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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Oct222017

Bauer Hockey Unveils Expansive, Robust ‘Women's Movement Never Stops’ Effort

By Barry Janoff

October 21, 2017: Calling it the “most robust and expansive women-specific initiative” in its history, Bauer Hockey has unveiled a multi-media campaign “to grow and advance female hockey.”

The effort will be fronted by two-time Olympic U.S. silver medal women’s hockey player Hilary Knight and two-time Olympic Canada gold medalist Marie-Philip Poulin.

The campaign, which boasts the tag line, “The Women's Movement Never Stops,” comes with about four months until the start of the 2018 Winter Olympics in South Korea (Feb. 9-25).

"We hope to raise as much awareness for our game as possible through this important campaign and our partnership with Bauer Hockey," Knight said in a statement.

"I encourage young girls and women hockey players of all ages and abilities to share in this movement via social media and use the hash tag to tell us about the work you are doing to make sure the women's movement never stops. Your commitment makes a difference not just in your own life, but for future generations,” said Knight.

The campaign launched with a self-titled “The Women's Movement Never Stops” spot.

It shows Knight and Poulin in extensive training sessions both off and on the ice for a series of upcoming exhibition games as well as women’s hockey Four Nations Cup (Nov. 7-12, also including Sweden and Finland),

The games are part of the U.S. Women’s National Team “The Time Is Now Tour presented by Toyota” leading up to the Winter Games.

Bauer Hockey, a global  leading manufacturer of hockey equipment, said the spot would air at “select arenas during the cross-border rivalry series and promoted via Bauer Hockey social media and digital channels.”

A support element encourages people to support the campaign by sharing the spot and other Bauer content on Instagram, Twitter or Facebook using the hash tag #WomensMovementNeverStops.

People would then be able to enter to win an all-expenses-paid trip to see a Canada-U.S game and meet Poulin and Knight in Edmonton on Dec. 17.

Bauer Hockey said "The Women's Movement Never Stops" campaign would serve as the foundation for Bauer initiatives to engage with consumers throughout the season at other premier tournaments with additional ticket giveaways and exclusive behind-the-scenes content from players.

In addition to the Four Nation's Cup, they include the Canadian Women's Hockey League games in China, Rochester Legacy Fire on Ice tournament and women's professional hockey league playoffs.

Bauer Hockey' also said its First Shift program, which launched three years ago, would continue to support women's participation in hockey through its co-ed and all-female sessions. Approximately 80% of the program's participants, both boys and girls, continue with hockey, per Bauer.

According to Poulin, "I've been fortunate to participate in many First Shift events and have led some of the fun activities on the ice. It's making a difference in the lives of young girls by encouraging exercise, building friendships and learning the game of hockey in a way that puts a smile on their face.

“Bauer Hockey is making sure our movement never stops by helping to grow the next generation of strong and confident women."

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