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What Excited Marketers Most About April?
NBA Playoffs Begin 23.2%
NHL Stanley Cup Playoffs Begin 23.2%
NCAA Final Four March 31-April 2 14.3%
NFL Draft April 26-28 12.5%
MLB Openers April 2-8 10.7%
The Masters April 5-8 7.3%
Boston Marathon April 16 3.6%
Other: 5.4%

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    SAY WHAT!

    ''Chris Bosh is an awesome basketball player, but when he goes down, that just means more touches for LeBron and Wade. That's not exactly an advantage [for us].'' — Frank Vogel, head coach of the Indiana Pacers, following a 105-93 playoff elimination loss to the Miami Heat in Game 6 of their Eastern Conference semi-final series.

    MARKETWATCH

    BUY Albert Pujols had his third three-hit game of the season — including career home run 450 — to help lead the Los Angeles Angeles to a 3-0 win over the Seattle Mariners.

    SELL Chad Ochocinco had his wallet stolen when someone broke into his unattended vehicle. It was later returned, missing on one item near and dear to the player: His gold Starbucks' card, which had "$220 on it," according to the New England Patriots' wide receiver. Starbucks later responded and said they would send Chad a replacement gold card.

    HOLD Game 7 of the Eastern Conference semi-finals between the Philadelphia 76ers and Boston Celtics, May 26 in Boston.

    COLLECTIBLE CORNER

    $90.00: Asking price for baseball autographed by Shawn Green, who hit four homers in one game for the Los Angeles Dodgers, with the inscription: 4 HRs 5/23/02, on eBay.
    $100.00: Asking price for baseball autographed by Josh Hamilton, who hit four homers in one game for the Texas Rangers (May 8, 2012), on eBay.
    $220.00: Asking price for baseball autographed by Mike Schmidt, who hit four homers in one game for the Philadelphia Phillies (April 17, 1976), on eBay.
    $600.00: Asking price for 1958 baseball with autographs including Willie Mays, who hit four homers in one game for the San Francisco Giants (April 30, 1961), on eBay.
    $21,500.00: Asking price for 1932 baseball with autographs including Lou Gehrig, who hit four homers in one game for the New York Yankees (July 13, 1932), on eBay.

     

    Will USOC-IOC Deal Lead To U.S. 2024 Games Bid?

    After several years of discord, which included the U.S. losing out on bids for the 2012 and 2016 Olympics, the U.S. Olympic Committee and International Olympic Committee have resolved their TV and marketing revenue-sharing differences with a 20-year alliance that could light the way for an Olympic Games return to America. MORE

    NFL Big Game In Big Easy Gets Big Partner

    The New Orleans Host Committee for Super Bowl XLVII, to be played at the Mercedes-Benz Superdome, has added Chevron to its official marketing roster as the city ramps up for The Big Game on Feb. 3, 2013. MORE

    Power Players: How Athletes Are Driving Coconut Water Category Growth

    Carmelo Anthony of the New York Knicks is the latest in a burgeoning roster of sports stars who have signed deals with beverage companies whose energy drinks are made primarily with coconut water, a segment that doubled in 2011 to more than $110 million. MORE

    GE Extends USOC Olympic Pact Through 2020

    General Electric, which has been an official U.S. Olympic Committee partner since 2005, has signed a new deal that runs an additional eight years, matching its global alliance with the International Olympic Committee. MORE

    Q&A: Gentlemen (And Ladies), Start Your Indy 500 Marketing Engines

    The Indianapolis 500 is coming May 27, complete with a bevy of corporate sponsors and more than 30 IndyCar drivers seeking to imbibe the traditional milk in the winner's circle. But as Doug Boles, vp-corporate communications for the Indianapolis Motor Speedway  reveals, there are plenty of challenges in preparing for, and then successfully completing, one of the most iconic events in U.S. sports. Q&A

    Taco Bell Burrito Pitch Includes MLB, Sony's PlayStation

    The fast-feeder is unveiling a Beefy Nacho Burrito and companion $5 Big Hitter Box with TV, Internet, mobile apps and a joint effort with MLB The Show 2012 starring Adrian Gonzalez of the Boston Red Sox. MORE

    Bryce Harper Joins Vick, Ochocinco On MusclePharm Roster

    The 19-year-old outfielder for the Washington Nationals becomes the first MLB player to officially endorse the nutritional supplement company, alongside NFL players Michael Vick, Chad Ochocino and Patrick Willis. MORE

     

    NEWS FROM MLB 2012

    Josh Hamilton Swings With Vita Coco

    Fresh off his historic four home run game, Hamilton has signed a deal with the coconut water brand, joining singer Rihanna as well as other sports stars, and giving him a fresh start after a troubled past. MORE

    Turner Sports Wild About New MLB Playoff Games

    Yankees Cano Stars In ESPN MLB '12 Launch Spot

    Marketers Take A Swing At MLB Japan Opener

    Phillies Top 2012 Fan Loyalty Survey

    Q&A: Can $1B Stadiums End Warm Beer, Cold Dogs

     

    NEWS FROM 2012 Summer Olympics London

    Q&A: P&G Good As Gold With Summer Games Marketing

    P&G has aligned with some 150 Olympic athletes and hopefuls worldwide encompassing brands from Tide and Bounty to Pantene and CoverGirl. But the major strategy revolves around 'Thank You Moms,' a campaign the company said will empower families, improve the personal lives of U.S. athletes in London and, bottom line, help P&G reach its goal of $500M in Summer Games-related incremental sales. Q&A with Jodi Allen, P&G's vp-North America operations and marketing.

    Tyson Gay Looks Sharp For Gillette

    Citi Banks On Yeam USA In Olympic Effort

    Burger King 7UP Join USA Hoops For London

    Visa Preps Its Largest Global Olympic Campaign

    Olympic Organizers Seek To Beat Scalpers

     

    NEWS FROM NBA Playoffs

    How Yooze Doin'? NBA's Nets Take Brooklyn In Style

    After 35 years in New Jersey, the Nets officially crossed the Hudson River into the borough of Brooklyn, with a grand unveiling of Jay-Z styled logos and merchandise at a Modell's location across the street from the team's new Barclays Center venue. MORE

    D-Rose, Linsanity Top Sales Of NBA Jerseys

     

    NEWS FROM NHL Stanley Cup Playoffs

    Q&A: NHL, Marketers Stanley Cup Runneth Over

    With the NHL playoffs fast approaching, evp-marketing Brian Jennings explains in a Q&A the challenges and rewards of using the Stanley Cup as the focal point of the league's extensive post-season activations.

    New Sponsor Growth For NHL Playoffs

    NHL, Discover Offering 'Day With The Cup'

    EA Sports Gives NHL 13 Power To The People

    Wayne Gretzky A Stand-Up 'Comic" In New Spot

     

    NEWS FROM BostonSportsJournalism.com

    Red Sox, Marketers Line Up For Fenway 100th Anniversary

    More than 30 companies have activated or soon will unveil marketing to support the iconic ballpark reaching the century mark, including JetBlue, Coca-Cola, Bank of America, Dunkin' Donuts and L.L.Bean. MORE

     

    NEWS FROM ChicagoSportsJournalism.com

    New Era Lets Chicago MLB Trash Talk Go To Its Head

    In 2011, MLB's official head gear company pitted Alec Baldwin (New York Yankees) against John Krazinski (Boston Red Sox); this season, TV actors Craig Robinson and Nick Offerman take sides in the Chicago White Sox-Cubs rivalry. MORE

     

    MORE NEWS ...

    Danica, Coke Zero Pact Gets Green Flag

    Nintendo's Got Game On Tour Headed To U.S. Open

    Adidas MLS-Themed Campaign Touts Tech Tools

    ESPN Puts T's Into Aëropostle For Summer X Games

    P&G's Tide Gets A Full Load Of NFL Team Deals

     

    FTC Busts Skechers For $50M Over Kim, Montana Ads

    In marketing for Shape-ups, Skechers said the shoes would help people lose weight and strengthen and tone muscles, backed by clinical studies, Super Bowl spots and marketing campaigns with Kim Kardashian, Joe Montana and Brooke Burke. But the Federal Government said the California-based company misrepresented those attributes and wants Skechers to pay up. MORE

     

    Manning Move Could Be Big Move For Marketing Partners

    Peyton Manning currently earns the most in annual endorsements among NFL players at $15 million from Gatorade, Sony, Sprint, MasterCard, General Mills' Wheaties, DirecTV and Reebok. His move from Indianapolis will only boost his market value. MORE

    NBA, ESPN Take Sides In Citrus Cola Wars

    Coca-Cola's Sprite has Kobe Bryant and LeBron James; PepsiCo's Diet Mtn. Dew has Mike & Mike, Dick Vitale and Dale Earnhard Jr.; 7UP has Cee Lo Green, each seeking to boost sales in the carbonated lemon-lime category. But are their attempts fruitless? MORE