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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jul232012

Amex Joins Nets As Team Stars Hit The Streets Of Brooklyn For Ad Campaign

By Barry Janoff

July 23, 2012: American Express has signed what was called a "multi-tiered alliance" with the NBA's Brooklyn Nets and their new Barclays Center home, making American Express the official credit card of both the team and the arena, and also designing the firm as the eighth founding partner of the venue.

The deal comes just as the Nets have put Dwight Howard in their rear view mirror (at least for the foreseeable future) and instead are putting pedal to the metal with their "Hello Brooklyn" marketing push.

The second phase of the effort breaks this week featuring players who actually are with the team: Deron Williams, Joe Johnson, Brook Lopez and Gerald Wallace. Each of the players — being referred to as the "Core Four" — is featured in individual advertisements with their photo and a personalized greeting.

Williams currently is with the USA Men's Basketball Team along with such NBA stars as LeBron James, Kevin Durant and Kobe Bryant, which will seek a gold medal in the 2012 London Olympics.

The initial phase of the campaign, which is being handled in-house by the Brooklyn Nets' marketing department, launched in April. A third phase is scheduled for August, just before the opening in September of Barclays Center.

Under terms of the pact with American Express, the financial and credit card company becomes presenting sponsor of the Barclays Center restaurant and box office naming rights, to be called the American Express Box Office.

American Express said it would receive branding from concessions to merchandising within Barclays Center and will include special benefits for card members at the venue's restaurant. It also creates a number of exclusive benefits for American Express card members, such as access to tickets and merchandise prior to general public sale and the opportunity to attend specially designed private experiences.

American Express had been the official credit card company of the New York Knicks and Madison Square Garden for about 15 years before that alliance ended last season.

In addition to Barclays, the naming rights partner, and American Express, founding partners for Barclays Center now also include Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya and Ticketmaster. Other sponsors include adidas, Anheuser-Busch, Coca-Cola, Haier America, HighPoint Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, Sony, Tyco and Willis.

"We are thrilled to sign on as an official partner of Barclay Center and the Brooklyn Nets," Rich Lehrfeld, vp-global media, sponsorship and experiential marketing for American Express, said in a statement. "This alliance gives us the opportunity to provide our customers with access to some of the best in entertainment and sports at a state-of-the-art venue and show our continued support of our hometown."

Meanwhile, the team's multi-faceted ad campaign is "designed to introduce the players to the borough and enable fans to learn more about their hometown team," according to the Nets. The new phase of the "Hello Brooklyn" campaign includes billboards in select locations such as on the Brooklyn-Queens Expressway, by the Manhattan Bridge, at Atlantic Avenue and Eastern Parkway and at Kings Highway and Utica Avenue.
 
In addition to a photo of each player, respective text offers:

“Hello Brooklyn. I’m #8, Deron Williams, three-time NBA All-Star and father of four.”
 
“Hello Brooklyn, I’m #7, Joe Johnson, six-time NBA All-Star and lifelong Razorback.”
 
“Hello Brooklyn, I’m #11, Brook Lopez, 20-point scorer and Batman’s biggest fan.”
 
“Hello Brooklyn, I’m #45, Gerald Wallace, All-NBA Defender and offseason fisherman.”

The campaign includes activation across all team digital and social media platforms, such as Facebook, Twitter, Instagram, Pinterest and Google+. The next phase will expand to subway signage, phone kiosks, print, direct mail and digital.

“We are delighted to continue building a connection between Brooklynites and the players on their new home team."

According to Brett Yormark, CEO for the Nets and Barclays Center, “We are delighted to continue building a connection between Brooklynites and the players on their new home team. This phase of the 'Hello Brooklyn' campaign is a creative way for the players to share something about themselves in advance of their debut at Barclays Center this fall."

Is Brooklyn responding to its new franchise, which relocated from New Jersey for the 2012-13 NBA season?

"It’s clear from the big crowd at our recent public celebration at Borough Hall Plaza, as well as our successful ticket and merchandise sales, that the borough is excited for their Brooklyn Nets," said Yormark. "We’re thrilled to be part of the community as we get ready for opening night.”

No Dwight Howard? No Problem! Nets Party With Players, Partners

Brooklyn Nets Style New Deal With Calvin Klein

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