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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Oct272015

Smart Move: ZTE Smartphone Adds Cavaliers, Bulls To Growing NBA Roster

By Barry Janoff

October 27, 2015: ZTE USA, which calls itself the fourth largest smartphone provider in the U.S. and second largest in the no-contract market, has hit the ground running in the new NBA season, signing deals with the Cleveland Cavaliers and Chicago Bulls to become the official smartphone partner for both teams.

ZTE USA, headquartered in Richardson, Texas, and a subsidiary of China-based ZTE Corp., already has similar pact with the New York Knicks, Houston Rockets and defending NBA champion Golden State Warriors.

Financial terms of the deals were not shared.

Last month, the company unveiled in China a special edition of its flagship Axon, a ZTE Axon Mini with NBA branding on it. That smartphone includes pre-installed NBA wallpapers and special NBA applications designed for the Chinese market.

The China launch actually foreshadowed its new NBA alliances as it featured seven different versions, one with the NBA logo on it and six others with different team logos on the back, including official team partners Cavaliers, Bulls, Warriors, Rockets and Knicks, as well as the Los Angeles Lakers, respectively.

In the U.S., ZTE said its strategy is to "expand its localized approach to build its presence in the U.S. from the consumer up by connecting with fans."

Marketing support will include Internet, social media, mobile, in-arena signage and fan activations and local appearances and autograph signings by players.

ZTE also said it would be the presenting sponsorship of the Cavaliers first Chinese New Year celebration, scheduled to take place around the Cavaliers’ Feb. 8, 2016 game in Cleveland vs. the Sacramento Kings.

In addition, ZTE said it would support "large local community events such as the Cleveland Cavaliers’ Season of Giving along with several others throughout the season," similar to activation it does with other NBA partners.

“We’re excited to announce ZTE as the Smartphone Partner of the Cleveland Cavaliers for the coming season and beyond,” Len Komoroski, CEO for the Cavaliers, said in a statement. “Our fans have shown they love the latest in technology features and use them to follow the team, so we have no doubt that this new partnership with ZTE will resonate well here in Cleveland.”

According to Michael Reinsdorf, Bulls president and COO, “The partnership between the Chicago Bulls and ZTE marks another significant step in the team’s international business growth. ZTE is a leader in the smartphone industry and it is exciting to welcome a new partner in that category. We look forward to working with ZTE to engage our fans and support meaningful community events and initiatives.”

ZTE said its strategy is to "expand its localized approach to build its presence in the U.S. from the consumer up by connecting with fans."

ZTE said it added the Cavaliers and Bulls as partners "after seeing great success in building loyal consumers with NBA fans in Houston, New York and Northern California."

According to Lixin Cheng, chairman and CEO forf ZTE USA. “To facilitate conversations, we will go straight to the source and improve our products and services from the ground up. To provide consumers with the best possible smartphone experience, we need to connect with them on a local level.”

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