Top
NEWS REAL

• The NFL said today (Nov. 13) that it would move the Monday night game on Nov. 19  (ESPN) between the Kansas City Chiefs-Los Angeles Rams, originally scheduled for Estadio Azteca in Mexico City, to the Los Angeles Memorial Coliseum in Los Angeles.

According to the NFL, “The decision is based on the determination — in consultation with the NFLPA and following a meeting and field inspection this afternoon by NFL and club field experts as well as local and independent outside experts — that the playing field at Estadio Azteca does not meet NFL standards for playability and consistency and will not meet those standards by next Monday.”

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep112015

Miller Lite Evokes 'Tastes Great-Less Filling' Memories In New Troy Aikman Ad

By Barry Janoff

September 10, 2015: Miller Lite left its mark in marketing and beer sales history with a series of iconic TV spots in the 1970s and 1980s under the theme, "Great Taste-Less Filling" (and revived for a time in 2008) that featured sports legends and celebrities.

The brand is tapping into their creative history with a new spot that features Troy Aikman, former quarterback with the Dallas Cowboys and current NFL analyst and commentator.

Perhaps not so ironically, Aikman in the spot admits to "dwelling in the past" regarding his former pro career, which included 165 career touchdowns, 32,942 yards passing, three Super Bowl wins (XXVII and MVP, XXVIII and XXX) and induction into the Pro Football Hall of Fame in 2006.

The commercial is part of Miller Lite's campaign centered around a bodega run by Fred, described as "half store clerk, half sage," who gives advice and usually encourages customers to be themselves, somehow then associated to buying the product.

In one spot, a guy sings "Karaoke" after being asked to do so by Fred. In another, "Advice," Fred suggests to a woman customer that she bring Miller Lite (her preferred choice) to a Chardonnay party. In a third, Fred downgrades his suggestions to a woman in the bodega looking for a "Last Minute Gift" from a case of Miller Lite to a 12-pack to a six-pack as the woman's description of her acquaintance slips from friend to "frenemy." (He ultimately tells her to keep five of the bottles and give away just one.)

Lead agency is TBWA\Chiat\Day LA.

The union between Aikman and Miller Lite is relatively organic. The Miller Lite Plaza and Miller Lite Club are located in AT&T Stadium, home of the Dallas Cowboys, and the brand is the team's exclusive beer partner through 2020.

In his spot, Aikman goes into Fred's bodega to buy Miller Lite when another customer, wearing Aikman's No. 8 Dallas Cowboys jersey, recognizes him. "I'm a huge fan," the guy says to Aikman. "All the touchdowns, the wins, the passes."

"You know, I don't like to dwell in the past," says Aikman. "But thank you."

Just then, Aikman's cell phone buzzes. The ring tone is an old play-by-play announcer. "Aikman, touchdown! Unbelievable! Airman, touchdown! Unbelievable," it repeats over and over.

"I dwell in the past," admits Aikman.

"I would, too," says Fred.

"I don't blame you," says the fan.

"Okay," smiles Aikman, followed by the tag line, "As long as you are you, it's Miller Time." (See the full commercial here.)

The Great Taste-Less Filling spots featured the likes of Joe Frazier, Yogi Berra, Dick Butkus, Boog Powell, Bob Uecker, Bubba Smith, Billy Martin, George Steinbrenner, politician Tip O'Neill and author Mickey Spillane.

Back to Home Page