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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Mar172016

Built With Chocolate Milk Takes A Swim WIth Olympians Jessica Hardy, Tyler Clary

By Barry Janoff

March 16, 2016: The people at the Milk Processor Education Program, Washington, D.C., which is funded by the nation's milk companies, enjoy the taste of chocolate milk. But to show support for Team USA as the Summer Olympics approach, they have decided to add some water to them mix.

MilkPEP's Built With Chocolate Milk has formed an alliance with top swimmers Tyler Clary and Jessica Hardy, both training for a spot on the U.S. Olympic squad heading to Rio de Janeiro.

A multi-media campaign, breaking March 27, will focus on their training regimen and how they "trust the post-exercise recovery benefits of chocolate milk to help keep them at the top of their game."

In addition to Clary, who won a gold medal at the 2012 London Olympics (200 meter backstroke) and Hardy, who won a gold (4x100 meter medley) and a bronze in London, the Built With Chocolate Milk campaign has again partnered with USA Swimming, the sport's national governing body, as the "official recovery beverage of USA Swimming."

Built With Chocolate Milk also has alliances with former Olympic speed skating icon Apolo Ohno and  Kevin Love of the NBA's Cleveland Cavaliers; and is the "official refuel beverage for the Rock 'n' Roll Marathon Series.

 "We're proud to partner with two of the nation's brightest medal hopefuls and share why chocolate milk is the recovery beverage of the world's best athletes," Miranda Abney, marketing director MilkPEP, said in a statement. "We look forward to supporting Tyler and Jessica throughout the year while giving others an inspirational look at how they're preparing to take on the world."

The campaign is anchored by a 30-second TV spot showing Clary and Hardy training in and out of the water, using chocolate milk as part of their routines.

Support includes print, digital, social media and product sampling at USA Swimming events.

According to Matt Farrell, CMO for USA Swimming, "So many elite and National Team athletes trust chocolate milk for their recovery because it's backed by science, so this partnership is a natural fit for USA Swimming.

"We have an important history with the Built With Chocolate Milk campaign, as they make an impact in athlete performance and promotionally by investing in athletes, scientific studies and then spreading the word through national campaigns. We're proud to partner with them to help educate the importance of post-exercise recovery."

"My training isn't complete when I get out of the pool – recovery is an essential part of every workout," Clary said in a statement. "For years, chocolate milk has been my first choice for recovery. It tastes great after my grueling workouts and it has a carbohydrate to protein ratio to help the body recover and basically rebuild after a really hard session."

Echoed Hardy, "I've been drinking chocolate milk after every practice and race for as long as I can remember. It's the thing I look forward to most. I believe that the protein and nutrients in chocolate milk have helped boost my recovery and contributed to my success as an athlete, plus it's a 'real food' and it's delicious."

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