Super Bowl LVII: NFL, Marketers Activate For Arizona Audience From A To W
Friday, February 3, 2023 at 08:10PM NYSJ Sports-Entertainment Business News Service
UPDATED February 12, 2023: Super Bowl LVII Kansas City Chiefs vs. Philadelphia Eagles State Farm Stadium, Glendale AZ Feb. 12 Fox
Official Super Bowl LVII digital program.
https://pub.hozinc.com/sb57/
Anheuser-Busch
• Michelob Ultra
Caddyshack’s Bushwood Country Club Reopening 2-12-23
Dynamic Duo
Serena Williams Brian Cox
https://www.youtube.com/watch?v=Qvm0jCAEf0o
New Members Day
https://www.youtube.com/watch?v=iDGwwVki13Q
Full Swing Gossip
https://www.youtube.com/watch?v=AKbXPXOQAmQ
Tony Romo (as Carl Spackler) Cinderella Story
https://www.youtube.com/watch?v=nUqrNBVGKa8
• Budweiser
Six Degrees Of Bud
https://www.youtube.com/watch?v=dChVB7iKSg8
• Bud Light
Hold: Miles Teller, Keleigh Sperry
https://www.youtube.com/watch?v=azCNwGnxq0s
• Busch
Survival Guide Sarah McLachlan
https://www.youtube.com/watch?v=-J72ZSb8vq0
Apple Music Halftime Show Rihanna
https://www.youtube.com/watch?v=0zHjohM7Obk
Super Bowl LVII Halftime Show presenter Apple Music is offering subscribers Rihanna’s Road to Halftime, including news, exclusive content and access to her music.
Fans from all 32 NFL teams unite to sing Rihanna's "Stay" in preparation for the Apple Music Halftime Show.
https://twitter.com/AppleMusic/status/1622597432532934657
Avocados From Mexico
Anna Faris
https://www.youtube.com/watch?v=OgbmYVH-IpY
Booking.com Somewhere, Anywhere Melissa McCarthy
https://www.youtube.com/watch?v=GizRGO3PVD8&t=1s
Crown Royal
Dave Grohl Learns Something New
https://www.youtube.com/watch?v=neCRGLtUsL8
DexCom, which offers real-time continuous glucose monitoring for people with diabetes, will air its second Super Bowl commercial, to run during the second quarter of Super Bowl LVII,. It stars Nick Jonas, multi-platinum recording artist, songwriter, actor and philanthropist, supporting the U.S. launch of its next-generation Dexcom G7 CGM System.
Feels Like Magic
https://www.youtube.com/watch?v=RpYzhCYaEIM
Disney
Disney 100
https://www.youtube.com/watch?v=Xg69VWvHGOA
Patrick Mahomes: I'm Going To Disneyland
https://www.youtube.com/watch?v=BWjl9tcmmPc
DraftKings
The sports betting platform said its anchor spot would feature an “epic” House Party hosted by brand spokesman Kevin Hart.
Among those invited: Julius Erving, Tony Hawk, Lisa Leslie, Ludacris, David Ortiz, Emmitt Smith and Undertaker.
Hart is more than a spokesman here. His Hartbeat Ventures venture capital firm. — which said it invests in companies with a focus on media, technology and lifestyle — is part of the production.
DratKings is also part of Michelob Ultra's Super Bowl campaign.
Behind the Scenes
https://vimeo.com/794566095/479457b8b9?embedded=true&source=vimeo_logo&owner=38058004
EA Sports
Madden NFL 23 Super Bowl LVII simulation hosted by Chad Ochocinco Johnson predicts the Philadelphia Eagles to win 31-17 over the Kansas City Chiefs.
https://www.youtube.com/watch?v=mYuW9URnQbE
Experian
John Cena Happy Guy
https://www.youtube.com/watch?v=YOzMjCy2BiU
FanDuel
Gronkowski Adam Vinatieri Kick Of Destiny Training
https://www.youtube.com/watch?v=UoIB86TUTPk
GM x Netflix
Will Ferrell gets to drive though and participate in a plethora of settings during Super Bowl LVII via
General Motors x Netflix, which today unveiled its full “Why Not An EV?” campaign.
In Will Ferrell fashion, he humorously ends up interacting with actors from such shows on the Netflix platform as Army of the Dead, Stranger Things, Squid Game, Love is Blind, Bridgerton, Queer Eye and The Brothers Sun.
Featured vehicles include the GMC Hummer EV, GMC Sierra EV Denali, Cadillac LYRIQ, Chevrolet Silverado EV and the Chevrolet Blazer EV.
Why Not An EV?
https://www.youtube.com/watch?v=5jymEz9xkPQ
Directions Army of the Dead Teaser
https://www.youtube.com/watch?v=UlWZ9rTpBAc
Masks Squid Games Teaser
https://www.youtube.com/watch?v=8IHYJK1uilA
Heineken
Paul Rudd from Ant-Man and the Wasp Quantumania for non-alcoholic 0.0
https://www.youtube.com/watch?v=miA1puOViJg
Hellmann's Mayonnaise
Who’s In The Fridge : Jon Hamm, Brie Larson, Pete Davidson
https://www.youtube.com/watch?v=r_xfLBvk-AA&t=3s
“Fixed On Pixel” promotes its Pixel photo editing tools “Magic Eraser” and “Photo Unblur” with Amy Schumer, Doja Cat and Giannis Antetokounmpo.
https://www.youtube.com/watch?v=zkHdpA-drz0&t=5s
Kia America
Teased its 14th Super Bowl Ad with a photo of a baby pacifier and text, “Find It on Feb. 12.”
Binky Dad 2023 Kia Telluride X-Pro
Super Bowl commercial that ends on TikTok with three alternate endings
https://www.youtube.com/watch?v=V3SHwtLa2bE
Mars M&Ms
Maya Rudolph
Renamed To Ma & Ya’s
https://www.mms.com/en-us/ma-and-yas
Candy-Coated Clam Bites
https://www.youtube.com/watch?v=tePiyF0Jzow
Ma&YA’s Takeover
https://www.youtube.com/watch?v=MfzfLm_tx6A
Mattel’s Fisher-Price division is producing the NFL and NFLPA officially licensed Little People Collector Super Bowl LVII Champions set. The exclusive set will feature three NFL players and one “super fan” as Little People figures, displayed in commemorative packaging, of either the Kansas City Chiefs or Philadelphia Eagles.
People will be able to place their order through Feb. 21 with orders being fulfilled beginning in August. Winning team orders will be fulfilled while the opposing team orders will be refunded. Orders only valid for U.S customers.
Molson Coors Miller w DraftKings
The High Stakes Beer Ad
https://www.youtube.com/watch?v=8Ydji9v9vdw
Nestlé Purina PetCare Purina Pro Plan and PetSmart will “celebrate the unsung athletes in our lives who keep us active and adventurous — our dogs — with a new 30-second TVs spot that will air during the Big Game in five markets: Miami, Nashville, Phoenix, San Diego and St. Louis, and stream on Fox.com and YouTube.
NFL
• Pro Bowl Games
The NFL named the entertainment lineup for the 2023 Pro Bowl Games presented by Verizon, (Feb. 5, Allegiant Stadium Las Vegas, ESPN), with a headlining performance from Rae Sremmurd, featuring brothers Swae Lee and Slim Jxmmi.
For pre-game entertainment, the Las Vegas Academy Choir will sing "Lift Every Voice and Sing." Country singer Jessie James Decker will perform the national anthem. There will be in-game sets from DJ Esther Anaya and performances from Blue Man Group.
Bragging Rights Manning (Peyton) vs. Manning (Eli)
https://www.youtube.com/watch?v=SNBn4dXmZ4M
The Key To Winning Eli Manning
https://www.youtube.com/watch?v=-dVbVK6eK2Q
Practice Peyton Manning
https://www.youtube.com/watch?v=VvmK4nG1lXQ
• Super Bowl LVII
This Is Arizona Super Bowl Open
https://www.nfl.com/videos/this-is-arizona-super-bowl-lvii-open
NFL SB Commercial with The Parrot
Wait a second... #WhosTheParrot? Stay tuned after halftime on 2.12.23 to watch what goes down.
https://twitter.com/NFL/status/1623501943258886145
The NFL has named the pre-game entertainment lineup for Super Bowl LVII.
Musician and songwriter Chris Stapleton, an eight-time Grammy, 15-time CMA and 10-time ACM Award-winner, will sing the national anthem.
Babyface, 12-time Grammy Award-winning recording artist, songwriter, and producer, will sing "America the Beautiful."
Emmy-award winning actress Sheryl Lee Ralph will sing "Lift Every Voice and Sing." 
• On behalf of the National Association of the Deaf, actor and Arizona native Troy Kotsur will perform the national anthem in American Sign Language. Kotsur last year became only the second deaf person ever to win an Oscar (Marlee Matlin, Best Actress 1986) in the category of Best Supporting Actor, for his role in CODA.
Colin Denny, a Deaf Native American, a member of the Navajo Nation in Arizona, will sign "America the Beautiful.” Deaf performer Justina Miles will sign "Lift Every Voice and Sing" and also provide the ASL rendition of the Apple Music Super Bowl Halftime Show with Rihanna.
• The NFL and Make-A-Wish will bring to Super Bowl LVII 17 children with critical illnesses whose wishes will be granted to go to the game in Arizona, where Make-A-Wish was founded in 1980 and continues to be headquartered.
Make-A-Wish said the NFL and corporate sponsors have “created an unforgettable itinerary for the wish kids and their families traveling to Phoenix from 15 different states.”
“The Super Bowl is one of our biggest annual wish granting events, and it feels even bigger this year knowing that we get to host 17 wish families in our very own backyard where we've been headquartered since the very first wish," Leslie Motter, president and CEO of Make-A-Wish America, said via the organization
"Our hope is that the wish kids we welcome to Phoenix will be filled with joy and inspired by the entire experience, helping them build the strength and resilience needed to face their illness."
Oikos
Oikos has partnered with Deion "Coach Prime" Sanders.
Sanders is joined by his family, including daughter and rising college basketball star Shelomi, son and college football safety Shilo, and sister Tracie; alongside Deion's son and celebrated college football quarterback Shedeur. Deion's mother, Connie. Each family member shows off a different feat of strength.
Sanders Family Reunion
https://www.youtube.com/watch?v=W2nVkM-ZcI8
Paramount +
Stallone Face
https://www.youtube.com/watch?v=TJsngjDn9Qc
Peacock
Poker Face
https://www.youtube.com/watch?v=mTnavAlWnJg
PepsiCo
• Doritos Jack Harlow Love Triangle Teaser
https://www.youtube.com/watch?v=BLJ3Ul9ZZuA
Doritos Missy Elliott Collab Teaser
https://www.youtube.com/watch?v=buAHS0DpHWE
• Pepsi Zero Sugar
Steve Martin and Ben Stiller turn into Don Rickles-inspired insult comics.
Ben Stiller Great Acting Or Great Taste?
https://www.youtube.com/watch?v=ok38Xuc5UTE
Steve Martin Great Acting Or Great Taste?
https://www.youtube.com/watch?v=adtWc_MvyzI
Steve Martin Ben Stiller Teaser 1
https://www.youtube.com/watch?v=4wPyZpCeJ6c
Steve Martin Ben Stiller Teaser 2
https://www.youtube.com/watch?v=QRRFaZRJEy4
Pringles (Kellogg's)
Best Of Us Full Spot Meghan Trainor
https://www.youtube.com/watch?v=oUMR_Fm2OlM
• Puppy Bowl XIX with the "Kitty Half Time Show” airs Feb 12 on Animal Planet (2 PM ET).
https://www.animalplanet.com/video/puppy-bowl-animal-planet-atve-us/puppy-bowl-xix-trailer
• Quaker, the official oatmeal sponsor of the NFL, is preparing for Super Bowl LVII with Eli Manning by inviting people to share how they "pre-grain" before The Big Game for a chance to attend Super Bowl LVIII in Las Vegas.
To enter the Quaker "Pregrain" Contest, fans can head to TikTok to follow @Quaker, between Jan. 30-Feb. 12, 2023 and upload their own "pregrain" video sharing how they pregrain with Quaker Oats along with a caption using hashtags #QuakerPregrain #Entry.
Planters (Hormel Foods)
According to Planters, “The nuttiest wisecracks can't be contained to 30 seconds, so the brand will unleash a must-see, full-length comedy special "The Roast of Mr. Peanut,” streaming on Sunday, Feb. 12.
The Roast Of Mr. Peanut
https://www.youtube.com/watch?v=Q1IMqaAD8ik
Jeff Ross Roasts Mr. Peanut Teaser
https://www.youtube.com/watch?v=KUgrbW10UXo
PopCorners
Breaking Good Bryan Cranston, Aaron Paul, Raymond Cruz (Breaking Bad)
https://www.youtube.com/watch?v=ZMlemd6U24Y
Priceline
Inflataboy Katie Cuoco
https://www.youtube.com/watch?v=WzuSvcB36n8
Hawaiian Cubicle Katie Cuoco
https://www.youtube.com/watch?v=ET4GkoAb4No
Procter & Gamble
• Downy: Unstoppables Teaser
https://www.youtube.com/watch?v=IbOQhmrNyks
• Pringles Meghan Trainor Best Of Us Teaser
https://www.youtube.com/watch?v=XG5E-dY_Tr4
Rakuten
Alicia Silverstone: Cher (Clueless) Is Back Teaser
https://www.youtube.com/watch?v=EWP1UrhQLrM
Rémy Martin said Serena Williams stars in the brand’s first Super Bowl ad, for Cognac House Rémy Martin. "Inch by Inch" shows how “great success cannot be accomplished alone, and that as part of a collective team, true excellence can be achieved.”
Sam Adams
Brighter Boston
https://www.youtube.com/watch?v=yDo0wX1pK4c
Skechers
Sketchers x Snoop Dogg w Tony Romo, Martha Stewart, Howie Long
https://www.youtube.com/watch?v=fdN0GWOtsHQ
Martha Stewart For Skechers Hands Free Slip-Ins
Good for when you’re getting a Snoop Dog tattoo on your arm. “Gangsta!”
https://www.youtube.com/watch?v=6ZOD-PPD3MU
Squarespace
Ninth Super Bowl campaign, ‘”The Singularity' starring Adam Driver. “Squarespace is a Web site that makes Web sites!?”
https://www.youtube.com/watch?v=lIf27sHt2QA&t=2s
Stellantis North America said its Jeep brand would debut a 60-second commercial at the two-minute break of the second quarter and its Ram brand would debut a 60-second commercial at the beginning of the fourth quarter.
T-Mobile
Bradley Copper And His Mom
https://www.youtube.com/watch?v=zLJoQRS48KQ
New Year. New Neighbor.
John Travolta Donald Faison, Zach Braff singing a re-imagined “Summer Nights” from Grease.
https://www.youtube.com/watch?v=jSO-Whn2sCQ
Turbotax
Dancer
https://www.youtube.com/watch?v=I0nfcxSQrBw
Uber One
One Hit P. Diddy seeking an Uber One theme song.
Features such one-hit-wonder singers as Haddaway (“What is Love”), Montell Jordan (“This is How We Do It”), Kelis (“Milkshake”), Donna Lewis (“I Love You Always Forever”), and Ylvis (“What Does the Fox Say”).
https://www.youtube.com/watch?v=mnySyKAoLpI
WeatherTech
We All Win
https://www.youtube.com/watch?v=h5D5BQM6D-M
Workday
Rock Star Full Ad: Gary Clark Jr., Billy Idol, Joan Jett, Ozzy Osbourne, Paul Stanley
https://www.youtube.com/watch?v=2ID-1mzRAew
Ozzy Osbourne Rock Star Teaser
https://www.youtube.com/watch?v=myDtffwUjrA
Gary Clark Jr. Rock Star Teaser
https://www.youtube.com/watch?v=o5YI-VjfzyI
Joan Jett Rock Star Teaser
https://www.youtube.com/watch?v=IusLPtQqPU8
Rock Star Billy Idol Teaser
https://www.youtube.com/watch?v=2TFn-JSJGK0
Anheuser-Busch Swings Michelob Ultra’s Multi-Platform Play For Super Bowl LVII
Anheuser-Busch Brews Mega-Moves For Super Bowl LVII With Brands, Celebrities
Anheuser-Busch Taps Out of Exclusive Super Bowl Deal
Super Bowl LVII: One Trophy, Two Teams, 1.45B Chicken Wings
Kevin Hart Hosts, Produces DraftKings Super Star-Studded House Party Ad
Will Ferrell Takes A Road Trip In GM EVs Through The Backlot Of Netflix
Molson Coors Miller All-In With DraftKings For Super Bowl LVII
Molson-Coors Has Plans For Super Bowl LVII
M&Ms Spokes-Candies All Have Jobs, And Their SB Replacement Loves Clams
NRF Super Survey: Consumer Spend Will Reach $16.5B For Super Bowl LVII
Super Bowl Poll: How Marketers Can Score With Viewers, Consumers
Rihanna To Headline Apple Music Super Halftime Show