‘Empowerment’: USL Super League Scores Naming Rights Deal With Gainbridge
Tuesday, April 22, 2025 at 02:33PM By Barry Janoff
April 22, 2025: USL Super League Div. I pro women's soccer league has signed what was called “a historic, long-term partnership,” naming insurance and financial services firm Gainbridge as its title sponsor.
As part of a multi-year agreement, Indiana-based Gainbridge also becomes the “official partner and exclusive financial services partner" of the now-named Gainbridge Super League, beginning in the 2025-26 season.
Financial terms were not released.
Gainbridge brings star power to the alliance: Earlier this month, Gainbridge named Briana Scurry, one of the most accomplished goalkeepers in U.S. soccer history and a two-time Olympic champion, as a brand ambassador.
She joined a roster of Gainbridge women ambassador athletes including WNBA star Caitlin Clark, tennis icon Billie Jean King and LPGA legend Annika Sörenstam.
Clark’s Indiana Fever play in the Gainbridge Fieldhouse.
The USL Super League debuted in August 2024 with eight clubs under the auspices of Div. I USL.
"This is a landmark moment for professional soccer," Amanda Vandervort, USL Super League president, said via the organization.
"Gainbridge's belief and investment in what we're building demonstrates a long-term commitment to the success of professional women's soccer and will help elevate our league, clubs, players and communities by driving resources, expanding visibility and creating lasting opportunities for growth.
“This partnership reinforces that women's sports are thriving and deserve investment at the highest level."
Gainbridge is an insurtech subsidiary of Group 1001.
"Our mission at Group 1001 is to transform communities through sports and education," Dan Towriss, president and CEO, said via Group 1001. "Supporting women's sports and partnering with the USL aligns with our company's mission and values, prioritizing inclusivity, empowerment and community.
“With partnerships spanning the WNBA, professional tennis, the LPGA, and now the Gainbridge Super League, more than 40% of our sponsorship dollars are dedicated to accelerating the growth of women's sports."
As part of deal, the USL unveiled the Gainbridge Super League wordmark, “marking the beginning of an integrated brand presence across social, digital, broadcast, in-stadium, and on kits for the 2025-26 season.”
"Teaming up with Gainbridge, a forward-thinking brand that values opportunity, integrity, and empowerment, strengthens our league and supports our commitment to expanding the game," Paul McDonough, USL president and chief soccer officer, said via the league.
"Their investment highlights the rising opportunities in soccer and underscores the value of being part of this growing movement. This partnership is a key step forward in creating new opportunities for players, coaches, and fans across the United States."
USL Super League clubs include Brooklyn FC, Carolina Ascent FC, Dallas Trinity FC, DC Power FC, Fort Lauderdale United FC, Lexington SC, Spokane Zephyr FC, and Tampa Bay Sun FC. Expansion side Sporting JAX is scheduled to compete in the 2025-26 season.
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