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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr062009

OPINION: Cut Your Sports Marketing Budget And You'll Miss All Those (Eye) Balls

April 6, 2009: It's pretty hard to avoid the pitfalls of our stressed economy, and it's pretty hard to meet someone who has not had to adjust their budget to make things work. But if you think that every company is General Motors - which slashed its sports marketing budget and its biggest spokesperson, Tiger Woods, in a major overhaul to make ends meet - then the sports events of this week should set things straight. Far from avoiding the spotlight, marketers are taking center stage on TV and in person this month at such events as the opening of the 2009 MLB season, the NCAA Division I Men's and Women's basketball final four, the NFL draft, the WNBA draft, the NBA playoffs, the NHL playoffs, the Masters in Augusta and the Boston Marathon. Budgets may be lower then in past years, and hospitality amenities at some events may have taken a hit. But the bottom line is that marketers want to be where consumers congregate, and that means getting in the face of baseball fans, college basketball fans, NFL fans, NBA and NHL fans, golf aficionados and marathon runners. Open day for baseball fans is as major an event as it has ever been. Checking on the NFL draft is a 24/7 event for football fanatics. And even if the NBA playoffs don't really get interesting until mid-to-late May, Kobe, LeBron, D-Wade and company are keeping interest high. This, however, is not a quest to keep you sports marketing budget so high that in interferes with the rest of your operation. Rather, it's an indictment of those companies who have gone or plan to go from 60 to zero and think they won't miss the eyeballs of sports fans nationwide. Back to Home Page

 

Upcoming Events in April

April 6: NCAA Men's Basketball Division I championship game, Ford Field, Detroit
April 4-7: IOC officials visit 2016 Summer Games bid city Chicago
April 5: MLB season opens
April 5-7: NCAA Women's Basketball Division I Final Four, Scottrade Center, St. Louis
April 6-12: The Masters, Augusta National Golf Club, Ga.
April 9: WNBA Draft, Secaucus, N.J
April 15: NHL Stanley Cup Playoffs begin
April 16-19: IOC officials visit 2016 Summer Games bid city Tokyo
April 18: NBA Playoffs begin
April 20: Boston Marathon
April 26-27: NFL Draft
April 26: Flora London Marathon