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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Nov202017

In Mint Julep Country, Coca-Cola Regains Official Soft Drink Status At Kentucky Derby

By Barry Janoff

November 20, 2017: The Kentucky Derby is famous for its Mint Juleps, with 120,000 served in Churchill Downs over a two-day period in May.

But there are plenty of requests for soft drinks, as well.

Pouring rights at the iconic race track now belong to Coca-Cola, which has replaced Pepsi after signing a multi-year deal to become an official partner with Churchill Downs, home of the Kentucky Derby.

Pepsi had been the official category partner with Churchill Downs since 1999, when it replaced Coca-Cola.

At that time, Coke had been an official partner with the race track for about ten years and had a presence there dating back to the 1940s, according to Churchill Downs.

Financial terms of the alliance were not disclosed.

The deal includes sponsorships, in-kind products and direct promotional and marketing support for such Coca-Cola products Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, Powerade and Dasani.

Earlier this year, Coca-Cola replaced rival Pepsi at the plate when it signed a deal to become the official soft drink for MLB.

The deal comes about a month after Churchill Downs signed a five-year deal with Brown-Foreman’s Woodford Reserve to become the presenting sponsor for the Kentucky Derby.

Woodford Reserve replaced Yum Brands, which  had been presenting sponsor since 2006 but opted not to renew its contract.

Kentucky Derby presented by Woodford Reserve partners also include Longines, Dodge Ram Trucks and Stella Artois.

“Churchill Downs and Coca-Cola are two American icons so the partnership is an especially strong fit,” Kristin Warfield, vp-partnerships for Churchill Downs Racetrack, said in a statement.

“The hundreds of thousands of racing fans who come from all over the world to experience Churchill Downs’ world-class horse racing and the Kentucky Derby will now be able to enjoy a broad range of Coca-Cola products and experiences,” said Warfield.

The 144th running of the Kentucky Derby is scheduled for May 5, 2018, as part of horse racing’s Triple Crown.

Pepsi is the official soft drink for the Preakness.

Coca-Cola is also the official soft drink for the Belmont Stakes.

Coca-Cola Consolidated took over Coca-Cola operations in the Louisville region in February 2015, which was previously serviced by Coca-Cola Refreshments.

Under the new Coca-Cola Churchill Downs alliance, Coca-Cola Consolidated said it would support community initiatives and fundraising events that take place during Derby week.

It will also “bring exciting new offerings to fans at the races through experiential activations such as virtual reality experiences and customized race day bottles,” according to Coca-Cola Consolidated.

According to Heather Hucks, senior director-brand marketing for Coca-Cola Consolidated, “Churchill Downs is one of the most iconic sports venues in the world. We are delighted to bring racing fans a variety of leading beverage choices throughout the year and at the Kentucky Derby.

“As the local bottler, we are committed to the Louisville community and are excited to grow this partnership – both on the track and off.”

PHOTOS COURTESY CHURCHILL DOWNS

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