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Bahamas Red Cross donation site. #HelpUsHelp

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Sep112015

Miller Lite Evokes 'Tastes Great-Less Filling' Memories In New Troy Aikman Ad

By Barry Janoff

September 10, 2015: Miller Lite left its mark in marketing and beer sales history with a series of iconic TV spots in the 1970s and 1980s under the theme, "Great Taste-Less Filling" (and revived for a time in 2008) that featured sports legends and celebrities.

The brand is tapping into their creative history with a new spot that features Troy Aikman, former quarterback with the Dallas Cowboys and current NFL analyst and commentator.

Perhaps not so ironically, Aikman in the spot admits to "dwelling in the past" regarding his former pro career, which included 165 career touchdowns, 32,942 yards passing, three Super Bowl wins (XXVII and MVP, XXVIII and XXX) and induction into the Pro Football Hall of Fame in 2006.

The commercial is part of Miller Lite's campaign centered around a bodega run by Fred, described as "half store clerk, half sage," who gives advice and usually encourages customers to be themselves, somehow then associated to buying the product.

In one spot, a guy sings "Karaoke" after being asked to do so by Fred. In another, "Advice," Fred suggests to a woman customer that she bring Miller Lite (her preferred choice) to a Chardonnay party. In a third, Fred downgrades his suggestions to a woman in the bodega looking for a "Last Minute Gift" from a case of Miller Lite to a 12-pack to a six-pack as the woman's description of her acquaintance slips from friend to "frenemy." (He ultimately tells her to keep five of the bottles and give away just one.)

Lead agency is TBWA\Chiat\Day LA.

The union between Aikman and Miller Lite is relatively organic. The Miller Lite Plaza and Miller Lite Club are located in AT&T Stadium, home of the Dallas Cowboys, and the brand is the team's exclusive beer partner through 2020.

In his spot, Aikman goes into Fred's bodega to buy Miller Lite when another customer, wearing Aikman's No. 8 Dallas Cowboys jersey, recognizes him. "I'm a huge fan," the guy says to Aikman. "All the touchdowns, the wins, the passes."

"You know, I don't like to dwell in the past," says Aikman. "But thank you."

Just then, Aikman's cell phone buzzes. The ring tone is an old play-by-play announcer. "Aikman, touchdown! Unbelievable! Airman, touchdown! Unbelievable," it repeats over and over.

"I dwell in the past," admits Aikman.

"I would, too," says Fred.

"I don't blame you," says the fan.

"Okay," smiles Aikman, followed by the tag line, "As long as you are you, it's Miller Time." (See the full commercial here.)

The Great Taste-Less Filling spots featured the likes of Joe Frazier, Yogi Berra, Dick Butkus, Boog Powell, Bob Uecker, Bubba Smith, Billy Martin, George Steinbrenner, politician Tip O'Neill and author Mickey Spillane.

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