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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct272010

D-Wade Channels J-Bond, T-Cruise In New 'Mission' For Jordan Brand

"The name is Wade . . . D-Wade."October 27, 2010: LeBron James had his turn, unleashing a 90-second Nike commercial, "Rise," that relives, revises and perhaps offers some regrets for the events leading up to, and the events since, "The Decision" in which he left the Cleveland Cavaliers to join the Miami Heat.

Now, established Heat star Dwyane Wade has unveiled a spot for Nike division Jordan Brand, "Dominate Another Day." Where LeBron James included in his ad a segment featuring Don Johnson from the TV detective show, Miami Vice, D-Wade goes to extremes by channeling  elements of James Bond (in particular Die Another Day) and Tom Cruise (Mission: Impossible). Which one will have more impact? Let the debate begin. Lead agency for both isi Wieden + Kennedy, Portland and New York, respectively.

In James' commercial (which had more than 1.3 million hits on YouTube in the first two days), he takes on various guises, from misunderstood star to forlorn retired veteran (no one shows up at his Hall of Fame induction ceremony) to wild West outlaw to poet. He manages to take swipes at some of those people he felt disrespected him (including Charles Barkley), and even seems to offer a mea culpa to Cleveland, the town he left, and to the fans their who believe that James done them wrong. ('Should I tell you how much fun we had?" he asks followed by a voiceover referring to him as the NBA's No. 1 draft pick in by the Cavaliers.)

Wade uses special effects, high-tech gadgets and a tuxedo to get the message out that the Miami Heat are on a mission — some might call it impossible — to win the NBA championship. Of note is that Wade's new Jordan Brand shoes are never shown and the Jordan Brand logo is barely seen in quick shots,

Agent D3 makes a spectacular entrance into American Airlines Arena."His majesty is in good hands," Wade says regarding LeBron "King" James as he starts his journey to American Airlines Arena by diving out of a plane and commandeering a high-powered motorcycle. "Time to bring the rings back to Miami," states Wade as Agent D3, referring to Miami's championship season of 2005-06.

Among the foes he knows he must defeat (and to which he refers to in spy-like codes) are: Snake Charmer (Kobe Bryant of the Los Angeles Lakers, whose nickname is Black Mamba, a reference to a deadly snake), Illusionist (Dwight Howard of the Orlando Magic) and Green Gang (the Boston Celtics). "Old friends," he calls them, somewhat sarcastically.

En route to the arena the friends show their true colors by unleashing traps and treacherous obstacles that Wade must elude, including an oil tanker with a snake emblem on it and a van with the Celtics clover leaf logo. "That's not good," says his partner, played by comedian Kevin Hart, as he awaits the arrival of Agent D3.

Suddenly, Wade crashes though a glass window on the side of the arena. "You do know we have a door," Hart says as he hands Wade a locked box that holds his No. 3 Heat jersey. "Now this, my friend," says Wade, "is going to be fun." With the closing words, "To be continued," more missions with Agent D3 will follow during the season.

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