EA Previews EA Sports FC Universe: ‘The Interactive Future Of Football’
Thursday, April 6, 2023 at 07:53PM By Barry Janoff
April 6, 2023: Following a decision by Electronic Arts last May to end its three-decade alliance with FIFA, EA said it would begin publishing games under a new EA Sports FC brand in 2023.
EA today provided a preview of what it called “the interactive future of football,” with EA Sports FC revealing its brand vision, identity and logo.
A full rollout, including opening the EA Sports Football Club for complete video game player access, will follow in July.
EA said that EA Sports FC would become “EA Sports’ platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and eSports products.”
“This is where the story of EA Sports FC begins,” Nick Wlodyka, EA Sports FC svp/GM, said via the brand. “We’re building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future.
“EA Sports FC will be a symbol for the sport, a symbol of innovation and change, and we’re energized to show our fans more about the future in July.”
The EA Sports FC brand plans to debut in more than 100 matches across leagues worldwide through EA Sports partners including the Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL and CONMEBOL.
“The NWSL’s 2022 partnership agreement with EA Sports was not only a monumental moment for women’s soccer, but also a long-term vision and investment,” Jessica Berman, NWSL commissioner, said via EA Sports.
“The next chapter of ‘The World’s Game’ is reliant on recognition of the amazing talent and impact that leagues like the NWSL offer to every type of football fan, and EA Sports FC will do just that and more.”
According to Richard Masters, Premier League chief executive, via EA Sports, “Through our long-standing partnership with EA Sports, we are able to bring fans around the world closer to the Premier League and we recognize the importance of the next generation in growing the future of football.
“We look forward to the relationship evolving through the launch of EA Sports FC, whether that’s bringing in developments in the ePremier League, opening new football pitches to benefit communities in the UK, or providing fans with exciting in-game experiences.”
EA Sports and FIFA had been aligned since 1993 but were unable to agree on a new licensing deal. According to The New York Times, EA Sports-FIFA games have “generated more than $20 billion in sales.”
David Jackson, vp-EA Sports, told BBC Sports last May, "Money plays a critical role in most negotiations, but the reason we are doing this is to create the very best experiences we can for both players and partners. As part of that you consider whether or not your investment in one place is better or worse than an investment in another.
"On balance, over time, we felt that our investments were better suited in spaces that were most important to players, like the different experiences we can now build in the game. For our partners, it's the way we can welcome and engage them into a platform that talks to 150 million young football fans around the world."
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