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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb192013

Ala Derrick Rose, adidas Tracks RG3 Comeback In New Workout Campaign

By Barry Janoff

February 19, 2013: Robert Griffin III is on the intense road to recovery and adidas is tracking his movements in the weight room, on the playing field and in retail outlets nationwide.

Griffin, whose play at quarterback for the Washington Redskins this past season earned NFL Rookie of the Year honors, is coming off surgery on his right knee to repair his ACL, which he tore during the NFL playoffs.The same ACL had previously been torn in 2009 when he was at Baylor.

Griffin stars in a 30-second spot, “Blow Up,” that breaks today on YouTube before hitting TV on Wednesday. Subtitled "Week 1," it is the beginning of what will be an on-going multi-media campaign that will follow RG3 through the offseason, training camp and then to the start of week one of the 2013 NFL season.

The effort also supports the release of Impact Camo, a full range of workout and training gear from adidas.

The strategy mirrors that being used by adidas to follow the rehabilitation of Derrick Rose, who is working to return to the Chicago Bulls following surgery on his left knee to repair torn ACL suffered during the 2011-12 NBA playoffs. Adidas' "The Return" campaign has tracked Rose through various phases of his comeback and has also supported the release of Derrick Rose signature basketball shoes and gear.

The RG3 campaign breaks just days before the NFL Scouting Combine, which will take place in Indianapolis Feb. 23-26.

Support includes Internet and such social media destinations as Facebook, Twitter and YouTube.

"Starting Week 1 will be the result of healing, hard work, dedication & God's anointing. No rush, just determination," Griffin wrote on his personal Twitter account. "Feel like I need to say this . . . Although my goal is to start Week 1, that doesn't mean I will compromise my career to do so."

The commercial has RG3 claiming that no matter what happened last season, this is a new beginning for him. In his first year with Washington, the team went 10-6, won the NFC East and then lost to the Seattle Seahawks in the wild-card game in which Griffin re-injured his knee.

"Blow up last season," RG3 says in the spot, which is played out to scenes of him working out as scoreboards, goal posts, trophies and even a football stadium succumb to explosions. "Every win. Every loss. Every headline. Blow it all up. Because all that matters is what you do next."

The initial spot also shows players from Notre Dame and high school national football champion John Curtis (LA.) High School in their offseason workouts. (See the full spot here.)

“Athletes like Robert Griffin III don’t train to be average – they train for impact,” David Baxter, vp-sport performance for adidas America, said in a statement. “Impact Camo screams confidence and is designed for athletes to own the spotlight and be unstoppable.”

"Blow up last season. Every win. Every loss. Every headline. Blow it all up. Because all that matters is what you do next."

The Impact Camo collection includes TechFit compression Ts, graphic Ts, hoodies, shorts, pants, Team Speed socks, Crazy Fast running shoes, Speedcut Trainer and CrazyQuick football cleats (which hit stores in May).

"While other players rest after state championships, bowl games or playoffs, the best athletes know there are no days off and training starts the minute their last game ends," said Griffin III in a statement. "Records, awards, wins and losses are now in the past and it is all about getting ready for week one."

Adidas, Derrick Rose On The Comeback Trail

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