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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Nov072010

Kobe, Kimmel, Cast Of Characters Answer Activision's 'Call of Duty: Black Ops'

Kobe shoots, scores in action-filled spot for the release of 'Call of Duty: Black Ops.'November 7. 2010: Kobe Bryant of the Los Angeles Lakers stars in a commercial that has nothing to do with basketball or Nike shoes. Talk show host Jimmy Kimmel stars in a commercial that has nothing do to with late night TV. Even more unusual is that Bryant and Kimmel are in the same commercial, the anchor of a marketing effort for Activision's Call of Duty: Black Ops videogame, which is scheduled for worldwide release on Nov. 9.

The spot, which broke on Nov. 7 on during NFL games, is part of a campaign for the highly anticipated game that also includes print, POP, in-theatre, Internet and experiential activation. A separate TV campaign touts the videogame's release at midnight at Wal-Mart. Tag: "There's a soldier in all of us."

Kobe is seen in action not on a basketball court but a Call of Duty scene in which he is blasting away at an unseen enemy. Kimmel shows up with a bazooka, and it quickly become obvious that he is outmatched by the weapon. In addition to appearances by Kobe and Kimmel, the spot, features a bevy of everyday people rather than a platoon of highly trained military operatives: A business woman, a man in a suit has to stop shooting when his cell phone rings ("Concierge," he answers), a short-order cook and others, who brandish weapons of various degrees of destruction.

The action is played out to "Gimme Shelter" by the Rolling Stones ("War, children, it's just a shot away"). The extended 90-second spot is filled with inside jokes: Kobe is wearing a Nike T-shirt and carries an assault rifle inscribed with the word "Mamba," a reference to his nickname, "Black Mamba." The limited-edition Chrysler Jeep Wrangler "Call of Duty" vehicle is seen in shots, the same ride that Bryant also drove to the Lakers' season opener  on Oct. 26.

This was not Bryant's first foray into the world of videogame commericals. He appeared in a TV spot for Activision's Guitar Hero two years ago alongside Tony Hawk, Alex Rodriguez and Michael Phelps. Last month, he starred in a commercial for 2K Sports' NBA 2K11.

The game's release also has been preceded by a number of product tie-ins, including Gunner Optics sunglasses, officially branded controllers and other goodies manufactured in conjunction with Mad Catz, San Diego, which has exclusive global rights to a range of Call of Duty accessories.

Call of Duty: Black Ops videogame is being released for PC, PS3, Xbox 360, Wii and DS.

 

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