Capital One March Madness Marketing Gets Medieval
The NCAA's newest Corporate Champion unveils a hoops-centric campaign to support the men's basketball tournament. MORE
NFL Drafts Fans To Select 75 Best Picks Of All Time
Before Suh, McCoy, Clausen and Bradford are picked on April 22, the NFL wants to know where Montana, Rice, Brady, Staubach and others rank among the first 74 drafts. MORE
Michael Vick's New Team - Spike TV's 'Pros vs. Joes'
NFL quarterback hopes to shed some of his troubled past by taking part in the sports reality show, joining Donovan McNabb, Terrell Owens and others. MORE
Pepsi Crashes Hoops Party With $10M Campaign
PepsiCo is not an NCAA partner, so a carefully worded effort asks consumers to match college b-ball brackets with Jerry Rice, Kendra Wilkinson (pictured) and others. MORE
VH1 Playing Matchmaker In Chad Ochocinco Reality Show
The NFL wide receiver will pass on all but one of 85 women who want to catch him en route to scoring the ultimate date. MORE
Winning Drive: Toyota Renews Deal With NFL's Colts
Seeking a silver lining amidst the clouds, Toyota unveils a three-year extension to its marketing alliance with Peyton Manning's Indianapolis Colts. MORE
Visa's Goal: Bring World Cup Campaign To The World
Visa is ramping up activation behind the FIFA World Cup with a multi-media effort that will target fans in 78 markets. MORE
Despite Co-Billing, Tiger Still A Star At EA Sports
Electronic Arts unveils its second new Tiger Woods product since December, PGA Tour 11, which features the golfer on the videogame cover alongside Rory McIlroy. MORE
NFL Calls Verizon, Disconnects Sprint
The NFL has signed a four-year contract with Verizon Wireless to become the league's official wireless partner, including access to RedZone and the NFL draft. MORE
NEWS FROM March Madness 2010
Why Spending Dollars Makes Sense During March 'Adness'
Dick Vitale's Talking Fathead is 'Awesome, Baby!'
Automaker Ups Stakes To Drive NCAA Tournament
Infinity Putting 'M' Into March Madness Marketing
NEWS FROM Spring Training 2010
Q&A: Are Yankees' Fans Part Of Red Sox Nation?
MLB Takes Pregnant Pause, Goes For Style With Tommy-B
NEWS FROM BostonSportsJournalism.com
Celtics' Paul Pierce Shoots To Score With Switch2Health
JetBlue Thinks Green (Monster) In Red Sox Promotion
League, Sponsors Score In Bridgestone NHL Winter Classic
NEWS FROM ChicagoSportsJournalism.com
Puma Is Bullish On Chicago With Retail Expansion
Sports Marketing Vet Named CMO For Chicago Cubs
Marcus Jordan-adidas Shoe Issue Gets Really Real
MORE NEWS ...
NFL Providing 400 Hours Of Footage To Hulu
EAS Myoplex Muscles Into Mainstream Marketing
Danica Patrick Adds New Partner To Marketing Roster
Yankees. New Era, ESPN Ready To Roll At Pinstripe Bowl
Shaq A Big Man In Bone Marrow Donor Campaign
Q&A: Hitting The Sweet Spot In Sports Activation
In a era now defined by the Tiger Woods scandal, Octagon VP David Schwab reveals in a Q&A how the First Call acquisition and activation division works with Fortune 500 and boutique companies to navigate the treacherous landscape of marketing and sponsorships.
