Gold Medal Moves: JPMorganChase 1st IOC Bank Partner; Also Joins Team USA, LA28
Tuesday, April 28, 2026 at 01:20PM By Barry Janoff
April 28,2026: Describing it as a “partnership (that) reflects our shared values of ambition and excellence,” JPMorganChase is joining the International Olympic Committee as a Worldwide Olympic Partner and as the first global banking partner in Olympic history.
JPMorganChase also said it has signed as the “official bank of Team USA and the LA28 Olympic and Paralympic Games (LA28 Games), and a Founding Partner of the LA28 Games.”
In addition, JPMorganChase said it would invest in technology and innovation through a new partnership with NBCUniversal to support the company’s multi-platform coverage of the LA28 Games.
The IOC and Team USA pacts also cover the Winter 2030 Games in the French Alps.
Financial terms of the alliances were not disclosed.
“We are honored to be a Worldwide Partner of the Olympic and Paralympic Games, supporting athletes, fans, businesses and communities around the globe,” Jamie Dimon, JPMorganChase chairman and CEO, said via the financial firm.
“Olympians and Paralympians are more than athletes — they are our customers, clients and employees, and their dreams extend beyond the Games. We bank the communities they call home, finance the facilities where they train, help them start businesses and plan for their futures. Their journeys reflect the aspirations of millions we serve every day, and we’re excited to support them.”
The IOC alliance was heralded in a supporting effort, “JPMordanChase + Olympic Games.”
JPMorganChase said the Team USA and LA28 pact “reflects a shared commitment to championing athletes, expanding opportunity and creating a lasting legacy for communities in Los Angeles and across the United States.”
“As the official bank of Team USA and LA28, and a Founding Partner of the LA28 Games, we're excited to support and celebrate the world’s greatest athletes, and to help welcome the world to Los Angeles in 2028,” Jennifer Roberts, CEO of Chase Consumer Banking, JPMorganChase, said via the company.
“This partnership is a continuation of our centuries-long history of investing in and supporting the dreams of America’s people, businesses and communities. Our unmatched scale, resources and expertise will help ensure the benefits of the LA28 Games extend far beyond the Closing Ceremony, for generations to come.”
According to Reynold Hoover, CEO, LA28, via the organization, “The LA28 Games are about championing athletes, expanding opportunity, and leaving a legacy that endures long after 2028.
“JPMorganChase shares that vision, and we’re grateful for their collaboration as a Founding Partner committed to athletes, Angelenos and the future of our communities. Together, we’re building an LA28 Games that rise to the scale of Los Angeles and redefine what the Olympic and Paralympic Movement can achieve.”
In addition to “championing growth, opportunity and achievement,” JPMorganChase said it would invest in technology and innovation through its partnership with NBCUniversal to support the company’s multi-platform coverage of the LA28 Games.
Together, JPMorganChase and NBCUniversal said they would "highlight athlete journeys and the competitions of the LA28 Games in new and exciting ways."
“LA28 represents one of the most powerful stages in sports, posing a once‑in‑a‑generation opportunity—and partnering with JPMorganChase ensures we bring the games to viewers with unmatched scale, innovation, and purpose,” Mark Marshall, chairman, global advertising and partnerships, NBCUniversal, said via the company.
“JPMorganChase’s leadership across banking, community impact and global sport makes them an essential partner and together, we’ll deliver a multi‑platform storytelling experience that elevates the Games and inspires viewers.”
IOC Worldwide Partners now include Airbnb, Alibaba, Allianz, Anheuser-Busch (Michelob Ultra), Coca-Cola, Deloitte, JPMorganChase, Omega, P&G, Samsung, TLC and Visa.
“JPMorganChase is the first Global Partner from the banking sector in Olympic history, and we are proud to welcome them to the Worldwide Olympic Partner program,” Kirsty Coventry, IOC president, said via the organization
“This partnership reflects our shared values of ambition, excellence and will support the Olympic Movement and sport around the world. JPMorganChase’s global reach and expertise will deliver lasting support for athletes and help create a lasting impact in communities worldwide.”
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