With platforms that include Coaches vs. Cancer, Suits & Sneakers, Three-Point Challenge, A House United To Tackle Pediatric Cancer and the multi-media marketing effort, 'Come And Play For Us,' the American Cancer Society has been named the Grand Sports Marketer of the Year 2016 based on thousands of votes from the readers of NYSportJournalism and input from sports and business marketing analysts and writers nationwide; an honor that also puts a spotlight on the work being done by ACS executives, staff and volunteers; doctors, nurses, researchers, technicians and others seeking a cure for cancer; programs being conducted in cooperation with such groups as IMG College, the National Association of Basketball Coaches and Princess Lacey's Legacy; and the countless number of courageous people who have defeated cancer or are fighting to beat the disease, with help from the families and friends who build their support system. SEE THE FULL STORY HERE
The American Cancer Society was named as the Grand Marketer of the Year through a vote by the readers of NYSportsJournalism, based on activations with many impactful partners that raised money and drove awareness for one goal: to find a cure for cancer. In this Q&A, Sharon Byers, chief development and marketing officer for ACS (and former veteran marketing executive for Coca-Cola), and David Doan, ACS's vp-sports alliances, share the advantages of being able to work with such organizations as the National Association of Basketball Coaches, IMG College and Princess Lacey's Legacy; activating during such high-profile events as the NCAA College Football Playoffs, March Madness and the Final Four; and having hundreds of college and high school coaches be part of Coaches vs. Cancer; but also the challenges of having the mechanics and logistics in place to run the 24/7 year-round fund-raising efforts needed to support the work of countless thousands of people seeking to put an end the disease.
In 2001, Rob Lowe was appearing on TV's The West Wing, was filming Austin Powers in Goldmember (as Middle Number Two), starred alongside Teri Hatch in the TV movie Jane Doe and appeared in print ads for Skechers with fellow actors and Brat Packers Robert Downey Jr. and Matt Dillon, and now the 52-year-old actor returns to Skechers for a multi-media campaign to support the brand's lifestyle footwear, with creative to break this spring. 'We know he'll be a great face for our men's footwear collections,' said Sketchers' president Michael Greenberg. 'It's like he hasn't aged a day since his initial Skechers' campaign.' MORE
Hall of Famer, five-time NBA champion and three-time NBA Finals MVP Earvin 'Magic' Johnson, who played his entire pro career with the Los Angeles Lakers and has also been their coach, vice-president and a minority owner, is returning to the franchise after team president Jeanie Buss named him president of basketball operations, the center of a shakeup among team hierarchy that also sees long-time GM Mitch Kupchak relieved of his role and Jim Buss, brother of Jeanie, reassigned from his duties as vp-basketball operations (although remaining as a team owner along with Jeanie and other siblings), the result of the Lakers posting a combined record of 84-220 since 2013-14 (through the All-Star Game break this season), with both Jeanie Buss and Johnson vowing to return the franchise to 'the values and standards of the purple-and-gold' set by Buss' father and long-time franchise owner, Dr. Jerry Buss (who passed away in 2013). MORE
With the 2017 Nascar season about to start, the Daytona 500 just days away and Formula 1 putting pedal to the metal in just a month, marketers, sponsors, teams, drivers and fans are gearing up for activation, with an anticipated $5.75B expected to be spent in the category worldwide, but even with big partners and big numbers the sport has hit a wall in sponsorship, according to a new report from research and consulting firm IEG, which relates that the predicted 2017 growth in spend of 3.1% over 2016 lags behind the 4.5% growth in global sponsorship spending as motorsports faces 'concerns over the shifting global political and economic climate.' MORE
When historians look back at our era, they might not remember Kyrie Irving as an All-Star player for the NBA defending champion Cleveland Cavaliers, but if Pepsi has anything to say about it they will remember Irving's alter ego, Uncle Drew, the character who has become a caretaker of hoops history and who invites into his local pizza parlor such friends as Bill Russell, Baron Davis, Kevin Love, Ray Allen and Maya Moore to talk about the game and its players, which Irving-as-Uncle-Drew will be doing in New Orleans during All-Star Game weekend to support Pepsi, new marketing, the release of Uncle Drew clothing and accessories, and also to talk about an Uncle Drew movie that is in the works. MORE
Envisioning it as the next battleground for brands, marketers, media and players, the global eSports landscape will continue to grow in 2017 and accelerate thru 2020, reaching revenues of $1.5B, according to a new study from research and consulting firm NewZoo, which anticipates that the number of players will top 58M, the audience will hit 358M and the global eSports economy will near $700M this year; and forecasts the category could impact nearly 2B people over the next four years, driven by increased viewership on TV, the addition of more pro sports leagues such as the NBA and FIFA; and more investments and activation from non-endemic companies, a list that already includes the likes of Coca-Cola, Bud Light, Buffalo Wild Wings, Taco Bell, Ford, Hyundai, Gillette, Axe and sportswear and shoe companies Nike, adidas and Under Armour, 'which will bat