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SPORTS MARKETING
AGENCIES/MEDIA/STATS
KEEPING SCORE

Who will get the best marketing deals coming out of Super Bowl XLIV? According to the readers of NYSportsJournalism.com:

Drew Brees 75%
Reggie Bush 8%
The City of New Orleans 8%
New Orleans Saints 4%
Sean Payton 4%
Other 2%

WADE BLOGS

The best of today's sports and sports marketing blogs are HERE

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    SAY WHAT!

    "When everybody’s healthy and we’re all on the same page and making the right plays for each other, the game is easy.  Courtney Lee of the 7-55 Nets after defeating the 21-41 New York Knicks, 113-93, on March 6.

    MARKETWATCH

    BUY UPDATE: Dallas Mavericks, still the hottest team in the NBA with 12 consecutive wins after defeating the Minnesota Timberwolves on March 8.

    SELL Another lost season for the Los Angeles Clippers, 25-38 after losing to the Orlando Magic on March 9, the same day former head coach Mike Dunleavy was dismissed as GM.

    HOLD As March Madness nears, CBS not certain if NCAA will evoke its right to opt out of their 11-year, $6 billion contract (which currently has three years to go) after this season.

    COLLECTIBLE CORNER

    $9.99: Asking price for 1978 NCAA Men's Basketball Final Four Program (Duke, ND, UK, UArk), on eBay.
    $12.95: Asking price for DVD, March Madness: Greatest Moments In NCAA History (though 2008), on eBay.
    $149.99: Asking price for John Wooden autograph 2006-07 Press Pass Legends card, on eBay
    $199.99: Asking price for Duke head coach Mike Krzyzewski autographed basketball, on eBay.
    $2,903.00: Asking price for (4) tickets to 2010 NCAA Men's Basketball Final Four in Indianapolis, on eBay.

     

    Wednesday, March 10, 2010

     

    Despite Co-Billing, Tiger Still A Star At EA Sports

    Electronic Arts unveils its second new Tiger Woods product since December, PGA Tour 11, which features the golfer on the videogame cover alongside Rory McIlroy. MORE

    NFL Calls Verizon, Disconnects Sprint

    The NFL has signed a four-year contract with Verizon Wireless to become the league's official wireless partner, including access to RedZone and the NFL draft. MORE

    Yankees, New Era, ESPN Ready To Roll At Pinstripe Bowl

    The Big East will meet the Big 12 in the college football New Era Pinstripe Bowl scheduled to debut in New York at Yankee Stadium in December. MORE

    Spending Dollars Makes Sense During March 'Adness'

    Companies such as AT&T, Lowe's, Coke and State Farm have spent more than $4.5 billion on network ads since 2000 and will continue to do so during the 2010 NCAA Div. I Men's Basketball tournament. MORE


    NFL Providing 400 Hours Of Footage Via New Hulu Deal

    Online entertainment destination Hulu is now a 24/7 pro football haven with Super Bowl games, historical footage and even the best of NFL press conferences from NFL Network, NFL Films. MORE

    Shaq A Big Man In Bone Marrow Donor Campaign

    The need for more marrow donors, especially among African Americans, will get a national spotlight with Shaquille O'Neal as the very visible face. in TV, online and print. MORE

    MLB Takes Pregnant Pause, Goes For Style With Tommy-B

    In an effort to reach its wide array of fans, MLB will unveil for the 2010 season a line of Tommy Bahama shirts for the Yankees, Red Sox and others, as well as maternity T's for parents-to-be of all teams. MORE

    Jimmie Johnson Survives Kobalt 'Crash' To Drive Again

    What appears to be a TV commercial for Kobalt Tools gone bad is actually a TV commercial in which only the strong survive. MORE

     

     

     

     

     

     

    NEWS FROM March Madness 2010

    Dick Vitale's Talking Fathead is 'Awesome, Baby!'

    Automaker Ups Stakes To Drive NCAA Tournament

    Infinity Putting 'M' Into March Madness Marketing

    LG Electronics Plugs Into NCAA Alliance

     

    NEWS FROM Spring Training 2010

    Q&A: Are Yankees' Fans Part Of Red Sox Nation?

     

    NEWS FROM BostonSportsJournalism.com

    Celtics' Paul Pierce Shoots To Score With Switch2Health

    JetBlue Thinks Green (Monster) In Red Sox Promotion

    League, Sponsors Score In Bridgestone NHL Winter Classic

     

    NEWS FROM ChicagoSportsJournalism.com

    Puma Is Bullish On Chicago With Retail Expansion

    Sports Marketing Vet Named CMO For Chicago Cubs

    Marcus Jordan-adidas Shoe Issue Gets Really Real

     

    MORE NEWS ...

    NBA Hispanic Campaign Is Muy Grande

    EAS Myoplex Muscles Into Mainstream Marketing

    Danica Patrick Adds New Partner To Marketing Roster

    London 2010 Gets Schooled By Vancouver 2010

    Olympic Stars Score Gold With Wheaties Cover

     

    Q&A: Hitting The Sweet Spot In Sports Activation

    In a era now defined by the Tiger Woods scandal, Octagon VP David Schwab reveals in a Q&A how the First Call acquisition and activation division works with Fortune 500 and boutique companies to navigate the treacherous landscape of marketing and sponsorships.