Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL NETWORK THURSDAY NIGHT FOOTBALL (Exclusive)
Sept. 14
Houston at Cincinnati
Sept. 21
Los Angeles Rams at San Francisco
Nov. 2
Buffalo at New York Jets

CBS THURSDAY NIGHT FOOTBALL
Sept. 28
Chicago at Green Bay
Oct. 5
New England at Tampa Bay
Oct. 12
Philadelphia at Carolina
Oct. 19
Kansas City at Oakland
Oct. 26
Miami at Baltimore


NBC THURSDAY NIGHT FOOTBALL
Nov. 9
Seattle Seahawks at Arizona Cardinals
Nov. 16  
Tennessee Titans at Pittsburgh Steelers
Nov. 30 
Washington Redskins at Dallas Cowboys
Dec. 7
New Orleans Saints at Atlanta Falcons
Dec. 14
Denver Broncos at Indianapolis Colts
Mon. Dec. 25
Pittsburgh Steelers at Houston Texans
CBS/NBC Games will be simulcast on NFL Network and streamed live on Amazon Prime

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar092016

Curry In Deep Water For Splash Studio Consumer-Generated Brita Campaign

By Barry Janoff

March 9, 2016: Brita plans to make a splash with the first national campaign starring its recently signed spokesman, reigning NBA MVP Stephen Curry.

Curry, who inked a three-year deal in December to endorse Brita's water filtration products and the "benefits of water in general," will be at the center of a project, "Splash Studio."

The campaign will direct people to create an original commercial intended "to make water a star (showing that) the beverage that can go toe-to-toe with the best that beer or soda can offer."

According to Brita, "The maker of the winning spot will receive $25,000 and the chance to recreate the advertisement with a cameo from Curry himself."

The top spot will air on TV at the start of the 2016-2017 NBA season. (Details here.)

"One of the things that makes Stephen Curry so inspiring is his absolute commitment to being at his best, both on and off the court, which is supported by his choice of water," Ed Huber, general manager for the Brita brand, said in a statement. "Through this effort, we are giving people a platform to join Stephen by using their talents to encourage others to make healthy lifestyle choices."

A supporting teaser spot shows Curry getting drenched by young fans with glasses of cold water.

According to Curry, "This is important to me. Water is my drink of choice because I know it is an essential part of a healthy lifestyle. Partnering with Brita and a campaign like this is one way I can personally help educate families about the benefits of water. I want to encourage people to have fun while they think of ways to inspire America to drink up."

Curry, who helped lead the Golden State Warriors to the 2014-15 NBA title, earns about $10 million in annual endorsements, according to industry analysts.

Earlier this week, he signed a deal with JP Morgan to be a spokesman for the Chase Masters program (alongside Serena Williams).

Among his other alliances are Under Armour (where he has the brand's first line of signature hoops shoes), EA Sports, Express clothing, JBL, Degree Men, Muscle Milk, Playstation, NBA 2K16, sports-equipment company Zamst and Fanatics Authentic memorabilia.

Over the past year or so he has also appeared in marketing for State Farm, Foot Locker, East Bay, MoGo mouth guards, the NBA on ESPN, NBA on TNT, several spots for ESPN's This is SportsCenter and regionally for the Warriors. In addition, he appeared on a limited-edition box of Wheaties.

Brita said that the Splash Studio initiative with Curry is just one part of its "ongoing efforts to get people to choose water."

The contest is scheduled to run now through May 31. Four finalists will be unveiled on July 1, at which point the voting will be open to the public. The final winner is scheduled to be revealed on Aug. 30.

Curry and Warriors teammate Klay Thompson are known as the Splash Brothers for their proficiency to make big shots from long-distance during games. He has set an NBA record this year with 300 (and counting) successful three-point field goals, breaking his own mark of 286 set last season.

“I like that Brita makes tap water taste good, so you don’t need to spend money or waste plastic with bottled water," said Curry.

Brita water-filtration products are marketed in the Americas by The Clorox Company.

Male Athlete Sports Marketer 2015: Stephen Curry

Curry Shoots Money Ball, Scores With JP Morgan Chase

Curry, NFL Big Movers For Under Armour

Back to Home Page