Top
NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Aug292016

Kevin Durant Teams With J.J. Watt, Derek Jeter In New American Family Campaign

By Barry Janoff

August 29, 2016: In his first national campaign appearance since joining the Golden State Warriors, Kevin Durant stars alongside NFL All-Pro J.J. Watt and MLB icon Derek Jeter in a new campaign from American Family Insurance under its umbrella effort, “Insure Carefully, Dream Fearlessly.”

The campaign supports the company's position that "being a true dream champion means providing real support, not just cheering from the sidelines."

The multi-media effort sees brand ambassadors Durant, Watt and Jeter giving "unexpected assistance to hardworking Americans whose dreams are to help others by giving back to their communities."

“Customers choose American Family Insurance because we engage with them through meaningful content that reaches beyond traditional advertising, daring them to dream fearlessly, knowing we’re protecting them along the way,” Telisa Yancy, CMO for American Family Insurance, said in a statement. “Our brand ambassadors are an important part of this message — supporting and championing dreams, sharing their own stories, struggles and achievements, and providing inspiration by example.”

Several spots follow the three men as they interact with people and kids in local communities.

In "School on Wheels," Jeter, Durant and Watt work with kids in the School on Wheels program, a national organization that offers educational assistance to children living on the streets, on their math, reading and drawing.

In “With Love Market,” the focus is on With Love Market & Café, based in Los Angeles, which makes healthy food accessible and affordable.

Hometown Hero”  sees Durant, along with Watt and Jeter, surprising James, a young boy from his hometown of Washington D.C., who believes he is going to appear on a talk show to discuss how his single mother supports his dream of being a dancer. Durant offers encouragement and shares what his own single mother told him as a young, aspiring athlete, according to American Family.

Thirty-second spots will air locally in 69 markets in 19 states.  Accompanying the films is the song,  “I Know Better” from award-winning musician John Legend.

Support includes radio, Internet and social media.

Lead agency is BBDO Worldwide.

“Getting to talk to James and encourage his dreams was an amazing moment for me,” said Durant in a statement. “It’s important to me to be able to connect with people one-on-one and make a difference, and I'm glad I was able to do that with this campaign.”

Durant last month signed with the Warriors as a free agent after spending the first nine years in the NBA with the Seattle Sonics/Oklahoma City Thunder.

He revealed his decision on The Players' Tribune, an online site under the auspices of Jeter.

According to Julie Schaubroeck, associate vp-brand and consumer marketing for American Family Insurance, “Our brand ambassadors are great examples of the power of dreams and having the support of others who believe in you through your journey.

"We’ve taken our insure carefully, dream fearlessly campaign a step further by seeing our brand ambassadors — who had dreams they achieved partly because of the support of family, friends and community — championing the dreams of others," said Schaubroeck.

Back to Home Page