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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Nov262012

Quarterback Cam Newton Phones Home, Goes From Passer To 'Patissier'

By Barry Janoff

November 26, 2012: Samsung has NBA star Lebron James touting its Galaxy Note II in national commercials, showing how the phone makes all aspects of his life easier.

Now, Microsoft has NFL quarterback Cam Newton not only showing how the Windows Phone 8 makes his life easier, but also helps him during a cooking challenge issued by his mom.

The second-year player for the Carolina Panthers gets to customize his "Live Tiles" screen to adapt to his lifestyle, which includes "learning to cook or building a brand," as he explains in the commercial.

The ad broke this week during sports programming, and will run tonight during ESPN's Monday Night Football when the Panthers visit the Philadelphia Eagles. It is part of a Microsoft series for the product that also has commercials starring Jessica Alba and Gwen Stefani.

"I'm trying to be the best," Newton explains in the spot. "It doesn't matter if I'm learning to cook (via the AllRecipes app on his phone) or building a brand. And don't even get me started with Xbox. I'll take on anyone, any time"

He then relates that his "motivation comes from a lot of places. But my inspiration comes from someone special."

We then see a photo of his mom on the phone, followed by a picture of a pie she has baked along with the challenge, "Beat this."

Cut to a shot of Newton wearing a patissier (pastry chef) outfit and hat, standing in a kitchen along with two friends. Newton has just baked his own dessert. "Now you know that looks good," he says as he photographs the creation with his phone and sends to his mom.

"That's me. And this is my Windows phone."

A voiceover then chimes in, "New Windows' phone. Re-invented around you." (See the full spot here.)

Newton's other marketing deals include Under Armour and EA Sports, both of which show up as apps on Newton's phone display during  the commercial, as does the Cam Newton Foundation.

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