MLB Expands With Durant’s Boardroom: ‘Dynamic, Engaging Opportunities’

By Barry Janoff

Photo: MLB, BoardroomApril 28, 2025: Kevin Durant’s NBA season is over, but his work as a businessman continues.

Describing it as “reimagining how we connect with a growing baseball audience in innovative ways,” MLB said today it has expanded its strategic partnership with Boardroom.

The media platform was co-founded by Durant and Rich Kleiman in 2019 and covers the business of sports and entertainment.

MLB and Boardroom said that, building on their successful 2024 collaboration, the expanded partnership would “deliver new immersive fan experiences, groundbreaking activations and player-led storytelling across multiple platforms.”

Financial terms were not shared.

Planned activation will include the MLB All-Star Game, the Fanatics Fest this June in New York and the post-season MLB Awards presented By MGM Rewards.

According to MLB, “The year-long collaboration underscores Boardroom’s ability to deliver innovative experiences at the intersection of sports, entertainment, and culture.”

“This collaboration is about more than just events — it's about reimagining how we connect with a growing baseball audience in innovative ways,” Uzma Rawn, MLB CMO, said via the league.

“Boardroom’s unique ability to tell compelling stories at the intersection of sports, entertainment and culture aligns perfectly with our mission to drive more dynamic and engaging opportunities for players and fans alike. After seeing their incredible work over the past year, we’re proud to expand our relationship.”

The comprehensive partnership will feature a slate of content and activations, including but not limited to:

• Player-Driven Content and Storytelling: Boardroom will continue leveraging its expansive media platform to tell unique player-driven stories within the MLB ecosystem

• Fanatics Fest (June 20-22, New York): Boardroom will produce MLB’s consumer-facing activation at Fanatics Fest, complete with interactive experiences and talent appearances

• MLB All-Star Celebrity Softball (July 12, Atlanta): Boardroom will facilitate talent booking and event afterparty production and programming

• MLB Awards presented By MGM Rewards After Party: Boardroom will produce a high-profile entertainment experience around the annual honors taking place in Las Vegas.

“This partnership reflects MLB’s continued commitment to growing the game and creating more opportunity for players,” Kleiman, CEO, said via Boardroom. “By bringing our full creative and strategic capabilities to MLB, we’re creating a blueprint for how a historic sports league can connect with fans in new and innovative ways.”

More information about specific activations will be unveiled in the coming months.

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