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NEWS REAL

• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Toy Story 4 Alaska Airlines See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Oct262017

Meet Dewey Ryder, The 'Handsome' New Dale Earnhardt Jr. In Mountain Dew Ads

By Barry Janoff

October 26, 2017: Dale Earnhardt Jr. has been driving competitively since 1969, has been with Hendrick Motorsports since 2008 and has also been a spokesman for Mountain Dew since 2008, appearing in numerous light-hearted and humorous campaigns.

Earnhardt Jr. this past April said that except for some races in 2018 not associated with the Monster Energy Nascar Cup Series, he would be retiring following the 2017 Nascar season.

Though he did not mention retiring from Mountain Dew marketing efforts, the PepsiCo brand has, apparently, taken his retirement way too literally.

Mountain Dew today unveiled the spokesman who would be “replacing” Earnhardt Jr. in its marketing efforts: Dewey Ryder.

“What's up, racing fans. I'm Dewey Ryder,” said Dewey Ryder in a statement. “Here to announce the biggest racing news since lug nuts. Me. The only person capable of filling Dale Earnhardt Jr.'s green fire suit when he retires at the end of the season . . . the handsome new face of Mountain Dew.”

The news caught Earnhardt Jr. by surprise.

“Junior, what’s up?” Dewey (played by actor Danny McBride) says to Earnhardt Jr. in the intro spot for the campaign — scheduled to break on NBCSN Oct. 29, during the First Data 500 in Martinsville Speedway — when he shows up at the Hendrick Motorsports garage with a camera crew.

“Do I know you?” asks Earnhardt Jr.

“I know this is super bittersweet for you, the passing of the (Mountain Dew) torch,” says Dewey.

A confused Earnhardt Jr. just stares at Dewey.

“Oh, nobody told you?” says Dewey. “This is awkward. I’m the new you. I'll be picking up right where you left off. Driving fast cars in circles. Endorsementing. Basically, the same stuff that you do.”

Dewey then proceeds to show off his knowledge of race cars. “Where’s the trunk? Where do you keep your luggage? How fast can you get this — 60 MPH? Where’s the keys?”

“This is weird,” says Earnhardt Jr. as he watches Dewey drink a Dew. (See the full spot here.)

Earnhardt Jr. is getting “booted” despite his loyalty to the brand.

“I want to honor my commitment to Rick (Hendrick), to my sponsors, to my team and to the fans,” Earnhardt Jr. said during his retirement speech.

"Dewey has no racing experience. No training behind the wheel. And, we have no idea how this is going to work out," Chauncey Hamlett, senior director-marketing for Mountain Dew, said without remorse in an actual statement.

"We'll definitely miss seeing Dale Jr. behind the wheel as he starts his retirement, as he is an incredible partner to the brand. Dewey Ryder brings something we've never seen before, from the way he holds a bottle of Dew to his bold, fun and boundary-pushing style,” said Hamlett.

“There you have it,” Dewey said in his statement “To recap, Dale Jr. is retiring and I'm the new model — the upgrade — if you will. Stay tuned. Down the road there will be more Dewey for many moons to come.”

In addition to TV, support includes digital, POP and social media on Facebook, Twitter, Instagram and Snapchat via @MountainDew, hash tag #DeweyRyder.

Lead agency is BBDO.

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