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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr022015

Getting The Bugs Out: Nike Jordan Brand 30th Anniversary Stars MJ, Bugs Bunny

By Barry Janoff

April 2, 2015: Michael Jordan has had many exciting teammates throughout his collegiate, NBA and Olympic career — Scottie Pippen, Dennis Rodman, James Worthy Charles Barkley, Magic Johnson — but perhaps none as charismatic, alluring and flippant as Bugs Bunny.

Jordan and Bugs were united for a Nike Jordan Brand "Hare Jordan" TV spot that ran during the broadcast of Super Bowl XXVI in 1992, were reunited for another spot during Super Bowl XXVII and went the full Hollywood route in the 1996  live action-animated film, Space Jam.

Now, Bugs has returned as a central figure as part of Jordan Brand's 30th anniversary celebration, for which the Nike division has unveiled multi-media marketing, products and other activations involving the Hall of Fame athlete and the sarcastic yet likable cartoon star.

"Mike and I have been tight ever since he hit the game-winner at North Carolina," says Bugs in a TV spot, "Hare Is Back," which shows  the celebrity rabbit during an "interview" for faux WUS (What's Up Sports) Network with sports commentator Amhad Rashad. Bugs is referring to the shot Jordan hit to lead the Tar Heels to the 1982 NCAA title over Georgetown.

"He's always been there for me, and visa-versa," says Bugs. "We've been called 'The Perfect Pair.' Behind every great Air Jordan is a Hare Jordan."

With the support of Bugs, who made his debut in 1940 but doesn't look a day over 20, Jordan Brand is releasing two Hare Jordan anniversary products: the Air Jordan 1 Mid “Hare” featuring images of Bugs Bunny; and the girl’s Air Jordan 1 Mid “Lola," featuring Bug's girlfriend.

Jordan Brand said that in the coming year it would continue to release an array of footwear and apparel in new and original silhouettes. For the 2015 holiday season, Jordan Brand plans to release "coveted color ways of Air Jordan (shoes) that honor historic moments during Michael Jordan's career."

“Michael Jordan continues to be the inspiration and reference for how we run the Jordan Brand today,” Larry Miller, president for Jordan Brand, said in a statement. “We draw inspiration not only from his unwavering commitment to greatness, but also the creative innovation he brought to the game of basketball. The Hare Jordan campaign was a whole new way to celebrate the fun of the game, and we look forward to working with our partners at Warner Bros. Consumer Products for a new take on this classic.”

Despite the fact that Jordan has been retired from active play in the NBA since 2003, Jordan Brand shoes account for more than $2.5 billion in annual sales, nearly 60% of the market and is still on the rise, according to industry analyst and research firm SportsOneSource.

That is due in part to Jordan still being a key figure in the NBA via his ownership role with the Charlotte Hornets.

It has much more to do with the fact that Jordan Brand shoes are worn by the likes of NBA stars including Chris Paul, Russell Westbrook, Carmelo Anthony and Blake Griffin; WNBA star Maya Moore; Nascar driver Denny Hamlin; New York Yankees pitcher C.C. Sabathia and now-retired baseball icon Derek Jeter.

It also helps that Jordan is as least as visible in marketing as any current NBA player, with deals that include Hanes and Gatorade, which is in the midst of a Gatorade 50 campaign featuring rebooted and new "Be Like Mike" TV spots.

According to Brad Globe, president, Warner Bros. Consumer Products, “Each is an iconic figure and legend in his own right, but together Bugs Bunny and Michael Jordan are an unbeatable combination on and off the court. We are excited to partner with Jordan Brand to reintroduce Hare Jordan to an entirely new generation of fans with this limited-edition collection that includes a mix of classic and cutting-edge styles.”

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