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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug292016

Kevin Durant Teams With J.J. Watt, Derek Jeter In New American Family Campaign

By Barry Janoff

August 29, 2016: In his first national campaign appearance since joining the Golden State Warriors, Kevin Durant stars alongside NFL All-Pro J.J. Watt and MLB icon Derek Jeter in a new campaign from American Family Insurance under its umbrella effort, “Insure Carefully, Dream Fearlessly.”

The campaign supports the company's position that "being a true dream champion means providing real support, not just cheering from the sidelines."

The multi-media effort sees brand ambassadors Durant, Watt and Jeter giving "unexpected assistance to hardworking Americans whose dreams are to help others by giving back to their communities."

“Customers choose American Family Insurance because we engage with them through meaningful content that reaches beyond traditional advertising, daring them to dream fearlessly, knowing we’re protecting them along the way,” Telisa Yancy, CMO for American Family Insurance, said in a statement. “Our brand ambassadors are an important part of this message — supporting and championing dreams, sharing their own stories, struggles and achievements, and providing inspiration by example.”

Several spots follow the three men as they interact with people and kids in local communities.

In "School on Wheels," Jeter, Durant and Watt work with kids in the School on Wheels program, a national organization that offers educational assistance to children living on the streets, on their math, reading and drawing.

In “With Love Market,” the focus is on With Love Market & Café, based in Los Angeles, which makes healthy food accessible and affordable.

Hometown Hero”  sees Durant, along with Watt and Jeter, surprising James, a young boy from his hometown of Washington D.C., who believes he is going to appear on a talk show to discuss how his single mother supports his dream of being a dancer. Durant offers encouragement and shares what his own single mother told him as a young, aspiring athlete, according to American Family.

Thirty-second spots will air locally in 69 markets in 19 states.  Accompanying the films is the song,  “I Know Better” from award-winning musician John Legend.

Support includes radio, Internet and social media.

Lead agency is BBDO Worldwide.

“Getting to talk to James and encourage his dreams was an amazing moment for me,” said Durant in a statement. “It’s important to me to be able to connect with people one-on-one and make a difference, and I'm glad I was able to do that with this campaign.”

Durant last month signed with the Warriors as a free agent after spending the first nine years in the NBA with the Seattle Sonics/Oklahoma City Thunder.

He revealed his decision on The Players' Tribune, an online site under the auspices of Jeter.

According to Julie Schaubroeck, associate vp-brand and consumer marketing for American Family Insurance, “Our brand ambassadors are great examples of the power of dreams and having the support of others who believe in you through your journey.

"We’ve taken our insure carefully, dream fearlessly campaign a step further by seeing our brand ambassadors — who had dreams they achieved partly because of the support of family, friends and community — championing the dreams of others," said Schaubroeck.

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