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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Sep112015

Miller Lite Evokes 'Tastes Great-Less Filling' Memories In New Troy Aikman Ad

By Barry Janoff

September 10, 2015: Miller Lite left its mark in marketing and beer sales history with a series of iconic TV spots in the 1970s and 1980s under the theme, "Great Taste-Less Filling" (and revived for a time in 2008) that featured sports legends and celebrities.

The brand is tapping into their creative history with a new spot that features Troy Aikman, former quarterback with the Dallas Cowboys and current NFL analyst and commentator.

Perhaps not so ironically, Aikman in the spot admits to "dwelling in the past" regarding his former pro career, which included 165 career touchdowns, 32,942 yards passing, three Super Bowl wins (XXVII and MVP, XXVIII and XXX) and induction into the Pro Football Hall of Fame in 2006.

The commercial is part of Miller Lite's campaign centered around a bodega run by Fred, described as "half store clerk, half sage," who gives advice and usually encourages customers to be themselves, somehow then associated to buying the product.

In one spot, a guy sings "Karaoke" after being asked to do so by Fred. In another, "Advice," Fred suggests to a woman customer that she bring Miller Lite (her preferred choice) to a Chardonnay party. In a third, Fred downgrades his suggestions to a woman in the bodega looking for a "Last Minute Gift" from a case of Miller Lite to a 12-pack to a six-pack as the woman's description of her acquaintance slips from friend to "frenemy." (He ultimately tells her to keep five of the bottles and give away just one.)

Lead agency is TBWA\Chiat\Day LA.

The union between Aikman and Miller Lite is relatively organic. The Miller Lite Plaza and Miller Lite Club are located in AT&T Stadium, home of the Dallas Cowboys, and the brand is the team's exclusive beer partner through 2020.

In his spot, Aikman goes into Fred's bodega to buy Miller Lite when another customer, wearing Aikman's No. 8 Dallas Cowboys jersey, recognizes him. "I'm a huge fan," the guy says to Aikman. "All the touchdowns, the wins, the passes."

"You know, I don't like to dwell in the past," says Aikman. "But thank you."

Just then, Aikman's cell phone buzzes. The ring tone is an old play-by-play announcer. "Aikman, touchdown! Unbelievable! Airman, touchdown! Unbelievable," it repeats over and over.

"I dwell in the past," admits Aikman.

"I would, too," says Fred.

"I don't blame you," says the fan.

"Okay," smiles Aikman, followed by the tag line, "As long as you are you, it's Miller Time." (See the full commercial here.)

The Great Taste-Less Filling spots featured the likes of Joe Frazier, Yogi Berra, Dick Butkus, Boog Powell, Bob Uecker, Bubba Smith, Billy Martin, George Steinbrenner, politician Tip O'Neill and author Mickey Spillane.

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