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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Jan132018

New Job For Busy Shaq: CFO (Chief Fun Officer) For Carnival Cruise Line

By Barry Janoff

January 12, 2018: Shaquille O’Neal is so busy you’d think he wouldn’t have time to take a cruise, let alone get a job as a CFO for a cruise line.

Among his on-going pursuits: Hoops analyst for TNT; promoting such brands as The General car insurance, Ring home security, selling Icy Hot and Gold Bond, promoting a men’s jewelry line at Zales, a reserve police officer for Doral and Miami Beach, being Shaq-A-Claus  attending CES in Las Vegas and launching his own YouTube Channel (Shaq Uncut),

Now, in a tongue-in-cheek multi-media campaign, “Choose Fun,” Carnival Cruise Line president Christine Duffy personally hires Shaq as the company’s CFO — which in this case stands for “Chief Fun Officer” — a position that basketball Hall of Famer O’Neal takes seriously, with a 7’1”, shoe size 22 sense of humor.

His mission: “To inspire America to 'Choose Fun' with Carnival when planning their next vacation, and in their everyday lives.”

“We at Carnival take our mission to be America’s most fun vacation very seriously,” Duffy, sitting in her office, says in the intro spot, “Meet Carnival’s New CFO.” “So we are making changes at the top — effective immediately.”

Shaq walks into company headquarters and belly-slides onto the security desk. He then bear-hugs employees, plays "Duck. Duck. Goose” with executives in a conference room and plays tag throughout the office hallways.

“Mr. O’Neal is perfect for the job,” Duffy says with a straight face. ”I’m excited for the immediate impact Shaq will make.”

O’Neal then walks into her office. “President Duffy. I turned the conference room into a ball pit. Marco Polo in 15.”

In a follow-up spot, “Tour Carnival Vista,” he brings his CFO mantra to the ship’s attractions and experiences, including SkyRide, Havana pool, Cloud 9 Spa, Guy Fieri's Burger Joint and a basketball court. At one point, as faux ship captain, he marries a couple (probably not legal).

Media buy will include high-profile events such as NFL Playoffs (Super Bowl was not mentioned), Winter Olympics and the Grammy Awards.

Carnival said the campaign would also include Internet, social media (hash tag ChooseFun) and experiential activations and promotions. The cruise line indicated that Shaq would be on at least a couple of upcoming cruises but did not specify which they might be.

You can send CFO Shaq an e-mail at an address he mentions (Shaq@Carnival.com) and get this reply:

"Thank you for your e-mail, kind sir, madam, or cat walking across the keyboard. I'm currently out of the office quality testing waterslides. For anything urgent, you can reach my by sky-writer (if I'm in your general area), and I'll try to get back to you as soon as possible."

Lead agency is Anomaly.

Carnival has also created a series of six-second spots as part of is “Choose Fun” effort that don’t include Shaq, with each focusing on a different aspect of the ship’s activities such as food, movies and shore excursions.

"We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun," Duffy said in a statement.

"We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun."

"We're confident that his embodiment of our brand values will inspire America to Choose Fun and discover the authentic, participatory and social atmosphere that Carnival offers."

"In today's world, it's more important than ever to choose fun, especially when everyone is busy with work, family, and life in general," O'Neal said in a statement. "So, I'm honored to be appointed the Chief Fun Officer at Carnival — a company that lives and breathes fun."

Shaq was draft as the No. 1 overall pick in the NBA by the Orlando Magic in 1992. Earlier this month, the man who was drafted No. 3 that year, Christian Laettner, was hired for the faux position of CMO — chief motivational officer — for a humorous campaign from FanDuel. (Alonzo Mourning, drafted No. 2 that year, may be awaiting a marketing call.)

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