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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug292016

Kevin Durant Teams With J.J. Watt, Derek Jeter In New American Family Campaign

By Barry Janoff

August 29, 2016: In his first national campaign appearance since joining the Golden State Warriors, Kevin Durant stars alongside NFL All-Pro J.J. Watt and MLB icon Derek Jeter in a new campaign from American Family Insurance under its umbrella effort, “Insure Carefully, Dream Fearlessly.”

The campaign supports the company's position that "being a true dream champion means providing real support, not just cheering from the sidelines."

The multi-media effort sees brand ambassadors Durant, Watt and Jeter giving "unexpected assistance to hardworking Americans whose dreams are to help others by giving back to their communities."

“Customers choose American Family Insurance because we engage with them through meaningful content that reaches beyond traditional advertising, daring them to dream fearlessly, knowing we’re protecting them along the way,” Telisa Yancy, CMO for American Family Insurance, said in a statement. “Our brand ambassadors are an important part of this message — supporting and championing dreams, sharing their own stories, struggles and achievements, and providing inspiration by example.”

Several spots follow the three men as they interact with people and kids in local communities.

In "School on Wheels," Jeter, Durant and Watt work with kids in the School on Wheels program, a national organization that offers educational assistance to children living on the streets, on their math, reading and drawing.

In “With Love Market,” the focus is on With Love Market & Café, based in Los Angeles, which makes healthy food accessible and affordable.

Hometown Hero”  sees Durant, along with Watt and Jeter, surprising James, a young boy from his hometown of Washington D.C., who believes he is going to appear on a talk show to discuss how his single mother supports his dream of being a dancer. Durant offers encouragement and shares what his own single mother told him as a young, aspiring athlete, according to American Family.

Thirty-second spots will air locally in 69 markets in 19 states.  Accompanying the films is the song,  “I Know Better” from award-winning musician John Legend.

Support includes radio, Internet and social media.

Lead agency is BBDO Worldwide.

“Getting to talk to James and encourage his dreams was an amazing moment for me,” said Durant in a statement. “It’s important to me to be able to connect with people one-on-one and make a difference, and I'm glad I was able to do that with this campaign.”

Durant last month signed with the Warriors as a free agent after spending the first nine years in the NBA with the Seattle Sonics/Oklahoma City Thunder.

He revealed his decision on The Players' Tribune, an online site under the auspices of Jeter.

According to Julie Schaubroeck, associate vp-brand and consumer marketing for American Family Insurance, “Our brand ambassadors are great examples of the power of dreams and having the support of others who believe in you through your journey.

"We’ve taken our insure carefully, dream fearlessly campaign a step further by seeing our brand ambassadors — who had dreams they achieved partly because of the support of family, friends and community — championing the dreams of others," said Schaubroeck.

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