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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar122012

Carmelo Anthony, Apolo Ohno, Dana Torres Join Team Refuel For 'Got Chocolate Milk?'

By Barry Janoff

March 12, 2012: The Milk Processor Education Program (MilkPEP), best known for its “Got Milk?” campaign, has signed deals with a bevy of sports partners to support to its athlete-targeted program "highlighting the benefits of refueling with low-fat chocolate milk after strenuous exercise."

As part of the new Reuel  “Got Chocolate Milk?” campaign, low-fat chocolate milk will become the "official refuel beverage" of the Rock ‘n’ Roll Marathon Series, Ironman and Ironman 70.3 Series, USA Swimming, Life Time Fitness and the Challenged Athletes Foundation.

Low-fat chocolate milk is also in the third year of an official alliance with USA Basketball. Among the specific elements, USA Basketball Men’s National Team and New York Knicks member Carmelo Anthony will be featured as a "team captain" in “Got Chocolate Milk?” TV and print ads, and will "showcase how low-fat chocolate milk is a staple of his post-workout recovery routine through online videos."

The campaign — which MilkPEP said is the first "milk mustache-less campaign in 17 years" — was unveiled this past weekend at the 20th Annual Endurance LIVE Awards in Los Angeles. Among the athletes there, who will be part of the larger Team Refuel push, were speed-skater Apolo Anton Ohno; swimmers Dara Torres, Ricky Berens and Chloe Sutton; Ironman triathletes Chris Lieto and Dr. Andy Baldwin; and Sarah Reinertsen, the first female leg-amputee to complete in the Ironman World Championship in Hawaii.

Marketing will feature athletes in multi-media advertising, digital and social media, training videos, personal appearances and other experiential activation. Tag line for the campaign: "My after."

In addition to Carmelo Anthony, 12-time swimming medalist Dara Torres will star in a new TV commercial for the campaign as well as in a series of Webisodes on gotchocolatemilk.com documenting her training, recovery and preparations for the Summer Olympics. Five USA Swimming athletes will star in a national “got chocolate milk?” print ad: Berens, Sutton, Nathan Adrian, Peter Vanderkaay and Amanda Weir.

“So many elite athletes already recognize the benefits of refueling with chocolate milk so it’s exciting to see some of the world’s biggest and most respected sporting organizations also getting behind the message,” Miranda Abney, senior marketing manager of MilkPEP, Washington, D.C., said in a statement. “It’s important that athletes know what they do after a strenuous workout, like refueling with low-fat chocolate milk, can help them perform at their best during the next bout of exercise.”

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