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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Nov202017

In Mint Julep Country, Coca-Cola Regains Official Soft Drink Status At Kentucky Derby

By Barry Janoff

November 20, 2017: The Kentucky Derby is famous for its Mint Juleps, with 120,000 served in Churchill Downs over a two-day period in May.

But there are plenty of requests for soft drinks, as well.

Pouring rights at the iconic race track now belong to Coca-Cola, which has replaced Pepsi after signing a multi-year deal to become an official partner with Churchill Downs, home of the Kentucky Derby.

Pepsi had been the official category partner with Churchill Downs since 1999, when it replaced Coca-Cola.

At that time, Coke had been an official partner with the race track for about ten years and had a presence there dating back to the 1940s, according to Churchill Downs.

Financial terms of the alliance were not disclosed.

The deal includes sponsorships, in-kind products and direct promotional and marketing support for such Coca-Cola products Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, Powerade and Dasani.

Earlier this year, Coca-Cola replaced rival Pepsi at the plate when it signed a deal to become the official soft drink for MLB.

The deal comes about a month after Churchill Downs signed a five-year deal with Brown-Foreman’s Woodford Reserve to become the presenting sponsor for the Kentucky Derby.

Woodford Reserve replaced Yum Brands, which  had been presenting sponsor since 2006 but opted not to renew its contract.

Kentucky Derby presented by Woodford Reserve partners also include Longines, Dodge Ram Trucks and Stella Artois.

“Churchill Downs and Coca-Cola are two American icons so the partnership is an especially strong fit,” Kristin Warfield, vp-partnerships for Churchill Downs Racetrack, said in a statement.

“The hundreds of thousands of racing fans who come from all over the world to experience Churchill Downs’ world-class horse racing and the Kentucky Derby will now be able to enjoy a broad range of Coca-Cola products and experiences,” said Warfield.

The 144th running of the Kentucky Derby is scheduled for May 5, 2018, as part of horse racing’s Triple Crown.

Pepsi is the official soft drink for the Preakness.

Coca-Cola is also the official soft drink for the Belmont Stakes.

Coca-Cola Consolidated took over Coca-Cola operations in the Louisville region in February 2015, which was previously serviced by Coca-Cola Refreshments.

Under the new Coca-Cola Churchill Downs alliance, Coca-Cola Consolidated said it would support community initiatives and fundraising events that take place during Derby week.

It will also “bring exciting new offerings to fans at the races through experiential activations such as virtual reality experiences and customized race day bottles,” according to Coca-Cola Consolidated.

According to Heather Hucks, senior director-brand marketing for Coca-Cola Consolidated, “Churchill Downs is one of the most iconic sports venues in the world. We are delighted to bring racing fans a variety of leading beverage choices throughout the year and at the Kentucky Derby.

“As the local bottler, we are committed to the Louisville community and are excited to grow this partnership – both on the track and off.”

PHOTOS COURTESY CHURCHILL DOWNS

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