PAGE ONE
SPORTS MARKETING
AGENCIES/MEDIA/STATS
POLL POSITION
What Marketers Love About April 2015
 
pollcode.com free polls
KEEPING SCORE

2014 Grand Marketer of the Year:

• ALS Association 52%
• Upper Deck 14%
• Under Armour 8%
• BBDO Worldwide 8%
• BitPay 5%
• Foot Locker 4%
• EPIX 3%
• Daily Fantasy 2%
• Levis 2%
• LeBron James 2%

WADE BLOGS

The best of today's sports and sports marketing blogs are HERE

Star Wars: Force Awakens (See More Ads Below)

SAY WHAT!

"Today I got to tell my family that my dream is coming true. Can't really put into words what that feels like. So excited for this journey!" — Potential MLB rookie phenom Kris Bryant on his Twitter page after learning that he had been called up from the minors by the Chicago Cubs, with the team expected to put him in the lineup today.

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
MARKETWATCH

RIP Lauren Hill

BUY The New York Mets (7-3) have won five straight games following yesterday's 7-5 home win over the Miami Marlins (3-7).

TOMORROW Welcome to the NBA Playoffs Eastern Conference: (1) Atlanta Hawks vs. (8) Brooklyn Nets, (2) Cleveland Cavaliers vs. (7) Boston Celtics, (3) Chicago Bulls vs. (6) Milwaukee Bucks, (4) Toronto Raptors vs. (5) Washington Wizards Western Conference: (1) Golden State Warriors vs. (8) New Orleans Pelicans, (2) Houston Rockets vs. (7) Dallas Mavericks, (3) Los Angeles Clippers vs. (6) San Antonio Spurs, (4) Portland Trail Blazers vs. (5) Memphis Grizzlies. Playoffs begin April 18.

HOLD Adrian Petersen has been reinstated by the NFL. The Minnesota Vikings have his contract rights but a deal may be underway to trade him for players and/or draft picks to another team.

SELL The MLB defending World Champion San Francisco Giants (3-8) have lost eight consecutive games following yesterday's 7-6 home loss to the Arizona Diamondbacks (5-5).

IN PROGRESS NHL Stanley Cup Playoffs

APRIL 18 NBA Playoffs begin

APRIL 30 NFL Draft Chicago ESPN, NFL Network. The NFL is mining for gold in a pumped-up Draft (see story here)

MAY 2, 2015 Floyd Mayweather - Manny Pacquiao MGM Grand

MAY 25 NBA Draft Lottery: Minnesota Timberwolves (25% chance to get No. 1 pick), New York Knicks (19.9%), Philadelphia 76ers (15.6%), Los Angeles Lakers (11.9%), Orlando Magic (8.8%). NBA Lottery May 25, NBA Draft June 25 (ESPN)

COLLECTIBLE CORNER

$56.00: Asking price for Jordan Spieth autographed Golf Digest Magazine 2015 Masters on eBay.
$199.99 Asking price for Jordan Spieth autographed 2014 Ryder Cup flag, on eBay.
$499.99: Asking price for Jordan Spieth autographed Texas Longhorns Polo shirt, on eBay.
$500.00: Asking price for Jordan Speith autographed 2015 Masters cap, on eBay.
$1,200.00: Asking price for Jordan Spieth autographed 2015 Masters pin flag, on eBay.

Marketers, Supporters Start 100-Day Olympics Countdown

it is now 100 days and counting until the Opening Ceremony for the Special Olympics World Games Los Angeles, which will see some 7,000 athletes, 3,000 coaches and 500,000 spectators taking part between July 25-Aug. 2, with the milestone date giving marketing and media partners including Toyota, Coca-Cola, Toys R Us, Bank of America and ESPN — as well as supporters such as singer Avril Lavigne — the opportunity to ramp-up activations for what organizers are calling the "single biggest event in Los Angeles since the 1984 Summer Olympics." MORE

'Sugar Ray' Leonard Laces Up For Skechers Campaign

Boxing icon and sports legend 'Sugar Ray' Leonard is now working up a sweat for a new team, signing a deal to represent Sketchers and its Relaxed Fit line, which will see the man who won an Olympic gold medal, numerous titles in the ring, had victories over the likes of Tommy "The Hitman" Hearns, Roberto Duran, "Marvelous Marvin" Hagler and Floyd Mayweather Sr., was inducted into the International Boxing Hall of Fame and now is a commentator for NBC Sports' Premier Boxing Champions series, in a global multi-media campaign set to launch in December and run throughout 2016, with Leonard becoming the first boxer on the company's endorsement roster that also includes Joe Namath, Joe Montana, Mariano Rivera, Pete Rose and Ringo Starr. MORE

Mayweather-Pacquiao Building Money, Hype, Histrionics

With just over two weeks to go until the 'Fight of the Century' on May 2 in the MGM Grand in Las Vegas determines whether Floyd Mayweather or Manny Pacquiao is the best pound-for-pound fighter on the planet, the noise, marketing and financial potential are all on the rise, with each man opening the doors to their boxing clubs to give the media and the public up-close looks at their workout sessions, brands such as Tacate ramping up activation, figures from PPV, live gate and other outlets continuing to climb and co-promoting cable networks Showtime and HBO supporting their boxers — Mayweather and Pacquiao, respectively — with TV spots and in-depth specials. MORE

Pepsi Sees Nothing But Net Gains With New NBA Deal

In a marketing and financial game of 'Spin the Bottle,' PepsiCo has signed a multi-year deal to replace rival Coca-Cola as the official foods and beverage partner of the NBA, WNBA and NBA D-League, which will see several brands join long-time league sponsor and sibling Gatorade, under which Mountain Dew will take a lead role as title sponsor of the All-Star Game Slam Dunk Contest, in an expanded version of the league's 3-On-3 competition and in other activations in the U.S. and China — where the NBA has some 300M fans — giving Pepsi official alliances with the NFL, MLB, NHL and now NBA, while Coke has signed a pact with MLS to replace Pepsi across numerous soccer platforms. MORE

Olympics, Trial, Marketers Put $182M Focus On Marathon

Following a winter in which Boston and the surrounding regions experienced a record of more than 108" of snow, the 119th Boston Marathon scheduled for April 20 could not have come sooner, with the overseeing Boston Athletic Assn. anticipating nearly $182M in race-related spending from participants, residents, visitors and marketing partners — led by John Hancock, now in its 30th year as lead sponsor — and the city getting additional attention due to the trial of Dzhokhar Tsarnaev, who was found guilty of all 30 charges against him relating to the tragic Marathon bombings in 2013, as well as the growing debate among state and local officials and the pubilc-at-large on whether or not to move ahead with the process to bid on the 2024 Summer Olympics. MORE

LeBron, Curry Show Off MPJ (Most Popular Jersey) Skills

When LeBron James returned to the Cleveland Cavaliers his goal was to bring NBA titles to the city, and he has done that by claiming the crown of best-selling jersey for the 2014-15 season, his sixth such honor, followed in sales by the jerseys of Stephen Curry (Golden State Warriors), Kobe Bryant (Los Angeles Lakers), Kevin Durant (Oklahoma City Thunder) and Derrick Rose (Chicago Bulls) — the latter three of whom have spent significant time on the injured list this year — with the Bulls, Cavs and Warriors the Top Three is team merchandise, Tim Duncan No. 7 on the jersey list despite the fact that he has been with the San Antonio Spurs since 1997 and a guest appearance by 7' 5" Sim Bhullar of the Sacramento Kings, who this month became the first NBA player of Indian descent. MORE

Say Watt: Reebok Tackles Future With J.J. Watt, 50 Cent

Reebok has sweated through a lot of hard work in an attempt to establish itself in the global fitness category, and the division of adidas has taken two steps toward enhancing and expanding its consumer base by signing NFL Defensive Player of the Year J.J. Watt and in a separate alliance hooking up with SMS Audio, founded by and run under the auspices of Curtis "50 Cent" Jackson, with Watt unveiling his pact by posting a video showing him jumping a personal best 5'1" atop a stack of boxes while wearing Reebok ZPump Fusions and SMS Audio becoming the sports brand's official fitness headphone licensee with plans for co-branded products scheduled to hit retail this summer. MORE

MLB, Teams, Players, Partners In Top Form To Pitch 2015

It has been a long, cold winter in many parts of the country, but the boys of spring and soon-to-be boys of summer are back, as are the marketing efforts from MLB, 30 teams, official companies and media partners, with the league pitching 'THIS (Is Baseball)," "MLB Field of Dreams" and the Hispanic effort "Estamos Haciendo Historia Aqui"; Sony's PlayStation (pictured), Subway, DraftKings, Topps and Church & Dwight among the brands ramping up activation; and franchises running the promotional gamut from Star Wars to emoji T-shirts, all evoking the spirit of the late Hall of Famer Mickey Mantle, who said, "Nothing's ever been as fun as baseball." MORE

Adidas Finds 800 Lb. Guerrilla Marketer In Marathon Space

In 2014, adidas dropped to No. 3 in U.S. retail sales, and a key reason is that rivals are becoming more brazen in taking on the company in its own territory. Case in point: One of the most iconic sports events in the U.S. has had adidas as its official apparel and footwear partner for 27 years, but that has not stopped homegrown New Balance from carving out its own space before and during the Boston Marathon (scheduled for April 20), which includes a multi-media guerrilla marketing effort proclaiming that it knows why 'Nobody Runs Likes Boston,' signage throughout the city — with heavy emphasis on the 26 mile-plus course — and alliances with several high-profile Boston restaurants, shops and destinations targeting locals, visitors and runners alike. MORE

Fighting The Good Fight: ALS Association Named 2014 Grand Sports Marketer Of The Year

Countless people are working endless hours to find a cure for amyotrophic lateral sclerosis, widely known as Lou Gehrig's Disease. The ALS Assn. has been at the forefront of this fight since 1985, but in 2014 garnered national and international attention with two key campaigns — the 75th Anniversary of Gehrig's "Luckiest Man Alive" speech (with extensive support from MLB and the New York Yankees) and the Ice Bucket Challenge (inspired by Pete Frates) — which raised awareness and funds worldwide. For these and other efforts, the ALS Assn. has been named the Grand Sports Marketer of the Year for 2014 based on votes cast by the readers of NYSportsJournalism. There is as yet no cure for ALS and the battle continues, with the ALS Assn. and such groups as Project ALS, ALS Therapy Development Institute, ALS Society of Canada and the Muscular Dystrophy Assn. among those front-and-center. For those battling ALS, every step is a good step. And, according to the ALS Assn., "Raising awareness is a crucial step in generating support for the efforts to find treatments and a cure for today's faces of ALS." MORE

Commercial Spotlight: Orphan Black Season 3, Jeep Renagades, Heinz New Mustard, Subway The Pitch

   

 

NEWS FROM NBA 2014-15

Can Stephen Curry Become NBA's Manning Of Marketing?

For several years, it appeared as if NFL QB Peyton Manning was in every commercial, not far from the truth considering his deals have included Nationwide, Papa John's, DirecTV, Buick and MasterCard, and in the NBA the two players with the most commercial air time have been LeBron James and Kevin Durant, who each have a bevy of partners that garner them millions in annual endorsements. But is the mantle of marketing maven now passing to Stephen Curry of the Golden State Warriors, who is about to play in his second consecutive NBA All-Star Game and is a legitimate MVP candidate? Curry currently has ad campaigns running with the likes of State Farm, Degree, Muscle Milk, Zamst and Backyard Sports; is about to star in national efforts for Under Armour (to support his first signature shoe) and Express; and can also be seen in spots for ESPN's This is SportsCenter, the NBA on TNT and regionally for the Warriors. And there potentially could be more to come if the Warriors and Curry continue to light up the league and stake their claim in the post-season. MORE

Nike Gets The Bugs Out For Jordan 30th Anniversary Push

Michael Jordan has had many exciting teammates during his collegiate, pro and Olympic career, but none as charismatic, alluring, flippant and abrasive as Bugs Bunny, who appeared with MJ in Space Jam as well as two Super Bowl commercials and now is reunited with Air Jordan as Hare Jordan for a multi-media campaign that includes TV, Internet, social media and new products and apparel to help celebrate the 30th anniversary of Nike's Jordan Brand, which three decades after launching is a growing $2.6B business thanks to Jordan himself and a roster of endorsers that includes Chris Paul, Russell Westbrook, Blake Griffin, Carmelo Anthony, Denny Hamlin, Maya Moore and Derek Jeter. MORE

With adidas Out, Will Nike, UA Eye NBA Jersey Deal?

The ears of executives at Nike and Under Armour are burning this week with the news from adidias that it would not renew its alliance as the NBA's official jersey supplier when the contract, which dates back to 2006, expires after the 2016-17 season, a decision that coincides with adidas falling to third behind Nike and UA in U.S. retail shoe and sportswear sales, a search on-going for a successor to CEO Herbert Hainer and two of the company's top hoops endorsers, Derrick Rose and Dwight Howard, spending more time on the injured list than on the court, but will it be the firepower of Nike and division Jordan Brand — which together cover the feet of such high-profile players as LeBron James, Kevin Durant, Kobe Bryant, Kyrie Irving, Chris Paul, Russell Westbrook and Michael Jordan himself — or the hard-charging UA, which brings a b-ball roster led by Stephen Curry to the table, that will be able to woo the NBA and win the next contract? MORE

Why Adam Silver Sees Europe, Jersey Ads In Future

Shaq Back A Hero In Orlando, Room For Dwight?

Kevin Love Doubles Rebounds With Chocolate Milk

BBVA Compass Campaign Points To Durant, Harden

Mt. Dew Kickstarts Activation With Russell Westbrook

 

NEWS FROM NHL 2014-15

Samsung Eyes Tech-Savvy Fans With Exclusive NHL Deal

With the Galaxy S6 and S6 Edge about to be released, Samsung has signed a multi-layered alliance with the NHL making it the first exclusive partner in Canada in the mobile, tablet and hardware category, which encompasses marketing support on TV and online and fan activations that will see Samsung Canada become presenting partner of "Inside the NHL Situation Room" and the "Stanley Cup Playoffs Bracket Challenge," with Samsung and the NHL working together to offer exclusive content to fans on such Galaxy devices as the S6, S6 Edge, S5 and S4 and Note II. MORE

ESPN Back On Ice With NHL, 2016 World Cup Of Hockey

The self-proclaimed 'Worldwide Leader in Sports' has not shown an NHL game since 2004 but ESPN is getting back in a big way, signing a deal with the NHL and NHL Players' Assn. for exclusive U.S. broadcast, radio and other rights to the 2016 World Cup of Hockey, which will feature teams representing eight nations — including the U.S., Canada, Russia, Finland, Sweden and the Czech Republic, plus All-Star teams from North America and Europe — complete with marketing and media support. MORE

NHL Eyes Outdoor, World Cup Games As '16 Jewels

Although the 2014-15 season is just past the midway point and the Stanley Cup playoffs are still months away, the NHL has revealed plans for the 2015-16 campaign, which will see three marketing-laden games outdoors — the Bridgestone Winter Classic and two matches under the Coors Light Stadium Series banner — plus a return and reboot of the World Cup of Hockey, with six national teams from the U.S., Canada, Russia, Sweden, Finland and the Czech Republic plus and two teams of European and North American players competing for a trophy in a tournament that could take the place of the NHL and NHL Players Assn. sending its athletes to the Olympics. MORE

NHL Using Marketing, Media At Full Strength

Fans Get An NHL Mouthful With P&G Alliance

Honda Deal In Next Gear With NHL ASG, Canada

NHL Heats Up Outdoor Games With Epix Efforts

 

NEWS FROM MLB 2015

New Commish Paints Bright Picture For MLB Fans, Game

In his first official message as the commissioner of Major League Baseball, Robert Manfred spoke in an open letter to fans, players and marketing partners and said that the game is strong but that there would be even better times ahead, pinpointing his interest in growing baseball by 'honoring the game's history while bringing in new people,' including more activations involving kids, making it more accessible to people in underserved and urban areas where teams and ball fields are harder to find, continuing to build on and emphasize technology that will move the game into the future and supporting today's core of stars such as Mike Trout, Clayton Kershaw, Buster Posey, Madison Bumgarner, Felix Hernandez, Giancarlo Stanton and Andrew McCutchen. MORE

MLB Fans Have 21M Ways To Enjoy Dog Days Of Summer

MLB stadiums are preparing for the 2015 season, cleaning seats, upgrading facilities and enhancing menus with the likes of steaks, crab rolls, shrimp burgers and sushi, yet when it comes to fan favorites the hot dog still rules — more than 21.4M were eaten in ball parks last season — with the variety including much more than a cooked sausage, bun and mustard, as such foodservice companies as Aramark, Centerplate and Delaware North working with stadium chefs to create the likes of  Cuban Pretzel Dogs, Taco Dogs, Steak & Cheese Dogs and Dogs Wrapped with Bacon on a Stick. MORE

Louisville Slugger, Bat To Ruth, Jeter, Changes Hands

Why Mike Trout Is On 'Most Dangerous' List

World Series MVP Bumgarner Pitching For Carhartt

 

NEWS FROM NFL 2015

NFL Sees Gold In Season-Long Super Bowl 50 Celebration

The Super Bowl has long been a bottomless pot of gold for the NFL, but the league is taking the gold theme literally with a year-long ramp-up for the game next February in Levi's Stadium, with current and past players and coaches as well as marketing partners activating in a multi-layer platform that will begin at the NFL Draft on April 30, continue throughout the pre-, regular and post-season and culminate at the Pro Bowl and Super Bowl 50, including merchandise, ad campaigns, gold highlights on uniforms, balls and on the playing field and celebrations in the cities of previous Super Bowl winners and at the high schools from which particiapting Big Game players and coaches graduated. MORE

En Route To Super Bowl 50, NFL Renews CBS' TNF Deal

After declaring its first season of programming a tremendous success, CBS has been given the option by the NFL for a second platform of Thursday Night Football, which will again see CBS produce a slate of 14 games and have its lead analysts in place for the full year, share the first eight games with NFL Network — which then gets exclusive broadcast rights for the games leading to the post-season — and support with multi-media marketing plus new elements to include programming and other initiatives across CBS and NFL networks, all leading to CBS' broadcast of the historic Super Bowl 50 in February 2016. MORE

Super Bowl, Oscars, March Madness Drive U.S. Ad Spend

With the Super Bowl, World Series, March Madness, Oscars and Grammys among the most sought-after commercial slots of the year, and with the Winter Olympics and FIFA World Cup also in the mix last year, it is little surprise that that companies spent some $181B in marketing in the U.S. in 2014, which translates to a global-leading $567 per person, according to the just-released Global Advertising Market Forecast Outlook from consulting and marketing intelligence firm Strategy Analytics, which also reports that TV spend accounts for 43% of the ad dollars in the U.S, a figure that put into perspective means ad spend per TV household in the U.S. is 46 times larger than that in India and ad spend in North America is twice that of Western Europe. MORE

Brands Jump-Start NFL Marketing With Winston, Mariota

 

NEWS FROM BostonSportsJournalism.com

Boston Gets USOC Bid, Begins Journey For IOC OK

Following a months-long process to outlast Los Angeles, San Francisco and D.C. to gain the bid from the U.S. Olympic Committee to represent the U.S., Boston now undertakes what will be a marathon rather than sprint to the finish line in 2017 when the International Olympic Committee will decide from among several global destinations which city will host the 2024 Summer Games, a daunting and expensive task that, if successful, would put the Summer Olympics on U.S. soil for the first time since 1996 in Atlanta and make Boston only the third American city ever to host the Summer Games. MORE

 

NEWS FROM SanFranciscoJournalism.com

Giants' Series MVP Bumgarner Now Pitching For Carhartt

When he is not on the mound with the San Francisco Giants, with whom he has won three World Series championships over the past five seasons and was named MVP of the 2014 Fall Classic, Madison Bumgarner gets down and dirty on his 100-acre family farm in North Carolina, which is where we find him in a new effort from Carhartt, known for its durable work apparel, as the 25-year-old cuts trees, moves lumber, mends fences and undertakes other sweat-inducing chores, with the multi-media campaign also spotlighting such backbreaking jobs as firefighters, oil riggers, search-and-rescuers and construction workers. MORE

Zappos Hits The Ground Running With Bay To Breakers

Already a top online destination for shoes and style, Zappos.com, a division of Amazon, is ready to walk the walk and run the run as the title sponsor for the San Francisco Bay To Breakers race, a 7.46 mile event first competed in 1912, which this May will take some 50K participants through the city with marketing partners that also include Under Armour, Geico and Hyatt Regency and a Zappos activation that is encouraging runners and spectators to try to set more than 40 race-related world records such as selfie photo taking, sourdough bread eating and garlic fry tossing. MORE

BMW Joins Gold Rush To 49er's Levi's Stadium

United Airlines On Board As Niners, Levi's Partner

P&G's Duracell Powers Seahawks-Niners Rivalry

Q&A: DNA For Levis, Niners Growth Is In The Jeans

 

NEWS FROM LosAngelesJournalism.com

L.A.'s Kershaw Is Now Most Valuable Pitchman

Three-time Cy Young winner and NL MVP Clayton Kershaw has added another accolade to his resume, signing with Subway as a Famous Fan endorser on a roster that includes AL MVP Mike Trout, with both men appearing in a print ad that touts their awards and favorite sandwiches (Turkey & Swiss and Spicy Italian, respectively), and Kershaw also getting congratulatory nods from other companies on his marketing team, such as Under Armour, Muscle Milk and Wilson; while his own non-profit group, Kershaw's Challenge, unveiled an MVP 14 T-shirt with proceeds going to support underprivileged kids around the world. Analysts say Kershaw, who earns about $3M in endorsements, could easliy double that during the off-season. MORE


MORE NEWS ...

Rousey, 'The Rock' Help WrestleMania Break Records

In February 2016, Levi's Stadium will be the site of the NFL's Super Bowl 50, but the home of the San Francisco 49ers housed a massive event on March 29 when WWE staged WrestleMania 31, which set a stadium mark for attendance, pushed WWE Network beyond 1.3M subscribers, grossed $12.6M and had an historic appearance by UFC champion Ronda Rousey, who with partner Dwyane "The Rock" Johnson, took on their "arch rivals,' Triple H and Stephanie McMahon, in a bone-crushing match that helped WWE to build on its current marketing and popularity roll. MORE

Misty Copeland Continues Breakout Endorsement Deals

Seiko of America has signed two high-profile spokespersons to appear in upcoming multi-media marketing: Nascar driver Jimmie Johnson and Misty Copeland, soloist for the American Ballet Theatre, who also is the face of Under Armour's women's brand alongside Lindsey Vonn and Gisele Bündchen and has other deals that include Payless and Blackberry, showing that she can be as energetic and creative working with global companies as she is making her mark in the challenging world of ballet. MORE

Living Legends Are Living Large With Marketing Alliances

Unlike Babe Ruth, Elvis Presley, Marilyn Monroe and Michael Jackson, celebrities can be well past their greatest achievements — but still be alive — to sell merchandise, attend sponsorship events and appear in ad campaigns, as witnessed by a group of elder-statesman and iconic figures that includes Muhammad Ali, Jack Nicklaus, Arnold Palmer, Pelé, Kareem Abdul-Jabbar, Joe Montana and Bo Jackson, each of whom has been in commercials over the past couple of years and/or have lent their time and likenesses to endorse such brands as Under Armour, Subway, AT&T, Papa John's, Emirates Airline and Toyota, as well as driving the efforts of their own products and philanthropic endeavors. MORE

 

McIlroy New Face Of $770M EA PGA Tour Franchise

WWE-NBCU Tag-Team For 'Hero In All Of Us' Effort

Toyota Drives For Gold As New Olympic Games Partner

Core Power Inks Romo, NHL, NBAers To Take On Gatorade

Madness Poll: Dukies No. 1, But Kentucky May Be Better

Lucas Oil Scores $15M In Media Value From Final Four

 

NASL Hits The Field For 2015 Looking To Kick Some Grass

An historic trip to Cuba by the New York Cosmos, expanded coverage on ESPN networks, signing New Era Caps in the league's first major licensing agreement with more marketing deals in the works, an expansion club in Jacksonville and other significant moves nationally and in local communities has the NASL believing that 2015 will be a milestone year, but even with commissioner Bill Peterson's optimistic outlook that "It's going to be one heck of a season, so buckle your seat belt and hold on" the fledgling soccer league still must deal with the 800 lb. gorilla on the U.S. profession soccer pitch: MLS. MORE

Q&A: McManus, Levy Talk March, Madness, Marketing

For the fifth consecutive year, under a $10.8B deal signed in 2010 that runs through 2024, CBS Sports and Turner Broadcasting will beginning this week combine to air all 67 games of the NCAA Men's Div. I Basketball, with increasingly added support coming from such platforms as March Madness Live and the March Madness YouTube Channel, all of which is enabling official marketing partners including AT&T, Capital One, Coca-Cola, Allstate, Buffalo Wild Wings and the recently signed Microsoft Bing to reach a legion of dedicated fans and consumers. But as McManus, chairman for CBS Sports, and Turner president Levy explain in this Q&A, the challenge is making certain that production quality remains high, the needs of fans are addressed and innovations are on-going to 'keep things from becoming stale.'

Mountain Dew Gets Fast, Furious In First Global Push

In what PepsiCo is calling the premiere worldwide push for its $1B Mountain Dew brand, Fast & Furious alumnus Justin Lin directs two anchor TV spots starring pro skateboarder Sean Malto and Olympic snowboarder Scotty Lago to jump-start an energetic multi-layer campaign that incorporates the attitude of the off-the-rails Dew Tour and We Are Blood skateboarding film to show consumers that 'Do the Dew' means "live by your own values, do what makes you happy and have a damn good time doing it." MORE

Don't That Beat All: Ringo Starr's Drumming For Skechers

The man who was the drummer for arguably the most iconic and influential band in music history, The Beatles, and who has been making music ever since (and is currently on tour with his own group), is taking his sticks and skins to a new gig as spokesman for athletic and lifestyle shoe brand Skechers, where Ringo Starr will star in a multi-media campaign launching in Spring 2015 to include TV, print, Internet, social media and POP to support the Relaxed Fit line, joining a lineup of endorsers that also features Joe Montana, Joe Namath, Pete Rose and Mark Cuban. MORE

How Ohio State's CFB Championship Earned AT&T $46M

In 2013, when AT&T signed a naming rights deal for Cowboys Stadium valued at upward of $19M annually, the telecommunication firm was banking on ROI from high-profile events that would attract attention nationally and internationally, which accurately describes the first National Championship Game under the new College Football Playoff system that was played in AT&T Stadium Monday night and broadcast on ESPN and its network siblings to a record 34M viewers, which translated to more than $46.7M in media value for title game presenter and stadium naming rights holder AT&T via exterior and interior signage, on-air visuals, graphics and verbal mentions. MORE

Top Sports Marketers Of 2014: The Best, Nothing Less

Despite the diversity of goals, strategies and achievements this year's Top Ten Sports Marketers of the Year encompass, they have one thing in common: They took the challenge to become the best, and settled for nothing less. They come from all areas of the sports, sports marketing and sports business landscape; touched consumers, fans, viewers, athletes, marketing and media partners, and investors; and left their respective marks during 2014. Now, it is time for the public to vote for the Grand Sports Marketer of the Year from among these ten powerful candidates (in alphabetical order): ALS Association, BBDO Worldwide, BitPay, Daily Fantasy Sports (category), Epix, Foot Locker, LeBron James, Levi Strauss & Co., Under Armour and Upper Deck. MORE