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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jul232012

Amex Joins Nets As Team Stars Hit The Streets Of Brooklyn For Ad Campaign

By Barry Janoff

July 23, 2012: American Express has signed what was called a "multi-tiered alliance" with the NBA's Brooklyn Nets and their new Barclays Center home, making American Express the official credit card of both the team and the arena, and also designing the firm as the eighth founding partner of the venue.

The deal comes just as the Nets have put Dwight Howard in their rear view mirror (at least for the foreseeable future) and instead are putting pedal to the metal with their "Hello Brooklyn" marketing push.

The second phase of the effort breaks this week featuring players who actually are with the team: Deron Williams, Joe Johnson, Brook Lopez and Gerald Wallace. Each of the players — being referred to as the "Core Four" — is featured in individual advertisements with their photo and a personalized greeting.

Williams currently is with the USA Men's Basketball Team along with such NBA stars as LeBron James, Kevin Durant and Kobe Bryant, which will seek a gold medal in the 2012 London Olympics.

The initial phase of the campaign, which is being handled in-house by the Brooklyn Nets' marketing department, launched in April. A third phase is scheduled for August, just before the opening in September of Barclays Center.

Under terms of the pact with American Express, the financial and credit card company becomes presenting sponsor of the Barclays Center restaurant and box office naming rights, to be called the American Express Box Office.

American Express said it would receive branding from concessions to merchandising within Barclays Center and will include special benefits for card members at the venue's restaurant. It also creates a number of exclusive benefits for American Express card members, such as access to tickets and merchandise prior to general public sale and the opportunity to attend specially designed private experiences.

American Express had been the official credit card company of the New York Knicks and Madison Square Garden for about 15 years before that alliance ended last season.

In addition to Barclays, the naming rights partner, and American Express, founding partners for Barclays Center now also include Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya and Ticketmaster. Other sponsors include adidas, Anheuser-Busch, Coca-Cola, Haier America, HighPoint Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, Sony, Tyco and Willis.

"We are thrilled to sign on as an official partner of Barclay Center and the Brooklyn Nets," Rich Lehrfeld, vp-global media, sponsorship and experiential marketing for American Express, said in a statement. "This alliance gives us the opportunity to provide our customers with access to some of the best in entertainment and sports at a state-of-the-art venue and show our continued support of our hometown."

Meanwhile, the team's multi-faceted ad campaign is "designed to introduce the players to the borough and enable fans to learn more about their hometown team," according to the Nets. The new phase of the "Hello Brooklyn" campaign includes billboards in select locations such as on the Brooklyn-Queens Expressway, by the Manhattan Bridge, at Atlantic Avenue and Eastern Parkway and at Kings Highway and Utica Avenue.
 
In addition to a photo of each player, respective text offers:

“Hello Brooklyn. I’m #8, Deron Williams, three-time NBA All-Star and father of four.”
 
“Hello Brooklyn, I’m #7, Joe Johnson, six-time NBA All-Star and lifelong Razorback.”
 
“Hello Brooklyn, I’m #11, Brook Lopez, 20-point scorer and Batman’s biggest fan.”
 
“Hello Brooklyn, I’m #45, Gerald Wallace, All-NBA Defender and offseason fisherman.”

The campaign includes activation across all team digital and social media platforms, such as Facebook, Twitter, Instagram, Pinterest and Google+. The next phase will expand to subway signage, phone kiosks, print, direct mail and digital.

“We are delighted to continue building a connection between Brooklynites and the players on their new home team."

According to Brett Yormark, CEO for the Nets and Barclays Center, “We are delighted to continue building a connection between Brooklynites and the players on their new home team. This phase of the 'Hello Brooklyn' campaign is a creative way for the players to share something about themselves in advance of their debut at Barclays Center this fall."

Is Brooklyn responding to its new franchise, which relocated from New Jersey for the 2012-13 NBA season?

"It’s clear from the big crowd at our recent public celebration at Borough Hall Plaza, as well as our successful ticket and merchandise sales, that the borough is excited for their Brooklyn Nets," said Yormark. "We’re thrilled to be part of the community as we get ready for opening night.”

No Dwight Howard? No Problem! Nets Party With Players, Partners

Brooklyn Nets Style New Deal With Calvin Klein

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