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• Amazon Prime Video said that Hannah Storm and Andrea Kremer would provide commentary and analysis for its live-streaming coverage of 11 Thursday Night Football games on Prime Video beginning Sept. 27 when the Los Angeles Rams host the Minnesota Vikings. “NFL fans will hear history made this season — bringing two female announcers together to call an entire NFL game has never been done before,” said Greg Hart, vp-Prime Video.

• 2K, publisher of NBA 2K, has launched 2K Foundations, created to “support underserved communities across the nation by refurbishing basketball courts in neighborhoods that need them the most.” 2K Foundations will also "provide essential technology upgrades in local community centers that will enable STEM education programming for youth." Microsoft will partner. 2K Foundations plans to refurbish 12 basketball courts in multiple cities throughout the U.S. within its first year.

• NBC Sports Group, Grambling State University and Southern University have extended their alliance, which began in 1991, for three more years, keeping the annual Bayou Classic on NBCSN through 2021. The game is played Thanksgiving weekend in the Mercedes-Benz SuperDome in New Orleans.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office (Sept. 21-23)
1. The House With A Clock In Its Walls - Universal - $26.9M
2. A Simple Favor - Lionsgate - $10.4M
3. The Nun - Warner Bros. - $10.2M
4. The Predator- 20th Century Fox - $8.7M
5. Crazy Rich Asians - Warner Bros. - $6.5M
6. White Boy Rick - Sony - $5.0M
7. Peppermint - STX Entertainment - $3.7M
8. Fahrenheit 11/9 - Briarcliff Entertainment - $3.1M
9. The Meg - Warner Bros. - $2.4M
10. Searching - Sony - $2.2M
11. Life Itself - Amazon Studios - $2.1M
12. Unbroken: Path To Redemption - Pure Flix - $1.3M

SOURCE: COMSCORE.com

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COLLEGE

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec202017

Quiet Kawhi Leonard Goes Wild In Foot Locker-Air Jordan Gatorade Campaign

By Barry Janoff

December 20, 2017: Kawhi Leonard, who has just returned to the San Antonio Spurs line-up after missing the first months of the season with right quadriceps tendinopathy, gets a starring and humorous role in Foot Locker's "Bold Like Kawhi,” which seeks to pay homage to Michael Jordan and Gatorade’s “Be Like Mike” campaign from the 1990s.

The anchor spot, "Bold Like Kawhi,” follows the all-star forward, usually known for his low-key, relaxed demeanor, through a day of high-key, energized adventures after receiving a new pair of orange “Be Like Mike”  Air Jordan I OG High Gatorade hoops shoes from teammate LaMarcus Aldridge.

According to Leonard, "I had a ton of fun partnering with Foot Locker and Jordan Brand to show off another side of my personality that most fans don't get to see every day.

“Being part of a holiday campaign that pays homage to the original 'Be Like Mike' Gatorade ad is really special."

When Leonard puts on his new Jordans, he excitedly shares the news on social media via his cell phone. He then proceeds to go on a pumped-up day-long road trip while wearing the new kicks.

Among other encounters, all shared on social media, he shows up in a recording studio with rapper Nipsey Hussle, goes to an auction and bids on a piece of eccentric art, breaks boards in a taekwondo studio, parties in a nightclub with Les Twins and drives a low-rider muscle car dubbed “Kawheels.”

When later interviewed by the media about about his day, Leonard, wearing a "Be Like Mike" T-shirt, says with a sly smile, “I was hacked.”

The spot will break on ESPN and ABC during NBA Christmas Day games.

Support includes Internet, social media and POP.

Lead agency is BBDO.

"We were thrilled to partner with Kawhi Leonard for our Jordan holiday campaign," Patrick Walsh, vp-marketing for Foot Locker North America, said in a statement,

"We all know Kawhi is bold on the court, but highlighting his style and confidence in the new Air Jordan Gatorade Collection will help all of our customers at Foot Locker make bold sneaker selections this holiday season,” said Walsh.

The campaign supports the release of a premium assortment of the Air Jordan Gatorade Collection, including the Air Jordan I OG High Gatorade in four flavorways — Orange, Lemon Lime, Grape and Cool Blue — (launching Dec. 26) and Air Jordan VI Gatorade (launching Dec. 30).

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