Caesars Books Peyton, Eli, Archie Manning For Sportsbook Multi-Platform Alliance
Tuesday, November 9, 2021 at 02:06PM By Barry Janoff
November 9, 2021: Peyton Manning and Eli Manning have been on national TV screens this NFL season via ESPN’s alternate Monday Night Football telecast on ESPN 2, Monday Night Football with Peyton and Eli.
Beginning today, Peyton, Eli, brother Cooper and dad Archie will be featured in national multi-media marketing for Caesars Sportsbook, which unveiled the signing of the Mannings in what it called a “historic first-of-its-kind partnership between a sports betting company and an iconic sports family.”
Financial terms of the alliance were not released.
The move comes concurrent to Caesars Entertainment saying it could soon bring its Caesars Sportsbook online and mobile sports betting platform to New York.
The New York State Gaming Commission today recommended Caesars for a Mobile Sports Wagering License, "giving the Caesars Empire a path to bring mobile sports betting and Caesars Rewards to the Empire State," according to Caesars.
Caesars Sportsbook said it is currently live in 20 states and jurisdictions — 14 of which are mobile.
“This isn’t the typical partnership between a sports betting company and major talent,” Chris Holdren, co-president of Caesars Digital, said via the company.
“We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”
Caesars Sportsbook said it would “incorporate the Mannings into a wide array of fan engagement opportunities made possible for sports bettors utilizing the industry-leading loyalty program, Caesars Rewards.
“Now, not only will bettors earn Tier Credits and Reward Credits with every wager, but members will have the chance to interact directly with the Mannings in various ways through upcoming activations.”
In addition to "lending their creativity and expertise as advisers, the Mannings will serve as prominent ambassadors for Caesars’ focus on responsible gaming.”
Marketing will come with the tag line, “We are all Caesars.”
The Caesars Sportsbook app features responsible gaming tools as part of its offering, including self-imposed time limits, deposit limits and spending limits.
“We’re excited to partner with the team at Caesars Sportsbook,” Peyton Manning said via the organization.
“We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”
Caesars Sportsbook has partnerships with the NFL, NBA, NHL, MLB, and several individual teams, while being the exclusive odds provider for ESPN and CBS Sports.
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