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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Nov202017

In Mint Julep Country, Coca-Cola Regains Official Soft Drink Status At Kentucky Derby

By Barry Janoff

November 20, 2017: The Kentucky Derby is famous for its Mint Juleps, with 120,000 served in Churchill Downs over a two-day period in May.

But there are plenty of requests for soft drinks, as well.

Pouring rights at the iconic race track now belong to Coca-Cola, which has replaced Pepsi after signing a multi-year deal to become an official partner with Churchill Downs, home of the Kentucky Derby.

Pepsi had been the official category partner with Churchill Downs since 1999, when it replaced Coca-Cola.

At that time, Coke had been an official partner with the race track for about ten years and had a presence there dating back to the 1940s, according to Churchill Downs.

Financial terms of the alliance were not disclosed.

The deal includes sponsorships, in-kind products and direct promotional and marketing support for such Coca-Cola products Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, Powerade and Dasani.

Earlier this year, Coca-Cola replaced rival Pepsi at the plate when it signed a deal to become the official soft drink for MLB.

The deal comes about a month after Churchill Downs signed a five-year deal with Brown-Foreman’s Woodford Reserve to become the presenting sponsor for the Kentucky Derby.

Woodford Reserve replaced Yum Brands, which  had been presenting sponsor since 2006 but opted not to renew its contract.

Kentucky Derby presented by Woodford Reserve partners also include Longines, Dodge Ram Trucks and Stella Artois.

“Churchill Downs and Coca-Cola are two American icons so the partnership is an especially strong fit,” Kristin Warfield, vp-partnerships for Churchill Downs Racetrack, said in a statement.

“The hundreds of thousands of racing fans who come from all over the world to experience Churchill Downs’ world-class horse racing and the Kentucky Derby will now be able to enjoy a broad range of Coca-Cola products and experiences,” said Warfield.

The 144th running of the Kentucky Derby is scheduled for May 5, 2018, as part of horse racing’s Triple Crown.

Pepsi is the official soft drink for the Preakness.

Coca-Cola is also the official soft drink for the Belmont Stakes.

Coca-Cola Consolidated took over Coca-Cola operations in the Louisville region in February 2015, which was previously serviced by Coca-Cola Refreshments.

Under the new Coca-Cola Churchill Downs alliance, Coca-Cola Consolidated said it would support community initiatives and fundraising events that take place during Derby week.

It will also “bring exciting new offerings to fans at the races through experiential activations such as virtual reality experiences and customized race day bottles,” according to Coca-Cola Consolidated.

According to Heather Hucks, senior director-brand marketing for Coca-Cola Consolidated, “Churchill Downs is one of the most iconic sports venues in the world. We are delighted to bring racing fans a variety of leading beverage choices throughout the year and at the Kentucky Derby.

“As the local bottler, we are committed to the Louisville community and are excited to grow this partnership – both on the track and off.”

PHOTOS COURTESY CHURCHILL DOWNS

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