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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jan242018

LeBron James Pitches Sprite as Baseball Alter Ego Big Taste In New Campaign

By Barry Janoff

January 24, 2018: MLB pitchers and catchers are not scheduled to report for Spring Training until the week of February 12, but don’t tell that to LeBron James, who gets his MLB groove on in a new multi-media campaign from Sprite in which he stars as ace relief pitcher Big Taste.

The effort, "Big Taste Cuts Through,” is intended to show "Sprite's ability to cut through thirst with its cool, crisp, clear, caffeine free taste,” according to the brand.

James, who has been a product endorser since joining the NBA in 2003, has openly talked about being a fan of the New York Yankees.

Here, he gets to channel former Yankees reliever Mariano Rivera (albeit with facial hair closer to Baseball Hall of Fame relief pitcher Rollie Fingers), coming out of the bullpen in a close game to strike out feared hitter Thirst.

“It was fun to do something different and play the role of what felt more like an alter ego in Big Taste,” James said in a statement.

“Sprite is always coming up with creative ways to tell their story that connect with fans, and this time that meant pulling on the stirrups and taking the mound for that big strikeout, which is something you dream about doing as a kid.”

A 60-second spot that anchors the campaign will be supported by Internet and social media, including Facebook, Instagram and Twitter with the hash tag “#WannaSprite.”

Sprite said that we would “continue to see Big Taste over the next few weeks” as the real 2018 MLB season approaches.

Lead agency is Wieden + Kennedy New York.

The spot also features Oakland-based rapper Kamaiyah (Interscope Records), who plays James’s catcher, “Ice-Ya.”

Kamaiyah this past summer was part of the Sprite Cold Lyrics Series, featuring limited-edition Sprite packaging that displayed lyrics from six musicians, also including Vince Staples, Lil Yachty, DRAM, Vic Mensa and Kap G.

Each artist was chosen by Sprite “because of their unique perspective and reputation for staying true to themselves.”

According to Dipal Shah, director of integrated marketing content, Sprite, “Bringing a basketball player and hip-hop artist together to cut through thirst unmistakably makes for a lot of fun content.

“For us, it’s always 'Sprite Season,' so we’re excited to kick this campaign off and to share all of the refreshing moments that we’ve captured with Sprite fans over the next couple of months,” said Shah.

The lead spot, which takes place in a nondescript stadium outfitted with Sprite signage and lemon-lime colors, is filled with baseball images integrated with Sprite references.

“If you’re just joining us we have a scorcher of a Sprite commercial here,” a voiceover/game announcer says as the door to the bullpen opens.

We see the back of a player, with Big Thirst and number 12 oz. on his jersey. “He looks a lot like LeBron James,” says the voiceover.

As James faces the batter Thirst (wearing jersey 99-degrees), catcher Ice-Ya/Kamaiyah gives a sign by shaking a glass filled with ice cubes.

James, wearing a Spirite lime-green glove that has been chilled in a freezer and a pair of custom Nike baseball cleats, uses a Sprite can instead of a ball. When he pitches, and the batter swings and misses, the umpire calls, “Sprrrrrrr-ite.”

The crowd cheers and then each of the fans drink a Sprite in unison.

"Continuing the lightheartedness of the ‘Wanna Sprite’ integrated marketing campaign, we wanted to find a fun way to remind consumers of the big taste that a cool, crisp and refreshing Sprite has,” Bobby Oliver, brand director, for Sprite, said in a statement.

“We decided to put LeBron James and Kamaiyah together in a larger-than-life environment that we’re not typically used to seeing them in, and the result is pretty refreshing.”

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