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What Are You Watching In April 2018
 
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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

SPORTS MARKETING
AGENCIES/MEDIA/STATS
KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

NYSJ NETWORK
BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

COLLECTIBLE CORNER

Topps Living Set Top Selling Cards (To Date, All Out of Print)
1. No. 7 Shohei Ohtani 20,966
2. No. 1 Aaron Judge 13,256
3. No. 10 Derek Jeter 10,692
4. No. 13 Bryce Harper 9,515
5. No. 4 Rhys Hoskins 5,446
6. No. 14 Mallex Smith 4,529
7. No. 15 AJ Pollock 4,221
8. No. 11 Alex Gordon 4,143
9. No. 12 Jean Segura 4,052
10. No. 9 Jackie Bradley Jr. 3,959
11. No. 8 Russell Martin 3,953
12. No. 2 Joe Panik 3.650
13. No. 3 Nicholas Castellanos 3.339
14. No. 5 Ian Happ 3,042
15. No. 6 Nick Markakis 2,678
SOURCE TOPPS

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Derek Chang has been appointed CEO Most recently was Head of International Lifestyle Channels at Scripps Networks Interactive 'Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader'

. has named Bryan Wiener as CEO Most recently he was executive chairman at 360i ad agency

. rescues in & finds US homes 1.8k+ in 8 yrs Milo & siblings now in US

'Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity'

'We have come too far, we have sacrificed too much, to disdain the future now'

MARKETWATCH

NHL PLAYOFFS NBC NBCSN

NBA PLAYOFFS ESPN, TNT

NFL DRAFT April 26-28 AT&T Stadium Arlington, TX ESPN, Fox, NFL Network

KENTUCKY DERBY May 5 NBC

WNBA 2018 May 18 ESPN

THE PREAKNESS May 19 NBC

INDY 500 May 27 ABC

MLB DRAFT June 4-6 MLB Network

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

 

Abbott Goes The Distance With World Marathon Majors

Chicago-based health-care company Abbott has extended its title sponsorship for the World Marathon Majors, an alliance formed in 2015, through 2023 — which will include the 2020 Summer Olympics in Tokyo — a global group that includes the top marathons in Boston, Chicago, New York, Tokyo. London and Berlin, with Abbott and WMM also working with Wanda Group of China to add up to three more marathons from Asia and Africa. 'At Abbott we create life-changing technologies that help people live fully and accomplish their personal goals, like running a marathon,' said Elaine Leavenworth, svp and CMO for Abbott. MORE

Brady, Eagles Drive NFL $1.65B Licensed Merch Sales

Tom Brady is not only good at throwing footballs, he's good at selling NFL licensed merchandise, and so are the defending Super Bowl champion Philadelphia Eagles, according to the NFL Players Assn. list of the Top 50 Players based on sales figures from the 2017 season — during which overall sales exceeded $1.65B for the fourth consecutive year — with Brady having held the No. 1 position for the entire campaign and five Eagles on the on list, the most of any team, led by QB Carson Wentz (No. 3), TE Zach Ertz (No. 17) and Super Bowl MVP QB Nick Foles (No. 22), who had not even been among the Top 50 players for the previous two years. MORE

Under Armour Puts The Rock In 'Motivational Marketing'

Facing financial and retail challenges, Under Armour has gone back to its roots in athletic performance, unveiling a multi-level campaign, 'Will Finds a Way,' which features the über motivational marketing efforts of Dwayne 'The Rock' Johnson, who gives examples of how he was down and nearly out, with just $7 in his pocket, before he decided that 'when you put in the work, nothing can stop you,' which has driven him to become the king of social media (more than 173M followers) and Hollywood (Jumanji: Back to the Jungle and Rampage as the most recent examples); with Johnson also sharing the stories of eight other Under Armour spokespersons who used strength and will to overcome challenges and become successful in their respective sport. MORE

Kobe Plays Point Guard For BodyArmor Vs. Gatorade

BodyArmor is coming for Gatorade and they are not kidding around, even though a new campaign, 'Thanks, Gatorade, We'll Take It From Here' — conceived, written and co-directed by Kobe Bryant, who is a major investor in the company — is full of humor, positioning Gatorade as an outdated drink and BodyArmor as the modern and better choice, with such BodyArmor spokespersons as James Harden, Skylar Diggins-Smith, Mike Trout and Kristaps Porzingas visually showing both sides of the battle: Harden wears Revolutionary War clothing into an arena, Porzingas uses a carrier pigeon to communicate with his parents, Diggins-Smith exercises in workout gear from decades ago, before they all declare that, like Gatorade, these things are obsolete and have been replaced by more productive options such as BodyArmor. MORE

No Business Like Shoe Business: Adidas Named Grand Sports Marketer Of The Year

In February, NYSportsJournalism named its Top Ten Sports Marketers of the Year for 2017. Now, after voting from among our 50K+ readers online, via social media and polling — with major input from analysts in sports business — adidas has been named the Grand Sports Marketer of the Year, joining an all-time roster than includes BBVA Compass (2010), Mission Athlete (2012), Stand Up To Cancer with MLB and MasterCard (2013), ALS Assn. (2014), Special Olympics (2015) and American Cancer Society (2016). FULL STORY HERE

Sixers Trust The Process In Jersey, Merchandise Sales

The Philadelphia 76ers have been trusting the process on the basketball court, with the team this past season winning 52 games (the most since 56 in 2001) and are in the playoffs for the first time since 2012, and that has translated into success off the court, as well, with the team ranked No. 3 for the season in merchandise sales (behind only the Golden State Warriors and Cleveland Cavaliers) — the Sixers highest such ranking since 2003 when the roster included Allen Iverson — and have two players among the Top Ten in jersey sales for the season: Joel Embid (No. 8) and Ben Simmons (No. 10), according the NBA. MORE

Zlatanised: Ibrahimovic Puts 'Z' Into ViZa World Cup Effort

Visa will be putting Zlatan Ibrahimovic's style, skill and panache to good use for the FIFA World Cup, with the financial firm and official FIFA partner signing him to be one of their faces for its global campaign — the tone of which has been set with such quirky slogans as 'Team ViZa,' "Zlatanised' and 'Everywhere Z wants to be' — with Z's more than 60M followers on social media and fans from his nine-team storied career (including the current MLS Los Angeles Galaxy) ready to come on board. MORE

Foot Locker Puts Artists, LGP Qua In Spotlight For Nike

Well-known for its campaigns starring NBA players, Foot Locker's new effort, 'Before and After the Bite,' stars established and up-and-coming artists as well as 18-year-old Philadelphia rapper LGP Qua, with a theme focusing on young creative people who struggle and push themselves to be recognized and then continue to re-write the rules of art and music when they become successful, with a lead spot featuring LGP Qua's original song, 'Hungry,' and a gallery of artwork from unknown artists, all to support Nike's new Air Max Plus. MORE

'World Cup Lite' Brings Top Clubs, Marketing To U.S.

The 2018 FIFA World Cup is scheduled for June 14-July 15, and just five days later the International Champions Cup presented by Heineken — what might be called 'World Cup Lite' — begins, with 18 of the world's top clubs including Real Madrid, Manchester United, Manchester City, Barcelona, A.C. Milan and Paris Saint-Germain playing 27 matches across the U.S., Europe and in Singapore, all to air across ESPN networks and supported by multi-media activation and a roster of such marketers as MasterCard, Hertz and XYience Energy Drink. MORE

NFL Reveals Helmet Tests As Concussion Dilemma Builds

The NFL and NFL Players Assn. have unveiled the results of testing done on 34 helmets that are or could be worn by players, with 17 deemed 'Top Performing' — led by the VICIS Zero 1 (2018) and the VICIS Zero 1 (2017) — and ten were lis