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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan052017

Starring For Nike: Kevin Hart As 'The Man Who Kept Running' Wearing An Apple Watch

By Barry Janoff

Originally Published in MediaPost

January 5, 2017: Has actor/comedian Kevin Hart been missing in action?

According to Nike, he has been gone since October, when he got an Apple Watch Nike+ and took off for parts unknown to fulfill his destiny as "The Man Who Kept Running."

The new multi-media campaign with Hart, is the follow-up to Nike’s "Time is Precious" effort last month, which raised the question, "Are We Running?" or watching TV, taking selfies, fixating on celebrities or spending time on the Internet giving or reading opinions

"The Man Who Kept Running" transforms Hart from a well-groomed Hollywood star to a bearded desert nomad, much like Tom Hank’s Forest Gump during the time when he was obsessed with running.

In the intro spot, Hart puts on his multi-function Apple Watch Nike+ and proclaims, "Running just became a lot easier."

According to the spot, "The next day he vanished. Months, later, a film crew found him in the desert 700 miles from home."

In documentary-type style, we then follow Hart’s progress from film star to a guy who lives off the land and converses with the animals, relying on his Apple Watch Nike+ to survive.

"I’ve been living out here for months, but my spirit has been out here forever," Hart says in the lead spot. "See, running used to be hard for me, but then things changed when I woke up and started to hear this little voice in my head. asking me the same question, "Are we running today?" I started to answer that question: "YES!!"

Using his multi-functional Apple Watch Nike+, Hart fends off numerous obstacles — including heat, lack of directions and loneliness — to keep running.

On Day 75 ("Perfect Temperature") he talks about survival methods, such as cutting open a cactus to drink the water inside.  And, looking at his watch, he finds the best time to run. "It’s 120 degrees now," he says, "but at 4:30 it will be 119. That’s when I strike."

Day 86 ("Fist Bump") sees Hart checking his watch for his on-going running totals and communicating with another runner. "My guy Mo just put in four miles," he says, looking at his watch and seeing a message from his friend accompanied by a fist-bump emoji. "I see you Mo. You know what I say back to you: Fist bump. Fist bump."

Then, overcome by a momentary loss of his Los Angeles life, he says, "Hollywood! I gave you a fist bump, too."

On Day 95 ("Wisdom"), the Siri-voiced watch sends a lost Hart in the right direction. "If you listen close enough you can hear the rocks speaking," he says, mishearing the origin of the voice. "These rocks are full of wisdom. I got my rocks full of wisdom, and my Apple Watch Nike+ full of GPS wisdom. I also have my wisdom teeth."

Day 97 ("Halfway Point"), he puts the GPS function to the test. "What if I head north. Then northeast. Then northeast with a little bit of south.” At which point, the watch says to him, "Halfway point," which encourages Hart to head west.

On Day 98 ("Competition"), he reveals his motivation to run. "To find Kevin Hart, I had to leave Kevin Hart. It’s not a competition with others. That’s not what it’s about. It’s a competition with me."

"These rocks are full of wisdom. I got my rocks full of wisdom, and my Apple Watch Nike+ full of GPS wisdom. I also have my wisdom teeth."

On Day 99 he sits on a rock and talks about his New Year’s Resolutions: "Working on my beard, motivate and inspire others, run every day, bigger calf muscles."  His watch then chimes, reminding him to get up and run.

Lead agency is Wieden + Kennedy Portland Ore.

Apparently, Hart enjoys his time away from Hollywood as he appeared in "The Road Trip" spot with David Beckham for H&M this past September.

The Apple Watch Nike+ is a companion piece to the Apple Watch Series 2 with similar functions but added features as a the Nike+ Run Club app, perforated sport band, custom watch faces and special Siri commands that each wearer can customize.

Nike: If You're Chased By Zombies, RUN!!

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