• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.


Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics




Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles



NFL My Cause My Cleats 2017 Auction

Marcus Mariotta Tennesse Titans To benefit: Habitat for Humanity
Eli Apple New York Giants To benefit: New York Police Department
Mark Barron Los Angeles Rams To benefit: My Brother's Keeper
Mike Glennon Chicago Bears To benefit: Chicago Police Foundation
Desean Jackson Tampa Bay Buccaneers To benefit: Brotherhood Crusade Los Angeles
Derrick Johnson Kansas City Chiefs To benefit: Derrick Johnson's Defend the Dream Foundation
Patrick DiMarco Buffalo Bills To benefit: American Cancer Society
Khalil Mack Oakland Raiders To benefit: The Lupus Foundation of America
Eddie Lacy Seattle Seahawks To benefit: International Relief Teams
Mike Daniels Green Bay Packers To benefit: STOMP Out Bullying

My Cause My Cleats Auction

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NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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MLB WINTER MEETINGS Dec. 10-14 Orlando


NFL PRO BOWL ROSTERS unveiled Dec. 19 NFL Network 8 PM (ET)


• Philadelphia 76ers vs New York Knicks ESPN Noon (ET)

• Cleveland Cavaliers vs Golden State Warriors ABC 3 PM (ET)

• Washington Wizards vs Boston Celtics ABC 5:30 PM (ET)

• Houston Rockets vs Oklahoma City Thunder ABC 8 PM (ET)

• Minnesota Timberwolves vs Los Angeles Lakers TNT 10:30 PM (ET)

NHL WINTER CLASSIC Jan. 1, 2018 Buffalo Sabres vs. New York Rangers Citi Field NBC 1 PM (ET)

CFB PLAYOFFS Allstate Sugar Bowl Mercedes-Benz Superdome, New Orleans Jan. 1, 2018 ESPN 9 PM (ET)

CFB PLAYOFFS Rose Bowl Presented By Northwestern Pasadena, Calif. Mutual Jan. 1, 2018 ESPN 4 PM (ET)

CFB NATIONAL CHAMPIONSHIP Jan. 8, 2018 Mercedes-Benz Stadium, Atlanta ESPN 9 PM (ET)


Wild Card Jan. 6-7, 2018

Divisional Round Jan. 13-14, 2018

Conference Championships Jan. 21, 2018

AUSTRALIAN OPEN Jan. 15-28, 2018 Melbourne

BASEBALL HALL OF FAME Class of 2018 Unveiled Jan. 24 MLB Network

NFL PRO BOWL Jan. 28, 2018 Camping World Stadium, Orlando ESPN 3 PM (ET)


CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Group Repping NFL, MLB, NBA, NHL, FIFA Player Unions Unveils Declaration Of Rights

Stating that it would 'introduce long overdue reforms to the governance of sport,' the World Players Association — which represents some 85K athletes via more than 100 player associations and unions in 60-plus nations — has unveiled the 'Universal Declaration of Players Rights,' which covers such topics as health, economics, marketing, discrimination, harassment, violence, privacy and 'the right to freedom of opinion and expression,' a manifesto that comes with the support of players unions including the NFLPA, MLBPA, NBAPA, WNBAPA, NHLPA and FIFAPro. MORE

Still Earning $75M, 'Michael Jackson' Signs New Sony Deal

Although he passed away in 2009 at the age of 50, Michael Jackson is still generating some $75M annually in revenue for his estate via music (Thriller is the best-selling album of all-time, topping 60M and counting), shows, marketing, merchandise and other platforms — while attracting 68M followers on his Facebook page and 2.2M on his Twitter account — with the recent compilation album, Scream, marking Jackson's 16th Top 40 album on the Billboard charts and his prior release, Xscape, reaching No. 1 in 49 countries, giving Sony and Jackson's Estate a multitude of reasons to extend and expand an alliance that began 42 years ago. MORE

Twitter Uses Lonzo, Candace, K-Pop To Explain Twitter

In an effort to jump-start its new-user base, Twitter has unveiled a multi-platform campaign, 'Let's Go Twitter,' that takes a humorous look at the social media platform and employs some high-profile users — including music group K-Pop, NBA player Lonzo Ball, WNBA star Candace Parker and UCLA mascot Joe Bruin — to cut through the obstacles that seem to prevent people from joining ('How do I join?' 'How do I navigate and explore?' 'What is Twitter?'), fronted by British comic Romesh Ranganathan, with ads to run in-cinema attached to Star Wars: The Last Jedi and on other traditional and social media platforms in the U.S., Canada and the U.K. MORE

WWE Pits Raw vs. SmackDown In New Challenge Series

Beginning in January. WWE will up the ante on the Raw vs. SmackDown battle, putting tag-teams of competitors in the ring for a 12-episode showdown to run on Facebook Watch, Mixed Match Challenge, with such stars as Raw's Enzo Amore, Bailey, Sasha Banks, Gold Dust and The Miz against SmackDown athletes including Charlotte Flair, Bobby Roode, Rusey and Sami Zami going toe-to-toe and head-to-head, all for the opportunity to win $100K for charity. MORE

Sam Adams Playing For Hometown Boston Red Sox

In a multi-year deal that has fans and consumers saying, 'What took so long?' the Boston Red Sox have signed Boston-based Samuel Adams as the team's official beer sponsor, replacing long-time partner Anheuser-Busch (Budweiser) in what the brand is calling the 'first American craft brewer to enter into a partnership with a MLB team for this length of time and this scale' as well as its 'first pro team partnership of this scale,' with the alliance to include multi-media marketing and a 'Sam's Deck' section and 'Sam's On Third' bar in Fenway Park. MORE

Giancarlo Stanton Brings HR Marketing Power To New York

Days after the team signed Aaron Boone as manager, the New York Yankees went out and acquired 2017 NL MVP Giancarlo Stanton from the Miami Marlins (and team owner and Yankees legend Derek Jeter), adding power (a MLB-leading 59 homers last season) to a roster that includes Aaron Judge (52 HRs) and also bringing a solid endorsement roster — Nike, Majestic, Tag Heuer, Six Star Pro Nutrition, plus MLB ad campaigns — that will increase with local and national deals via his move to New York. 'This will be a great new chapter for my life and my career,' Stanton said during his intro media conference. MORE

Santa Opens His Bag Of Goodies For NBA On ESPN

A mischievous Santa (played by actor/comic/writer Jon Glaser) has a bag of unusual presents for NBA players who will be part of the league's Xmas day schedule on ESPN and ABC — such as a new name for JR Smith, ugly sweaters for John Wall and Bradley Beal and a stuffed unicorn for Ben Simmons, all while ignoring a wish-list from Nick Young — to support the NBA's 15th season of national programming on Dec. 25, including the opening game between the Philadelphia 76ers and New York Knicks (Noon ET) on ESPN, three games on ABC and a late-nighter on TNT. MORE

NFL Partner On Location Expands Hospitality Reach

On Location Experiences, the official premium hospitality partner for the NFL, has increased its already substantial reach with the acquisition of PrimeSport, a global sports-travel and events-management company, and now has on its roster more than 150 rights holders such as the NFL, NCAA, PGA Tour and U.S. Tennis Assn. and alliances with top-tier sports and entertainments events including the Super Bowl, CFB bowl games, tennis Grand Slams, the Dayton 500, NCAA Final Four, Coachella and Bonnaroo, Desert Trip and Stagecoach. MORE

Minneapolis Feeling Super About NCAA Men's Final Four

 With Super Bowl LII almost at its doorstep, Minneapolis has already put out a welcome mat for the 2019 NCAA Div. I Men's Final Four — which, like the NFL's Big Game on Feb. 4, will be played in the Viking's home venue, U.S. Bank Stadium — with the unveiling of the official logo, the launch of a multi-platform marketing campaign and a roster of local-based companies that have national and/or international footprints on-board for support, including 3M, Delta Dental, CHS, Land O'Lakes, Polaris, Target and U.S. Bancorp. 'It's going to be an incredibly exciting time for this community,' said Dan Gavitt, svp-basketball for the NCAA. MORE

Q&A: With MLS, NHL As Blueprints, NLL Strives For Growth

The sport of lacrosse dates back hundreds of years, indoor box lacrosse about 150 years and the National Lacrosse League some 30-plus years, and in many ways the NLL is still the new kid on the block with financial, marketing, national broadcasting and a non-endemic fan base still in its relative infancy. But as Nick Sakiewicz, a 21-year executive with MLS before being named NLL commissioner in 2016, reveals in this Q&A, not only is the NLL — which begins its new season this weekend — building a solid ownership base (with owners from the NFL, NBA, NHL and next season Comcast-Spectacor as well as the co-founder of Alibaba), getting on the radar of more marketers and adding to a partnership roster that already includes Under Armour, New Era, CBS Sports Digital and Twitter, but its players are poised to become national stars. 'We are like soccer in the 1980s, the NHL about 30 years ago. It's not if, but when,' said Sakiewicz.

Bad Boy Mowers, Cheribundi Tart Cherry Bowls En Route

 There will be 38 CFB bowls games played over the next few weeks, in addition to the two CFB playoff games and the National Championship, and brands nationwide will be getting a lot of air time with football thanks to their bowl game sponsorships, including the Bad Boy Mowers Gasparila Bowl, Cheribundi Tart Cherry Boca Raton Bowl, PlayStation Fiesta Bowl, Dollar General Bowl, Quick Lane Bowl, Taxslayer Bowl, Foster Farms Bowl, New Era Pinstripe Bowl, Famous Idaho Potato Bowl, Gildan New Mexico Bowl, San Diego County Credit Union Holiday Bowl, Outback Bowl and more. MORE

Star Wars The Last Jedi: Nissan Mobility, Verizon, Phillips Shavers, Vizio XLED


NFL, Verizon Expand, Extend Via Five-Year, $2.5B Deal

The NFL and Verizon have signed a five-year extension to their alliance, initiated in 2013, valued at $2.5B that will see the telecom company give up exclusive rights to live-steam games via mobile — live-stream games will now be available on all devices, to include regular season, post-season, Pro Bowl and the Super Bowl — but gets rights to stream games and other programming across all it platforms, such as Yahoo and Yahoo Sports as well as go90 and the NFL mobile app. 'We're making a commitment to fans for Verizon's family of media properties to become the mobile destination for live sports,' said Lowell McAdam, chairman and CEO for Verizon Communications. MORE

My Cause My Cleats Hits NFL Turf For Second Time

This weekend, for the second year, NFL players across the league will be wearing their causes on their cleats, raising awareness for cancer, autism, Alzheimer's, children's diseases, domestic violence, cruelty to animals, literacy, arts and music and other efforts, beginning with the Redskins and Cowboys on Thursday Night Football and running through games on Dec. 3 and then Monday Night Football on Dec. 4, after which many of the shoes (some autographed) will be put up for auction, with the proceeds benefiting each player's respective cause. MORE

Is New NFL Deal A Prelude To Super Bowl In Mexico City?

The NFL and Mexico's Ministry of Tourism have extended their current deal — a three-year plan to play games in Mexico City in 2016, 2017 and 2018 — another three years to include regular season games from 2019-2021, invigorated by a growing fan and marketing base and what local and national officials said was a significant boost to tourism in and awareness of the country, but will this increasing interest south of the border — more than 77K attended Sunday's game between the New England Patriots and Oakland Raiders — eventually lead to a Super Bowl being played in Estadio Azteca in Mexico City? MORE

Dak QBs Effort For Tostitos Bite Size, Salvation Army

Dallas Cowboys QB Dak Prescott can handle a football, but can he handle a bag of Tostitos Yellow Corn Bite Size tortilla chips? People will soon find out as Prescott has signed to be brand ambassador for the new product, which comes with multi-platform marketing — including a TV spot to break on Thanksgiving Day during the Cowboys-Los Angeles Chargers game on CBS — as well as a cause marketing component that sees PepsiCo division Frito-Lays make a donation to local Salvation Army chapters for every bag of Yellow Corn Bite SIze sold between now and the end of the year, up to $500K. 'I'm excited to partner with Tostitos on this program that really will make a difference,' said Prescott. MORE

NBCU Eyes $1B Ad Sales From Games, Super Bowl