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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Oct082017

The Marketing Force Is With Disney: 'The Last Jedi' Trailer Kicks Off On ESPN 'MNF'

By Barry Janoff

October 8, 2017: A new trailer for the much-anticipated Star Wars: The Last Jedi is scheduled to break Monday night (Oct. 9) on ESPN during NFL Monday Night Football, and it’s not just Star Wars fans who are waiting for the force to be with them.

With the movie set to open Dec. 15, a Millennium Falcon filled with partners is also set to embark on a two-month countdown by unleashing the marketing power of the Star Wars galaxy.

Disney has untied the forces of its divisions for the promotion: LucasFilm teased the trailer with snippets that aired throughout Sunday (Oct. 8) on ESPN. (See trailer teaser here.)

The full trailer will air during halftime of the game between the Minnesota Vikings and the Chicago Bears in Chicago. The brodacast is scheduled to begin at 8:30 PM (ET).

Disneyland Resort in Anaheim, Calif. is also part of the launch strategy, with the trailer scheduled to air on a giant screen outside AMC Downtown Disney 12 Theatres in the Downtown Disney District.

(A countdown is scheduled to begin at 5 PM PT, complete with a live DJ, games and giveaways, according to Disney.)

Among marketing partners that have or are ready to release The Last Jedi products are Walmart, Target, Toys ‘R Us, Hasbro, Lego, General Mills, Nissan, Verizon, Vizio, Campbell’s Soup, Royal Philips (special-edition shavers), Po-Zu footwear, Stance socks, Christian Louboutin (fashion), Gamestop, Apple, Electronic Arts, Zen Stiudios (video games and apps), State backpacks and LucasFilm Publishing.

Following the trailer launch Monday night, tickets to the Star Wars: The Last Jedi will go on sale via apps and at various online destinations, including Fandango and Atom Tickets.

Disney wants to replicate or better the success it had with a two-month ticket pre-sale lead time for The Force Awakens in 2015. More than $100 million in tickets were pre-sold for the film, released in December of that year, starting immediately after a trailer aired in mid-October, according to industry analysts.

Tickets for the most recent film in the Star Wars universe, last year’s Rogue One: A Star Wars Story, went on sale just a few weeks before its Dec. 16 release in theaters.

According to Disney, people who get their tickets to Star Wars: The Last Jedi via Fandango will receive a "cool gift with purchase: an exclusive film movie poster from Fandango FanShop, Fandango’s movie merchandise marketplace (while supplies last).”

Fandango said its FanShop is offering dozens of Star Wars collectibles to celebrate the tickets-on-sale date. (See site for details.)

People who purchase Star Wars: The Last Jedi tickets via the Atom Tickets app or Web site will be able to buy official Star Wars merchandise "in a single, seamless transaction and could have it shipped to their homes in time for the film’s opening weekend," according to Disney.

The film stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Gwendoline Christie, Kelly Marie Tran, Laura Dern and Benicio Del Toro.
 
Star Wars: The Last Jedi was written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. J.J. Abrams, Tom Karnowski and Jason McGatlin are executive producers.

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