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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan152019

HyperX Goes Primetime With NBA, ESPN, ABC Joel Embiid, Post Malone, Gamers

By Barry Janoff

Janaury 15, 2019: To help support its new role as presenting sponsor for ESPN’s NBA Saturday Primetime on ABC presented by HyperX Gaming, eSports gamer brand HyperX Gaming is launching its first national and global marketing campaign, a multi-platform effort entitled, “We’re All Gamers.”

An anchor spot stars a bevy of athletes, musicians and social media influencers who also are gamers, including from the NBA Joel Embiid (Philadelphia 76ers), Gordon Hayward (Boston Celtics), and De’Aaron Fox (Sacramento Kings), who signed with HyperX in 2017 prior to the NBA Draft; the NFL's Juju Smith-Schuster (Pittsburgh Steelers) and musician Post Malone.

The campaign also features professional gamers including Shroud, Pokimane and Cloud9’s Rush.

“I’ve had fans make their own avatars of me before, so it feels good to finally have an official one that I helped create and inspire,” said Fox via the company.

The spot depicts each in real life using HyperX equipment and then morphing into video game versions of themselves.

“The ‘We’re All Gamers’ campaign was developed to introduce HyperX to passionate NBA and gaming fans,” Daniel Kelley, corporate marketing director, HyperX, said via the brand, the gaming division of Kingston Technology.

“Our gaming influencer’s creativity exuded and helped us to develop their HyperX-illustrated gaming spirits in the 2019 campaign.”

The spot breaks during the fourth season of ESPN’s NBA Saturday Primetime on ABC presented by HyperX Gaming on Jan. 19, with the Houston Rockets hosting the Los Angeles Lakers.

It will continue to air through the regular season, playoffs and then NBA Finals on ABC and ESPN.

HyperX will also be integrated into game time outs, while ESPN’s SportsCenter will feature HyperX virtual set integrations several times throughout the NBA season.

The extended 60-second spot will also air in 6-, 15- and 30-second versions.

HyperX said it expects to expand the campaign to include more influencers and celebrities throughout the year, "including soccer players and others who are passionate about gaming."

The integrated global "We’re All Gamers" campaign in 2019 is “expected to be the first of many new activities in promoting the HyperX brand to consumer and lifestyle audiences,” according to HyperX.  

Support includes digital and social media.

Lead agency is Envoy.

“Seeing how HyperX transformed me for this campaign was so cool,” Hayward said via HyperX. “Gaming brings out the competitor in me, and I’m excited for everyone to see that come to life here.”

According to Embiid, “No matter what I’m playing, I like to win. HyperX has captured that spirit with my gaming persona

“Watch me dominate.”

HyperX, which has naming rights to the Esports Arena Las Vegas at The Luxor, already has NBA alliances as the official gaming headset for the NBA 2K League and with teams including the Sixers, Orlando Magic, Indiana Pacers, Milwaukee Bucks and Utah Jazz.

ABC’s NBA coverage also continues with the return of NBA Sunday Showcase on ABC presented by Mountain Dew Ice on Super Bowl Sunday, Feb. 3, with the Celtics hosting the Oklahoma City Thunder.

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