what is considered the most prestigious, the Naismith Trophy, which now has a presenting sponsor, Citizen Watch, just in time to see four men and four women vie to be named the college players of the year, including Lonzo Ball (UCLA), Josh Hart (Villanova), Frank Mason III (Kansas) and Caleb Swanigan (Purdue) among the men; and Naphessa Collier (UConn), Kelsey Plum (Washington), Katie Lou Samuelson (UConn) and A'Ja Wilson (South Carolina) among the women — each hoping to join a list of such previous Citizen Watch Naismith College Players of the Year as Kevin Durant, Blake Griffin, Anthony Davis, Diana Taurasi, Brittney Griner and Breanna Stewart. MORE

$1.2B Ad Spend Makes Tourney 'Valuable TV Franchise'

When it comes to March, there is no shortage of Madness or marketing, with the 2017 tournament seeking to top last year's record $1.24B ad spend, driven by NCAA partners including GM ($493M), AT&T ($80M), Coca-Cola, Capital One and Unillever and such categories as automotive, telecom, financial services, restaurants and insurance; with broadcast partners CBS and Turner Sports' TBS, TNT and truTV again loaded with companies seeking to reach eyeballs and wallets from the First Four (March 14-15) through the Final Four (April 1) and Championship Game (April 3). MORE

Q&A: Ivy League Learning Lessons In Hoops Tourney 101

The Ivy League is going to a new classroom — its first post-season men's and women's basketball tournament, being played in the iconic Palestra in Philadelphia (March 11-12), with the winning teams getting a bid to the NCAA Tournament; joined by such marketing partners as presenting firm Citizens Bank, Coca-Cola, Nike and Under Armour, and games to air on ESPN platforms. But as Paul Bamundo, former marketing exec for the NBA and Subway and now CMO for Ivy League Sports — a collaboration between JMI Sports and the Ivy League — relates in this Q&A, although the Ivy League was the last NCAA hoops conference to organize a post-season event, the excitement, intensity and competition will rival that of more-established basketball tournaments.

NCAA Details Activation For '18 Final Four

Unhidden Figures: Hoops Means Money, Beer

College B-Ball Coaches Make Call For ACS

NCAA Plays In Candy Aisle With Hershey

Marriott Books Room For Tourney Campaign



NBA G League Unveils First Marketing In Its History

The newly minted NBA G League - rebranded from the Developmental League via a multi-year deal with Gatorade - is breaking the first marketing campaign in its 16-year history under the umbrella theme, 'We Don't Do Good. We Do Great,' anchored by a TV spot to debut during the MGM Resorts International NBA Summer League games on NBA TV and ESPN, with support including Internet, social media and in-arena activation when the season begins in November. 'The campaign will spotlight the grit and determination that G League players need to fulfill their NBA dreams.' MORE

NBA Adds Another Team To Jersey Patch Platform

Sun Life Financial has expanded its years-long alliance with the NBA's Toronto Raptors by becoming the team's first jersey patch sponsor under the league's three-year trial plan to begin with the 2017-18 season, valued at $5M per year, which will see Sun Life promoting several platforms, including its company-wide fight to find a cure for diabetes. The Raptors are the ninth NBA team to sign a jersey logo deal, joining Boston, Brooklyn, Cleveland, Minnesota, Orlando, Philadelphia, Sacramento and Utah. MORE

NBA Vegas League Books Room With MGM Resorts

Just in time for the arrival of Los Angeles Lakers rookie Lonzo Ball, MGM Resorts International has signed a multi-year deal to become title sponsor for the NBA Summer League in Las Vegas, with 63 games to air on ESPN networks and NBA TV featuring 24 teams in a tournament-style competition scheduled to culminate with the championship game on July 17, all of which is already attracting record numbers of TV viewers and attendance in Thomas & Mack Center and Cox Pavilion on the UNLV campus. MORE

Curry, Warriors Also Take NBA Jersey, Merch Sales Crown

With four players listed among the season-ending most popular NBA jerseys, the Golden State Warriors have added the sales crown to their league championship, led by Stephen Curry (No. 1), Kevin Durant (No. 3), Klay Thompson (No. 10) and Draymond Green (No. 11), with the Warriors also claiming the No. 1 spot among best-selling team merchandise, but the Cleveland Cavaliers are well-represented by LeBron James (No. 2) and Kyrie Irving (No. 5) and the team No. 2 in merchandise sales. MORE

Mountain Dew Has MVP Plans For Russell Westbrook

Soon after he was named the NBA's MVP, Russell Westbrook marketing partner Nike unveiled an animated congratulatory spot, and now Mountain Dew, another of Westbrook's partners, has shared details on its multi-platform effort to honor the Oklahoma City Thunder point guard, including limited-edition cans and, in a nod to Westbrook's eclectic sense of fashion, a Triple-Double Breasted suit being designed that is adorned with stats and other accouterments from his record-setting season, which he will wear as the next NBA campaign approaches. MORE

NBA, LeBron Earn Partners $440M+ In Social Media Value

The NBA is one of the most successful sports organizations in the world on social media, with nearly 83M followers combined on Twitter, Facebook and Instagram, while LeBron James is the second-most followed athlete worldwide (more than 91M followers, second to Cristiano Ronaldo's 174M), which, combined with the social media success of NBA champion Golden State Warriors and their star point guard Stephen Curry, has created a significant impact for marketing partners of the league, its teams and its players, to the tune of $444M in brand value, according to social media index and valuation platform MVPindex, with Kia, Nike and Bud Light among those benefiting most. MORE

LeBron James Takes Lead Role On Showtime NBA Project

People know that he produces results on the court with the NBA's Cleveland Cavaliers, but LeBron James continues to have an impact with his production off the court, as well, a significant part of that coming from SpringHill Entertertainment, which he founded with this business partner (and longtime friend) Maverick Carter, the latest offering a deal with Showtime Networks to create a three-part documentary series on the history, growth and influence of the NBA, which will be directed by Gotham Chopra (Kobe Bryant's Muse, David Ortiz: The Last Walkoff) and is scheduled to air in 2018. According to Carter, 'We developed the idea for these films because of the incredible, generational impact some of the NBA's most successful players have had on every aspect of American culture.' MORE

McEnroe: 'Toxic' Knicks Hit Bottom . . . Time To Move Up

It's 'Bottom's up!' for John McEnroe as far as the New York Knicks are concerned. Although best known for his tennis prowess, the seven-time Grand Slam winner and ESPN commentator is a decades-long,  high-profile, devoted fan of the Knicks, having grown up in Queens and a supporter through good and bad dating back to the team's last two NBA titles (1970, 1973), so it hit close to home when New York parted ways with president Phil Jackson, who was a member of both championship squads, after three seasons of less than stellar results and unusual moves, including his handling of team stars Carmelo Anthony and Kristaps Porzingas. 'Yesterday, I thought that Phil would finish out his contract and turn things around,' said McEnroe, currently with the ESPN crew preparing to cover Wimbledon. 'Now, it seems as if things had gotten too toxic, that the team has hit bottom. But maybe that's when you start to move forward.' MORE 

How NBA Partners Draft Plans Welcomed Next-Gen Players

With the likes of Markelle Fultz, Lonzo Ball, Josh Jackson, Jason Tatum, De'Aaron Fox and Malik Monk in the spotlight, NBA partners tried to shine with a plethora of activation in and around the '17 Draft in Barclays Center in Brooklyn Thursday night — encompassing signage, TV spots, player and fan engagement, in-arena upgrades and goodies and social media — including event presenter State Farm, associate partners Bud Light, Gatorade and Verizon; as well as American Express, Cisco, ExxonMobile, FanDuel, Foot Locker, Jack Daniel's, JBL, Mountain Dew, New Era, Spalding and Tissot. MORE

Disney Sees Magic In New Jersey Ad Deal With Orlando

Stating that 'magic has always been part of our DNA strand,' Walt Disney has expanded its alliance with the Orlando Magic by signing a multi-year deal to have its logo on the front of player jerseys beginning next season — the eighth NBA team to sign a jersey logo agreement — with the pact also including increased Disney World Resort activation in the Magic's Amway Center arena and cross-marketing promotions. 'This long-term relationship symbolizes our shared focus of solidifying Orlando as a world-class city for sports,' said George Kalogridis, president for Disney World Resorts. MORE

NBA G League Off And Running With Marketing, Merch

The NBA has officially unveiled the G League, its developmental minor league system that launched in 2001 and now rebranded under a deal with Gatorade, which will use its Sports Science Institute to enhance player performance and recovery when the season begins in November, support for which includes a rebooted Web site, updated app, refreshed social media offerings, an enhanced shopping site with new uniforms and merchandise from the league's record 26 teams — all of which are either owned by or under the auspices of an NBA franchise — plus marketing intended to showcase the players and their journey to the NBA, where 46% of players on 2016-17 end-of-season rosters had some developmental league experience. 'This is a pivotal moment for the G League,' said G League president Malcolm Turner. MORE

Nike Retro Shoes Based On MJ's First Contract, Olympics

Basketball shoes often pay homage to a player's home town, family, heritage or teammates, but Nike is releasing a shoe based on a clause in Michael Jordan's first pro contract, 'Love of the Game,' which allowed Jordan to play basketball in events not officially associated with the NBA or Chicago Bulls 'regardless of liability,' including pick-up games in his favorite gyms and playgrounds as well as in alumni games at the University of North Carolina, with the Air Jordan II honoring stellar performances he had in a return to UNC in 1986 and 1987 and a second shoe, the Converse (now a division of Nike) Fastbreak, harkening back to Jordan's appearance with the gold medal winning 'Dream Team' in 1984. MORE

Lonzo Ball Roasts Dad LaVar For Foot Locker, Father's Day

Father's Day is June 18 and the NBA Draft is scheduled for June 22, and Foot Locker is celebrating both in a humorous effort that stars top NBA prospects De'Aaron Fox, Jayson Tatum, Jonathan issac and Lonzo Ball, who each recall fond memories of their respective dads — 'One-on-one games he let me win, early morning drives to tournaments, fishing' — but Lonzo has special recollections of his outspoken dad, LaVar: 'Shouting on national TV with ESPN's Stephen A. Smith, telling me which college I would attend, copy-writing my name to make it part of a family lifestyle brand.' According to Lonzo, 'I love how Foot Locker gives us players the opportunity to make light out of things.' MORE

Despite Issues, NBA Bringing ASG Back To North Carolina

Even with opinions to the contrary and the key discrimination issue still in play, NBA commissioner Adam Silver said that the 2019 All-Star Game and related events would be held in Charlotte, NC, in the same venue from which the 2017 All-Star Game was pulled and moved to New Orleans due to the state's HB2 bill, which directly impacts the LGBT community as well as others, which has since been amended to the satisfaction of the NBA and NCAA (which also is returning games to the state) but not to the satisfaction of the ACLU and the Charlotte Observer, which both claim that significant civil rights issues still exist. MORE