Monday, February 8, 2010
Letterman, Favre, Megan Fox & A Bunch Of Other Animals
The 2nd annual NYSportsJournalism "Suck-Didn't Suck" review of Super Bowl ads. MORE
UPDATE: Danica's Mattel Deal Gives Her Hot Wheels
As she revs up for a busy season, Danica Patrick signs a deal with Mattel's Hot Wheels, which will sponsor her during her Nascar Nationwide Series races and also produce a miniature 'Danicar' for retail. MORE
Can Gatorade Regain Ground With G Series?
PepsiCo's sports drink is still the Goliath of the category, but sales and marketing share have been slipping as category Davids such as PowerAde keep chipping away. MORE
Who's Your (Go) Daddy: Love 'Em? Hate 'Em? Either Way, The Bottom Line Is That You Know 'Em
The news is not that Go Daddy had to pull another Super Bowl spot ('Movies' is out, 'Spa' is in) but that the domain name registrar known for its edgy marketing is more conventional than people imagine, as CMO Barb Rechterman reveals in this Q&A. Shocking!
StadiumTray Carrying On A Most Vital Super Bowl Tradition
For 70,000 food and beer customers at Sun Life Stadium, one product will be as important off the field as Peyton Manning and Drew Brees will be on the field. MORE
Under Armour Drafts Deal For NFL Scouting Combine
The athletic performance apparel company will return as presenting sponsor for the Combine Feb.24-March 2, a prime lead-in to the 2010 NFL draft. MORE
Nascar Fast-Tracks Health Initiative To Find At-Risk Fans With Pulmonary Disease COPD
Danica Patrick, Michael Strahan, Jm Belushi and others are working with Nascar to find a million people who may be under- or undiagnosed with the progressive disease that affects breathing. MORE
D-Wade Gives Opponents 'Nightmares' In New Campaign
Nike's Jordan Brand unveils a multi-media effort to support Air Jordan 2010, which drops in time for the NBA All-Star Game. MORE
NEWS FROM 2010 Winter Olympics
McDonald's Menu Filled With Olympic Marketing
Vancouver's New 'Theme' Song: 'Let It Snow'
Visa Ramps Up Activation En Routh To Olympics
Pros, Cons In Countdown To Vancouver
NEWS FROM NBA All-Star Game
NBA, Marketers Get All-Star Game Party Started
Taco Bell Extends 'Drive-Thru' Push Into NBA All-Star Game
LeBron A Slam-Dunk For Spite All-Star Campaign
NEWS FROM Super Bowl XLIV
Building Brands 30 Super Bowl Seconds At A Time
Legends Use Super Bowl For Cause Marketing
CBS Fills Super Bowl Roster With Rookie Advertisers
Marketers Feeling Super Bowl Déja Vu All Over Again
NEWS FROM BostonSportsJournalism.com
Celtics' Paul Pierce Shoots To Score With Switch2Health
JetBlue Thinks Green (Monster) In Red Sox Promotion
League, Sponsors Score In Bridgestone NHL Winter Classic
NEWS FROM ChicagoSportsJournalism.com
Puma Is Bullish On Chicago With Retail Expansion
Sports Marketing Vet Named CMO For Chicago Cubs
Marcus Jordan-adidas Shoe Issue Gets Really Real
MORE NEWS ...
McDonald's Keeps Flying With 'Superman'
Raising The Curtain On Nascar's Box Office Smash
Continental Signs Timely Alliance With Rolex Racing
Soccer Great Breaks Ground With Marketing Deal
Life's A Beach: Rockstar To Energize AVP Tour
