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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
May112015

The Coneheads Land On Earth (Again) And Get Insured By Jake From State Farm

By Barry Janoff

May 11, 2015: There is a great deal of debate as to whether Area 51 actually exists and if The X Files stories are based on real-life events.

There is no debate as to the authenticity of The Coneheads, who traveled from Remulak in the 1970s to appear on Saturday Night Live in the guise of Dan Aykroyd and Jane Curtain as Beldar and Prymatt, along with daughter Connie (Laraine Newman)

The iconic figures from the TV show, where they first appear in 1977, are back in the spotlight as the stars from the planet Remulak — or as they tell neighbors in their new residence in New Jersey, "France" — in a new spot from State Farm, "Jake From State Farm: Conehads," which also features company spokesman Jake.

The spot recreates an on-going commercial, "State of Unrest," with a wife interrupting her husband's call to Jake at 3 AM, suspicious that he is talking to someone more amorous than Jake from State Frarm.

A teaser that aired in late April hinted at the visitation that was to come when it tweaked the ending by having strange signals interrupt the call with Jake.

In the new spot, Beldar is on the phone with Jake when Prymatt  comes down to question her husband's actions. "With whom are you communicating?" she asks. "Jake from Planet State Farm," Beldar replies.

"At 0300 hours?" she asks. Then, taking the phone, she speaks with Jake. "Describe your apparel, Jake from State Farm. Khakis? Explain."

"A dull Earthly garment covering male extremities," says Beldar.

Ultimately, Beldar and Prymatt are able to save "mass quantities even at 0300 hours. (See the full spot here.)

A second spot adding Newman's character will debut in June.

State Farm had "Jake" do a Twitter Q&A prior to the new commercial airing. When asked how much it would cost to insure a vehicle from Remulak (or France), he mysteriously replied, "At this time, we only offer insurance in the U.S."

Lead agency for the "Jake" series is DDB, Chicago.

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