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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Nov072010

Kobe, Kimmel, Cast Of Characters Answer Activision's 'Call of Duty: Black Ops'

Kobe shoots, scores in action-filled spot for the release of 'Call of Duty: Black Ops.'November 7. 2010: Kobe Bryant of the Los Angeles Lakers stars in a commercial that has nothing to do with basketball or Nike shoes. Talk show host Jimmy Kimmel stars in a commercial that has nothing do to with late night TV. Even more unusual is that Bryant and Kimmel are in the same commercial, the anchor of a marketing effort for Activision's Call of Duty: Black Ops videogame, which is scheduled for worldwide release on Nov. 9.

The spot, which broke on Nov. 7 on during NFL games, is part of a campaign for the highly anticipated game that also includes print, POP, in-theatre, Internet and experiential activation. A separate TV campaign touts the videogame's release at midnight at Wal-Mart. Tag: "There's a soldier in all of us."

Kobe is seen in action not on a basketball court but a Call of Duty scene in which he is blasting away at an unseen enemy. Kimmel shows up with a bazooka, and it quickly become obvious that he is outmatched by the weapon. In addition to appearances by Kobe and Kimmel, the spot, features a bevy of everyday people rather than a platoon of highly trained military operatives: A business woman, a man in a suit has to stop shooting when his cell phone rings ("Concierge," he answers), a short-order cook and others, who brandish weapons of various degrees of destruction.

The action is played out to "Gimme Shelter" by the Rolling Stones ("War, children, it's just a shot away"). The extended 90-second spot is filled with inside jokes: Kobe is wearing a Nike T-shirt and carries an assault rifle inscribed with the word "Mamba," a reference to his nickname, "Black Mamba." The limited-edition Chrysler Jeep Wrangler "Call of Duty" vehicle is seen in shots, the same ride that Bryant also drove to the Lakers' season opener  on Oct. 26.

This was not Bryant's first foray into the world of videogame commericals. He appeared in a TV spot for Activision's Guitar Hero two years ago alongside Tony Hawk, Alex Rodriguez and Michael Phelps. Last month, he starred in a commercial for 2K Sports' NBA 2K11.

The game's release also has been preceded by a number of product tie-ins, including Gunner Optics sunglasses, officially branded controllers and other goodies manufactured in conjunction with Mad Catz, San Diego, which has exclusive global rights to a range of Call of Duty accessories.

Call of Duty: Black Ops videogame is being released for PC, PS3, Xbox 360, Wii and DS.

 

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