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NEWS REAL

• Nascar has signed a deal to acquire International Speedway Corp. in a transaction valued at $2 billon. ISC owns and operates venues including Talladega Superspeedway, Michigan International Speedway, Richmond Raceway, Auto Club Speedway of Southern California, Kansas Speedway, ISM Raceway, Chicagoland Speedway and Route 66 Raceway, Homestead-Miami Speedway, Martinsville Speedway, Darlington Raceway, and Watkins Glen International.

ISC also owns Motor Racing Network, the nation's largest independent sports radio network; and Americrown, a subsidiary that provides catering services, and food and beverage concessions.

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Jul302016

Russell Athletic's 'Team On' Turning Agony Of Defeat Into Motivation For Success

By Barry Janoff

July 29, 2016: In its first comprehensive national marketing campaign in five years, Russell Athletic has unveiled "Team On," a multi-platform effort that seeks to embrace the brand's presence in prep football across the country.

The campaign is anchored by a season-long focus on prep teams from six schools — New Palestine, Ind.; Glynn Academy, Brunswick, Ga.; Lummi Nation in Bellingham, Wash.; Marion Local in Maria Stein, Ohio; Tri-County Academy, Flora, Miss.; and Deerfield-Windsor, Albany, Ga. — which were among 101 schools that in 2015 Russell Athletic said each lost in their respective state high school championship game by a touchdown or less.

An initial TV spot exemplifies the campaign's tag line, "Settle Your Score." It shows the face of New Palestine Dragons head football coach Kyle Ralph, whose team was down 28 points in the first half (42-14) in its high school state championship last year, came back to take the lead, but ultimately lost, 64-61, when Snider (Fort Wayne) scored the winning TD in the final eight seconds.

"It is easy to tell the stories about the teams that won. We want to tell the story about the other team, the team that was a close second," Matt Murphy, svp-marketing for Russell Athletic, said during a media event held at Union City (NJ) High School on Thursday (July 28) to unveil the campaign. "The team that lost the state championship by eight seconds, that came up one-yard short, that missed on one play last season, and how that are using that adversity as motivation this season.

Lead agency is Barkley, Kansas City, Mo. Ketchum Sports & Entertainment is handling PR.

In addition to TV, the campaign will not only live on but evolve via Internet and social media, following the progress of each school during the season. It also includes billboards, with those located near each of the six schools directly involved in the effort reflecting what is motivating each respective team this season.

Billboards in and around New Palestine, for example, will read "8 Seconds." Those for Marion Local High School, located in Maria Stein, Ohio, read, "24W-1L," reflecting the team's two-point loss in the 2015 state championship to Kirkland, 22-20. That loss ended Marion Local's Ohio record of 24 consecutive post-season wins and also prevented the Flyers from winning its fourth consecutive state title.

Sometime after the season starts, new billboards in each area will reflect the motivational themes driving the respective teams this year.

A key element of the "Settle Your Score" push features former NFL running back Eddie George, who won the Heisman Trophy in 1995 ((Ohio State) and was a four-time Pro Bowl selection during his pro career with the Houston Oilers/Tennessee Titans (1996-2003) and Dallas Cowboys (2004).

George was a member of the Titans team that during the 1999 post-season won what is known as the Music City Miracle (beating the Buffalo Bills, 22-16, on the final play of the game, which covered 75 yards in 15 seconds and involved numerous passes and laterals) but ultimately lost in Super Bowl XXXIV in January 2000, 23-16, to the then St. Louis Rams when Titans wide receiver Kevin Dyson was tackled one-yard short of the goal on the last play of the game.

"I've experienced the highs and the lows of losing a game in the last seconds, coming up one yard or one touchdown short," said George, who rushed for 10,441 yards and 68 TDs in the NFL and is in the College Football Hall of Fame. "I think about that Super Bowl loss every day. But it has made me a better person, a stronger person, with my family and with the things I do in life. That (loss) helps to motivate me to succeed."

George was on hand at Union City High School to help unveil the campaign, also spending time in the 90-degree heat to assist coaches in leading the football team through drills before offering the players personal words of motivation.

The Russell Athletic effort comes at a time when prep sports are taking a hit in finances.

According to Dick's Sporting Goods, which for the past few years has been supporting a Sports Matter program to help raise funds and public awareness for youth and prep sports, "Billions in funding has been cut from school athletic programs in recent years" and that, unless the situation changes, "it's estimated more than a quarter of U.S. public high schools will not have sports programs by 2020."

Future iterations of the Russell Athletic campaign could expand to other sports, such as prep basketball and baseball.

Russell Athletic is an official sponsor for Little League Baseball and Softball and for more than 30 years has been the official uniform supplier for the Little League World Series.

"We felt this year was important two invest in our brand and determine where to take it," said Murphy. "We want to be the Defender of Team Sports. There is a space to talk about what is right, what is good, what is pure about team sports.

"With our heritage, and where we play in the marketplace, this is a mission the entire company can get behind. This is an action-oriented campaign," said Murphy.

Russell Athletic said it has alliances with high school sports programs nationwide, including the six in its current "Team On" campaign, supplying such equipment as practice and workout gear for the teams.

"If we help to raise awareness for the great high school sports programs in this country, that would be a strong bonus to this campaign," said Taylor Vernier, senior director-marketing for Bowling Green, Ky.-based Russell Athletic. "This campaign is all about finding motivations to succeed, and we want all sports programs in the country to succeed."

In the anchor TV spot, we see New Palestine coach Ralph and get via text the story: "His football team was down 28 points. In the high school state championship. He brought the team back to take the lead. Only to lose in the last 8 seconds. 8 seconds now haunt his team."

A voiceover then offers, "In 2015, 101 schools lost the state championship by a touchdown or less. Teams like the New Palestine Dragons or Marion Local Flyers. Haunted by 8 seconds. One yard. One play. This season, Russell Athletic is helping inspire high school teams to turn what haunts them into their ultimate motivation. Will they be ready?" (See the full spot here.)

The loss to Snider broke a 28-game winning streak for New Palestine and prevented them from winning bakc-to-back state titles.

Among other alliances, the company is title sponsor for the college football Russell Athletic Bowl, which is scheduled for Dec. 28 (ESPN) in Camping World Stadium in Orlando.

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