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POLL POSITION

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

Now thru Jan. 31 (3 PM ET). People can vote for each category here on via Twitter @NFL

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 18-20
• Box Office Jan. 18-20
1. Glass $40.6M
2. The Upside $15.7M
3. Dragon Ball Super: Broly $10.7M
4. Aquaman $10.3M
5. Spider-Man: Into the Spider-Verse $7.3M
6. A Dog’s Way Home $7.1M
7. Escape Room $5.3M
8. Mary Poppins Returns $5.2M
9. Bumblebee $4.7M
10. On the Basis of Sex $4M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug202015

Wrangler Unites Favre, Brees, Earnhardt For First Time In Advanced Comfort Campaign

By Barry Janoff

August 20, 2015: Having Dale Earnhardt Jr., Brett Favre (in his prime) or Drew Brees leading your team would be a best-case scenario.

Wrangler Jeans has all three, and is using them together for the first time in the same seasonal campaign for one product line, its Wrangler Advanced Comfort jeans.

The effort, which breaks this week to coincide with the back-to-school time period as well as the start of the 2015 NFL season, includes TV, print, Internet, social media such as Twitter and Facebook and POP.

Nascar driver Earnhardt Jr., former Green Bay Packers quarterback Favre and veteran New Orleans Saints quarterback Brees have been brand spokespersons since 2004, 2007 and 2013, respectively.

A 30-second spot has all three, although not in the same scene. (See the full spot here.)

Each gets his own 15-second spot, with Brees bringing along wife Brittany and their kids for added family value. (See Earnhardt Jr.'s spot here, Brees' spot here, Favre's spot here.)

According to Wrangler, uniting the three for one effort "outperform(ed) all previous campaigns tested among consumers . . . These ambassadors represent the principles and values that make Wrangler one of the greatest authentic and iconic American brands."

“The message of comfort, quality and durability, backed by tried and true products and endorsees, is what continues to make Wrangler the iconic brand it is today,” Craig Errington, vp-marketing for Wrangler Jeans, said in a statement.

“By putting the consumer at the center of everything we do, we are producing product innovations that we know meet a real need; and our marketing initiatives are working as we continue to see strong consumer interest," said Errington.

Wrangler said it has seen "strong first half revenue performance with a renewed momentum in Jeanswear driven by the success of product innovations such as Wrangler Advanced Comfort jeans, as well as the brand’s ability to maintain loyal customers through the age of ephemeral trends and disposable fashion."

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