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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct262017

Meet Dewey Ryder, The 'Handsome' New Dale Earnhardt Jr. In Mountain Dew Ads

By Barry Janoff

October 26, 2017: Dale Earnhardt Jr. has been driving competitively since 1969, has been with Hendrick Motorsports since 2008 and has also been a spokesman for Mountain Dew since 2008, appearing in numerous light-hearted and humorous campaigns.

Earnhardt Jr. this past April said that except for some races in 2018 not associated with the Monster Energy Nascar Cup Series, he would be retiring following the 2017 Nascar season.

Though he did not mention retiring from Mountain Dew marketing efforts, the PepsiCo brand has, apparently, taken his retirement way too literally.

Mountain Dew today unveiled the spokesman who would be “replacing” Earnhardt Jr. in its marketing efforts: Dewey Ryder.

“What's up, racing fans. I'm Dewey Ryder,” said Dewey Ryder in a statement. “Here to announce the biggest racing news since lug nuts. Me. The only person capable of filling Dale Earnhardt Jr.'s green fire suit when he retires at the end of the season . . . the handsome new face of Mountain Dew.”

The news caught Earnhardt Jr. by surprise.

“Junior, what’s up?” Dewey (played by actor Danny McBride) says to Earnhardt Jr. in the intro spot for the campaign — scheduled to break on NBCSN Oct. 29, during the First Data 500 in Martinsville Speedway — when he shows up at the Hendrick Motorsports garage with a camera crew.

“Do I know you?” asks Earnhardt Jr.

“I know this is super bittersweet for you, the passing of the (Mountain Dew) torch,” says Dewey.

A confused Earnhardt Jr. just stares at Dewey.

“Oh, nobody told you?” says Dewey. “This is awkward. I’m the new you. I'll be picking up right where you left off. Driving fast cars in circles. Endorsementing. Basically, the same stuff that you do.”

Dewey then proceeds to show off his knowledge of race cars. “Where’s the trunk? Where do you keep your luggage? How fast can you get this — 60 MPH? Where’s the keys?”

“This is weird,” says Earnhardt Jr. as he watches Dewey drink a Dew. (See the full spot here.)

Earnhardt Jr. is getting “booted” despite his loyalty to the brand.

“I want to honor my commitment to Rick (Hendrick), to my sponsors, to my team and to the fans,” Earnhardt Jr. said during his retirement speech.

"Dewey has no racing experience. No training behind the wheel. And, we have no idea how this is going to work out," Chauncey Hamlett, senior director-marketing for Mountain Dew, said without remorse in an actual statement.

"We'll definitely miss seeing Dale Jr. behind the wheel as he starts his retirement, as he is an incredible partner to the brand. Dewey Ryder brings something we've never seen before, from the way he holds a bottle of Dew to his bold, fun and boundary-pushing style,” said Hamlett.

“There you have it,” Dewey said in his statement “To recap, Dale Jr. is retiring and I'm the new model — the upgrade — if you will. Stay tuned. Down the road there will be more Dewey for many moons to come.”

In addition to TV, support includes digital, POP and social media on Facebook, Twitter, Instagram and Snapchat via @MountainDew, hash tag #DeweyRyder.

Lead agency is BBDO.

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