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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

COLLECTIBLE CORNER

NFL My Cause My Cleats 2017-18 Auction

Garett Boles Denver Broncos To benefit: National Center For Learning Disabilities
Troy Hill Los Angeles Rams To benefit: Harold Robinson Foundation
Oliver Quinn Detroit Lions To benefit: Attack Poverty
Cody Davis Los Angeles Rams To benefit: Fellowship of Christian Athletes
Adam Gotsis Denver Broncos To benefit: Around the Campfire
Brandon Marshall Denver Broncos To benefit: Williams-Marshall Cares Leadership Program
Aqib Talib Denver Broncos To benefit: Yellow Jackets United
Emmanuel Sanders Denver Broncos To benefit: Emmanuel Sanders Foundation
Sammy Watson Los Angeles Rams To benefit: American Cancer Society
Marvin Jones Detroit Lions To benefit: Playworks of MI

My Cause My Cleats Auction

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DC Heroes: New Age Aussie Open Ads Below

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Via W/E 1. $20M 2. $16.5M 3. $15.3M 4. The Post $12.2M 5. Greatest Showman $11M

. intro from 'You wanted big. Well, it doesn’t get any bigger than this. Championship Sunday. Tom’s Day'

Going to the : named official 'barketologist' $1M Kennel Club Dog Show Bracket Challenge

Per new from UK-based named 'most boring sport' (by 70% surveyed) followed by American Football (59%) (58%) 'Most exciting' nondescript 'Athletics' (47%) (43%) (43%)

. rescues in & finds US homes 1.8k+ in 8 yrs Milo & siblings now in US

'Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity'

'We have come too far, we have sacrificed too much, to disdain the future now'

MARKETWATCH

NBA ALL-STAR GAME Reserves unveiled Jan. 23, full rosters Jan. 25 NBA on TNT Tipoff presented by Autotrader

NFL CONFERENCE CHAMPIONSHIPS Jan. 21

AFC Jacksonville Jaguars vs. New England Patriot CBS 3 PM (ET)

NFC Minnesota Vikings vs.Philadelphia Eagles Fox 6:30 PM (ET)

AUSTRALIAN OPEN Jan. 15-28 Melbourne ESPN2

BASEBALL HALL OF FAME Class of 2018 Unveiled Jan. 24 MLB Network

NHL ALL-STAR GAME Weekend Amaile Arena, Tampa

Jan. 27 All-Star Skills Competition NBCSN

Jan. 28 All-Star Game presented by Honda NBC

NFL PRO BOWL Jan. 28 Camping World Stadium, Orlando ESPN 3 PM (ET)

WWE 1st WOMEN'S ROYAL RUMBLE MATCH Jan. 28 Wells Fargo Center, Philadelaphia WWE Network 7 PM (ET)

SUPER BOWL LII Feb. 4 U.S. Bank Stadium Minneapolis NBC

WINTER OLYMPICS Feb. 8-25 PyeongChang, South Korea NBC NBC Sports

NEW YORK TENNIS OPEN Feb. 11-18 NYCB Live Nassau Veterans Memorial Coliseum, Uniondale, NY

MLB SPRING TRAINING Feb. 13 Grapefruit League/Cactus League Pitchers/Catchers report in

NBA ALL-STAR GAME Staples Center, Los Angeles

Feb. 17 State Farm All-Star Saturday Night

Feb. 18 NBA All-Star Game  TNT 8 PM (ET)

DAYTONA 500 Daytona International Speedway Feb. 18 Fox 2:30 PM (ET)

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

IOC Approves North Korea Presence At Winter Olympics

Stating that 'such an agreement would have seemed impossible only a few weeks ago,' the IOC has approved North Korea's request to participate in the upcoming Winter Games in South Korea, with the North sending 22 athletes to compete in skating, skiing and ice hockey — the latter featuring a women's team with players and coaches from both North and South Korea — as well as participation in the Opening Ceremonies, where athletes will march under a Korean Unification flag and wear special unification uniforms. 'This was not an easy journey,' said IOC president Thomas Bach. MORE

LeBron Adds Mars Reel Social Media Site To Portfolio

Mars Reel, a leading social media platform with a focus on high school hoops (and nearly 150M unique views on its YouTube channel last year), has signed a deal with Uninterrupted, under the auspices of LeBron James and partner Maverick Carter, 'to extend its brand into broader development, distribution and storytelling opportunities,' and in addition has received an investment of $2.7M from James and Carter as part of an initial $4.7M round of funding that also includes musician/producer Nas and other key entertainment industry executives. MORE

Hey, Bryce, Justin, Noah: MLB Taking Its Supercuts At The Plate In '18

Bryce Harper, Justin Turner, Noah Syndergaard and other players with classic manes of hair, pay attention: MLB has signed its first new deal for the 2018 season, naming Supercuts as the league's official 'hair salon' and 'hair stylists,' to be supported by a multi-media campaign and activation that will begin with Spring Training and then run through the season, playoffs and World Series. 'Given the quality and breadth of MLB, we believe this will be a home run for our Supercuts salons, stylists and guests,' said Hugh Sawyer, president and CEO for Supercuts parent company Regis Corp. MORE

New Age Of DC Heroes Rebuilds Comic Book Universe

DC Comics, long known for such heroes as Superman, Batman, Wonder Woman and The Flash; villains including Joker and Bain; and those in-between (Suicide Squad) is continually reinventing its universe, but the plans for 2018 are big, with what DC calls in a supporting multi-media ad campaign, 'a thrilling array of heroes' and titles, from its top-tier artists and writers, who 'embody a spirit of epic adventure and bravery,' with the new roster featuring Silencer, Sideways, Damage, New Challengers, The Immortal Men, The Curse of Brimstone and The Terrifics: Mr. Terrific, Metamorpho, Phantom Man and Phantom Girl. MORE

For Danica, GoDaddy, It's Déjà Vu All Over Again

As she heads into the final two races of her storied career, Danica Patrick has reunited with a former lead sponsor, GoDaddy, which partnered with Patrick from 2006-2016 and featured her in more than a dozen Super Bowl commercials, with the domain service provider again taking a lead role for the 'Danica Double' — scheduled races at the Daytona 500 and the Indy 500 — and then remaining a partner for her post-racing business endeavors. 'We're getting the band back together, which makes sense because our goals are so well-aligned,' said Barb Rechterman, CMO for GoDaddy. MORE

United Turns Athletes, Employees Into Olympic Superheroes

The official airline for the U.S. Olympic Committee and Team USA knows about flying and other feats of strength and has used that experience to turn Team United into superheroes, complete with powers and identities, en route to the Winter Games in South Korea — including Gus 'Air Raider' Kenworthy, Jamie 'Arctic Angel' Anderson, J.R. 'Ice Lightning' Celski, Erin 'The Rocket' Hamlin, Nathan 'King Quad' Chen and Nikko 'The Fury' Landeros — and has also bestowed super identities on some of its pilots, flight attendants and operations personnel. 'They are regular people who use their exceptional talents to accomplish the incredible,' said Mark Krolick, vp-marketing for United Airlines. MORE

UFC, Monster Energy Take New Alliance 'To Next Level'

 Calling it a partnership between 'two global brands that share a passion for performance and innovation,' UFC and Monster Energy have extended their union, which began in 2015, with a multi-year pact that will see the 'official energy drink of UFC' continue to have a major presence in the Octagon, UFC marketing and among such sponsored athletes as Conor McGregor, Daniel Cormier, Max Holloway, Tyron Woodley and Paige Van Zant. According to UFC president Dana White, 'Monster Energy is an amazing partner that truly understands what UFC is all about.' MORE

NBA, Verizon Boost Alliance With Content, Live-Stream

Calling it an 'innovative partnership that will deliver one of the most comprehensive streaming offerings of NBA content,' the league and Verizon