Best Marketing Event July-August 2017 free polls

Top Selling MLB Jerseys
1. Xander Bogaerts Boston Red Sox
2. Kris Bryant Chicago Cubs
3. Anthony Rizzo Chicago Cubs
4. Chris Sale Boston Red Sox
5. Freddie Freeman Atlanta Braves
6. Eric Thames Milwaukee Brewers
7. Jake Arrieta Chicago Cubs
8. Derek Jeter New York Yankees    
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox


Top Selling NHL Jerseys
1. Sidney Crosby Pittsburgh Penguins
2. Jonathan Toews Chicago Blackhawks
3. Henrik Lundqvist New York Rangers
4. Dylan Larkin Detroit Red Wings
5. Patrick Kane Chicago Blackhawks
6. Alex Ovechkin Washington Capitals
7. Connor McDavid Edmonton Oilers
8. Auston Matthews Toronto Maple Leafs
9. Shayne Gostisbehere Philadelphia Flyers
10. Claude Giroux Philadelphia Flyers


• $189.99: Asking price for autogrpahed Peyton Manning NFL football with COA, on eBay
• $249.99: Asking price for autographed Jameis Winston Tampa Bay Bucs football with COA, on eBay
• $259.99: Asking price for autographed Michael Irvin NFL football with COA, on eBay
• $319.00: Asking price for autographed Dak Prescott NFL football with COA, on eBay
• $599.99: Asking price for autographed Brett Favre NFL football with COA, on eBay

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NFL 2017

NHL CHINA GAMES (Pre-season) Sept. 21, Sept. 23 Los Angeles Kings vs. Vancouver Canucks

iHEART RADIO MUSIC FESTIVAL Sept. 22-23 T-Mobile Arena Las Vegas

NFL LONDON SERIES Sept. 24 Baltimore Ravens vs. Jacksonville Jaguars, Wembley Stadium 9:30 AM (ET)

WNBA FINALS Sept 24. Los Angeles Sparks vs. Minnesota Lynx ABC

NFL LONDON SERIES Oct. 1 New Orleans Saints vs. Miami Dolphins, Wembley Stadium 9:30 AM (ET)


NHL 2017-18 Oct. 4


NBA 2017-18 Kia Opening Week Oct. 17-20 TNT, ESPN

NFL LONDON SERIES Oct. 22 Arizona Cardinals vs. Los Angeles Rams Twickenham Stadium 9:30 AM (ET)


NFL LONDON SERIES Oct. 29 Minnesota Vikings vs. Cleveland Browns Twickenham Stadium 9:30 AM (ET)


NFL MEXICO SERIES Nov. 9 New England Patriots vs. Oakland Raiders Estadio Azteca 4:30 PM (ET)


Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Nabisco Feasts On Winter Games With Marketing, Athletes

Snack giant Nabisco, an official partner with the U.S. Olympic Committee and Team America, is serving up a full-course menu of marketing to support the '18 Winter Games, featuring such brands as Oreo, Ritz and Chips Ahoy! in a multi-level effort including TV, digital, social media, packaging, POP, a consumer sweeps and athlete alliances with two-time Olympic gold medal winning skier Ted Ligety and snowboarder Chloe Kim (pictured during a commercial shoot with her dog, Reese) under the umbrellas theme, 'Can't Miss Moments.' MORE

L.A. Lakers, Miami Heat Join NBA Jersey Ad Patch Barrage

More than half of NBA teams now have jersey patch deals following the unveiling of alliances between the Los Angeles Lakers and e-Commerse retail destination Wish and the Miami Heat and Ultimate Software, with the Lakers-Wish pact put at more than $36M over three years, making it the second-largest such deal to date behind the Golden State Warriors' $60M deal with Rakuten. MORE

ManU Scores Record Revenue With Partners, Fans

Manchester United is the third most valuable sports franchise in the world ($3.69B) behind the NFL's Dallas Cowboys and MLB's New York Yankees and No. 1 among soccer clubs, per Forbes, and the team's financial figures for the year ending June 2017 show they are ready to keep making money, reporting a record $786.2M revenue (up 12.8%) and $219.5 sponsorship revenue driven by a global fan base that includes 14.4M followers on Twitter and and 72.1M on Facebook and deals with such partners as jersey-sponsor Chevrolet, kit provider adidas, 20th Century Fox, DHL, EA Sports, Gulf, New Era, Tag Heuer and Toshiba Medical. MORE

Deloitte Joins With Olympians, National Sled Hockey For '18

Professional services firm Deloitte is heading toward the Winter Games full speed, unveiling its sponsorship of ten athletes seeking a spot in the Olympics as well as the U.S. National Sled Hockey Team, part of a campaign that launched with a spot highlighting such Team Deloitte members as Shani Davis (speedskating), Gus Kenworthy (freestyle skiing), Hilary Knight (ice hockey), Elana Meyers (bobsled) and Danelle Umstread (Paralympic skiing). According to Deloitte, a partner with the U.S. Olympic Committee, 'Like the USOC, we support leadership, integrity, teamwork, courage and inclusion.' MORE

Visa Olympic Team Features 40 Athletes Worldwide

As one of 13 top-tier partners with the International Olympic Committee, and a supporter of the U.S. Olympic Committee, Visa has enlisted the services of 40 athletes from 17 nations who are seeking a spot in the 2018 Winter Games and Paralympics to carry the company's message as Visa backs their efforts, with the roster including Mikaela Shriffrin (US, alpine skiing), Hilary Knight (US, ice hockey), Mark McMorris (Canada, snowboard), Kami Stochi (Poland, ski jumping), Chloe Kim (US, snowboard) and Oksana Masters (US, Para cross-country skiing/biathlon). MORE

Want A Steph Curry Signed Guitar? Steiner's Got It!

Some people call Stephen Curry a maestro on the basketball court, and an exclusive deal he has signed with Steiner Sports may add credence to that, with the collectible and memorabilia company offering signed basketballs, photos and jerseys from the defending NBA champion Golden State Warriors all-star guard but also unique and limited-edition pieces such as a Woodrow Northender Warriors electric guitar. MORE

Pepsi, A-B, Coke Combined $1B Leads Sponsor Deals

Although three of the top four biggest players in sponsorship deals reduced their budgets by about $10M respectively in 2016, PepsiCo, Anheuser-Busch, Coca-Cola and Nike each passed the $260M mark while the Top Ten brands — which also included adidas, AT&T, Ford, Toyota, Verizon and GM — totaled more than $2.2B in spend last year, according to the 2016 Sponsorship Spend Report from ESP, Chicago, which also shows that automotive led all categories with 11 brands that spent $20M+. MORE

Camping World Pitches Marketing Tent With MLB

In what it sees as a major move to attract millions of baseball fans, outdoor and camping retailer Camping World has signed a multi-year, multi-platform deal with MLB, which will be seen by fans beginning with the post-season when the company becomes the first presenting sponsor for the ALCS and NLCS, supported by marketing in which Camping World will tout its position as the official RV and outdoor supply company for the league while several of its divisions also become official MLB partners in specific outdoor and lifestyle categories. MORE

NBA 'I'm Why' Tip-Off Campaign Stars Players, Fans

With the new season just about a month away, the NBA has unveiled creative under its umbrella 'This Is Why We Play' campaign, with three initial spots showing 'I'm Why' such players as LeBron James and Russell Westbrook get fans excited about hoops on and off the court, 'I'm Why' two games in Mexico City this December are historic and 'I'm Why' the people who work behind the scenes for the NBA champion Golden State Warriors and other teams are strong links between players and fans. 'We get the fans ready and the fans get the players ready.' MORE

In Quest For Nascar Cup, Harvick Driven By Fan Loyalty

Facing each other in the 2017 Monster Energy Nascar Cup Series playoffs, such drivers as Kevin Harvick, Kyle Busch, Jimmie Johnson and Brad Keselowski are seeking to add to previous championships while rookies including Kyle Larson and Ryan Blaney are after their first titles, but Harvick feels he gets an edge from his sponsors — 'Who have stood behind me through the ups and downs of my career' — and his fans, who 'have given me amazing energy through their loyalty,' being played out in ten races that will culminate in Homestead-Miami Speedway on Nov. 11 (all on NBCSN). 'Drivers and brands understand that this is about supporting a race team, but it is also about reaching fans and consumers where they live, work and shop,' said Harvick. 'That has a big impact on the quality of the sponsors I sign with and the companies I represent.' MORE

NFL Trending: Mack Trucks What Makes A Mack, Visa Pickup Game, Pepsi Eat Like A Pro, DirecTV The Commish


Report: NFL 'Most Powerful, Marketable' League In U.S.

During its 2017 opening week, the NFL seems to be everywhere, from TV and advertising to supermarkets and backyard parties, so it may come as no surprise that the NFL has been deemed the 'most powerful' sports league in the U.S., ahead of MLB, NBA. WWE, UFC and others, according to a new report from E-Poll Market Research, which also found that the Dallas Cowboys, while not No. 1 in 'appeal,' are the 'most marketable' team in the league, ahead of the Green Bay Packers and the defending Super Bowl champion New England Patriots, and that among players Larry Fitzgerald of the Arizona Cardinals had the most appeal but that New England's Tom Brady was best-known. MORE

Did Beast Mode Almost Miss His 1st Game As A Raider?

According to EA Sports he might have, but it was mainly a case of running back Marshawn Lynch thinking he had a bye week and that an Oakland Raiders game he and a friend saw on TV from Madden NFL 18 was the real thing, all part of a 'This Is The Year' campaign that sees various gamers and such rap musicians as E-40 and Rae Sremmurd very optimistic about their own Madden seasons and NBA star James Harden welcoming new teammate Chris Paul to the Houston Rockets with a prediction that has CP3 slightly worried. MORE

NFL, Marketing Partners Hit Gridiron Running For '17

Even as it deals with such impact issues as race relations, player health and safety, domestic violence, Hurricanes Harvey and Irma and challenged TV ratings, the NFL is ready to shake, rattle and roll out marketing for the 2017 season — under the umbrella tag 'Let The Show Begin' — supported by partners with their own multi-platform campaigns, including Visa, Hyundai, Pepsi, Papa John's, Snickers, Samsung, Verizon and Visa, with current and former players and coaches getting a lot of air time and all eyes on this year's prize, Super Bowl LII in Minneapolis in February. MORE

NFL, Deal Brings Live-Stream Games, Super Bowl To China

In a move that would greatly expand and enhance its presence in China, the NFL has signed a deal with media giant Tencent that makes it the 'home for the NFL in China,' with the three-year alliance to include the live-streaming of regular season games, the playoffs, the next three Super Bowls, the NFL Draft, Pro Bowl and other jewel events, as well as such NFL programming as Hard Knocks, to more than 980M users via Tencent mobile, Web, video and social media. 'The NFL's popularity in China is soaring and our fanbase will receive unprecedented NFL content and coverage throughout the year,' said Richard Young, managing director for NFL China. MORE

Tom Brady Confirmed As NFL's GOAT Merch Salesman

Considered by many to be the greatest QB of all time and one of the greatest players ever, Tom Brady might also be the NFL's GOAT salesman, at least according to figures from the NFL Players Assn., which said that the man who led the New England Patriots to victory in SBLI is No. 1 among all players in sales recorded across more than 70 officially licensed merchandise categories for Q1 2017, a position he has held four times over the past 13 quarters as well as ranking among the Top 3 nine other times. MORE

Cowboys, Yankees Top List Of Most Valuable Franchises

Many people may not refer to the Dallas Cowboys as 'America's Team' but  even naysayers have to call them the most valuable franchise in the world, estimated at $4.2B, according to a new report from Forbes, which has the New York Yankees second overall ($3.7B), three soccer clubs in the Top 5  - Manchester United, Real Madrid and Barcelona - and 29 NFL teams overall among the Top 50, with 'all 32 NFL franchises turning a profit of at least $26M.' MORE

With Jersey Sales Like This, Marshawn Could Run For Prez

Marshawn Lynch apparently made the right move in coming out of retirement and being traded to his hometown Oakland Raiders, as least as far as jersey sales are concerned, as the running back tops the list supplied by for sales in May, beating No. 2 Tom Brady of the New England Patriots, Dak Prescott and Ezekiel Elliott from the Dallas Cowboys, the New York Giants Odell Beckham Jr., his former QB Russell Wilson of the Seattle Seahawks and even his new QB Derek Carr with the Raiders, not only heading the overall list but finishing No. 1 in sales in 14 states, perhaps an homage to the fact that he has more than 2M followers combined on Facebook and Twitter. MORE

Manning Joins Riddell As NFL Seeks Safer Helmets

Peyton Manning, who retired from football after winning Super Bowl 50 with the Denver Broncos, knows a lot about football helmets and is bringing his expertise to Riddell, where he will be a strategic adviser and spokesman, a move that comes soon after the NFL and NFL Players Assn. released a list of 33 helmets that had been tested and approved in varying degrees for player use this coming season, all part of the league and union's dedicated process to improve equipment and enhance the safety of its athletes. MORE

Elliott, Cowboys Top NFL's $1.6B Retail Merch Sales List

Running back Ezekiel Elliott of the Dallas Cowboys not only made an impact on the field during this past NFL season but also in marketing and retail sales, becoming the first rookie to finish No. 1 on the fiscal year-end NFLPA Top 50 Player Sales list, where total retail sales surpassed $1.6B, based on official merchandise and products sold by more than 80 licensees, with the Cowboys as a team proving to be America's favorite by placing three players among the Top 4 — Elliott, Dak Prescott and Dez Bryant — and a league-leading five players overall. 'To accomplish this level of success shows how passionate Cowboys fans are in Dallas and around the world,' said Elliott. MORE

NFL Has L.A., Teams Doing Super Bowl Shuffle

NFL Sponsor Spend Top Record $1.2B

Brady Takes On Madden NFL Cover Curse

Led By NFL, MLB, Licensed Sports Merch Nears $48B

Romo: Why I'm Taking CBS Sports Over Cowboys

Twitter Gets All Social With Enhanced NFL Pact



'Tsunami,' 'Dirty Craig' Ready For Players Weekend

MLB has always been a breeding ground for great nicknames — 'Stan the Man,' 'Mr. October,' 'Dizzy,' 'Goose,' 'Big Train' — and the league picks up the modern-day gauntlet with Players Weekend (Aug. 25-27) when players get to pick thieir own moniker and wear them on the back of their jersey, as well as specially designed hats, socks and other equipment, with game-worn jerseys then being auctioned to raise funds for the MLB-MLBPA Yout Development Foundation, so get ready for the likes of 'Tsunami,' 'No Panic,' 'Don't You Know,' 'White Shark,' 'The Sheriff' and 'Dirty Craig.' MORE

MLB, Topps Want You Carded On Natl. Baseball Card Day

Aug. 12 is a busy day: It is National Vinyl Record Day (to commemorate the day popularized when Thomas Edison completed the model for the first phonograph in 1877), National Julienne Fries Day, National Bowling Day, National Garage Sale Day, National Middle Child Day and, most important for baseball fans, National Baseball Card Day, driven by iconic trading card company and MLB partner Topps, which will see special sets of cards available at participating hobby stores nationwide (while supplies last) and team-specific card sets handed out by players in MLB stadiums. 'This is a way for long-time collectors to celebrate and for newcomers to see everything baseball cards have to offer,' said David Leiner, vp and GM North America for Topps. MORE

MLB Partners Load Up With All-Star Game Marketing

While Aaron Judge, Giancarlo Stanton, José Altuve, Bryce Harper and other top players take the field for the All-Star Game and Home Run Derby, MLB partners including MasterCard, Coke, T-Mobile, Chevrolet, Esurance, Nathan's and Topps will be activating on-air (Fox, ESPN, MLB Network) or on-site in and around Miami, including new creative, in FanFest, at parties and events and with cause-marketing platforms, using such players as hometown hero Stanton, All-Star catcher Buster Posey and baseball icon David Ortiz and actor Josh Duhamel. 'The All-Star Game provides us with a unique opportunity to deliver something special for fans,' said Andres Siefken, evp-marketing for MasterCard. MORE

Movement Builds To Retire Clemente's 21 Across MLB

With the initial goal of obtaining 100K signatures, a group led by the Roberto Clemente Museum and MARC USA, both based in Pittsburgh, made their presence known during the All-Star Game and surrounding events in Miami and will continue to do so this summer in various cities and ball parks in an effort to have Clemente's No. 21 join Jackie Robinson's No. 42 as the only numbers retired by all major league teams, a quest based not only his 18-year career with the Pittsburgh Pirates — with Clemente being the first Latin American player inducted into the Baseball Hall of Fame — but also for the life he lived, which was cut short in 1972 when he died in a plane crash while delivering supplies to earthquake victims in Nicaragua. MORE

MLB, MLBPA Add $1M To Negro Leagues Museum Legacy

A significant and vital part of baseball history received major support this week from MLB and MLB Players Assn. via a $1M donation to the Negro Leagues Baseball Museum that is ear-marked to 'inspire future generations of minority youth to play basebal' by supporting Museum services, expansion, operations, education and community programming. During an event at the Museum -- which brings to life the lives and Negro Leagues days of such players as Jackie Robinson, 'Cool Papa' Bell, Josh Gibson, Satchel Paige, Buck Leonard, Willie Mays and Hank Aaron -- MLB commissioner Rob Manfred said, 'Because of the sacrifices and triumphs of the men and women of the Negro Leagues, the Museum is an inspirational experience for fans of any age.' MORE

MLB Gets Real With Intel VR Live-Stream Games

As in Field of Dreams, MLB and MLB Advanced Media believe if you show games in VR, people will come, a big part of the reason the league has signed a deal with Intel to offer fans nearly a dozen games this season via Intel True VR, which also will offer weekly highlights and on-demand replays of each game — a platform similar to the one Intel and the NCAA used during March Madness earlier this year — and another part of MLB's strategy to bring games into homes via technology and social media, with Facebook and Twitter also live-streaming games in 2017. 'As a VR partner of MLB, Intel is delivering a truly immersive virtual reality live-stream where fans can experience the excitement of being at the ballpark every week,' said James Carwana, GM for the Intel Sports Group. MORE 

Q&A: Fans Spoke, Brand Keys Listened, MLB Again No. 1

With baseball in full swing and the NFL coming off a campaign that saw overall viewing and ratings numbers take a hit, many people were asking, 'Can baseball reclaim its spot as the favorite sport among fans?' According to the recently released 25th annual Brand Keys Sports Loyalty Index, that has happened, with people ranking MLB No. 1 and the NFL dropping to No. 3 behind the NBA. In this Q&A, Robert Passikoff, founder and president for Brand Keys, reveals how the Chicago Cubs played a key role in moving baseball back to the top spot it last held a decade ago, how MLB is building loyalty between players and fans in ways that the NFL can not, how attitudes among fans have changed over the past quarter century and why baseball may remain No. 1 for years to come.

Led By Yankees, Cubs, MLB Teams Top $1.5B In Value

Stating that 'long gone are the days when MLB was replete with teams bleeding cashing,' a new report from Forbes shows that, on average, MLB's 30 teams are valued in excess of a record $1.5B, led by the New York Yankees ($3.5B), Los Angeles Dodgers ($2.75B), Boston Red Sox ($2.7B), World Series champion Chicago Cubs ($2.68B) and the San Francisco Giants ($2.65B); with the league's per team average trailing the NFL ($2.39B) but ahead of the average of the world's top 20 soccer teams ($1.49B), the NBA ($1.36B) and the NHL ($517M). MORE

Tailgating Rules During MLB Dog Days Of Summer

MLB is famous for its dog days, those hot, oppressive games in summer when players and plays seem slow and lethargic, but MLB is also known for its Dog Days — aka Bark in the Park, Pups at the Park and Pooches in the Ballpark — when canines can go to the stadium along with their owners, with more than half the league's teams holding such events this year, supported by team marketing partners and aligned with local and national animal adoption or rescue agencies, including Animal Rescue Foundation (ARF) under the auspices of three-time winning World Series manager Tony La Russa. 'Our commitment to people saving animals and animals saving people has never been stronger,' said La Russa. MORE

Church & Dwight MLB Deal Includes Jennie Finch

MiLB Sees Ballparks Of The Future

Under New Ownership, Majestic Still In MLB Plans

Topps, Aramark Cook Culinary Treats For Fans

Soda Wars: Coca-Cola Reclaims MLB From Pepsi

MLB Players Pitch New Plan To Sell Autographs



Florida, Stanford, UCLA Named Top College Sports Programs Of Past 25 Years

Most athletes would name their own college or university as having the best sports program, but the Florida Gators, Stanford Cardinals and UCLA Bruins come out on top among all Div. I athletic programs over the past 25 years, according to a new report from Best College Reviews, which looked at a variety of team and individual championships and successes but focused on achievements in football, men's and women's basketball, men's baseball and women's softball, as well as parameters established by the NCAA, to compile its list of Top 30. MORE

ESPN Takes QB Role In '19 College Football 150th Fete

Saying it would offer 'year-long, multi-faceted, storytelling programming to showcase the college football experience as never before,' ESPN has unveiled the role in plans to play in 2019 when the sport celebrates its 150th anniversary, a celebration that will also see major media, marketing and other activation from such organizations as the NCAA and its corporate partners, National Football Foundation, the College Football Hall of Fame and universities nationwide, all tracing back to Nov. 6, 1869, when the first official college football game was played and culminating in January 2020 with that season's National Championship in New Orleans. MORE

NCAA Urged To Spend More On Health, Diversity Issues

A major report from the Knight Commission is urging the NCAA to increase funding for initiatives that support the health and safety of athletes and programs that will expand diversity among head football coaches as well as men's and women's hoops coaches, with the Commission — founded in 1989 to recommend and promote reforms that support and strengthen the educational mission of college sports — saying that although the NCAA has been more proactive 'it's time for them to demonstrate national leadership on health and safety issues' while also offering data showing that diversity among head coaches has not changed much since 2007, with just 10% of FBS coaches and  25% of hoops head coaches African American. MORE

NCAA Eyes Changes In Men's Hoops, March Madness

With the end goal being to 'create more excitement' and 'create a less-compressed schedule to benefit student-athletes,' the NCAA said it would spend the next six-to-12 months gathering data that could initiate such changes in men's hoops as widening the lane, extending the three-point line, reconfiguring games from two 20-minute halves to four ten-minute quarters and starting the campaign days earlier while providing a break during mid-season, some or all of which could happen for 2018-19. According to the NCAA, the Men's Basketball Rules Committee would 'conduct a holistic review of potential significant rule changes, including an examination to determine if changes would benefit the sport and help positive trends continue.' MORE

NCAA, March Madness Returning To North Carolina

Looking ahead to the 2019-22 seasons, the NCAA has unveiled more than 600 host sites for preliminary and finals games across its 90 championships, with perhaps the biggest take-away being a return to North Carolina, which the NCAA, NBA and others had previously withdrawn from due to HB2, the controversial bill that local officials said has since been amended but which major opponents claim has not. While the NCAA stated that is decisions on these host sites would 'create a great atmosphere for student-athletes, coaches and fans,' James Essecks, director for the ACLU's LGBT and HIV Project, had a different view. 'When the NCAA originally withdrew from North Carolina they did so because they claimed to care about fairness and inclusion for college athletes and fans. It's a shame to see that those concerns have already fallen by the wayside.' MORE

Nike, adidas, UA Get A Foothold On Big Dance Kicks

According to the saying, There's no business like shoe business . . .  especially if those shoes can help take you to the NCAA hoops championship, and the big three brands during March Madness are Nike which has deals with 40 schools — including No. 1 seeds Villanova, Gonzaga and UNC, as well as women's No. 1 overall seed UConn — adidas with 15 schools (including No. 1 seed Kansas) and Under Armour with ten schools plus Russell Athletic (which outfits the feet of Texas Southern), according to Apex Marketing Group, whose numbers also show that while Nike sits atop the Big Dance kicks count, they have eight fewer schools than in 2015 while Under Armour (plus six) and adidas (plus four) schools have taken those spots in the tourney this year. MORE

$1.2B Ad Spend Makes Tourney 'Valuable TV Franchise'

When it comes to March, there is no shortage of Madness or marketing, with the 2017 tournament seeking to top last year's record $1.24B ad spend, driven by NCAA partners including GM ($493M), AT&T ($80M), Coca-Cola, Capital One and Unillever and such categories as automotive, telecom, financial services, restaurants and insurance; with broadcast partners CBS and Turner Sports' TBS, TNT and truTV again loaded with companies seeking to reach eyeballs and wallets from the First Four (March 14-15) through the Final Four (April 1) and Championship Game (April 3). MORE

Q&A: Ivy League Learning Lessons In Hoops Tourney 101

The Ivy League is going to a new classroom — its first post-season men's and women's basketball tournament, being played in the iconic Palestra in Philadelphia (March 11-12), with the winning teams getting a bid to the NCAA Tournament; joined by such marketing partners as presenting firm Citizens Bank, Coca-Cola, Nike and Under Armour, and games to air on ESPN platforms. But as Paul Bamundo, former marketing exec for the NBA and Subway and now CMO for Ivy League Sports — a collaboration between JMI Sports and the Ivy League — relates in this Q&A, although the Ivy League was the last NCAA hoops conference to organize a post-season event, the excitement, intensity and competition will rival that of more-established basketball tournaments.

NCAA Details Activation For '18 Final Four

Unhidden Figures: Hoops Means Money, Beer

College B-Ball Coaches Make Call For ACS

NCAA Plays In Candy Aisle With Hershey

Marriott Books Room For Tourney Campaign



Warriors Patch Into NBA Jersey Ads With $60M Deal

The motto for the Golden State Warriors is 'Strength in Numbers,' and the defending NBA champs are taking that literally, signing a league-record multi-year $60M pact with Rakuten for an ad patch on the team's jersey beginning with the coming season, an alliance that would also see the Internet services provider become an official partner in several categories, take over title sponsorship for the team's training facilities and activate multi-media marketing, all of which could earn Rakuten some $40M in exposure annually via such stars as Stephon Curry, Kevin Durant, Klay Thompson and Draymond Green. MORE

NBA Opens Opening Week, Xmas, International Gifts

The calendar may read August, but the NBA wants you to bookmark Opening Week in October and Christmas Day, unveiling a plethora of anticipated games for the 2017-18 season — which begins Oct. 17, the earliest for the league since 1980 as it seeks to reduce back-to-back games and travel time — including 14 different teams playing in eight nationally televised games as part of Kia NBA Tip-Off 2017, then five games on Dec. 25 on ESPN, ABC and TNT, as well as regular-season games in Mexico in December and London in January. MORE

Designers Eye Shoe Biz Fame With adidas, James Harden

NBA all-star James Harden wants a new pair of shoes, and adidas and YouTube Red will see that he gets them via an 'unscripted' competition, Lace Up: The Ultimate Sneaker Challenge, an eight-part series set to premiere Sept. 13 — from global sports marketing agency Legardere and 10x10 Entertainment (America's Next Top Model) — that pits 12 wannabe footwear designers against each other, with the ultimate goal being to create a limited-edition basketball shoe for Harden and to also get a job with adidas, all played out with such guests as tennis icon Stan Smith (who, like Harden, is an adidas spokesman), musicians Fetty Wap and Macklemore, NBA star Damian Lilliard (more adidas cross-promotion) and model Ashley Graham. MORE

NBA, NHL Arena Gets Capital One Name For $100M

The NBA's Washington Wizards and NHL's Capitals are now part of the answer to the question, What's in you wallet? as Monumental Sports and Entertainment has signed a deal estimated at $100M over ten years with financial firm Capital One for naming rights to the venue formerly known as Verizon Center in which those teams, as well as the WNBA's Mystics, play, to be called effective immediately Capital One Arena. MORE

Harley-Davidson Rides With NBA For Advertising Deal

Calling it a perfect fit, Miwaukee-based Harley-Davidson has signed an alliance with the NBA's hometown Bucks to become the team's first jersey sponsor, with the iconic motorcycle company getting a patch on the uniform under the league's new jersey three-year ad test program — joining 11 other teams including the Cleveland Cavaliers (Goodyear), Boston Celtics (GE), Orlando Magic (Disney) and Philadelphia 76ers (StubHub) — plus other marketing incentives, which Harley said could garner more than three billion impressions worldwide. MORE

New Nike Jerseys For Players, New Revenue For NBA

Next season, company logos will be coming to NBA jerseys, as will recycled bottles and several new versions of uniforms, according to Nike, the league's incoming official on-court apparel provider via an eight-year deal valued at $1B, which has worked with the NBA to replace traditional 'home' and 'away' uniforms with four new options — Association (home), Icon (road) and two others to be unveiled closer to the season opener (all made using recycled bottles) — as well as Classic options to be worn by eight teams, adding up to new revenue for the NBA as fans purchase the premiere jerseys and new ad revenue estimated to top $100M with nine teams to date having signed deals with companies to be official jersey-patch sponsors. According to the NBA and Nike, the uniforms were 'developed using player input (and) inspired by the mindset of the NBA athlete and the communities that support their teams.' MORE

Curry, Warriors Also Take NBA Jersey, Merch Sales Crown

With four players listed among the season-ending most popular NBA jerseys, the Golden State Warriors have added the sales crown to their league championship, led by Stephen Curry (No. 1), Kevin Durant (No. 3), Klay Thompson (No. 10) and Draymond Green (No. 11), with the Warriors also claiming the No. 1 spot among best-selling team merchandise, but the Cleveland Cavaliers are well-represented by LeBron James (No. 2) and Kyrie Irving (No. 5) and the team No. 2 in merchandise sales. MORE

Mountain Dew Has MVP Plans For Russell Westbrook

Soon after he was named the NBA's MVP, Russell Westbrook marketing partner Nike unveiled an animated congratulatory spot, and now Mountain Dew, another of Westbrook's partners, has shared details on its multi-platform effort to honor the Oklahoma City Thunder point guard, including limited-edition cans and, in a nod to Westbrook's eclectic sense of fashion, a Triple-Double Breasted suit being designed that is adorned with stats and other accouterments from his record-setting season, which he will wear as the next NBA campaign approaches. MORE

NBA, LeBron Earn Partners $440M+ In Social Media Value

The NBA is one of the most successful sports organizations in the world on social media, with nearly 83M followers combined on Twitter, Facebook and Instagram, while LeBron James is the second-most followed athlete worldwide (more than 91M followers, second to Cristiano Ronaldo's 174M), which, combined with the social media success of NBA champion Golden State Warriors and their star point guard Stephen Curry, has created a significant impact for marketing partners of the league, its teams and its players, to the tune of $444M in brand value, according to social media index and valuation platform MVPindex, with Kia, Nike and Bud Light among those benefiting most. MORE

LeBron James Takes Lead Role On Showtime NBA Project

People know that he produces results on the court with the NBA's Cleveland Cavaliers, but LeBron James continues to have an impact with his production off the court, as well, a significant part of that coming from SpringHill Entertertainment, which he founded with this business partner (and longtime friend) Maverick Carter, the latest offering a deal with Showtime Networks to create a three-part documentary series on the history, growth and influence of the NBA, which will be directed by Gotham Chopra (Kobe Bryant's Muse, David Ortiz: The Last Walkoff) and is scheduled to air in 2018. According to Carter, 'We developed the idea for these films because of the incredible, generational impact some of the NBA's most successful players have had on every aspect of American culture.' MORE

McEnroe: 'Toxic' Knicks Hit Bottom . . . Time To Move Up

It's 'Bottom's up!' for John McEnroe as far as the New York Knicks are concerned. Although best known for his tennis prowess, the seven-time Grand Slam winner and ESPN commentator is a decades-long,  high-profile, devoted fan of the Knicks, having grown up in Queens and a supporter through good and bad dating back to the team's last two NBA titles (1970, 1973), so it hit close to home when New York parted ways with president Phil Jackson, who was a member of both championship squads, after three seasons of less than stellar results and unusual moves, including his handling of team stars Carmelo Anthony and Kristaps Porzingas. 'Yesterday, I thought that Phil would finish out his contract and turn things around,' said McEnroe, currently with the ESPN crew preparing to cover Wimbledon. 'Now, it seems as if things had gotten too toxic, that the team has hit bottom. But maybe that's when you start to move forward.' MORE

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NHL Games, Jewel Events Get Center Ice On NBC Sports

It may be the Dog Days of Summer in MLB, but the for the NHL it's just about time to sharpen the blades and put the Zamboni on ice, and the league will get a lot of ice time this season with NBC and NBCSN set to air 99 regular season games and a bevy of jewel events — including the All-Star Game, Bridgestone Winter Classic, the Coors Light NHL Stadium Series, Discover NHL Thanksgiving Showdown and NHL100 Classic — with highlights to feature appearances by rising stars Conor McDavid and Auston Matthews, the first season for the Vegas Golden Knights and the opening of the Detroit Red Wings new venue. 'We're proud to offer our most diverse NHL schedule ever to fans across the country,' said Sam Flood, executive producer and president for NBC Sports. MORE

T-Mobile Signs As Presenting Sponsor NHL Awards, Draft

Watching the Stanley Cup Finals between the Pittsburgh Penguins and Nashville Predators is not the only thing occupying NHL executives, marketers and fans these days as the league has signed T-Mobile as presenting sponsor for the upcoming Awards Ceremony and Expansion Draft — an organic move as the two events will both take place on June 21 in T-Mobile Arena in Las Vegas — has also tapped Tampa Bay to host the 2018 All-Star Game and surrounding activation and has named Navy-Marine Corps Memorial Stadium in Annapolis, MD, as the site of an outdoor game next season between the Washington Capitals and Toronto Maple Leafs as part of the Coors Light NHL Stadium Series. MORE

NHL Plans To Build Sport In China, But Not In Olympics

Having already planned its first two games in China for this fall, the NHL said it would work with the government, sports leaders and marketers to help the nation reach a goal of having 300 million more participants in winter sports by 2022, when the Winter Olympics will be staged in Beijing, 'particularly and including hockey,' but that does not mean the NHL has changed its position about not playing in the Games in either 2018 (South Korea) or 2022. 'We're working very hard and are very focused with developing the Chinese market,' said NHL commissioner Gary Bettman. '(But) the focus is more loing-term and not about what happens for two weeks in 2022.' MORE

NHL Will Ice NY With '18 Bridgestone Winter Classic

New York hosted an open-air Super Bowl in February so why not an outdoor Bridgestone Winter Classic in January, with the game scheduled for Jan. 1, 2018 to be broadcast on NBC from Citi Field, home of MLB;s New York Mets, where the hometown Rangers will host the Buffalo Bills in the ten-year anniversary of the Winter Classic in Buffalo that started it all. 'These games capture everybody's attention, it's emotional, it's our fans getting together in larger numbers than usual, it conjures up memories for our players who learned to skate outdoors. It's phenomenal,' said NHL commissioner Gary Bettman. MORE

Q&A: Upper Deck Holds Top Cards, Coins, Connections

In 1989, Upper Deck made sports history by releasing its first MLB set with then rookie Ken Griffey Jr. in the leadoff spot as card No. 1, and earlier this month the company again made history with the release of the Grandeur Hockey Coin Collection featuring 20 NHL icons and stars, including Wayne Gretzky, Patrick Roy, Sidney Crosby, Patrick Kane and young phenom Connor McDavid, which comes in limited-edition and is available via 'blind pack' in silver and gold. But as Jason Masherah, president for Upper Deck, relates in this Q&A, it's not such products as the coins, the Griffey Jr. card, collections from Disney and Marvel or NHL and other sports collectibles that are driving the trading card and memorabilia category, but rather the personal aspect he is seeing as more parents are connecting with their kids via these pieces of sport.

NHL Puts '18 Games On Ice, Players, IOC Feel Burned

Stating that 'we now consider the matter officially closed,' NHL commissioner Gary Bettman said that the league would not stop play to allow its players to participate in the 2018 Winter Games in South Korea, citing finances as a major issue, but there was an opposing viewpoint from the NHL Players' Assn., calling Bettman's decision 'disappointing' and 'short-sighted,' as well as from the IOC, which stated, '(We) feel sorry for the atheltes' and from the players themselves,' including All-Star Alex Ovechkin, who said he still plans to be in the Olympics with Russia's National Team, and New York Rangers goalie Henrik Ludqvist, who posted on his Twitter page, 'A huge opportunity to market the game at the biggest stage is wasted.' MORE


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