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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May092017

No Pregnant Pause For Serena Williams in Signing Deals To Support Motherhood

By Barry Janoff

May 9, 2017: Serena Williams may be taking a year off to have her first baby, but she is not taking any time off from signing marketing deals.

In her first pact since sharing the news that she soon would be a first-time mom, Serena Williams has signed with Tempur Sealy to appear in its Tempur-Pedic "Sleep Is Power" campaign.

Although Williams said she would not compete on the tennis circuit this season, this deal is likely the start of several alliances tied to her becoming a new mother.

Williams said the alliance was organic as she has been a customer for ten years.

"For ten years, my Tempur-Pedic has adapted to my weight and my shape, relieving pressure points from head to toe,” Williams says in the anchor TV spot, "Pressure." "So I sleep deeply and wake up ready to perform. Even with the weight of history on my shoulders.”

According to Williams, currently ranked No. 2 in the world by the WTA, "Over the years, my routine off the court — eating well, staying positive and getting quality sleep — has paid dividends. Now as I start a new journey into motherhood, sleep will continue be a top priority for my family. I look forward to what lies ahead, including in my tennis career — all while being powered by Tempur-Pedic."

The multi-media campaign includes TV, Internet and social media and is part of a larger "Power" effort by Tempur-Pedic that will ramp up worldwide.

"Power" features nine Tempur-Pedic owners who spend their days doing things such as instructing military free-fall skydiving, snowboarding and training for duathlons.

Like Williams, they then spend their nights on a Tempur-Pedic mattress.

“The campaign illustrates that sleep on a Tempur-Pedic changes the way people feel and how they perform, and showcases the significant positive effects that Tempur-Pedic sleep has on their lives," according to the brand.

Tempur Sealy this month also signed Michelle Salt, Canadian Paralympic snowboarding champ, author, and fitness model, who lost her right leg after a motorcycle accident in 2011.

The brand last week shared Q1 finances, sharing that total net sales increased to $722.1 million from $721 million in Q1 2016.

"With the launch of this campaign, which is supported by a significant increase in national media, we are primed to see unprecedented demand for Tempur-Pedic," Rick Anderson, evp and president-North America for Tempur Sealy, said in a statement. "Consumers, inspired by Williams and the remarkable stories from these owners will be able to walk in to one of our retailers feeling confident and prepared to buy Tempur-Pedic products."

Williams is the world’s highest paid women’s athlete, taking in some $20 million from endorsements and more than $9 million in winnings last year, according to industry analysts.

She also has deals that include Nike, IBM, Gatorade, Beats by Dre, Burlei and Audemars Piuget; equity in Mission and Home Shopping Network and a minority investment in the NFL’s Miami Dolphins.

Financial terms of her alliance with Tempur-Pedic were not revealed.

"Through our 'Power' campaign, which debuted in late February, consumers are able to see firsthand how current owners, including Serena Williams, perform at their best and optimize their personal growth by getting great sleep on a Tempur-Pedic," said Anderson. "As a longtime Tempur-Pedic owner and someone who lives our brand promise daily, we are proud that Serena is helping us tell our story."

In the 30-second "Pressure" ad, Williams is seen training, on the court and then relaxing on her Tempur-Pedic mattress.

"Pressure? I feel it every day," she offers in the spot. "But at night, it’s the last thing on my mind. For ten years, my Tempur-Pedic has adapted to my weight and my shape, relieving pressure points from head to toe. So I sleep deeply and wake up ready to perform. Even with the weight of history on my shoulders."

In a 15-second spot, "Pyramid Test," Williams is seen jumping on a Tempur-Pedic mattress that is stacked with tennis balls in the shape of a a pyramid. (Previous ads from the company show this demonstration with a stack filled wine glasses.) Despite her bounces, Williams is unable to topple the tennis balls until she knocks them over with the swing of her racquet.

Williams is expected to return in 2018 to continue to build on her current 23 Grand Slam titles.

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