Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul272009

Brett Favre Decides On A Team - Sears

July 27, 2009: While the sports world awaits Brett Favre's decision whether or not to sign with the Minnesota Vikings, the quarterback is keeping his name and face front and center on Madison Avenue. The latest example: Favre will appear in a campaign for Sears that supports the Sears Blue Electronics Crew, which appears to be a cross between the Geek Squad and Kmart's 'Blue Light' Specials. The campaign is anchored by a TV spot with Favre and will also include print, Internet and experiential marketing. Lead agency is Young & Rubicam.

Favre's deals also include Wrangler Jeans and Snapper.

Sears seems to be awaiting Favre's decision regarding his NFL career. According to the company, the commercial "was taped with several potential punch lines and endings with the final punch line to be revealed when the spot airs in early September." In the segments revealed by Sears, Favre agonizes over selecting a new LED TV via a discussion between Favre and a member of the Sears Blue Electronics Crew (played by actor Brad Morris). "The two banter as Favre is undecided on his decision about a Samsung LED TV. In one scene, Morris describes Sears 'real time price checks - no regrets' - as a way to help guys who have a tough time making decisions. 'You know the type, right?' Morris says. "Yeah, I hate those guys,' Favre quips.

"This commercial uses humor to communicate messages about what differentiates Sears and the Sears Blue Electronics Crew from the competition," Karen Austin, president of home electronics for Sears, said in a statement. "Brett is a terrific sport in having fun with the topic of choosing a TV. Brett embodies the excitement and passion that our customers feel as they anticipate the start of football season and that comes through in the commercial." Back to Home Page