Top
NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Skyy Vodka: John Cena See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan132018

New Job For Busy Shaq: CFO (Chief Fun Officer) For Carnival Cruise Line

By Barry Janoff

January 12, 2018: Shaquille O’Neal is so busy you’d think he wouldn’t have time to take a cruise, let alone get a job as a CFO for a cruise line.

Among his on-going pursuits: Hoops analyst for TNT; promoting such brands as The General car insurance, Ring home security, selling Icy Hot and Gold Bond, promoting a men’s jewelry line at Zales, a reserve police officer for Doral and Miami Beach, being Shaq-A-Claus  attending CES in Las Vegas and launching his own YouTube Channel (Shaq Uncut),

Now, in a tongue-in-cheek multi-media campaign, “Choose Fun,” Carnival Cruise Line president Christine Duffy personally hires Shaq as the company’s CFO — which in this case stands for “Chief Fun Officer” — a position that basketball Hall of Famer O’Neal takes seriously, with a 7’1”, shoe size 22 sense of humor.

His mission: “To inspire America to 'Choose Fun' with Carnival when planning their next vacation, and in their everyday lives.”

“We at Carnival take our mission to be America’s most fun vacation very seriously,” Duffy, sitting in her office, says in the intro spot, “Meet Carnival’s New CFO.” “So we are making changes at the top — effective immediately.”

Shaq walks into company headquarters and belly-slides onto the security desk. He then bear-hugs employees, plays "Duck. Duck. Goose” with executives in a conference room and plays tag throughout the office hallways.

“Mr. O’Neal is perfect for the job,” Duffy says with a straight face. ”I’m excited for the immediate impact Shaq will make.”

O’Neal then walks into her office. “President Duffy. I turned the conference room into a ball pit. Marco Polo in 15.”

In a follow-up spot, “Tour Carnival Vista,” he brings his CFO mantra to the ship’s attractions and experiences, including SkyRide, Havana pool, Cloud 9 Spa, Guy Fieri's Burger Joint and a basketball court. At one point, as faux ship captain, he marries a couple (probably not legal).

Media buy will include high-profile events such as NFL Playoffs (Super Bowl was not mentioned), Winter Olympics and the Grammy Awards.

Carnival said the campaign would also include Internet, social media (hash tag ChooseFun) and experiential activations and promotions. The cruise line indicated that Shaq would be on at least a couple of upcoming cruises but did not specify which they might be.

You can send CFO Shaq an e-mail at an address he mentions (Shaq@Carnival.com) and get this reply:

"Thank you for your e-mail, kind sir, madam, or cat walking across the keyboard. I'm currently out of the office quality testing waterslides. For anything urgent, you can reach my by sky-writer (if I'm in your general area), and I'll try to get back to you as soon as possible."

Lead agency is Anomaly.

Carnival has also created a series of six-second spots as part of is “Choose Fun” effort that don’t include Shaq, with each focusing on a different aspect of the ship’s activities such as food, movies and shore excursions.

"We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun," Duffy said in a statement.

"We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun."

"We're confident that his embodiment of our brand values will inspire America to Choose Fun and discover the authentic, participatory and social atmosphere that Carnival offers."

"In today's world, it's more important than ever to choose fun, especially when everyone is busy with work, family, and life in general," O'Neal said in a statement. "So, I'm honored to be appointed the Chief Fun Officer at Carnival — a company that lives and breathes fun."

Shaq was draft as the No. 1 overall pick in the NBA by the Orlando Magic in 1992. Earlier this month, the man who was drafted No. 3 that year, Christian Laettner, was hired for the faux position of CMO — chief motivational officer — for a humorous campaign from FanDuel. (Alonzo Mourning, drafted No. 2 that year, may be awaiting a marketing call.)

Back to Home Page