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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

SPORTS MARKETING
AGENCIES/MEDIA/STATS
KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

NYSJ NETWORK
BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

COLLECTIBLE CORNER

NFL My Cause My Cleats 2018 Auction

Jaron Brown Arizona Cardinals To benefit: Wounded Warrior Project
Justin Bethel Arizona Cardinals To benefit: Depression and Bi Polar Alliance
Frostee Rucker Arizona Cardinals To benefit: America Diabetes Assn.
Golden Tate Detroit Lions To benefit: Golden Futures
Ken Crawley New Orleans Saints To benefit: My Sister's Place
Vonn Bell New Orleans Saints To benefit: STAIR
Graham Glasgow Detroit Lions To benefit: NFL Charities
Josh Hill New Orleans Saints To benefit: Team Gleason
Thomas Morstead New Orleans Saints To benefit: Triumph Over Kid Cancer
Michael Matui New Orleans Saints To benefit: Crohn's and Colitis Foundation

My Cause My Cleats Auction

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MLB: Stoneman Douglas Winter Games Ads Below

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. rescues in & finds US homes 1.8k+ in 8 yrs Milo & siblings now in US

'Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity'

'We have come too far, we have sacrificed too much, to disdain the future now'

MARKETWATCH

WINTER OLYMPICS Thru Feb. 25 PyeongChang, South Korea NBC NBC Sports

MLB SPRING TRAINING Grapefruit League/Cactus League

NFL SCOUTING COMBINE Feb. 27 - March 5 Lucas Oil Stadium, Indianapolis NFL Network

MLS 2018 March 3

ACADEMY AWARDS March 4 Dolby Theatre, Los Angeles ABC 8 PM

TIE-BREAK TENS TENNIS March 5 Madison Square Garden NY Serena Williams, Venus Williams ESPN2

SOUTH x SOUTHWEST March 9-18, Austin, TX

MARCH MADNESS March 11 Selection Sunday TBS

MARCH MADNESS March 13-14 First Four University of Dayton

MARCH MADNESS March 16-18 First-Second Rounds

MARCH MADNESS March 22-25 Regional Championships

MLB OPENING DAY March 29

MARCH MADNESS March 31 & April 2 Men's Final Four Alamodome, San Antonio

MARCH MADNESS March 30 & April 1 Women's Final Four Nationwide Arena, Columbus, OH

FROZEN FOUR April 5 & April 7 NCAA Hockey Div. 1 Finals Xcel Energy Center, St. Paul MN

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Top Ten Sports Marketers of the Year — 2017 Strength. Determination. Perseverance. Creativity.

 It takes hard work, strength, determination, perseverance and creativity to separate yourself from the crowd, which is what the ten companies, organizations and events named Top Sports Marketers of the Year as selected by the editorial staff of NYSportsJournalism displayed in 2017, including adidas, Athlete Ally, eSports (category), the Golden State Warriors, Las Vegas, Mayweather Jr.-McGregor, MLB. NFL 'My Cause My Cleats.' Topps NOW and WWE achieved to reach their levels of success.

In addition, two athletes have been named Sports Marketing Athletes of the Year: J.J. Watt and Aly Raisman.

VOTE HERE Now comes the next step: Voting by the public-at-large to determine the Grand Sports Marketer of the Year. MORE

Kevin Hart Kickstarts Mountain Dew NBA Campaign

Using NBA All-Star Weekend as a starting point, Mountain Dew has signed actor/comic/uber NBA fan Kevin Hart as brand ambassador for its Kickstart product, to include TV, Internet, social media, activation throughout All-Star events and a promotion, CourtsideKick, that will see someone sit courtside with Hart during the NBA 2018 playoffs, with the initial spot in the effort, under the umbrella theme, 'Courtside Do's and Don't's with Kevin Hart,' showing the pros and (mostly) cons of sitting in the front row with an oversize 'Defense' board.' 'Kevin embodies the bold attitude, energy and spirit of Mountain Dew Kickstart,' said Chauncey Hamlett, senior director-marketing for Mountain Dew. MORE

NBA Players Union Relaunches Marketing Division

With a stated mission to create 'disruptive and substantive business relationships for the most marketable athletes on the planet, the National Basketball Players Assn. has re-launched its licensing division as Think450 (formerly known as National Basketball Players Inc) — representing the number of active NBA players — based on the NFL Players Assn. marketing arm, NFL Players Inc., with players still able to form individual marketing and endorsement pacts and the NBA retaining rights to all team marks and logos, but Think450 now overseeing licensing, business, marketing and other activations that involve a group of players. MORE

State Farm Adds 'The Glide' To CP3 Marketing Journey

Chris Paul has found an ever-growing group of friends and supporters in Houston, but his biggest assist still comes from his State Farm agent, Cole Perez (played by actor Oscar Nuñez), who teams with CP3 in a new humorous spot for the insurer that is part of larger activation planned for NBA All-Star Weekend (Feb. 16-18), with Paul joined in this commercial by Rockets teammate James Harden and Rockets legend and Naismith Memorial Basketball Hall of Fame member Clyde 'The Glide' in an eccentric game of charades that shows how Paul and Perez 'get each other.' MORE

NBA, Partners All Revved Up With Someplace To Go (L.A.)

Virtually the entire roster of NBA marketing partners is heading to the All-Star Game and surrounding events in Los Angeles this weekend with a full slate of plans — including new spots from State Farm, Anheuser-Busch (Bud), Nike, Jordan Brand, Tissot and Verizon — and a plethora of activation throughout the city, with focus in and around Staples Center, LA Live and the Los Angeles Convention Center, as well as on lead broadcast network TNT (with Ernie, Shaq, Kenny and Charles), from American Express, EA Sports, ExxonMobil, Footlocker, Gatorade, Jack Daniel's, JBL, Kaiser Permanente,  Kia, Kumho Tire, Marriott, Mountain Dew, New Era, Rakuten, Ruffles, adidas, Spalding, Under Armour and others, many with current players and/or such NBA icons as Kobe Bryant. MORE

Jackie Robinson Contracts At-Bat With Goldin Auctions

It's not often that you get the opportunity to own an item that changed the entire world, and with an appraised value of $36M not many will be able to do so in his case, but perhaps knowing that the original contracts signed by Jackie Robinson exist and are still viewed as life-changing pieces of history is enough for those who will not be able to participate in a Goldin Auction scheduled for Feb. 27 when Robinson's 1945 Minor League contract with the AAA International League Montreal Royals and his 1947 contract with the Brooklyn Dodgers are put up for bid as a unit, with 10% of the purchase price going to the Jackie Robinson Foundation. 'Most historians believe that the integration of baseball with the signing of Jackie Robinson had as great an impact on America as any other moment in history,' said Ken Goldin, chairman for Goldin Auctions. MORE

New Marketing Alliance Fits MLB-Snapple To A Tea

With Spring Training about to start but winter chill still in the air, MLB is heating up on the marketing front, signing a multi-year deal with Snapple naming the brand the league's 'official tea and juice drink,' which will come with marketing, a limited-edition baseball-themed drink and baseball facts as part of Snapple's under-the-cap packaging, all on the heals of the proposed acquisition of the Dr Pepper Snapple Group by coffee giant Keurig, which wants to expand its consumer base. 'We continually seek out new ways of connecting with our great fans, and teaming up with the creative team at Snapple is allowing us to try some unique ideas,' said Noah Garden, MLB evp-commerce. MORE

Special Olympics 50th Amplifies 'Inclusion Revolution'

In 1968, Eunice Kennedy Shriver was the driving force behind the first Special Olympics, held in Chicago's Soldier Field, and in 2018 the organization is celebrating its 50th anniversary with a sense of urgency, supporting what it calls the 'Inclusion Revolution' intended to 'broaden its purpose to end discrimination against people with intellectual disabilities worldwide and create inclusive communities,' bolstered by the Special Olympics World Games USA in Seattle and the Special Olympics Unified (Soccer) Cup in Chicago; multi-media marketing; partners including Coca-Cola, Bank of America, Mattel, Microsoft, the NFL, Procter & Gamble, Toyota and Voya; and such athletes as Andre Drummond, Apolo Anton Ohno, Damian Lillard, Elena Delle Donna, Hannah Teter, Michael Phelps and Yao Ming. MORE

PBR Launches RidePass, Goes Back To High School

The new 24/7 OTT digital streaming on-demand platform from Profession Bull Riders, RidePass, is officially out of the gate, with exclusive events, profiles, features and other programming domestic and international, promising to deliver 'Western sports. Anywhere. Anytime. No limits.' According to PBR CEO Sean Gleason, 'Fans have been asking for more live-event coverage, more access to the sport's compelling personalities and additional ways to celebrate cowboy values.' The launch coincides and will be bolstered by a deal PBR has signed with the National High School Rodeo Assn., an alliance that will 'grow high school rodeo through media, marketing and programs' while supporting youth rodeo competition worldwide. MORE 

 

With Sports Support, Cause Marketing Tops Record $2.3B

Last year was devastating for countless people and communities impacted by Hurricane Harvey in Houston, Hurricane Maria in Puerto Rico, mudslides and fires in California and the mass shooting in Las Vegas, but it also brought out the best in people, companies and organizations who formed and/or rallied behind cause marketing to donate a record $2B, according to research firm ESP Properties, with sports at the forefront via action that included J.J. Watt helping to raise more than $37M, the NFL with its 'My Cause, My Cleats' platform, MLB working with cancer and Alzheimer's groups and NBA Cares driving funds and awareness worldwide. MORE

Winter Games: Toyota Lanes of Life, Alibaba Greatness of Small, Aldi U.K. Ice Skater, Visa Finish Lines


NEWS FROM NFL 2018

Big Game: Ads Scored 49 Minutes 35 Seconds Of Airtime

The final score of Super Bowl LII was Philadelphia Eagles 41 New England Patriots 33, but the ad numbers are being crunched and so far they come out as 49 minutes 35 seconds worth of commercial time during the game on NBC, with the leaders being Anheuser-Busch (category exclusive on national TV), Fiat Chrysler (including Kia's Stinger), Toyota and Amazon.com, accounting for a combined 40% of paid advertising, according to Kantar Media, which also said that the most prolific categories were auto makers, beer, film and telecom. MORE

Winning Drive: Super Bowl Super For Stinger, Wrangler

For the ninth consecutive Super Bowl, the automotive category was the leader in commercial minutes and ad spend, and though it's too early to tell if getting out in front of more than 105M people watching on NBC would translate to sales, many took the first step by visiting specific page destinations at Cars.com, with the top hits belonging to Kia's Stinger, which saw a 4,000% increase in hits within eight minutes of the airing of an ad starring Steven Tyler; and Jeep Wrangler, which ran two commercials — one that touted the upcoming film, Jurassic World: Fallen Kingdom — and became the most-visited Cars.com page in several cities, including the home of the Super Bowl LII champion Philadelphia Eagles, Boston, Chicago, Los Angeles and New York. MORE

Disney World Gets MVP Foles First Post-Super Bowl Deal

In December, Nick Foles was a back-up quarterback for the Philadelphia Eagles, on Feb. 4 he was named Super Bowl MVP after leading the Eagles past the New England Patriots, then landed the first post-Big Game endorsement deal by shouting, 'I'm Going To Disney World!' for a national multi-media campaign, the result of which saw Foles and family — including daughter Lili, who sports her own brands, such as BBCare infant ear muffs and an NFL denim jacket —  feted in Orlando on Feb. 5 and the QB take a lead spot on a float alongside new pal Mickey Mouse. MORE

Fox Grabs NFL Thursday Night, Five Years, $2.75B

The NFL's Thursday Night Football has a new home via a five-year, $2.75B 'landmark' deal signed with Fox (taking over the package from CBS and NBC), which will air 11 games presented by Bud Light between Weeks 4-15 (excluding Thanksgiving), simulcast on NFL Network and in Spanish on Fox Desportes, with the network also able to distribute both its Thursday Night Football and Sunday games to Fox subscribers 'over a wide array of digital platforms, including for the first time mobile phones.' 'This agreement is the culmination of over ten years of strategic growth around Thursday Night Football,' said NFL commissioner Roger Goodell. MORE

NFL Partners Drive Sponsor Spend To Record $1.32B

Ticketmaster, Bud Light, Gatorade, EA Sports and even Papa John's (whose former CEO bad-mouthed the league before apologizing) were among the leaders in spending behind their official NFL partnerships this past season, driving the total to a record $1.32B, up nearly 6% from the previous year, according to research firm ESP, with QSRs moving to the top spot among most active categories ahead of Auto, Medical and former No. 1 Insurance; while nine franchises had sponsorship deals that were above the league average, with both Super Bowl LII teams — the New England Patriots and Philadelphia Eagles — part of that group and expecting a boost next season from their Big Game appearance. MORE

NFL Signs With Mitú To Connect With Latino Audience

E-media company Mitú says it reaches more than 90 million people a month with its Web site and social media platforms aimed at Latino millennials, which is a target audience the NFL would like to see grow in its support for the league — part of an overall strategy that is encompassing the NFL's annual games in Mexico City and expanding its alliances with such networks as Universo and Telemundo Deportes — and which is a major reason the the NFL and Mitú have united, with Mitú planning to build on its NFL coverage via activation with players across the league while the NFL taps directly into Mitú's contacts and connections. MORE

NFL Gets Wake-Up Call With Sleep Number Alliance

Minneapolis-based Sleep Number has taken full advantage that Super Bowl LII is in its backyard, signing a multi-year deal to become the official 'sleep and wellness partner' with the NFL, which will soon be felt league-wide when all players are offered a Sleep Number 360 bed 'with SleepIQ' technology,' part of an overall strategy to work with players and team trainers 'to help them better understand how sleep impacts their on-field performance.' 'We're excited to make a difference for these world-class athletes,' said Sleep Number president and CEO Shelly Ibach. MORE

Big Game Numbers: Consumer Spend Will Top $15B

The Super Bowl is surrounded by a bevy of stats and figures, but this might be the number with the most impact: Consumers are predicted to spend $15.3B around the Big Game between the New England Patriots and Philadelphia Eagles, according to the National Retail Federation, an average of more than $81 per person, on parties (45M will host a party, 68M plan to attend one), food, beverages, in restaurants, new TVs, team merchandise and other hoopla, with the highest average coming from those ages 25-34, who will top $118 each. 'Consumers are carrying strong spending momentum from the holiday season into their Super Bowl festivities,' said the NRF. MORE

Super Bowl Flies In On A (Chicken) Wing And A Player

People are projected to eat 1.35B chicken wings during Super Bowl weekend, an all-time high and a figure that is up 20M wings over Super Bowl LI, according to the National Chicken Council, which is enough wings to put 625 of them on every seat in every NFL stadium and twice in MetLife (home to the New York Giants and Jets), including U.S. Bank Stadium in Minneapolis, site for the Big Game on Feb. 4; or if you prefer your football seats less messy, enough to fill 1,562 truckloads, according to the American Trucking Associations. 'There will be no wing shortage,' said Tom Super, spokesperson for the NCC. MORE

Super Bowl A Crown Jewel For NFL, NBC, Marketers

Led by Anheuser-Busch, auto makers, movie studios and telecom, ad revenue for Super Bowl broadcast networks keeps rising, with NBC charging $5M-plus for some 30-second spots and expecting to top $500M revenue for the Big Game on Feb. 4, approaching the record $534M Fox took in for Super Bowl LI from 102 spots that ran a total of 51 minute and 30 seconds (including the first overtime in Super Bowl history), according to new report from Kantar Media, which also shows that NBC is cashing in via a unique double-dip with its Olympic Games coverage beginning just days later. MORE

Dale Jr. Gets Behind NBC Wheel At Super Bowl, Olympics

Having established himself as one of the top drivers in racing history, Dale Earnhardt Jr. is now ready for his next career as analyst and commentator for NBC Sports, with his first two assignments arguably the biggest platforms in live sports, Super Bowl LII and the Olympics, which begins as Earnhardt Jr. travels to Minneapolis to get up-close and personal at the Big Game and then heads to South Korea to 'explore the culture, people and traditions' in behind-the-scenes Winter Games stories, all followed by a stint in the booth when NBC gets the green flag to begin its coverage of the 2018 Nascar season. MORE

NFL Flying Back To U.K. With Seahawks, Eagles, Gruden

The NFL has unveiled the three games and six teams that will play during the 2018 season in the U.K. — two in Wembley Stadium, one in the new 61K-seat venue being built for EFL's Tottenham Hotspur — with first-time London Games presented by Subway participants Seattle Seahawks, Philadelphia Eagles and Tennessee Titans joining returnees Jacksonville Jaguars (for the sixth consecutive year), Los Angeles Chargers and Oakland Raiders with head coach Jon Gruden, all part of the NFL's on-going plan to boost its presence among fans, marketers and the media and, possibly down the (Abbey) road, place a franchise and perhaps even play a Super Bowl there. MORE

Here's Jonny: Selling Gruden To Raider (And The) Nation

The Oakland Raiders already have one foot out the door en route to a new stadium and new city — Las Vegas — for the 2020 season, but that's two years from now and the team needs to placa