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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May092017

No Pregnant Pause For Serena Williams in Signing Deals To Support Motherhood

By Barry Janoff

May 9, 2017: Serena Williams may be taking a year off to have her first baby, but she is not taking any time off from signing marketing deals.

In her first pact since sharing the news that she soon would be a first-time mom, Serena Williams has signed with Tempur Sealy to appear in its Tempur-Pedic "Sleep Is Power" campaign.

Although Williams said she would not compete on the tennis circuit this season, this deal is likely the start of several alliances tied to her becoming a new mother.

Williams said the alliance was organic as she has been a customer for ten years.

"For ten years, my Tempur-Pedic has adapted to my weight and my shape, relieving pressure points from head to toe,” Williams says in the anchor TV spot, "Pressure." "So I sleep deeply and wake up ready to perform. Even with the weight of history on my shoulders.”

According to Williams, currently ranked No. 2 in the world by the WTA, "Over the years, my routine off the court — eating well, staying positive and getting quality sleep — has paid dividends. Now as I start a new journey into motherhood, sleep will continue be a top priority for my family. I look forward to what lies ahead, including in my tennis career — all while being powered by Tempur-Pedic."

The multi-media campaign includes TV, Internet and social media and is part of a larger "Power" effort by Tempur-Pedic that will ramp up worldwide.

"Power" features nine Tempur-Pedic owners who spend their days doing things such as instructing military free-fall skydiving, snowboarding and training for duathlons.

Like Williams, they then spend their nights on a Tempur-Pedic mattress.

“The campaign illustrates that sleep on a Tempur-Pedic changes the way people feel and how they perform, and showcases the significant positive effects that Tempur-Pedic sleep has on their lives," according to the brand.

Tempur Sealy this month also signed Michelle Salt, Canadian Paralympic snowboarding champ, author, and fitness model, who lost her right leg after a motorcycle accident in 2011.

The brand last week shared Q1 finances, sharing that total net sales increased to $722.1 million from $721 million in Q1 2016.

"With the launch of this campaign, which is supported by a significant increase in national media, we are primed to see unprecedented demand for Tempur-Pedic," Rick Anderson, evp and president-North America for Tempur Sealy, said in a statement. "Consumers, inspired by Williams and the remarkable stories from these owners will be able to walk in to one of our retailers feeling confident and prepared to buy Tempur-Pedic products."

Williams is the world’s highest paid women’s athlete, taking in some $20 million from endorsements and more than $9 million in winnings last year, according to industry analysts.

She also has deals that include Nike, IBM, Gatorade, Beats by Dre, Burlei and Audemars Piuget; equity in Mission and Home Shopping Network and a minority investment in the NFL’s Miami Dolphins.

Financial terms of her alliance with Tempur-Pedic were not revealed.

"Through our 'Power' campaign, which debuted in late February, consumers are able to see firsthand how current owners, including Serena Williams, perform at their best and optimize their personal growth by getting great sleep on a Tempur-Pedic," said Anderson. "As a longtime Tempur-Pedic owner and someone who lives our brand promise daily, we are proud that Serena is helping us tell our story."

In the 30-second "Pressure" ad, Williams is seen training, on the court and then relaxing on her Tempur-Pedic mattress.

"Pressure? I feel it every day," she offers in the spot. "But at night, it’s the last thing on my mind. For ten years, my Tempur-Pedic has adapted to my weight and my shape, relieving pressure points from head to toe. So I sleep deeply and wake up ready to perform. Even with the weight of history on my shoulders."

In a 15-second spot, "Pyramid Test," Williams is seen jumping on a Tempur-Pedic mattress that is stacked with tennis balls in the shape of a a pyramid. (Previous ads from the company show this demonstration with a stack filled wine glasses.) Despite her bounces, Williams is unable to topple the tennis balls until she knocks them over with the swing of her racquet.

Williams is expected to return in 2018 to continue to build on her current 23 Grand Slam titles.

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