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SPORTS MARKETING
AGENCIES/MEDIA/STATS
KEEPING SCORE

Who will get the best marketing deals based on their showing in the Winter Olympics? According to the readers of NYSportsJournalism.com:
Shaun White 37%
Anton Apolo Ohno 22%
Lindsey Vonn 15%
Sidney Crosby 12%
Bode Miller 8%
Other 5% (led by J.R. Celski)

WADE BLOGS

The best of today's sports and sports marketing blogs are HERE

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    SAY WHAT!

    "LaDainian running behind our line … I think he’ll put up better numbers than people think.  Damien Woody, OT for the New York Jets, on Twitter after the team signed free agent running back LaDainian Tomlinson.

    MARKETWATCH

    BUY March Madness: Play-in game Mach 16 on ESPN; Field of 64 squares off beginning March 18.

    SELL Quarterbacks with the Cleveland Browns: Brady Quinn now with the Denver Broncos (pending physical) after team signed Jake Delhomme. Derek Anderson, who replace Quinn as a starter last season and then was, in turn, replace by Quinn, also is gone after team signed Seneca Wallace.

    HOLD David Beckham's playing future after tearing his left Achilles' tendon, requiring surgery that may keep him out of World Cup play with England and leaves his return date to MLS uncertain.

    COLLECTIBLE CORNER

    $9.99: Asking price for 1978 NCAA Men's Basketball Final Four Program (Duke, ND, UK, UArk), on eBay.
    $12.95: Asking price for DVD, March Madness: Greatest Moments In NCAA History (though 2008), on eBay.
    $149.99: Asking price for John Wooden autograph 2006-07 Press Pass Legends card, on eBay
    $199.99: Asking price for Duke head coach Mike Krzyzewski autographed basketball, on eBay.
    $2,903.00: Asking price for (4) tickets to 2010 NCAA Men's Basketball Final Four in Indianapolis, on eBay.

     

     

    Capital One March Madness Marketing Gets Medieval

    The NCAA's newest Corporate Champion unveils a hoops-centric campaign to support the men's basketball tournament. MORE

    NFL Drafts Fans To Select 75 Best Picks Of All Time

    Before Suh, McCoy, Clausen and Bradford are picked on April 22, the NFL wants to know where Montana, Rice, Brady, Staubach and others rank among the first 74 drafts. MORE

    Michael Vick's New Team - Spike TV's 'Pros vs. Joes'

    NFL quarterback hopes to shed some of his troubled past by taking part in the sports reality show, joining Donovan McNabb, Terrell Owens and others. MORE

    Pepsi Crashes Hoops Party With $10M Campaign

    PepsiCo is not an NCAA partner, so a carefully worded effort asks consumers to match college b-ball brackets with Jerry Rice, Kendra Wilkinson (pictured) and others. MORE

    VH1 Playing Matchmaker In Chad Ochocinco Reality Show

    The NFL wide receiver will pass on all but one of 85 women who want to catch him en route to scoring the ultimate date. MORE

    Winning Drive: Toyota Renews Deal With NFL's Colts

    Seeking a silver lining amidst the clouds, Toyota unveils a three-year extension to its marketing alliance with Peyton Manning's Indianapolis Colts. MORE

    Visa's Goal: Bring World Cup Campaign To The World

    Visa is ramping up activation behind the FIFA World Cup with a multi-media effort that will target fans in 78 markets. MORE

    Despite Co-Billing, Tiger Still A Star At EA Sports

    Electronic Arts unveils its second new Tiger Woods product since December, PGA Tour 11, which features the golfer on the videogame cover alongside Rory McIlroy. MORE

    NFL Calls Verizon, Disconnects Sprint

    The NFL has signed a four-year contract with Verizon Wireless to become the league's official wireless partner, including access to RedZone and the NFL draft. MORE

     

     

     

     

     

    NEWS FROM March Madness 2010

    Why Spending Dollars Makes Sense During March 'Adness'

    Dick Vitale's Talking Fathead is 'Awesome, Baby!'

    Automaker Ups Stakes To Drive NCAA Tournament

    Infinity Putting 'M' Into March Madness Marketing

     

    NEWS FROM Spring Training 2010

    Q&A: Are Yankees' Fans Part Of Red Sox Nation?

    MLB Takes Pregnant Pause, Goes For Style With Tommy-B

     

    NEWS FROM BostonSportsJournalism.com

    Celtics' Paul Pierce Shoots To Score With Switch2Health

    JetBlue Thinks Green (Monster) In Red Sox Promotion

    League, Sponsors Score In Bridgestone NHL Winter Classic

     

    NEWS FROM ChicagoSportsJournalism.com

    Puma Is Bullish On Chicago With Retail Expansion

    Sports Marketing Vet Named CMO For Chicago Cubs

    Marcus Jordan-adidas Shoe Issue Gets Really Real

     

    MORE NEWS ...

    NFL Providing 400 Hours Of Footage To Hulu 

    EAS Myoplex Muscles Into Mainstream Marketing

    Danica Patrick Adds New Partner To Marketing Roster

    Yankees. New Era, ESPN Ready To Roll At Pinstripe Bowl

    Shaq A Big Man In Bone Marrow Donor Campaign

     

    Q&A: Hitting The Sweet Spot In Sports Activation

    In a era now defined by the Tiger Woods scandal, Octagon VP David Schwab reveals in a Q&A how the First Call acquisition and activation division works with Fortune 500 and boutique companies to navigate the treacherous landscape of marketing and sponsorships.