Is Jersey Front A Hotter Property Than Jersey Shore?
U.S. pro sports teams, seeking to maximize their valuable marketing real estate, are more willing than ever to sell the space on the front of their uniforms. MORE
Papa John's Seeking Bigger Slice Of NFL Pie In 2010
The purveyor of pizzas unveils a multi-media, multi-level strategy to support its rookie season as the official pizza of the NFL that includes NBC, ESPN and the NFL Network. MORE
Peyton Manning's Dad Eyes Canon Consumer Campaign
NFL quarterback sons Peyton and Eli have their marketing deals, but dad Archie Manning is the spokesman on a season-long campaign that also puts a focus the Pro Football Hall of Fame. MORE
What Will adidas, MLS Get From Their $200M Deal?
Coming off a successful run at the FIFA World Cup, adidas has signed a new pact that will include enhanced marketing and added support to U.S. youth soccer. Is that enough bang for the buck? MORE
How Federer's Sweet Tooth Caused Airport Situation
The world's No. 2 ranked tennis player was detained en route to the U.S. Open for carrying illegal contraband, but fortunately for Roger Federer it was only a TV commercial for Lindt chocolates. MORE
Court Is in Session: Marketers Love The Open's Racket
MLB is nearing its playoff drive and the NFL is ramping up, but there are a bucket full of reasons why companies such as Chase, IBM, Canon, Polo Ralph Lauren (pictured) and Tiffany activate behind the U.S. grand slam event. MORE
Why Power Hitter John Brody Went From MLB To WMG
The former svp-corporate marketing and sales at Major League Baseball is joining the executive team at Wasserman Media Group, where, as he explains in a Q&A, New York may be home but the world is a playing field of sales, marketing, consulting and naming rights opportunities.
What Is The Greatest Sports Call Of All Time?
Is it "Down goes Frazier!" Or "The Giants win the pennant!" Perhaps "Do you believe in miracles? Yes!" Or Andres Cantor's 'Goooaaalll!' (pictured). The astute readers of NYSportsJournalism have spoken, and we have the ten calls that topped the list. MORE
NEWS FROM U.S. Open 2010
Panasonic 3Deal Brings New Dimension To U.S. Open
USTA Nets Esurance As US Open Partner
Report: Tennis Sponsorships Weathering Economic Challenges
NEWS FROM NFL Kickoff 2010
NEWS FROM BostonSportsJournalism.com
Celtics' Kevin Garnett Signs Shoe Deal With China's Anta
New Balance Eyes New Marketing With Boston's Arnold
Celtics' Paul Pierce Shoots To Score With Switch2Health
NEWS FROM ChicagoSportsJournalism.com
Bank Of America Unveils '10.10.10' Chicago Marathon Push
Puma Is Bullish On Chicago With Retail Expansion
Sports Marketing Vet Named CMO For Chicago Cubs
MORE NEWS ...
Jimmy Johnson Returning To Super Bowl With Crown Royal
NHL Still Seeking Title Sponsor For Heritage Classic
Discover Becomes BMOC With Orange Bowl, BSC Alliance
NBA, China Deal Focuses On Lights! Camera! Action!
NHL, Canadian Tire Sign Multi-Level Marketing Deal
Exclusive Q&A: Casey (Wasserman) At The Bat
If the Mudville Nine had this Casey they would have been victorious — and even scored some endorsement deals. A Q&A with Wasserman Media Group founder/chairman/CEO Casey Wasserman.
Second Set: Why It's Open Season On Melanie Oudin
Since her magnificent showing at the 2009 US Open, Oudin has tripled her endorsement income, met Queen Latifah and Justin Timberlake and launched her own Web site. But can she repeat the glory in 2010? MORE









