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PAGE ONE
QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

SPORTS MARKETING
AGENCIES/MEDIA/STATS
POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

NYSJ NETWORK
BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

COLLECTIBLE CORNER

• $189.99: Asking price for autogrpahed Peyton Manning NFL football with COA, on eBay
• $249.99: Asking price for autographed Jameis Winston Tampa Bay Bucs football with COA, on eBay
• $259.99: Asking price for autographed Michael Irvin NFL football with COA, on eBay
• $319.00: Asking price for autographed Dak Prescott NFL football with COA, on eBay
• $599.99: Asking price for autographed Brett Favre NFL football with COA, on eBay

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

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'Primo Pick-nic' loves picnics but detergent blows his brain 'Grass stains r no joke'

unveils 26 finalists Awards presented by Dow, Best of the Year Fans can vote thru midnite Oct 30

New multiyr deal names ' Authorized Ticket Resale Marketplace' beginning with the 2018-2019 season

2Daze Nwsltr Tops List Spend $347M Fetes Women of

. the gaming division of Kingston Tech signs 1st team as official headset partner +

'Trump is not just ignoring deadly cost of pollution he's ignoring clean energy deployment rapidly creating jobs' Michael Brune

. rescues in & finds US homes 1.8k+ in 8 yrs Milo & siblings now in US

'We have come too far, we have sacrificed too much, to disdain the future now'

MARKETWATCH

WORLD SERIES

Game 1 Oct. 24 Houston Astros vs. Los Angeles Dodgers Fox 8 PM (ET)

Game 2 Oct. 25 Houston Astros vs. Los Angeles Dodgers Fox 8 PM (ET)

Game 3 Oct. 27 Los Angeles Dodgers vs. Houston Astros Fox 8 PM (ET)

Game 4 Oct. 28 Los Angeles Dodgers vs. Houston Astros Fox 8 PM (ET)

Game 5 Oct. 29 Los Angeles Dodgers vs. Houston Astros (If Necessary) Fox 8 PM (ET)

Game 6 Oct. 31 Houston Astros vs. Los Angeles Dodgers (If Necessary) Fox 8 PM (ET)

Game 7 Nov. 1 Houston Astros vs. Los Angeles Dodgers (If Necessary) Fox 8 PM (ET)

NBA 2017-18 

WTA FINALS Singapore Oct. 22-29

AUDI MLS CUP PLAYOFFS Oct. 25

NFL LONDON SERIES Oct. 29 Minnesota Vikings vs. Cleveland Browns Twickenham Stadium 9:30 AM (ET)

ATP TOUR ROLEX PARIS MASTERS Oct. 30-Nov. 5

TCS NEW YORK CITY MARATHON Nov. 5 ESPN 8 AM (ET)

NFL MEXICO SERIES Nov. 9 New England Patriots vs. Oakland Raiders Estadio Azteca 4:30 PM (ET)

MLB GM MEETINGS Nov. 13-16 Orando

MLB WINTER MEETINGS Dec. 10-14 Orlando

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Justin (Sans Janet) To Play Super Bowl LII Half Time

Given enough time, it seems, everyone can be forgiven, which is the case with Justin Timberlake, who with Janet Jackson was part of the infamous 'wardrobe malfunction' half time show in 2004 during Super Bowl XXXVIII, but is now returning from NFL banishment to star in the Pepsi Halftime Show during Super Bowl LII this February. 'That won't happen this time,' Timberlake told Mike Tirico during half time of NBC's Sunday Night Football. MORE

Q&A: Panini America Puts Stock In Trade With NBA, NFL

Due to what was arguably the most hectic off-season in NBA history, you literally can't tell team rosters without a scorecard, or in this case trading cards and apps from Panini America, which tracked all the changes 24/7 to release its Panini Instant set to coincide the NBA season openers with players in their new uniforms, including Kyrie Irving (who is among numerous athletes who have an exclusive deal with the company), Dwyane Wade, Chris Paul and Paul George, as well as such rookies as Lonzo Ball and Markelle Fulta, the first of several offerings to support its official alliances with the NBA, NFL, NHL and FIFA World Cup. In this Q&A, Jason Howarth, vp-marketing for Panini America, talks about keeping pace with the onslaught of NBA trades, building digital and social media elements in product and marketing and what players (and their parents) request from Panini as mementos.

NBA's Spurs Return To The Marketplace With H*E*B

Is hummus humorous? Is zucchini funny? It is if you are the San Antonio Spurs and are back for the 13th season in a series of light-hearted spots for H*E*B, with stars including Tony Parker, Manu Ginobili, Pau Gasol, LaMarcus Aldridge and Danny Green and such icons as David Robinson, Tim Duncan and George Gervin along for the ride, former campaigns of which have earned the supermarket chain national attention and numerous awards. MORE

NFL Has Free Super Bowl Tickets, But Don't Call Them

With Super Bowl LII less that four months away, the NFL is ramping up its marketing machine, including a first-time initiative that will see the league give away 500 tickets to the Big Game scheduled fo Feb. 4, 2018 in U.S. Bank Stadium, Minneapolis, but don't call them, they'll find you via randomly selected community programs, schools, ardent team supporters, at fan forums, clinics, 'during tailgates, in stadiums and even inside the homes of fans,' according to the NFL. 'This is one of the many ways we want to thank our fans for their love and support of our teams and the games,' said NFL commissioner Roger Goodell. MORE

Bauer Unveils 'Robust' Effort For Women's Hockey

Calling it the 'most robust, expansive women-specific initiative' in its history, Bauer Hockey has launched the multi-layered 'The Women's Movement Never Stops,' with marketing starring Hilary Knight, star for the U.S. Women's National Hockey Team, and Marie-Philip Poulin, two-time gold medal winner for Canada's Women's National Hockey Team, intended 'to grow and advance female hockey' (and) support women's participation in hockey,' with the campaign to intensify as the 2018 Winter Games approach. MORE

Survey: Curry Tops LeBron In NBA Marketability

The Golden State Warriors and Cleveland Cavaliers are arguably on a course to meet in their fourth consecutive NBA Final, but the Warriors Stephen Curry and LeBron James of the Cavs are also vying for another title — Most Marketable Player in the NBA — which according to research and consulting firm E-Poll Market Research is . . .  Stephen Curry, who trailed LeBron in Awareness but bested him in Appeal and in the most important stat here, E-Score, where Curry pulled in 94 out of 100 to James' 90. MORE

Lego Honors Women Of NASA With 'Inspirational' Set

The 2016 movie, Hidden Assets, told the story of three women who were vital to America's space program in the 1960s, and now Lego pays homage to four other groundbreaking women — astronomer and teacher Nancy Grace Roman, computer scientist and systems engineer and astronauts Sally Ride and Mae Jemison — with a 231-piece set that includes mini-figures of the four women and elements to build a space shuttle, rocket and other NASA-themed designs. According to Lego, 'This set celebrates great achievements and is intended to inspire all children.' MORE

NFL Taking '18 Draft To Cowboys AT&T Stadium

The NFL may only be seven weeks into the 2017 season, but plans are in place for the 2018 Draft in April, which is on the move again to AT&T Stadium in Arlington, Texas after taking place the last few years in New York, Chicago and Philadelphia, with the league seeking to fill the Dallas Cowboys 100K-plus venue over the three-day event and top the attendance mark set earlier this year in Philly (250K) as well the $94M in economic impact that Philadelphia realized. 'Dallas will enable us to continue the Draft's evolution and grow it even farther,' said NFL commissioner Roger Goodell. MORE

Sponsorship Spend On MLS, U.S. Soccer Nears $350M

Marketers are liking soccer more than ever as evidenced by the amount being spent on alliances with MLS, U.S. Soccer and other leagues and teams in North America, approaching an estimated $350M this year — up from $333M in 2016 and $302M in 2015 — led by adidas, Anheuser-Busch, Advocare, Audi, Continental Tire, Chipotle, Heineken, Coca-Cola and Allstate, with the most active categories QSR, retail, medical and food, according to research and consulting firm ESP Properties. MORE

Taco Bell Returns To 'Steal A Base' In World Series

Does it pay to encourage people to steal and then reward them? It does for Taco Bell, returning for the sixth time in ten years with its 'Steal A Base, Steal A Taco,' offering people across America a free taco after a player steals the first base in the 2017 World Series and supporting with a multi-media marketing campaign that will culminate with someone from the American or National League champions (TBD) joining the ranks of past 'Steal A Base' thieves as Jacoby Ellsbury, Jason Bartlett, Angel Pagán, Lorenzo Cain and Francisco Lindor last year. MORE

Q&A: In New Deals, MLB Thinks Outside The (Batter's) Box

With MLB post-season in full swing, teams, players, media, fans and marketing partners have their eyes on the World Series prize, which this year will for the first time have a presenting sponsor, YouTube TV, part of an aggressive and expansive strategy the league has pursued all year by signing numerous first-year partners, including Coca-Cola, Old Dominion Trucking, Facebook and such non-endemic brands as Camping World, Doosan and W.B. Mason. In this Q&A, Noah Garden, evp-business for MLB, talks about the game, the business, the players and the marketing of baseball.

Trending Videogames: Star Wars Battlefront 2, Jungle Inferno, Friday the 13th, Legends Never Die

NEWS FROM NFL 2017

NFL, ACS Intensify Message In Fight Against Cancer

Since 2009, the NFL, NFLPA and the American Cancer Society have worked together to raise more than $18M to find a cure for cancer, but they are intensifying their strategy in October during Cancer Awareness Month to expand the message beyond breast cancer to other forms of the disease, with teams, players and owners supporting the 'Crucial Catch: Intercept Cancer' initiative to include multi-platform marketing, an auction with autographed jerseys and game-worn items and 'The Defender,' an app that people can use to identify personal cancer risks and then take steps to prevent them. MORE

Report: NFL 'Most Powerful, Marketable' League In U.S.

During its 2017 opening week, the NFL seems to be everywhere, from TV and advertising to supermarkets and backyard parties, so it may come as no surprise that the NFL has been deemed the 'most powerful' sports league in the U.S., ahead of MLB, NBA. WWE, UFC and others, according to a new report from E-Poll Market Research, which also found that the Dallas Cowboys, while not No. 1 in 'appeal,' are the 'most marketable' team in the league, ahead of the Green Bay Packers and the defending Super Bowl champion New England Patriots, and that among players Larry Fitzgerald of the Arizona Cardinals had the most appeal but that New England's Tom Brady was best-known. MORE

Papa John's Puts A Rap On Cowboys Pizza Promo

Do Ezekiel Elliot, Dak Prescott and Dez Bryant need a hip-hop anthem to inspire the Dallas Cowboys to win games and reach the Super Bowl for the first time in more than 20 years? Papa John's believes it couldn't hurt, so the pizza maker, which is both a Cowboys and NFL official sponsor, has created a rap, 'Cowboys 20,' that also serves to support a promotion offering consumers a discount on pies when the team scores 20 or more points in a game, in addition to enabling fans to rework the music to create their own 'Boys inspirational theme. MORE

Did Beast Mode Almost Miss His 1st Game As A Raider?

According to EA Sports he might have, but it was mainly a case of running back Marshawn Lynch thinking he had a bye week and that an Oakland Raiders game he and a friend saw on TV from Madden NFL 18 was the real thing, all part of a 'This Is The Year' campaign that sees various gamers and such rap musicians as E-40 and Rae Sremmurd very optimistic about their own Madden seasons and NBA star James Harden welcoming new teammate Chris Paul to the Houston Rockets with a prediction that has CP3 slightly worried. MORE

NFL, Marketing Partners Hit Gridiron Running For '17

Even as it deals with such impact issues as race relations, player health and safety, domestic violence, Hurricanes Harvey and Irma and challenged TV ratings, the NFL is ready to shake, rattle and roll out marketing for the 2017 season — under the umbrella tag 'Let The Show Begin' — supported by partners with their own multi-platform campaigns, including Visa, Hyundai, Pepsi, Papa John's, Snickers, Samsung, Verizon and Visa, with current and former players and coaches getting a lot of air time and all eyes on this year's prize, Super Bowl LII in Minneapolis in February. MORE

NFL, Deal Brings Live-Stream Games, Super Bowl To China

In a move that would greatly expand and enhance its presence in China, the NFL has signed a deal with media giant Tencent that makes it the 'home for the NFL in China,' with the three-year alliance to include the live-streaming of regular season games, the playoffs, the next three Super Bowls, the NFL Draft, Pro Bowl and other jewel events, as well as such NFL programming as Hard Knocks, to more than 980M users via Tencent mobile, Web, video and social media. 'The NFL's popularity in China is soaring and our fanbase will receive unprecedented NFL content and coverage throughout the year,' said Richard Young, managing director for NFL China. MORE

Tom Brady Confirmed As NFL's GOAT Merch Salesman

Considered by many to be the greatest QB of all time and one of the greatest players ever, Tom Brady might also be the NFL's GOAT salesman, at least according to figures from the NFL Players Assn., which said that the man who led the New England Patriots to victory in SBLI is No. 1 among all players in sales recorded across more than 70 officially licensed merchandise categories for Q1 2017, a position he has held four times over the past 13 quarters as well as ranking among the Top 3 nine other times. MORE

Cowboys, Yankees Top List Of Most Valuable Franchises

Many people may not refer to the Dallas Cowboys as 'America's Team' but  even naysayers have to call them the most valuable franchise in the world, estimated at $4.2B, according to a new report from Forbes, which has the New York Yankees second overall ($3.7B), three soccer clubs in the Top 5  - Manchester United, Real Madrid and Barcelona - and 29 NFL teams overall among the Top 50, with 'all 32 NFL franchises turning a profit of at least $26M.' MORE

With Jersey Sales Like This, Marshawn Could Run For Prez

Marshawn Lynch apparently made the right move in coming out of retirement and being traded to his hometown Oakland Raiders, as least as far as jersey sales are concerned, as the running back tops the list supplied by NFLShop.com for sales in May, beating No. 2 Tom Brady of the New England Patriots, Dak Prescott and Ezekiel Elliott from the Dallas Cowboys, the New York Giants Odell Beckham Jr., his former QB Russell Wilson of the Seattle Seahawks and even his new QB Derek Carr with the Raiders, not only heading the overall list but finishing No. 1 in sales in 14 states, perhaps an homage to the fact that he has more than 2M followers combined on Facebook and Twitter. MORE

Manning Joins Riddell As NFL Seeks Safer Helmets

Peyton Manning, who retired from football after winning Super Bowl 50 with the Denver Broncos, knows a lot about football helmets and is bringing his expertise to Riddell, where he will be a strategic adviser and spokesman, a move that comes soon after the NFL and NFL Players Assn. released a list of 33 helmets that had been tested and approved in varying degrees for player use this coming season, all part of the league and union's dedicated process to improve equipment and enhance the safety of its athletes. MORE

Elliott, Cowboys Top NFL's $1.6B Retail Merch Sales List

Running back Ezekiel Elliott of the Dallas Cowboys not only made an impact on the field during this past NFL season but also in marketing and retail sales, becoming the first rookie to finish No. 1 on the fiscal year-end NFLPA Top 50 Player Sales list, where total retail sales surpassed $1.6B, based on official merchandise and products sold by more than 80 licensees, with the Cowboys as a team proving to be America's favorite by placing three players among the Top 4 — Elliott, Dak Prescott and Dez Bryant — and a league-leading five players overall. 'To accomplish this level of success shows how passionate Cowboys fans are in Dallas and around the world,' said Elliott. MORE


NFL Has L.A., Teams Doing Super Bowl Shuffle

NFL Sponsor Spend Top Record $1.2B

Brady Takes On Madden NFL Cover Curse

Led By NFL, MLB, Licensed Sports Merch Nears $48B

Romo: Why I'm Taking CBS Sports Over Cowboys

Twitter Gets All Social With Enhanced NFL Pact

 

NEWS FROM MLB 2017

T-Mobile, MLB Have $1M+ HR Plan For Hurricane Relief

Official MLB partner T-Mobile, which also is the presenting sponsor for the NLDS, is counting on players to hit home runs and for people to use social media to help raise more than $1M for hurricane relief and recovery efforts in Puerto Rico, Houston and Florida, with the telecom company donating $10K for every post-season homer and $1 for every text message sent using the hash tage #HR4HR, with the donation going to support Team Rubicon, a group founded and operated by military veterans, whose volunteers are on the front lines in hard-hit regions. MORE

MLB Signs YouTube TV As Top World Series Sponsor

Another first in MLB history as the league has signed YouTube TV as presenting sponsor for the upcoming World Series, along with multi-media marketing — including TV ads and promos with MLB players on Fox, digital and in-stadium activation — as the deal fills out baseball's post-season presenting sponsorship dance card with YouTube TV joining Camping World (first presenting sponsor for the ALCS and NLCS), T-Mobile (NLDS) and Doosan (ALDS). MORE

Aaron Judge Hits HRs, Sells Jerseys, Moves Topps Cards

Even as he was setting a MLB single-season rookie home run record (with 52) and nudging Babe Ruth out of the way with a record 33 home runs this season in Yankee Stadium, New York outfielder Aaron Judge was making his presence felt in marketing, becoming only the second rookie in league history to have the No. 1 selling jersey for a season (joining Kris Bryant of the Chicago Cubs in 2015) and being a major catalyst for Topps, which said that it has hit the one million mark in sales of Topps NOW cards, driven by 100K cards sold this season featuring Judge, led by the image of him hitting his 50th home run, which moved a Topps NOW record 16K-plus during the 24 hours it was available. MORE

Topps Enlists Fans To Judge No. 1 Card For 2018

Back in 1952, Andy Patko of the Brooklyn Dodgers was the first No. 1 in the company's premiere set of baseball cards, and since then what has become a prestigious leadoff spot has featured such players as Willie Mays, Jackie Robinson, Hank Aaron, Ted Williams, Derek Jeter and, over the past two seasons, Mike Trout and Kris Bryant, both voted to the position by fans and consumers via a Topps Vote For Card 1 promo that for 2018 will have people choosing from among 14 players, including Aaron Judge, Giancarlo Stanton, Chris Sale, Clayton Kershaw and Bryce Harper. MORE

MLB Signs Doosan As Post-Season Presenting Partner

MLB, which recently signed Camping World as its first presenting partner for the ALCS and NLCS, has now signed Doosan Group, based in Korea but with more than $3B in business in the U.S., as an official partner, beginning with its role as the first American League Division Series presenting sponsor in baseball history, complete with marketing support throughout the post-season, and then in an expanding role via an alliance that runs through the 2020 season, with planned presence during regular season games and such jewel events as the All-Star Game. MORE

Camping World Pitches Marketing Tent With MLB

In what it sees as a major move to attract millions of baseball fans, outdoor and camping retailer Camping World has signed a multi-year, multi-platform deal with MLB, which will be seen by fans beginning with the post-season when the company becomes the first presenting sponsor for the ALCS and NLCS, supported by marketing in which Camping World will tout its position as the official RV and outdoor supply company for the league while several of its divisions also become official MLB partners in specific outdoor and lifestyle categories. MORE

Office Supply & Demand: W.B. Mason Signs With MLB

Continuing its late-season marketing partnership drive, MLB has signed W.B. Mason to a multi-year pact that begins with sponsorship of all replay reviews in the post-season and continues with the designation as official office product supplier for the league, MLB's fourth new deal since mid-September (YouTube, Camping World, Doosan) but the first national sports partnership for Mason, enhancing the company's on-going deals with eight MLB teams. MORE

Q&A: Fans Spoke, Brand Keys Listened, MLB Again No. 1

With baseball in full swing and the NFL coming off a campaign that saw overall viewing and ratings numbers take a hit, many people were asking, 'Can baseball reclaim its spot as the favorite sport among fans?' According to the recently released 25th annual Brand Keys Sports Loyalty Index, that has happened, with people ranking MLB No. 1 and the NFL dropping to No. 3 behind the NBA. In this Q&A, Robert Passikoff, founder and president for Brand Keys, reveals how the Chicago Cubs played a key role in moving baseball back to the top spot it last held a decade ago, how MLB is building loyalty between players and fans in ways that the NFL can not, how attitudes among fans have changed over the past quarter century and why baseball may remain No. 1 for years to come.

Led By Yankees, Cubs, MLB Teams Top $1.5B In Value

Stating that 'long gone are the days when MLB was replete with teams bleeding cashing,' a new report from Forbes shows that, on average, MLB's 30 teams are valued in excess of a record $1.5B, led by the New York Yankees ($3.5B), Los Angeles Dodgers ($2.75B), Boston Red Sox ($2.7B), World Series champion Chicago Cubs ($2.68B) and the San Francisco Giants ($2.65B); with the league's per team average trailing the NFL ($2.39B) but ahead of the average of the world's top 20 soccer teams ($1.49B), the NBA ($1.36B) and the NHL ($517M). MORE


MLB Gets Real With Intel VR Live-Stream Games

MiLB Sees Ballparks Of The Future

Tail-Gating Rules During Dog Days Of Summer

Movement Builds To Retire Clement's 21 Across MLB

Soda Wars: Coca-Cola Reclaims MLB From Pepsi

'Tsunami,' 'Dirty Craig' Ready For Players Weekend

 

NEWS FROM COLLEGE 2017

Florida, Stanford, UCLA Named Top College Sports Programs Of Past 25 Years

Most athletes would name their own college or university as having the best sports program, but the Florida Gators, Stanford Cardinals and UCLA Bruins come out on top among all Div. I athletic programs over the past 25 years, according to a new report from Best College Reviews, which looked at a variety of team and individual championships and successes but focused on achievements in football, men's and women's basketball, men's baseball and women's softball, as well as parameters established by the NCAA, to compile its list of Top 30. MORE

ESPN Takes QB Role In '19 College Football 150th Fete

Saying it would offer 'year-long, multi-faceted, storytelling programming to showcase the college football experience as never before,' ESPN has unveiled the role in plans to play in 2019 when the sport celebrates its 150th anniversary, a celebration that will also see major media, marketing and other activation from such organizations as the NCAA and its corporate partners, National Football Foundation, the College Football Hall of Fame and universities nationwide, all tracing back to Nov. 6, 1869, when the first official college football game was played and culminating in January 2020 with that season's National Championship in New Orleans. MORE

NCAA Urged To Spend More On Health, Diversity Issues

A major report from the Knight Commission is urging the NCAA to increase funding for initiatives that support the health and safety of athletes and programs that will expand diversity among head football coaches as well as men's and women's hoops coaches, with the Commission — founded in 1989 to recommend and promote reforms that support and strengthen the educational mission of college sports — saying that although the NCAA has been more proactive 'it's time for them to demonstrate national leadership on health and safety issues' while also offering data showing that diversity among head coaches has not changed much since 2007, with just 10% of FBS coaches and  25% of hoops head coaches African American. MORE

NCAA Eyes Changes In Men's Hoops, March Madness

With the end goal being to 'create more excitement' and 'create a less-compressed schedule to benefit student-athletes,' the NCAA said it would spend the next six-to-12 months gathering data that could initiate such changes in men's hoops as widening the lane, extending the three-point line, reconfiguring games from two 20-minute halves to four ten-minute quarters and starting the campaign days earlier while providing a break during mid-season, some or all of which could happen for 2018-19. According to the NCAA, the Men's Basketball Rules Committee would 'conduct a holistic review of potential significant rule changes, including an examination to determine if changes would benefit the sport and help positive trends continue.' MORE

NCAA, March Madness Returning To North Carolina

Looking ahead to the 2019-22 seasons, the NCAA has unveiled more than 600 host sites for preliminary and finals games across its 90 championships, with perhaps the biggest take-away being a return to North Carolina, which the NCAA, NBA and others had previously withdrawn from due to HB2, the controversial bill that local officials said has since been amended but which major opponents claim has not. While the NCAA stated that is decisions on these host sites would 'create a great atmosphere for student-athletes, coaches and fans,' James Essecks, director for the ACLU's LGBT and HIV Project, had a different view. 'When the NCAA originally withdrew from North Carolina they did so because they claimed to care about fairness and inclusion for college athletes and fans. It's a shame to see that those concerns have already fallen by the wayside.' MORE

Nike, adidas, UA Get A Foothold On Big Dance Kicks

According to the saying, There's no business like shoe business . . .  especially if those shoes can help take you to the NCAA hoops championship, and the big three brands during March Madness are Nike which has deals with 40 schools — including No. 1 seeds Villanova, Gonzaga and UNC, as well as women's No. 1 overall seed UConn — adidas with 15 schools (including No. 1 seed Kansas) and Under Armour with ten schools plus Russell Athletic (which outfits the feet of Texas Southern), according to Apex Marketing Group, whose numbers also show that while Nike sits atop the Big Dance kicks count, they have eight fewer schools than in 2015 while Under Armour (plus six) and adidas (plus four) schools have taken those spots in the tourney this year. MORE

$1.2B Ad Spend Makes Tourney 'Valuable TV Franchise'

When it comes to March, there is no shortage of Madness or marketing, with the 2017 tournament seeking to top last year's record $1.24B ad spend, driven by NCAA partners including GM ($493M), AT&T ($80M), Coca-Cola, Capital One and Unillever and such categories as automotive, telecom, financial services, restaurants and insurance; with broadcast partners CBS and Turner Sports' TBS, TNT and truTV again loaded with companies seeking to reach eyeballs and wallets from the First Four (March 14-15) through the Final Four (April 1) and Championship Game (April 3). MORE

Q&A: Ivy League Learning Lessons In Hoops Tourney 101

The Ivy League is going to a new classroom — its first post-season men's and women's basketball tournament, being played in the iconic Palestra in Philadelphia (March 11-12), with the winning teams getting a bid to the NCAA Tournament; joined by such marketing partners as presenting firm Citizens Bank, Coca-Cola, Nike and Under Armour, and games to air on ESPN platforms. But as Paul Bamundo, former marketing exec for the NBA and Subway and now CMO for Ivy League Sports — a collaboration between JMI Sports and the Ivy League — relates in this Q&A, although the Ivy League was the last NCAA hoops conference to organize a post-season event, the excitement, intensity and competition will rival that of more-established basketball tournaments.

NCAA Details Activation For '18 Final Four

Unhidden Figures: Hoops Means Money, Beer

College B-Ball Coaches Make Call For ACS

NCAA Plays In Candy Aisle With Hershey

Marriott Books Room For Tourney Campaign

 

NEWS FROM NBA 2017-18

Kyrie Was In Uncle Drew Makeup When Trade News Hit

One of the biggest NBA off-season moves saw all-star Kyrie Irving traded from the Cleveland Cavaliers to the Boston Celtics for Isaiah Thomas and Jae Crowder, and although Irving himself had requested the deal and was being kept informed of its progress, he was in Atlanta in makeup and costume filming the Uncle Drew movie, based on his Pepsi commercials, and without his cell phone when the deal went down, which left it up to co-stars and NBA on TNT commentators Reggie Miller and Chris Webb to break the news. MORE

Rush Hour: Kia Adds Drive Time To NBA Alliance

The first week of the NBA campaign is sponsored by Kia, so it is only fitting that Kia Motors has signed a multi-year extension to remain the official automotive partner for the NBA (a position it has held since 2008) as well as the WNBA and G-League, with the car company — which has alliances with 11 NBA teams and LeBron James — adding to its presence at league jewel events by becoming an associate partner for the NBA Draft and retaining its sponsorship of such league honors and awards as Kia NBA Tip-Off, Kia NBA All-Star MVP, the league's monthly Performance Awards for top player and rookie and year-end Performance Awards including NBA MVP, Rookie of the Year and Defensive Player of the Year. MORE

WNBA Move Gives Las Vegas Another Pro Team

The Stars are coming to Las Vegas, and not just from Hollywood but now from San Antonio as the WNBA is relocating its franchise from Texas to Vegas under the new ownership of MGM Resorts International, playing in the 12,000-seat Mandalay Bay Events Center beginning with the 2018 season, and adding to the city's growing pro soorts roster that now includes the NHL Vegas Golden Knights, the NFL Raiders (due to arrive from Oakland in 2019 or 2020), MILB 51's, the UFC and the NBA Summer League. 'We believe the team will be a tremendous addition to the city,' said Lillian Tomovich, CMO for MGM Resorts. MORE

NBA Sponsor Spend $880M, Will 'Skyrocket' in '17-18

Led by State Farm, Anheuser-Busch InBev, Gatorade and Tissot, sponsorship spend on the NBA and its teams topped a record $880M last season, up nearly 8% from the prior year, and that figure is expected to 'skyrocket' this coming campaign with the arrival of Nike's eight-year, $1B deal and the first season of jersey ad patch alliances, according to a new report from ESP Properties, which also shows that the most active sponsor categories in the league are insurance, automotive, retail and beer and that revenue is driven by eight teams, including the Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Houston Rockets, Los Angeles Lakers and New York Knicks. MORE

AmEx Gets More Ernie, Charles, Kenny, Shaq, Snoop

With the 2017-18 NBA season just a week off, Turner Sports has extended and expanded its alliance with American Express, which has had significant presence on NBA on TNT, Inside the NBA and NBA TV for several seasons but now adds more activation to its roster, including the NBA on TNT American Express Road Show, which premieres on NBA Opening Day (Oct. 17) hosted by Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O'Neal with music guest Snoop Dogg. MORE

Squarespace Plays MSG With New York Knicks Alliance

The New York Knicks have joined the ranks of NBA teams with jersey-patch deals but have cut toward the head of the financial line via a three-year alliance with Squarespace, valued at $10M per year, which will see the New York-based Web design firm have significant presence in and around Madison Square Garden, on MSG Network and with Knicks siblings the NHL Rangers and WNBA Liberty, plus a program enabling small businesses that use Squarespace to share in advertising activation. MORE

NBA Goes Big In Japan With Rakuten Partnership

A month after wadding into NBA waters with the largest jersey-logo sponsorship deal to date — $60M over three years with the Golden State Warriors — online services provider Rakuten has immersed itself via a multi-year deal to become a global partner with the NBA and the league's exclusive distribution partner in Japan for all live games, Rakuten's first such alliance with a sports league in North America and what the NBA called its 'most comprehensive media partnership in Japan,' where the NBA has had a growing presence since 1988. MORE

L.A. Lakers, Miami Heat Join NBA Jersey Ad Patch Barrage

More than half of NBA teams now have jersey patch deals following the unveiling of alliances between the Los Angeles Lakers and e-Commerse retail destination Wish and the Miami Heat and Ultimate Software, with the Lakers-Wish pact put at more than $36M over three years, making it the second-largest such deal to date behind the Golden State Warriors' $60M deal with Rakuten. MORE

NBA 'I'm Why' Tip-Off Campaign Stars Players, Fans

With the new season just about a month away, the NBA has unveiled creative under its umbrella 'This Is Why We Play' campaign, with three initial spots showing 'I'm Why' such players as LeBron James and Russell Westbrook get fans excited about hoops on and off the court, 'I'm Why' two games in Mexico City this December are historic and 'I'm Why' the people who work behind the scenes for the NBA champion Golden State Warriors and other teams are strong links between players and fans. 'We get the fans ready and the fans get the players ready.' MORE